4 Improvements To Google Analytics Real-Time Reports


Thursday, March 28, 2013 | 8:58 AM

 

Real-time reports provide useful insights for businesses that help them understand how their systems are reacting, instantly, such as when you send out an email campaign or engage in marketing that has a temporal nature. It provides alerting / intelligence, giving insight into things that are new or different such as a sudden increase in site traffic. Real-time also lets you win social by capitalizing on trending topics. For example, if you noticed a blog post you published previously is suddenly gaining attention due to something happening in the news, you could highlight it on the front page of your site to draw additional attention and ‘pour fuel’ on the social fire.

Today, we’re announcing 4 improvements to real-time reports. You can now:
  1. Analyze Events in real-time
  2. Breakdown real-time by Desktop/Tablet/Mobile traffic
  3. Create shortcuts to your favorite real-time segments
  4. Compare real-time filtered data against overall real-time data
Let’s go through the changes in more detail:
1. Realtime Events Report
With the real-time events report, you can now not only see the top events as they occur but also filter on particular event categories (and actions). Additionally, you can see whether particular segments of visitors trigger different events and debug your events deployment in real time.
To access this report, navigate to the real-time section of Google Analytics and click on the Events section. You should see a report similar to this:

Clicking on any of the Event Category will drill down and show all the Event Actions and Event Labels for that particular category.
If you are trying to see what events a particular segment of visitors generate, that is easy as well. Any filters you set up in any part of real-time are preserved in the Events report. For example, in the above screengrab we have set up a filter here to see what events are triggered from visitors coming via organic search.
2. Content Breakdown by Desktop/Tablet/Mobile

Organic vs. Paid Search Results: Organic Wins 94% of Time


See on Scoop.itGabriel Catalano the name of the game

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches.

Organic Search Results & Click-Through Rates

Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing, resulting in varied percentages, but with a recurring and obvious theme: the higher you rank, the more people click on your website; the lower you rank, the less clicks and traffic your site gets. Thus, ranking high on Page 1 is of ultimate value to every website.

Unlike previous studies, however, the GroupM UK and Nielsen study broke down the search queries into branded and non-branded. Overall, users clicked on one of the top three results 68 percent of the time:

Result 1: 48 percent
Result 2: 12 percent
Result 3: 8 percent
Remainder: 32 percent
On branded searches, the top search result overwhelmingly received the most clicks (which makes sense, considering the search is likely navigational in nature)>>>  Leer más “Organic vs. Paid Search Results: Organic Wins 94% of Time”

Online Marketing: What Numbers Really Matter to Your Business? | via inboundmarketingexpert.org


inboundmarketingexpert.org 

Just a couple of decades ago, one of the biggest challenges businesses faced was trying to calculate how much mileage they actually got from their advertising and marketing efforts. The reason this task was so hard was because most options for determining whether new customers were the result of a recent campaign or an existing channel weren’t that accurate.

Thanks to all of the online analytics tools that are now available, businesses can easily see exactly how customers are getting to their website. However, just because this information is available doesn’t mean that every challenge has been eliminated. Since these programs are so good at collecting information, instead of having a shortage, many businesses are now drowning in data.

If you have lots of data at your fingertips but don’t know how to use it to improve your bottom line, here’s what you should be paying attention to:

Are Your Active Marketing Efforts Paying Off?

If your website received more visitors this month than it did last month, it’s easy to assume that your active marketing efforts are paying off. However, that conclusion may be incorrect. If you’re currently focusing on a channel like social media marketing or PPC advertising, digging into your analytics may reveal that the increase is actually the result of another source such as natural search engine traffic. While that doesn’t mean you need to abandon your current marketing focus, knowing what’s actually happening is crucial for making informed decisions about your marketing efforts.

Which Channels Convert the Best? Leer más “Online Marketing: What Numbers Really Matter to Your Business? | via inboundmarketingexpert.org”

10 (almost) ironclad arguments for SEO


White hat seo symbolizes good ethic techniques...
by ian

SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization?

I have no answers.

However, I do have a few points – data-driven or otherwise – that I’ve used to sell SEO in the past. I’ve tested extensively, and I can tell you that these all work far better than threatening to give your client a lederhosen wedgie. Leer más “10 (almost) ironclad arguments for SEO”

Infographic: Brilliant Details On SEO / VIP – Nice ;)


There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence.

As images often present more data and abstract ways in a much clearer way, I’ve chanced upon this fantastic infographic that covers everything from basic keyword research concepts, through site architecture, page optimisation, link building, SEO tactics, social media, and some basic SEO and PPC click through stats and explanations. Leer más “Infographic: Brilliant Details On SEO / VIP – Nice ;)”