Five Trends to Watch for at Mobile World Congress 2013 – #MWC13 // Social@Ogilvy


Social@Ogilvy

With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, the Mobile World Congress can be an overwhelming experience. The conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education. Fortunately, Martin Lange, Executive Marketing Director of Digital Strategy for Ogilvy & Mather, will be attending the conference.

Since Martin is deeply immersed in the mobile ecosystem, he’s keeping track of what really matters in this, the most rapidly evolving aspect of marketing and communications.

Martin will focus on the following top five mobile trends during the conference, including his perspective on some must-see keynotes and panels which will bring these trends into sharp relief. Be sure to follow Ogilvy at MWC 2013 on Tumblr or @OgilvyWW on Twitter for real-time updates of all things Mobile World Congress.

Here are Martin’s top 5 trends to watch for at Mobile World Congress 2013 (#MWC13). Below that is a more in-depth look into each trend.

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David Ogilvy: Writing Tips for Ad Agency New Business


Foto de David MacKenzie Ogilvy
Foto de David MacKenzie Ogilvy (Photo credit: Wikipedia)

See on Scoop.itGabriel Catalano the name of the game

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.

In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

Included in this collection of Ogilvy’s writings and speeches is a personal letter and a staff memo. Both are rich with tips and insights that will help you to create better copy to use as a magnet for new business.

David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips.
In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities.

“On the occasion of his 75th birthday, Ogilvy’s staff put a book together of all Ogilvy’s best memos and speeches [The Unpublished David Ogilvy]. This is a particularly insightful book, because Ogilvy was maybe one of the most gifted leaders when it came to creating a corporate culture. And as his company grew to over 200 offices, he knew the only way he could protect the culture was by constantly communicating with his people.

In the following letter to Mr. Ray Calt, Ogilvy provides us with a list of his habits as a copywriter.
April 19, 1955
Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:
I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. Leer más “David Ogilvy: Writing Tips for Ad Agency New Business”

10 Tips on Writing from David Ogilvy | de los tipos que rompieron el molde…


http://bit.ly/LF9w3t

by  | brainpickings.org

“Never write more than two pages on any subject.”

How is your new year’s resolution to read more and write better holding up? After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most legendary writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”:

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize,demassificationattitudinallyjudgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

David Leer más “10 Tips on Writing from David Ogilvy | de los tipos que rompieron el molde…”

10 tips para escribir por David Ogilvy

Del casi inconseguible: The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners hay un decálogo que deberíamos tener en cuenta todos los que, profesionalmente o no, escribimos aunque sea en un simple weblog:

Cuanto mejor escribas, más alto vas a llegar en Ogilvy & Mather.
La gente que sabe pensar, escribe bien.

La gente con mente confusa, escribe memos confusos, cartas confusas y discursos confusos.

La buena escritura no es un regalo divino. Tenés que aprender a escribir bien. Acá hay 1o consejos…


http://www.uberbin.net

Foto de David MacKenzie Ogilvy

Del casi inconseguible: The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners 10 tips para escribir por David Ogilvy hay un decálogo que deberíamos tener en cuenta todos los que, profesionalmente o no, escribimos aunque sea en un simple weblog:

Cuanto mejor escribas, más alto vas a llegar en Ogilvy & Mather.
La gente que sabe pensar, escribe bien.

La gente con mente confusa, escribe memos confusos, cartas confusas y discursos confusos.

La buena escritura no es un regalo divino. Tenés que aprender a escribir bien. Acá hay 1o consejos… Leer más “10 tips para escribir por David Ogilvy”

Get My Red Paper: Socialize the Enterprise

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.” This one is a bit long – almost 8000 words – not there is valor in length. I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media.


by John Bell

red_papers2

This week, Ogilvy is launching a new initiative to publish Red Papers of our thought leadership. Red Papers are Ogilvy-ized white papers meet books. I mean with the emergence of the iPad and even the iPhone as reading formats, I am having a hard time understanding what is a “paper” and what constitutes a “book.”  This one is a bit long – almost 8000 words – not there is valor in length.  I wanted to share some of my experiences in a practical way and therefore I get into some nuts and bolts for planning really effective social media. Leer más “Get My Red Paper: Socialize the Enterprise”

WSJ Webinar: Blogging for Business

More than just a consumer obsession, Twitter, Blogs, Facebook and other forms of Social Media are radically changing the way businesses operate across the Asia-Pacific region.

While companies know they can no longer afford to ignore discussions happening online, taking those first steps can be a difficult process.

Working in partnership with The Wall Street Journal and Citrix GoToWebinar, Ogilvy’s specialized Social Media team, 360 Digital Influence, has a series of tutorials to help companies take those first steps.

The latest in the series, “Blogging for Business”, will take place on June 2 at 11am Hong Kong time.

Blogs may have started as outposts for computer geeks or raging teens, but now they have become a powerful force in corporate communications from Sydney to Shanghai. They can demonstrate thought leadership, strengthen corporate reputation and strengthen brands.


by Thomas Crampton

More than just a consumer obsession, Twitter, Blogs, Facebook and other forms of Social Media are radically changing the way businesses operate across the Asia-Pacific region.

While companies know they can no longer afford to ignore discussions happening online, taking those first steps can be a difficult process.

Working in partnership with The Wall Street Journal and Citrix GoToWebinar, Ogilvy’s specialized Social Media team, 360 Digital Influence, has a series of tutorials to help companies take those first steps.

The latest in the series, “Blogging for Business”, will take place on June 2 at 11am Hong Kong time.

Blogs may have started as outposts for computer geeks or raging teens, but now they have become a powerful force in corporate communications from Sydney to Shanghai. They can demonstrate thought leadership, strengthen corporate reputation and strengthen brands. Leer más “WSJ Webinar: Blogging for Business”