David Ogilvy’s 7 Tips for Writing Copy That Sells | An advertising legend

David Ogilvy is an advertising legend.

Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion dollar company, he also helped create hugely successful campaigns for clients such as Dove, Shell, and Rolls-Royce.

If you spend any amount of time reading or watching David, you’re sure to be inspired to write better copy, so I’d encourage you to read his book or watch some of the videos floating around the web. In the meantime though, I’d like to present you with what I believe to be the best of Ogilvy’s arsenal:

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David Ogilvy

David Ogilvy is an advertising legend.

Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion dollar company, he also helped create hugely successful campaigns for clients such as Dove, Shell, and Rolls-Royce.

If you spend any amount of time reading or watching David, you’re sure to be inspired to write better copy, so I’d encourage you to read his book or watch some of the videos floating around the web. In the meantime though, I’d like to present you with what I believe to be the best of Ogilvy’s arsenal: Leer más “David Ogilvy’s 7 Tips for Writing Copy That Sells | An advertising legend”

Cite Other Websites to Receive More Citations

A study by Nature.com has found that research papers that have a long reference list at the end are well cited.

The research suggests that scientists who reference the work of their peers are more likely to find their own work referenced in turn, and the effect is on the rise, with a single extra reference in an article now producing, on average, a whole additional citation for the referencing paper.

There is a ridiculously strong relationship between the number of citations a paper receives and its number of references. If you want to get more cited, the answer could be to cite more people.


Running total of the number of research papers...
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A study by Nature.com has found that research papers that have a long reference list at the end are well cited.

The research suggests that scientists who reference the work of their peers are more likely to find their own work referenced in turn, and the effect is on the rise, with a single extra reference in an article now producing, on average, a whole additional citation for the referencing paper.

There is a ridiculously strong relationship between the number of citations a paper receives and its number of references. If you want to get more cited, the answer could be to cite more people. Leer más “Cite Other Websites to Receive More Citations”