Nielsen TOPTEN – vía @GooglePlay


Cover art

Nielsen TOPTEN gives you direct access to what’s hot in TV, movies, apps, products and more. Want to check out what people like YOU are watching and buying? It’s all in this top ten app based on actual ratings and sales data. In short, this is your one-stop destination to the latest trends and what’s hot in entertainment.
This is a pretty big deal. Why? In Nielsen’s 90-year history, this is the FIRST time the public has insight into what’s trending today. After all, Nielsen provides ratings and sales data directly to TV networks, online companies, movie houses, music labels, and the world’s largest manufacturers and retailers. So in short, you are gaining access to some pretty awesome stuff.

TOPTEN Highlights: Leer más “Nielsen TOPTEN – vía @GooglePlay”

Association of National Advertisers and Nielsen – @Nielsen

ABOUT THE ANA

Founded in 1910, the Association of National Advertisers leads the marketing community by providing its members with insights, collaboration and advocacy. ANA’s membership includes more than 525 companies with 10,000 brands that collectively spend more than $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visithttp://www.ana.net, follow us on Twitter, or join us on Facebook.

ABOUT NIELSEN

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit http://www.nielsen.com.

PRESS CONTACTS:

CooperKatz & Company for the ANA: Marcus Hardy; (917) 595-3043; mhardy@cooperkatz.com
CooperKatz & Company for the ANA: Luna Newton; (917) 595-3061; lnewton@cooperkatz.com
Nielsen: Anne-Taylor Adams; (646) 654-5759; annetaylor.adams@nielsen.com


Media spend attributed to multi-screen advertising campaigns is expected to grow from 20 percent of budgets today to 50 percent in the next three years, according to a new study by ANA (Association of National Advertisers) and Nielsen conducted among client-side marketers, agencies and media sellers. Multi-screen campaigns were defined as those that run during a similar timeframe across two or more screens including TV, computer, tablet, mobile phone and digital place-based media.

Emphasizing the significance of multi-screen advertising campaigns, 48 percent said they believe these campaigns are very important in effectively delivering marketing messages today.  And a vast majority of those surveyed (88 percent), predict that multi-screen campaigns will be very important in three years.

“Measurement is the biggest issue that will influence the rate of growth for multi-screen advertising,” said Bill Duggan, Group Executive Vice President of the ANA. “The industry needs to adopt measures that are consistent, comparable, and combinable across screens to provide a complete picture of a campaign’s effectiveness.”

Image representing Nielsen as depicted in Crun...
Image via CrunchBase

“At Nielsen we work closely with our clients to help them deploy consistent, multi-platform measurement against their advertising initiatives, so these findings confirm what we’re already seeing in the market. The potential for marketers and the industry as a whole is significant as multi-platform measurement is embraced in the marketplace,” said Randall Beard, Head of Global Advertiser Solutions for Nielsen.

“We at Nielsen are committed to providing multi-platform measurement capabilities in order to make marketing spend more effective and to grow the industry as a whole. Studies like this done in collaboration with respected industry organizations like the ANA are incredibly useful for those of us who are tasked with developing the next-generation measurement tools that inform the important decisions marketers, agencies and media sellers are making every day,” said Megan Clarken, Executive Vice President of Global Product Leadership for Nielsen.

THE IMPORTANCE OF MEASUREMENT Leer más “Association of National Advertisers and Nielsen – @Nielsen”

Nielsen preparing ‘Digital Program Ratings’ pilot program to track streaming viewers – thnxz @engadget


Nielsen preparing 'Digital Program Ratings' pilot program to track streaming viewers

According to the Wall Street JournalNielsen’s TV ratings are about to get some company, with a system that covers internet watchers. A “Nielsen Digital Program Ratings” pilot program will debut with participation from NBC, Fox, ABC, Univision, Discovery and A&E, tracking the viewership of streaming video they post on their websites. AOL (parent company of Engadget) is also reported to be participating, as the networks compare the data to their internal statistics before the ratings system gets a wider rollout.

Full article 🙂

SOURCE: Wall Street Journal

THE TEEN TRANSITION: ADOLESCENTS OF TODAY, ADULTS OF TOMORROW – ThnXz @Nielsen


Young adults are a crucial segment for businesses and advertisers. As the 18-24-year-old demographic expands faster than any other young age group, so does its viewing and purchasing power. Today’s 17-year-olds will play a significant role in the young adult segment of the future, which is why it’s crucial to get to know them now in order to better understand who they’ll be tomorrow.

WHO ARE TODAY’S TEENS?

Today’s teens and young adults are quite the multicultural bunch—with purchasing power to boot. In fact, the 12-17, 18-24 and 25-34 groups are almost identically multicultural, as 42 percent of each comprises Hispanics, African-Americans and Asian-Americans. This is only the tip of the iceberg—U.S. Census data shows that African-Americans, Asian-Americans and Hispanics will generate the vast majority of the U.S. population growth over the next few decades.

Teens have serious purchase potential. In 2012, 29 percent of U.S. teens lived in high-income homes ($100k+), while only 25 percent of young adults lived in households within this same income bracket. There were also more teen households with middle incomes ($30k-$100k) than those of young adults. Finally, fewer teens lived in lower-income homes ($30k) than their slightly older counterparts.

DEVICE OWNERSHIP DETERMINES VIEWING

Within teen households, smartphones and tablets are growing faster than any other device. From Q4 2011 to Q4 2012, smartphone penetration increased by 45 percent among teens, 32 percent among adults 18-24 and 22 percent among adults 25-34.

Laptop penetration increases as teens age into young adulthood, but begins to decline when young adults enter their late 20s. Laptop penetration is highest among young adults, but all three age groups (12-17, 18-24, 25-34) have increased their laptop ownership over the past year.

file

Though young adults view most content on television, they are increasing their video watching
on other devices. According to Nielsen’s Fourth-Quarter 2012 Cross-Platform Report, all
consumers under the age of 34 increased their video consumption via mobile and the Internet
from Q4 2011 to Q4 2012.

file

While everyone under 34 is spending less time in front of the TV, viewing preferences aren’t
consistent across the 12-17, 18-24 and 25-34 year old groups. For example, teens like to
watch on mobile more than anyone else. In fact, they watched 18 percent more video on their
mobile phones than persons 18-24 and 46 percent more than persons 25-34, in Q4 2012.
While teens are watching more content on mobile devices, they watch less video online than
young adults. In fact, persons 18-24 spent almost 3 times more time watching video on the
Internet than teens 12-17 in Q4 2012.
Leer más “THE TEEN TRANSITION: ADOLESCENTS OF TODAY, ADULTS OF TOMORROW – ThnXz @Nielsen”

La televisión social prefiere Facebook a Twitter según Nielsen


 

María González | genbetasocialmedia.com

Segunda pantalla

Enciendes la tele para ver el nuevo programa que presenta una cadena, pero también quieres comentarlo en directo e ir leyendo otras opiniones, así que decides coger el ordenador o cualquier dispositivo móvil para ver qué está diciendo la gente en las redes sociales. ¿Te suena? Es el fenómeno de la segunda pantalla.

Nielsen ha estudiado, en Estados Unidos, estos comportamientos para llegar a algunas conclusiones. Los resultados son los que podéis ver en las gráficas. Lo primero que llama la atención es el factor edad: los usuarios entre 18-34 años son los que más comentan algo que están viendo a través de cualquier medio (y, entre ellos, las redes sociales). Leer más “La televisión social prefiere Facebook a Twitter según Nielsen”

Social Media Report 2012: Top Trends SMBs Need to Know


Nielsen’s State of the Media: The Social Media Report 2012 reflects on various social media trends of 2012, as well as the potential impact they will have on the coming year. There is no denying that social media is more popular than ever with consumers, and that having a social media presence is critical for SMBs’ online marketing strategies in 2013.  Here are a few highlights from the report.

Mobile Usage Is Not Slowing Down

As you might have guessed, the amount of time consumers spent on PCs and Smartphones increased between July 2011 and July 2012.  Time spent on these devices grew by 21%, while time on apps rose 120% in that same period.  While PCs still remain our primary source of Internet access, the usage of mobile Web and apps are increasing at a significant rate. Small businesses can’t afford to ignore mobile any longer, and should invest in mobile-friendly advertising and sites to reach this growing audience.

Time Spent on Social Networks Grew 37%.

From July 2011 to July 2012, the time consumers spent on social media sites grew from 88.4B minutes to a whopping 121.1B minutes. Nielsen attributes this substantial growth in part to the rise of mobile apps, which enable us to stay connected to our favorite sites while on the go. In fact, we spent seven times more minutes on apps than on the mobile Web. Time spent on these sites means social media access is not only on the rise, but also that we are more engaged when we do visit them. For small businesses, this means being active on social media is more important than ever in order to reach consumers spending a large portion of their time there.

Consumers Value Social Customer Service Leer más “Social Media Report 2012: Top Trends SMBs Need to Know”

Advertising on Social Media via Nielsen


 

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting information about advertising on social media and what it means for consumers.

Consumer Sentiment towards Social Media Advertising

Nielsen found a surprising statistic about consumer sentiment towards social media advertising. Nearly one-third of users believe that ads on social media sites are more annoying than other ads online. Social media isn’t supposed to be annoying. It’s supposed to be meaningful.

There are a few things this statistic tells me. Number one is social integration. In an attempt to make advertising more social, many social networking sites “hide” advertising within other content. An example of this is promoted trends on Twitter. These ad units are tied into other trends and tweets on Twitter. To some consumers, this might appear to be deceptive. The result is an annoyance and distrust of the brand advertising, when it should in fact be upon the social network.

This number also tells me some businesses aren’t using social media advertising correctly. Many social media platforms offer robust targeting options to their advertising. The goal is to display the right ads to the right people. Many businesses fail at this, and the result is irrelevant and sometimes irritating ads. It becomes frustrating when you see an ad in a language you don’t speak, an area you don’t live in (I’ve had ads for NYC bars in Facebook), and when the ads surely shouldn’t be targeting someone your age. Businesses can avoid this frustration by developing targeting strategies that make sense.

Finally, there is the aspect of spam and quality businesses advertising. For example, I have noticed a big drop in quality brands advertising on Facebook. The more lesser quality businesses advertising on a site, the less likely consumers will find these ads trustworthy and relate able. The result is a drop in engagement and an increase in frustration. It’s up to social media sites to develop ways to increase the quality of ads being served on their own sites.

Consumer Actions after Seeing Social Media Advertising Leer más “Advertising on Social Media via Nielsen”

Stories by socialtimes.com


How Quickly Do You Respond to Customer Service Requests on Social Media?

shutterstock_115409446

Social media sites are becoming virtual customer service centers, according to the NM Incite Social Care Survey. Currently, 47 percent of people who use social media sites are actively seeking customer service and 30 percent prefer to reach out to brands on social channels than pick up the phone and call. But customer service reps can breathe easy knowing this: 83 percent of Twitter users and 71 percent of Facebook users only expect brands to respond to them within one day of their post. That’s one day, not one hour or five minutes.

Read more

_________________________________________________________________________

One Day On Earth To Film Life In Every Country Again On 12/12/12

Megan O’Neill

one day on earth

One Day on Earth, the amazing collaborative film project that documented life on earth in every country on 10/10/10 and 11/11/11 is at it again this year. On 12/12/12 they will be launching their largest filming event to date, telling the world’s story in a day once again, and you can be a part of it.

Read more

_________________________________________________________________________

Social Media Newsfeed: Facebook Gain | Zynga Bounce | News.me Apps

Facebook Shares Nab Biggest Gain Since IPO on Earnings, Analyst Upgrades (The Wall Street Journal)
Facebook on Wednesday posted its biggest daily stock gain since its initial public offering in May, a day after reporting strong revenue and progress on making money from mobile ads. The social network’s shares rose 19 percent to $23.23 on the Nasdaq Stock Market, its highest closing price in five weeks. Inside Facebook Facebook spent $87 million so far this year on business acquisitions not including its Instagram purchase, the company revealed in a filing with the Securities and Exchange Commission on Wednesday. The social network spent $521 million on Instagram — $300 million of which was in cash, the rest in vested shares of Class B common stock. The New York Times/Bits BlogFacebook still trails Google in online advertising, both on desktop and mobile. Analysts say that like Google, Facebook will most likely have to roll out an ad network that allows marketers to reach Facebook users wherever they are — whether they are browsing the Web or downloading a mobile application. Mashable We’re closer to seeing a widespread updated version of Facebook Messages. On Wednesday, Facebook user Interactive Swim posted a picture of the welcome note for the updated Messages which recently hit its page, indicating that the feature may be starting to roll out to additional users. Reuters U.S. Secretary of State Hillary Clinton said on Wednesday a Facebook post in which an Islamic militant group claimed credit for a recent attack on the U.S. mission in Benghazi, Libya, did not constitute hard evidence of who was responsible. Read more

Nielsen Online Campaign Ratings launches in UK | via br.com


 

Radio & Television Business Report

NielsenThe solution, like here in the U.S., allows advertisers to measure the ability of online ad campaigns to reach their intended audiences with a never-seen-before degree of accuracy, and in real time.

Leading to the launch, tests of Nielsen Online Campaign Ratings in the UK show that on average less than half of all online ad impressions are reaching the advertiser’s intended audience, based on age and gender.  In one test campaign it found that ads for an innovative consumer product aimed at young women were completely missing their intended audience and actually being viewed predominantly by older women and by men.

The trials also show there is a big variance in performance between different online publishers and networks.  Campaigns are running very successfully on some sites, with more than 80% of impressions reaching the advertiser’s intended audience; on other sites though, it’s as low as 15%.  Nielsen Online Campaign Ratings tells advertisers in real time which sites are most effectively delivering their campaigns, allowing them to use their media budgets more efficiently by switching ads from failing sites to more successful sites while campaigns are still ‘in flight’.

These early findings from UK campaigns mirror the results from more than a thousand campaigns in the US, collected since Nielsen Online Campaign Ratings launched here in August 2011.

Pre-launch, consumer goods giants Unilever and Reckitt Benckiser tested campaigns using Nielsen Online Campaign Ratings in the UK.  Reckitt Benckiser global digital advertising manager Siobhan Crowe explains: “This is a great opportunity to understand who has seen our advertising online.  These metrics will allow us to better understand the efficiency of our digital advertising campaigns.” Leer más “Nielsen Online Campaign Ratings launches in UK | via br.com”

2012 Digital Music Sales on Pace to Break Record



So far this year, digital album sales in the U.S. are up 15 percent from the same period last year. And Americans have already purchased one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold, according to Nielsen.  A look back at music sales over the past few years found that the explosion of devices on the market– such as smartphones and tablets– and their increasing role in consumers’ everyday lives has played a major factor in the growth of digital music.

Digital Music Timeline v1 (1) Leer más “2012 Digital Music Sales on Pace to Break Record”

Dos de cada tres nuevos compradores eligen un smartphone



Smartphones usuarios mercado

La penetración de los teléfonos inteligentes en el mercado de la telefonía móvil continúa creciendo. En junio de 2012, el 54,9% de los usuarios de móvil en Estados Unidos tenía un smartphone. Y losnuevos compradores siguen esta tendencia: dos de cada tres se decantaron por esta opción durante los tres últimos meses.

En este período se pudo apreciar la pésima situación en la que se encuentra Research In Motion, fabricante deBlackBerry. En los tres últimos meses, el 54.6% de los nuevos compradores de smartphones adquirió un dispositivo Android, el 36,3% uno iOS y únicamente el4% se hizo con un teléfono BlackBerry.

Esto supone una caída importante para la compañía canadiense durante este trimestre, pues, según datos de Nielsen, el 8,1% de quienes tienen un teléfono inteligente posee uno de sus terminales.Smartphones usuarios mercado

Los beneficiados por esta situación fueron Google y Apple… Leer más “Dos de cada tres nuevos compradores eligen un smartphone”

La realidad social de estos Juegos Olímpicos marcará un antes y un después


marketingdirecto.com
Atres Advertising, de la mano de Volkswagen, es pionera en la venta de publicidad en Connected TV

Muchas cosas han cambiado desde los últimos Juegos Olímpicos. Entre éstas, por ejemplo, la realidad socialen la que vivimos, con unaproliferación de redes, teléfonos inteligentes y tabletas, las cuales ni siquiera existían en los Juegos Olímpicos del verano de 2008.

El uso de teléfonos inteligentes(…) Leer más “La realidad social de estos Juegos Olímpicos marcará un antes y un después”

Decoding Global Investment Attitudes


http://blog.nielsen.com

Nielsen today released the results of an online survey to better understand the consumer mindset on investment strategies. The study, Decoding Global Investment Attitudes, gathers information from online consumers  in 56 countries around the world who have indicated they currently use investment products such as stocks, mutual funds, bonds, certificates of deposit, derivative tools and foreign currency for investment purposes. Key findings from the study include:

global-investment-attitudes

Leer más “Decoding Global Investment Attitudes”

American Families See Tablets as Playmate, Teacher and Babysitter

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. The portable gadget also keeps kids quiet while families are on-the-go: 55 percent and 41 percent of parents report that their children used tablets for entertainment while traveling or in restaurants, respectively. This can also include watching TV shows and movies, which 43 percent of children often do. Communicating with friends and family is a less popular function on tablets– only 15 percent of kids engage in this activity.


http://blog.nielsen.com

Image representing Nielsen as depicted in Crun...

The rise of gadgets is ushering in a new generation of kids who are growing up digital. According to a Nielsen survey of adults with children under 12 in tablet-owning households, in Q4 2011 seven out of every 10 children in tablet-owning households used a tablet computer – a nine percent increase compared to Q3 2011.

Seventy-seven percent of those surveyed said children play downloaded games on their tablets and 57 percent said children used tablets to access educational apps. Leer más “American Families See Tablets as Playmate, Teacher and Babysitter”

Report: How Americans are Spending their Media Time… and Money

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. The number of homes subscribing to wired cable has decreased 4.1 percent in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1 percent and 2.1 percent, respectively.

Broadcast-Only/Broadband Homes in Focus…


http://blog.nielsen.com
-.-

Americans spend more than 33 hours per week watching video across the screens, according to the latestNielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.

Changes are afoot, however, as consumers seek out the entertainment option that makes the most sense for them. The number of homes subscribing to wired cable has decreased 4.1 percent in the past year at the same time that telephone company-provided and satellite TV have seen increases of 21.1 percent and 2.1 percent, respectively.

Broadcast-Only/Broadband Homes in FocusLeer más “Report: How Americans are Spending their Media Time… and Money”

GENTE COSMO

LIFESTYLE - by Esther Herrero

Being Your Brand

Branding and Strategy for Business and Life

Cruces, Sol y La Imaginación

Cuando la imaginación y la creatividad suman infinito

tranquicomix

fanzine bejarano de historietas hecho en los 80

A Stairway To Fashion

imagination is the key

Vinod833's Blog

This WordPress.com site is the bee's knees

Apasionada de las Redes Sociales

Compartir conocimientos 2.0 y Marketing Online

Zona de Promesas

Blog de Tecnología en Español - Internet - Redes Sociales - Entrepreneurship - Innovación

Top Master | Blog

LOS PROGRAMAS DE MBA Y POSTGRADO MAS INFLUYENTES DE TODO EL MUNDO

La realidad alterna

Poesías, relatos, diario de sueños

Unencumbered by Facts

Taking unsubstantiation to new levels

PsicoEmocions Blog

Un Pont entre la Psique i les Emocions

TEA PTLS NACHO

AUTISMO.TEA..PTLS

Comunicación & Marketing

De Lilian Lanzieri

Xtratexia

Dirección estratégica para la vida

StellarHIRE Partners

Founding Partner, StellarHire Partners - Executive Search Consultants. Recent engagements include Eloqua, SFDC, Tibco and Veeam.

ivanbrunpr's Blog

4 out of 5 dentists recommend this WordPress.com site

BLOGTEC

Noticias de Tecnologia.

T a l e n t o  en  E x p a n s i ó n

Gestión de personas y transformación digital para las organizaciones líderes de la Era del Conocimiento

Two Leaves Tea SPAIN

Great Organic Tea! ✫✫✫✫✫ Te Organico en Piramides

Ideas para la clase

Experiencias creativas en la clase de español.

Little Grey Box

Travel Well

No solo los 80's

La mejor música de la historia

Molly Balloon's Blog

Identity + Dressing + Colour

El OJO PUBLICO. / Глаз общественности

Ver para contar & contar para ver. / Чтобы рассказать

The Coaching Alliance

El camino hacia el éxito

CNNEspañol.com

Ultimas Noticias de Estados Unidos, Latinoamérica y el Mundo, Opinión y Videos

Erick Lovera

Mi Pasión en un Blog

Estampas de México.

“Un fotógrafo tiene que ser auténtico y en su obra, debe expresar emociones, provocar reacciones y despertar pasiones.” ~ Javier García-Moreno E.

Natalia Gómez del Pozuelo

Descubre tu potencial de comunicación

aloyn

Alimentación, ocio y negocios, ALOYN, es un Grupo dirigido a Directivos y Propietarios de empresas, interesados en el mundo de la industria de alimentación y bebidas. Tanto por la parte de la industria productora como por la parte de la industria consumidora y/o distribuidora (Distribución Comercial, Horeca, Vending, Venta Directa, etc). También nos interesan las actividades ligadas al agroturismo y el enoturismo como magníficas actividades de promoción y difusión de la cultura gastronómica.

Blog de Jack Moreno

Un blog de Joaquín Moreno sobre recursos, literatura y ciencia ficción

Mashamour

Ensalada de Manjares

Infographic List

Infographics + Interesting Articles

be.blog

be. Intelligent Multimedia Education

~~Mente en Gravedad~~

************************************************************************************************************

The Xtyle

Fashion Blog - Un Blog de Moda y Tendencias by Bárbara Sanz Esteban

aníbal goicochea

Tecnologías de la Información y Estrategia

A Waterfall of Sound

"Poetry is when an emotion has found its thought and the thought has found words." Robert Frost

Style & Design

Fashion Trends and News

U.S.

News, Headlines, Stories, Video from Around the Nation

A %d blogueros les gusta esto: