Clever Web Banners/Ads that Deliver


Online ads and web banners have a great visual potential that usually goes unnoticed. Advertisers often neglect the creative energy when producing web banners, and accordingly, internet users tend to resent those unattractive rectangles that appear on their screens. The good news is that it doesn’t have to be that way. Web banners can be exciting, funny and creative, and, unlike other types of advertising, they can be interactive and playful. We collected examples of really impressive advertising work, all done for the web! These ads are fun to look at at, they won’t antagonize viewers with noises, blings and animations, and you can bet they generate more revenues as well. A win-win situation 🙂

National Center for Domestic Violence

McDonald's Online Banner Campaign

Airport Parking web add

netup-web_design_banner

Showcase of Clever Web Banners and Adds

Comedy Bar

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

Showcase of Clever Web Banners and Adds

And have a look at this great video about advertising:

Create your own beautiful HTML5 website today! >>

via http://feedproxy.google.com/~r/TheOfficialWixBlog/~3/uKjdrLlQduI/

Are You Making These Online Advertising Mistakes?

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.
The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.
1. You’re only trying one source of online advertising
There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.

I would highly suggest starting out with AdWords, Facebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.

With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.

Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedIn, Reddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.

LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky. StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.

How to start with big or small budgets

If you only have a little bit to spend, say $100/month, then buying ads from AdWords or Facebook will give you the best bang for your budget. You’ll need to be very stingy with how much you’re bidding, but you can get a decent amount of exposure if you stretch out the $100 as much as you can. The more unique and less competitive the people or keywords you’re trying to target, the longer your $100 will last.


http://blog.kissmetrics.com

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you need to get started. Just a little bit of cash and some keywords and you’re off to the races.

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.

The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.

1. You’re only trying one source of online advertising Leer más “Are You Making These Online Advertising Mistakes?”

IAB Future Formats awards showcase new online creative canvases

UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.
The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.


UK – The Internet Advertising Bureau (IAB) held its inaugural Future Formats award on 29 February, recognising next-generation ad formats. UK-news publication The Telegraph won the top award for its new online advertising format, Cascade.

By Staff Reporters
The award is described as IAB’s response to the acceleration in brand-based online display advertising. The call for entries invited media owners and technology companies to showcase next-generation formats that could be adopted in 2012.

The judging panel comprised senior members of digital media and creative agencies, including Arabella Judd, integration director, ZenithOptimedia and Ben Lunt, head of multiplatform, Leo Burnett.

An Insight into Facebook Marketing – Infographic

Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media.

In fact Facebook is now the single largest publisher of all US display ad impressions.

It delivers 28 percent of all display ad impression which is more than Yahoo, Microsoft, Google and AOL combined!

This popularity doesn’t come cheap and Facebook has admitted according to Bloomberg, to increasing its advertising rates on its self service ads by 40 percent during 2011.

Online to Exceed Print Advertising in 2012

Businesses are realizing that the opportunities to grow are truly online. In 2012 eMarketerpredicts that online advertising will exceed spending on print advertising for the first time.

Online advertising in 2012 $39.5 billion
Print advertising in 2012 $36.5 billion
By 2016 the projection is $62 billion for online and $32.3 billion for print.

So it is not a good time to be owning a printing business!

Two Key Types of Facebook Marketing


Written by Jeff Bullas - jeffbullas.com

So what is happening with Facebook Marketing?

Facebook has become the default social network to focus your promotion efforts on when it comes to marketing on social media.An Insight into Facebook Marketing - Infographic

In fact Facebook is now the single largest publisher of all US display ad impressions.

It delivers 28 percent of all display ad impression which is more than Yahoo, Microsoft, Google and AOL combined!

This popularity doesn’t come cheap and Facebook has admitted according to Bloomberg,  to increasing its advertising rates on its self service ads by 40 percent during 2011.

Online to Exceed Print Advertising in 2012

Businesses are realizing that the opportunities to grow are truly online. In 2012  eMarketerpredicts that online advertising will exceed spending on print advertising for the first time.

  • Online advertising in 2012 $39.5 billion
  • Print advertising in 2012 $36.5 billion

By 2016 the projection is $62 billion for online and $32.3 billion for print.

So it is not a good time to be owning a printing business!

Two Key Types of Facebook Marketing

Essentially there are two types of marketing on Facebook

1. Free… Leer más “An Insight into Facebook Marketing – Infographic”

Are You Making These Online Advertising Mistakes?

The Conclusion

Now that you know some of the more common mistakes that marketers make with their online advertising you should now be prepared to go out there and advertise like you never have before. As I’m sure you already know, there’s a lot of opportunity available through the different ways you can advertise online, but first you need to make sure you’re doing it the right way.

If you want three easy things to remember the next time you’re ready to throw down some money on online advertising, here they are:

Test, test, test and then test some more. You should always be testing to find out what’s working and what’s not.
Be sure to try out different advertising sources. Ad platforms like Facebook Ads and AdWords are a given, but you should also try out others sources like buying direct, email newsletters and social sites like Reddit or StumbleUpon.
Know your ROI goals (especially identifying the right “R”) and always have a way to know if and how much value advertising is creating for your business.
About the Author: Ryan Hupfer is the Customer BFF at isocket and BuyAds.com and is oddly passionate about supercharging direct ad sales for both advertisers and publishers. Be sure to say hey to me on Twitter at @hup.


http://blog.kissmetrics.com
-.-

 

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you need to get started. Just a little bit of cash and some keywords and you’re off to the races.

But just because you can get an ad campaign running with little to no effort doesn’t necessarily mean you’re doing it right. In fact, I would say that many advertisers are missing the boat when it comes to getting the most out their advertising dollars – and with just a few small changes here and there they could be getting a much bigger impact out of their advertising efforts.

The following list of faux pas are what I’ve found to be the most common things marketers are missing when running online advertising campaigns. None of the following best practices are super complicated or hard to figure out, but they do take some time and attention to get right. As you’ll see from the list below, online advertising is all about trying different types of ads, testing a lot and tracking everything. Once you get all of these things working together you’ll start to see your advertising efforts pay off more than ever.

1. You’re only trying one source of online advertising

There are more ways to advertise online than you can probably handle, so what’s a marketer to do? My advice would be to not throw your money around and try out everything, but to find and try the ones you feel are most worth your time and focus on those first.

I would highly suggest starting out with AdWordsFacebook and doing some direct buys on specific websites. It won’t take you long to get started with the first two since they’re both completely self-service. With AdWords you’ll target your ads based on search or content keywords while Facebook will be targeted based on audience interests and demographic information.

With the direct buys you can contact the websites via email or use BuyAds.com to find and buy advertising directly from the websites that best fit your audience.

Once you give each of those a good run you can also add some more non-traditional advertising options into the mix like LinkedInReddit and StumbleUpon Paid Discovery. If you feel like your target audience is likely to be found through one of those sites, then it’s worth testing out and it won’t take a whole lot of additional effort on your end.

LinkedIn ads are similar to Facebook’s in the fact that they’re targeted to the information that’s available on someone’s profile like age, work experience or company. Reddit ads are unique to their community and could be a great fit if you’re looking to get exposure for a product or service that’s funny, entertaining or geeky.  StumbleUpon Paid Discovery is a way to get whatever you’re pitching into the StumbleUpon community with hopes that it could go viral. Just be sure to choose the right category when submitting your paid submission because if you don’t your campaign will go nowhere fast.

How to start with big or small budgetsLeer más “Are You Making These Online Advertising Mistakes?”

What Offline Advertisers Can Teach Online Marketers

By Cameron Chapman

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine ads or billboards?

The answer is: quite a bit. Offline advertising has a much longer history than online advertising and marketing, and has had a lot more research done over the years. There are proven techniques that have worked offline for decades that online marketers have barely tried. So why not try a few techniques that have proven effective for print, television, and other offline advertising campaigns, and see how you can translate them to the web?

Don’t Fix It If It’s Not Broken

There are a number of examples in the world of print advertising where companies have attempted to change or “improve” their products and promotional methods and have nearly ruined their successful businesses. Take the recent Gap logo fiasco. Gap attempted to update their logo to reflect a more modern style, and suffered such an enormous backlash from their customers that they changed it back to the old one within days.


http://blog.kissmetrics.com/offline-can-teach-online/

By Cameron Chapman

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine ads or billboards?

The answer is: quite a bit. Offline advertising has a much longer history than online advertising and marketing, and has had a lot more research done over the years. There are proven techniques that have worked offline for decades that online marketers have barely tried. So why not try a few techniques that have proven effective for print, television, and other offline advertising campaigns, and see how you can translate them to the web?

Don’t Fix It If It’s Not Broken

There are a number of examples in the world of print advertising where companies have attempted to change or “improve” their products and promotional methods and have nearly ruined their successful businesses. Take the recent Gap logo fiasco. Gap attempted to update their logo to reflect a more modern style, and suffered such an enormous backlash from their customers that they changed it back to the old one within days. Leer más “What Offline Advertisers Can Teach Online Marketers”

Biggest brands: Top 100 online advertisers 2010

As many advertisers were forced to cut back last year, so media owners probably comforted themselves with the thought that no part of the industry was immune to the effects of the UK’s deepest recession since the 30s.

However, the latest research shows that digital media have, to some degree, managed to ride the storm. According to Nielsen, overall internet adspend rose from £461.4bn in 2008 to £506.3bn in 2009 – a 9.7% year-on-year increase. While half of the UK’s top 100 online advertisers cut their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted by the prospect of solid ROI at a time when they were striving to cut marketing costs.

See Table (Ranking)

(…)

More for less

Regardless of the effects of the recession, there appears to be a growing belief among brands that increasing adspend does not guarantee marketing success. By its own reckoning, Moneysupermarket.com, the 10th-placed online advertiser in the list, spent 22% less on its marketing last year, including search, but was still able to attract 14% more customers.

‘For us, it has become less about how much you spend and more about what you say and how you say it,’ says Ian Williams, the brand’s director of communications.

In a handful of sectors there was a sharp reduction in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands collectively cut their budgets for online marketing by almost 16%.

Other sectors where big falls occurred include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions of 45.5% and 55.2% respectively. However, while property and pharmaceuticals cut their marketing across the board last year, retailers raised their budgets overall; this suggests that online price deflation has enabled advertisers in this sector to make significant savings.


Brand Republic: Connecting advertising, marketing, media & PR

Adam Woods | //brandrepublic.com

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

O2 top digital advertiser increased internet marketing expenditure by 22.8% year on yearO2 top digital advertiser increased internet marketing expenditure by 22.8% year on year

As many advertisers were forced to cut back last year, so media owners probably comforted themselves with the thought that no part of the industry was immune to the effects of the UK’s deepest recession since the 30s.

However, the latest research shows that digital media have, to some degree, managed to ride the storm. According to Nielsen, overall internet adspend rose from £461.4bn in 2008 to £506.3bn in 2009 – a 9.7% year-on-year increase. While half of the UK’s top 100 online advertisers cut their media spend in 2009, more than 80% of them increased their internet investment; many of them attracted by the prospect of solid ROI at a time when they were striving to cut marketing costs.

See Table (Ranking)

(…)

More for less

Regardless of the effects of the recession, there appears to be a growing belief among brands that increasing adspend does not guarantee marketing success. By its own reckoning, Moneysupermarket.com, the 10th-placed online advertiser in the list, spent 22% less on its marketing last year, including search, but was still able to attract 14% more customers.

‘For us, it has become less about how much you spend and more about what you say and how you say it,’ says Ian Williams, the brand’s director of communications.

In a handful of sectors there was a sharp reduction in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands collectively cut their budgets for online marketing by almost 16%.

Other sectors where big falls occurred include retail, which spent 42.3% less, and the property and pharmaceutical sectors, which made reductions of 45.5% and 55.2% respectively. However, while property and pharmaceuticals cut their marketing across the board last year, retailers raised their budgets overall; this suggests that online price deflation has enabled advertisers in this sector to make significant savings. Leer más “Biggest brands: Top 100 online advertisers 2010”