QR codes bring new life to the packaging at CRC – tnhxz @qrcodepress


Via qrcodepress.com

The manufacturer of the products has announced that its labels will now be smartphone friendly.

CRC Brakleen manufacturer,CRC Industries, has announced that it has launched a whole new look for the packaging of its DIY penetrants and lubricants which includes QR codes to allow smartphone users to gain more information about the products.

The new packaging has already been added to the products, which are now on the shelves and bays in repair shops.

The marketing manager for the company, Dori Ahart, explained the strategy for changing the product packaging and adding QR codes by saying that “The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.” Ahart went on to say that the new product labeling provides a prominent display of the item while highlighting its primary features.

It was pointed out that the QR codes will be important for helping customers access additional information.

Ful article here 🙂

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McDonald’s rolls out new packaging designs | by Dorian Cioban


brandingmagazine.com

McDonald’s is starting strong in 2013 by unveiling a new set of freshly redesigned beverage cups and carry-out bags, but there’s a catch: the new designs contain a scannable QR code which, due to immensely growing popularity of smartphones enables users to more easily find our more information about the products they consume. Along with the scannable point of interest, the design of the package is oriented towards brand storytelling with appealing, trendy illustrations.


Kevin Newell, McDonald’s Chief Brand Officer stated that the new packaging is designed to enagage with
consumers in such way that it celebrates McDonald’s, as well as providing more information on nutritional values:

“Customers tell us they want to know more about the food they are eating and we want to make
that as easy as possible by putting this information right at their fingertips.” Leer más “McDonald’s rolls out new packaging designs | by Dorian Cioban”

Las 3 funciones del packaging | evenmk.com


 

packagingUna de las decisiones más importantes para una empresa es decidir cómo será el envase de sus productos. Es el momento clave para la empresa ya que se juega la imagen que tendrá el producto y la marca. Fundamental porque como decía un antiguo anuncio de colonia… en las distancias cortas es donde un envase se la juega.

Sí, en las distancias cortas. El producto estará en el lineal del supermercado o en el escaparate del comercio. Pero no estará solo, estará compitiendo con otros productos y otras marcas que buscan lo mismo: llamar tu atención e intentar destacar frente a la competencia (primer reto).

packaging Leer más “Las 3 funciones del packaging | evenmk.com”

Especial: Packaging, los mejores y más creativos productos con estilo propio


Especial: Packaging, los mejores y más creativos productos con estilo propio
por Redacción | bit.ly/LFFGdn | puromarketing.com

Se define como packaging o packages a los envases, envoltorios utilizados para empaquetar y comercializar todo tipo de productos. Su función principal es la de embalar, guardar o proteger el producto. Sin embargo el Packaging es uno de los elementos estratégicos de la mercadotecnia con los que las empresas y marcas pueden influir en las decisiones de compra de los consumidores.

Esta es una de las principales razones por las que muchas marcas se esfuerzan en desarrollar un diseño de Packaging para hacer que los productos resultes atractivos para el público y los consumidores, pues el envase es generalmente la única forma de contacto directo entre el propio producto y el consumidor.

Sin embargo, no todos los envases muestran un aspecto tradicional. En muchas ocasiones surgen conceptos novedosos y propuestas altamente creativas que pueden multiplicar el primer impacto visual que recibe el consumidor. Embalajes creativos y genuinos que marcan la diferencia y un sello de estilo e identidad única y personalizada.

Por ello, en nuestra nueva colección, nos sumergimos en el mundo del Packaging con algunas de las mejores colecciones de embalajes de productos que sin duda no te dejarán indiferente.

  

Fantastic Examples of Package Design

What a better way to end the work week than with a healthy dose of inspiration. And as we’ve mentioned before there’s nothing wrong with looking at other mediums to get inspired. So today we’re showing you some fantastic examples of package design, where beauty and functionality are both equally important. In this collection you will find beautiful typography, color schemes, textures and layouts that might give you some ideas for your own designs. Remember to click on the images to find out more about each package and their designers.


Posted by  | http://webdesignledger.com
What a better way to end the work week than with a healthy dose of inspiration. And as we’ve mentioned before there’s nothing wrong with looking at other mediums to get inspired. So today we’re showing you some fantastic examples of package design, where beauty and functionality are both equally important. In this collection you will find beautiful typography, color schemes, textures and layouts that might give you some ideas for your own designs. Remember to click on the images to find out more about each package and their designers.

The ‘Ish’ Watch

Inspiring Package Design

Grady’s Cold Brew

Inspiring Package Design

Atena

Inspiring Package Design

Naturall & Zdravo

Inspiring Package Design

Underpressure

Inspiring Package Design Leer más “Fantastic Examples of Package Design”

35 Bottle Packaging and Label Designs


http://vandelaydesign.com/

Last week we published a post that showcased excellent examples of packaging design, and today we are taking that a step further by exploring the topic of bottle packaging and label designs. We’ll show 35 examples of beautiful examples for your design inspiration.

Esporao

Viljamovka

Defesa

Herdade do Esporao

Leer más “35 Bottle Packaging and Label Designs”

Packaging Design Inspiration

Packaging design is a critical aspect of product development and can play a significant role in sales by capturing the attention and interest of customers. Products that feature effective packaging design are typically more appealing to customers than equal products with sub-par packaging. A high level of quality in the packaging often results in a higher opinion of the quality of the actual product by potential customers.

In this post we’ll showcase 30 examples of great packaging design for your own inspiration.


http://vandelaydesign.com

 

Packaging design is a critical aspect of product development and can play a significant role in sales by capturing the attention and interest of customers. Products that feature effective packaging design are typically more appealing to customers than equal products with sub-par packaging. A high level of quality in the packaging often results in a higher opinion of the quality of the actual product by potential customers.

In this post we’ll showcase 30 examples of great packaging design for your own inspiration.

Phillips

Packaging Design

Sweet Revolution Caramels

Packaging Design

Looks Good

Packaging Design

Tenzo

Packaging Design

Feijao Gourmet

Packaging Design

Square Mile Coffee Roasters

Packaging Design

Connivence

Packaging Design

Herdade do Esporao

Packaging Design

Herdade do Esporao

Packaging Design

Leer más “Packaging Design Inspiration”