Facebook y LinkedIn superan en rendimiento a Twitter


Foto: FRANCO BOULY/FLICRK/ CC
Foto: FRANCO BOULY/FLICRK/ CC Ampliar foto

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   Facebook, Twitter y LinkedIn son tres de los ‘social media’ más utilizados en todo el mundo. Sin embargo a parte de sus diferencias en cuanto a funcionamiento y contenido, también son distintas en cuanto a rendimiento web. La red de Mark Zuckerberg y la red profesional superan a la red de microblog en cuanto a rendimiento, siendo más rápidas en cuanto a tiempo de respuesta, disponibilidad y la consistencia del sitio.

   Tras los sucesos acontecidos durante 2011 a lo largo de todo el mundo, Twitter se ha convertido en la voz de los usuarios en Internet. Tan solo con 140 caracteres millones de personas en todo el mundo se han implicado con la Primavera árabe o con los movimientos 15-M u Occupy Wall Street. Sin embargo, pese a la gran acogida social, un nuevo estudio demuestra que Twitter no es la red social que mejor rendimiento demuestra para los usuarios en cuanto a términos de uso.

   El estudio ha sido realizado por Compuware entre el 1 de junio y el 1 de julio de 2012 para demostrar el rendimiento de las 24 redes sociales más activas en el mundo (…) Leer más “Facebook y LinkedIn superan en rendimiento a Twitter”

If Google Can’t Find You, You Don’t Exist

by Rosetta Thurman May 19

Everyone thinks that young professionals have completely mastered the art of social media. The stereotype is that Generation Y is always online, and companies are eager to tap the tech savvy minds of the “Facebook Generation”. I even took on that assumption during an interview I conducted for a new position my organization was hiring for. I asked the candidate, a recent grad in her early 20s, to share her experience using social media tools. She told me she knew how to use Ning, but didn’t know much about Myspace, Facebook, or Twitter. I almost fell out of my chair. For shame! A Generation Y job seeker who didn’t even have a Facebook profile? Where had she been living, under a rock with no access to wi-fi? For a job that involved communications and marketing, this was a big deficit in her knowledge. I was also a little miffed that I couldn’t find out any additional information about her online.


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by Rosetta Thurman May 19

Everyone thinks that young professionals have completely mastered the art of social media. The stereotype is that Generation Y is always online, and companies are eager to tap the tech savvy minds of the “Facebook Generation”. I even took on that assumption during an interview I conducted for a new position my organization was hiring for. I asked the candidate, a recent grad in her early 20s, to share her experience using social media tools. She told me she knew how to use Ning, but didn’t know much about Myspace, Facebook, or Twitter. I almost fell out of my chair. For shame! A Generation Y job seeker who didn’t even have a Facebook profile? Where had she been living, under a rock with no access to wi-fi? For a job that involved communications and marketing, this was a big deficit in her knowledge. I was also a little miffed that I couldn’t find out any additional information about her online. Leer más “If Google Can’t Find You, You Don’t Exist”

Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services

John McDonald, Vice President of Ning, stated clearly on a post on the Ning blog that his company will make new pricing plans effective only in early summer and provide online community owners “a minimum of 10 weeks to transition.”

If you are a Ning community owner, then you only have a limited time left to evaluate whether to remain on Ning or to select one of the social networking Ning-alternatives available on the web.

There are in fact quite a few social networking platforms and online group services that can be utilized as valid alternatives to Ning as these social networking platforms do generally replicate the key basic functionalities offered by Ning-based communities; and they also come in all flavors: free, paid and open-source.


On May, 4th 2010, Ning, one of the most popular social networking platforms on the web, is phasing out its free service. All free online communities will either be converted into premium online groups or discontinued altogether. As a consequence of the subsequent growing demand for Ning alternatives, this MasterNewMedia guide wants to provide a comprehensive list of other social networking platforms and online group services that can be used as replacements to the Ning community service.

ning_alternatives_create_online_group_social_network_guide_id6935051_size485.jpg Leer más “Ning Alternatives: Guide To The Best Social Networking Platforms And Online Group Services”

Your Web App has Launched – Now What?

Number of users, times value of plans equals revenue. Right? So all you need are more users and you’ll have more money. It’s simple, and that’s the problem with it. Saying “we need to increase users or “we need to increase our revenue per user” reduces you to the sleazy, pin-stripe consultant who chirps in with truisms like “guys, we need to move forward”, and “let’s aim for our deadlines”.

This simplistic way of looking at your application leaves you with no next step. There is no lever called “more users”. There is no obvious next step associated with “increase value”.


By Des Traynor

Editors Note: In his first article for Think Vitamin, Des Traynor – UX Lead at Dublin based Contrast, outlines some extremely useful post launch strategies for ensuring the success of your web app. You can hear Des share more development stories at Future of Web Apps Dublin 2010.

Budget for Further Development

Leer más “Your Web App has Launched – Now What?”