Infographic: What Consumers Want—And How to Give It to Them

By The Team | Yahoo Advertising

Online shoppers are comfortable receiving targeted ads and more prone to act on them, says new study


There are some misconceptions about online consumers that marketers must push aside to engage more effectively with them, says today’s infographic, based on a recent study by Sociomantic Labs.

For example, online shopping isn’t a leisurely, recreational pursuit for most consumers. Nearly half go to a specific site with a specific product in mind and purchase it, says the study. And far from being put off by personalized ads, the majority of consumers are comfortable receiving them on PCs, mobile devices, and social sites—and they’re much more likely to act on them, too.

Some interesting habits of online consumers:

  • 58% put an item in their shopping cart only when they’re planning to buy it
  • 70% are comfortable receiving ads and content specifically targeted to them
  • 52% are more likely to act on a targeted PC ad versus 26% for non-targeted ads
  • 67% are more likely to act on a targeted mobile coupon vs 35% for non-targeted coupons

The key takeaway is that online consumers have come to expect, appreciate and respond to personalized ads. That point was made loud and clear in our study “Smart Mobile: How Mobility Influences Category Shopping,” in which 49% of mobile shoppers said they preferred personalized ads. For more perspectives, see “For Online Travel Shoppers, Personalized Ads are the Only Way to Fly” and “Introducing New Opportunities With Yahoo! Stream Ads,” our new native ad format that matches the content of pages being viewed by online users.


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How to Accurately Measure Your Site’s Metrics – Part 1 | thnxz to @SiteProNews

According to a recent presentation on web metrics by Google, the world’s digital habits have dramatically changed in the past 3 years. In 2009, the internet boasted a healthy 1.5 billion users, and just last year, this figure topped out at over 2.3 billion. That’s a 53% increase in just a few short years. Buying habits have also continued to shift. In 2009, when a customer arrived at a brick and mortar store, 70% of their purchasing decisions were already made. Last year, that figure bumped up to 90%.

We live in a multi-channel, multi-screen world, and the sheer variety and volume of paths and choices a customer has to make results in a complicated challenge for marketers. Deciphering how and where your audience is making key decisions continues to be a gigantic hurdle for businesses hoping to understand the true meaning of their metrics.

(+INFO? read full article here 🙂

The 3 Top Reasons to Study Your Site’s Metrics

1) Know Your Customers
2) See What’s Working (and What’s Not)
3) Improve Your Results

Take a Holistic Approach to Reading Metrics
Develop a Comprehensive Measurement Plan

+INFO? read full article here 🙂

6 compras de empresas tecnológicas más “cool” del 2012 // gracias a –



Un ejemplo…

Amazon & Kiva Systems

Date of acquisition: 19-Mar-2012

Cost: $775 million (USD)Amazon Pac-Man Acquires Kiva Ghost

Amazon: The world’s largest online retailer started as a web based book store, but soon ballooned out into music, retail goods, apparel and a wealth of other products. It was founded in Seattle, Washington in 1994 and now delivers around the world.

Kiva Systems: A warehouse robotics company, Kiva Systems produces robots that take the legwork out of managing stock.

These orange androids self-navigate warehouses using sensors, providing instant access to goods.

Why the merger will work: Amazon are hoping to improve their margins by reducing spending on warehouse processing. Having an automated warehouse system will hopefully make the business more efficient. And those orange robots are pretty nifty. Apart from a Terminator-esque Rise of the Machines, what could go wrong?

Artículo completo

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13 Beautiful Online Stores Created With Wix

Image representing Wix as depicted in CrunchBase
Image via CrunchBase

eCommerce websites are changing the way people shop. Shopping on online stores has many advantages: You get to save time and effort; you can easily compare different brands and vendors; not to mention that in many cases it will save you some money as well. But what started as a practical innovation is now becoming a huge market with intense competition.

Online stores are no longer considered attractive only for offering a more comfortable alternative to the shopping mall. They need to really grab clients’ attention with an outstanding design and a quality shopping experience.

In the past few months, we implemented many improvements and new features to our eCommerce platform, including the amazing Shopify app. Wix users now have more options than ever to create a stunning online store that really sells.

Want to see it with your own eyes? Have a look at these amazing eCommerce websites, all built by Wix users using the HTML5 website builder. Get inspired by these awesome online stores and then check out our eCommerce templates to get your own store running!

Online Store

Tuktu Paper Co.

Online Stores

The Kama Photography

Add the Shopify App to your Website & Supercharge your Sales!

When you create an online shop to start selling online, you want your store to be perfect. It needs to display your products in the most beautiful way, to be simple, user-friendly, maintain a high sales and retention rate. Shopify delivers all these, big time.
The new Shopify app means fantastic news for online store owners: you can now enjoy the integration between Wix’ stunning layouts and Shopify’s most advanced eCommerce platform.

Let’s see just how good this gets:

Ease of Use

With a simple click, you can add the Shopify app to your Wix HTML5 website. Customizing and editing is an intuitive and easy process. Just add your products with images, titles and descriptions and you’re good to go.

What the Shopify App Can Do for your Website

Great Product Display Leer más “Add the Shopify App to your Website & Supercharge your Sales!”

How to Set Up an Online Shop the Easy Way

How to Set Up an Online Shop the Easy Way

Building an eCommerce website may sound like a difficult task, but it can actually be quite simple and intuitive. If you have the right tools, you can have your online shop up and running in no time! And Wix has all the tools you need for the job.

Here’s a simple guide on how to create an eCommerce website, the easy way.

Step #1: Research

Before you launch your online shop, make sure you look around on the net and see what kind of competition you’re dealing with. What are similar stores doing right and what are they doing wrong? It will help you understand how your business can stand out, what are your competitors’ weak spots and what are their advantages.

Woman holding binoculars

Step #2: Choosing a Template

Wix has many eCommerce templates for you to choose from – both in HTML5 or Flash. When you look for the perfect template for your website, consider these points:

  • Style: Are you looking for a vintage look? A minimalist design to match your products? A professional cut maybe? Choose the template that has the closest style to what you have in mind.
  • Colors: If your brand already has distinct colors, go with a template that matches or compliments these colors.
  • Layout: Which template can display your products in the most appealing way? Would you like the homepage to be the store itself? Do you need a layout that has space for deals and discounts? How do you want the navigation menu to look like? Different templates have different layouts and you can choose the best one for you!
Wix eCommerce website Template

Step #3: Editing & Customizing

The best part about working with a Wix eCommerce template is that it is so easy to customize. Simply click on all elements in the Wix editor to edit them. You can change the texts, background image, fonts, contact information and more.

Of course, the most important part is customizing the store itself. As store manager you can:

  • Add several images for each product
  • Set displayed currency and weight units
  • Add a choice of colors and sizes
  • Write a full product description (overview and details)
  • Manage inventory and available stock
  • Add ribbons and badges for special announcements (sale, new, out of stock)
  • Split your products into different categories
  • And plenty more!
Product Options HTML5 Wix Website builder

Step #3: Using the Right Images Leer más “How to Set Up an Online Shop the Easy Way”

Mobile payments | 3wƒ

See on Scoop.ithuman being in – perfección


Editor’s note: Bill Ready is CEO of Braintree, an online and mobile payments provider.

Every day there is a new headline about mobile payments focused on using a mobile phone to pay at retail locations. Paypal, Google and other industry giants are racing to provide new in-store mobile payment solutions. Large merchants, such as Wal-mart and Target have contemplated their own mobile payment solutions. The debate about whether NFC will be the preferred technology to enable mobile payments rages. However, despite all this press and efforts by industry giants, there is stunningly little traction to use a mobile device to pay at retail locations. This is largely because the solutions offered by industry giants thus far don’t solve a meaningful problem in the daily lives of consumers or merchants. Few things in life are easier for consumers than swiping a credit card at checkout and in-store payment systems are as easy and ubiquitous as dial-tone for merchants.

However, There is a massive mobile commerce opportunity that is a severe pain point for both consumers and merchants, but large industry players are failing to meaningfully address it. That opportunity is e-commerce on the mobile device or m-commerce. M-commerce is ramping up, proving that consumers not only like to shop via their mobile device, but also will purchase. However, the numbers also show that there’s significant room for improvement in the mobile device purchasing experience – mainly through optimizing the shopping and payment processes for consumers.

Online holiday shopping in 2011 showed substantial growth in mobile shopping activity, with both traffic and sales on mobile devices more than doubling their volume over the same period a year earlier, according to research from IBM. During the holiday shopping season, 14.6 percent of all online sessions on a retailer’s site were initiated from a mobile device (up from 5.6 percent the year before), and sales from mobile devices reached 11 percent versus 5.5 percent in December 2010. Clearly, more consumers are becoming comfortable shopping and buying from retailer web sites using their smartphones. Leer más “Mobile payments | 3wƒ”