GLOBAL – FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials.
The packaging is more sustainable because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum, according to P&G, and is 100 per cent recyclable.
By launching this renewable packaging on some of its global beauty brands, P&G said it will “leverage its scale to deliver meaningful environmental improvements”. The pilot will be rolled out globally over the next two years, with the first products expected to be on retail shelves in 2011. Leer más “P&G ups sustainable packaging credentials”