Use the Data! thnxz @TheGrok – bryaneisenberg.com


It’s certainly true that many “PPC pros” who work like (much inferior to the real thing) robots will find themselves looking for work. The high value providers who maintain deeper relationships, integrate across multiple complex objectives, and persistently work to overcome challenges to test, improve, interpret, and achieve uncommon results will be the ones that clients find useful.

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Andrew did a great job at describing the high-value parts of the PPC advertising agency equation, but that is not the part of PPC management where data-driven decisions excel. There are some things that data-driven computer analysis excels at and others that it doesn’t. Look at the technology stack that is available today to help PPC marketers and advertisers and you will see where some of this technology is headed. In many cases it already is, and in others it will be more capable of handling the majority of tasks that are required to maintain and optimize PPC accounts.

The fact is, unlike many other parts of marketing, PPC advertising when set up properly should be analmost completely data-driven effort.

++ full article and conclusion 🙂

A Nucleus Research study shows that an incremental 241 percent ROI can be generated by applying data to business decisions. And 91 percent of CMOs believe that successful brands make data-driven decisions, as per Columbia Business School.

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition – marketers depend on data for just 11 percent of all decisions.

Study: 54 Percent of Companies Ban Facebook, Twitter at Work

Planning on firing off a short missive on Twitter or posting an update to your friends on Facebook from the office?

Better check the rules of your workplace first.

According to a study commissioned by Robert Half Technology, an IT staffing company, 54 percent of U.S. companies say they’ve banned workers from using social networking sites like Twitter, Facebook, LinkedIn and MySpace, while on the job. The study, released today, also found that 19 percent of companies allow social networking use only for business purposes, while 16 percent allow limited personal use.

Only 10 percent of the 1,400 CIOs interviewed said that their companies allow employees full access to social networks during work hours.

“Using social networking sites may divert employees’ attention away from more pressing priorities, so it’s understandable that some companies limit access,” said Dave Willmer, executive director of Robert Half Technology, in a statement. “For some professions, however, these sites can be leveraged as effective business tools, which may be why about one in five companies allows their use for work-related purposes.”

A study released last summer concluded that social networking use can hurt the bottom line.


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Planning on firing off a short missive on Twitter or posting an update to your friends on Facebook from the office?

Better check the rules of your workplace first.

According to a study commissioned by Robert Half Technology, an IT staffing company, 54 percent of U.S. companies say they’ve banned workers from using social networking sites like Twitter, Facebook, LinkedIn and MySpace, while on the job. The study, released today, also found that 19 percent of companies allow social networking use only for business purposes, while 16 percent allow limited personal use.

Only 10 percent of the 1,400 CIOs interviewed said that their companies allow employees full access to social networks during work hours.

“Using social networking sites may divert employees’ attention away from more pressing priorities, so it’s understandable that some companies limit access,” said Dave Willmer, executive director of Robert Half Technology, in a statement. “For some professions, however, these sites can be leveraged as effective business tools, which may be why about one in five companies allows their use for work-related purposes.”

A study released last summer concluded that social networking use can hurt the bottom line. Leer más “Study: 54 Percent of Companies Ban Facebook, Twitter at Work”