BBDO scoops Johnson & Johnson global creative business

GLOBAL – BBDO has been appointed to the global creative account for Johnson & Johnson’s line of baby products, worth an estimated US$20 million.
BBDO scoops Johnson & Johnson global creative business

The Omnicom agency won the account following a pitch launched earlier this year in May, which initially included the incumbent Lowe, McCann Erickson, DraftFCB, DDB, JWT and Ogilvy & Mather.

BBDO reportedly pitched the business in partnership with sister agency Roberts + Langer DDB. [Más…]

Lowe has handled the account since 1991 when the business was being managed by a sister shop with which it later marged. In Asia, Lowe was responsible the entire baby products range for J&J and a few adult brands in some parts of the region.

Profero is the incumbent agency on the digital account.

J&J’s media business globally is handled by Universal McCann.


GLOBAL – BBDO has been appointed to the global creative account for Johnson & Johnson’s line of baby products, worth an estimated US$20 million.

BBDO scoops Johnson & Johnson global creative business

The Omnicom agency won the account following a pitch launched earlier this year in May, which initially included the incumbent Lowe, McCann Erickson, DraftFCB, DDB, JWT and Ogilvy & Mather.

BBDO reportedly pitched the business in partnership with sister agency Roberts + Langer DDB. Leer más “BBDO scoops Johnson & Johnson global creative business”

Adidas rompe con la agencia 180 Amsterdam

La firma deportiva alemana Adidas y la agencia de publicidad holandesa 180 Amsterdam emprenden caminos separados. Según publica Campaign, la agencia canadiense Sid Lee asumirá a partir de ahora la creatividad publicitaria de Adidas.

180 Amsterdam trabaja actualmente en algunos proyectos para la empresa alemana, por lo que Sid Lee no asumirá el relevo hasta dentro de unos meses.

Sid Lee es ya la responsable creativa de la marca Originals de Adidas.


La firma deportiva alemana Adidas y la agencia de publicidad holandesa 180 Amsterdam emprenden caminos separados. Según publica Campaign, la agencia canadiense Sid Lee asumirá a partir de ahora la creatividad publicitaria de Adidas.

180 Amsterdam trabaja actualmente en algunos proyectos para la empresa alemana, por lo que Sid Lee no asumirá el relevo hasta dentro de unos meses.

Sid Lee es ya la responsable creativa de la marca Originals de Adidas. Leer más “Adidas rompe con la agencia 180 Amsterdam”

Adidas moves global ad account from 180 Amsterdam to Sid Lee

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media’s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan.


GLOBAL – Adidas is to shift its global advertising account from incumbent 180 Amsterdam to the Canadian agency Sid Lee without a pitch.
Adidas moves global ad account from 180 Amsterdam to Sid Lee

adidas 180 Amsterdam Fast vs Fast

The agency is now in the process of finishing some projects for Adidas but will transfer the account over the coming months.

The partnership between 180 Amsterdam and Adidas is one of the longest running in advertising. It has held the Adidas account for the past twelve years.

In 2006 Omnicom Group bought a majority stake in 180 Amsterdam. 180 has shared the Adidas account with Omnicom-owned TBWA\Worldwide since 2002.

According to Marcus Chew, senior manager for brand communications at Adidas in Southeast Asia, the brand will still be working with TBWA and Iris across the region as the account shift has not yet taken effect in Asia.

According to Media‘s Top 1000 brands report published in July, Adidas’ annual media spend in the region totals US$76 million, including $65 million in China, $1.2 million in India and $6.2 million in Japan. Leer más “Adidas moves global ad account from 180 Amsterdam to Sid Lee”

Ewanick Leaves for Nissan


– Andrew McMains and Todd Wasserman
Hyundai’s lead marketer, Joel Ewanick, is leaving the company to become vp-marketing for Nissan.

Ewanick, who was also Brandweek‘s Grand Marketer of the Year in 2009, succeeds Christian Meunier, whose appointment to president of Nissan Brazil was announced Feb. 5.

In his new role, Ewanick will be responsible for “all facets of marketing activities for Nissan brand products in the United States, including marketing communications, C&I (contests and incentives), pricing and product management,” according to a Nissan press release.

Ewanick served as vp-marketing at Hyundai since 2007. Since that time, Ewanick introduced the Hyundai Assurance Program, which was credited with doubling the amount of consumers willing to buy a Hyundai.

A Hyundai rep said, “We’re sorry to see him go. He did a tremendous job and we wish him luck.”

Ewanick will be succeeded in the interim by Chris Perry, who is currently the director of marketing and advertising. A search for a new CMO is under way.

Nissan’s lead creative agency in the U.S is Omnicom Group‘s TBWA\Chiat\Day in Playa del Rey, Calif., and Nashville, Tenn. The automaker’s major media spending — excluding online outlays — totaled $310 million last year, according to Nielsen. Leer más “Ewanick Leaves for Nissan”

Hilton Launches Agency Search


Andrew McMains and David Gianatasio, Adweek

Young & Rubicam is defending in a global review of creative duties on the Hilton brand, sources said.

The assignment includes corporate brand image duties as well as efforts backing Hilton’s honors program, sources said. Account revenue is estimated at less than $5 million. Y&R’s offices in Chicago and Irvine, Calif., handle the business.

The competition comes just a few months after Hilton moved its headquarters from Beverly Hills, Calif., to McLean, Va. That move resulted in changes in Hilton’s marketing ranks.

A Y&R representative did not return calls and the New York consultancy managing the process, Joanne Davis Consulting, referred queries to the hotelier.

A Hilton representative would say only that the company has initiated “a closed review of a small number of agencies,” but declined to reveal any parameters of the process.

The competition is limited to the Hilton brand and does not include the hotelier’s other units. Hilton’s broader roster of creative agencies includes Omnicom‘s BBDO in Atlanta, which handles Embassy Suites, and IPG‘s Draftfcb in Chicago, which has Hampton Inn and Homewood Suites.

WPP-owned Y&R added Hilton following a review in 2005. IPG’s FCB, now part of Draftfcb, was the previous lead shop. Omnicom’s OMD added media chores at that time.

Global ad spending on the Hilton namesake brand was not immediately available.

Domestic ad spending on the Hilton brand was $4 million last year, way down from $33 million in 2008, per Nielsen. All told, Hilton spent more than $50 million last year in U.S. measured media across its portfolio, down from more than $90 million in ’08.

http://www.brandweek.com/

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