10 recetas para matar la innovación

El mensaje se ha quedado en simples palabras vacías, en eslóganes que adornan las paredes de salas de reuniones… desgraciadamente todavía existen muchas compañías que siguen sin interiorizar la innovación, sin comprender que hablamos de algo más que declaraciones de intenciones, y que se trata de algo vital que debe impregnar todas y cada una de las capas de la empresa.

La innovación requiere replantear (y en algunos casos hasta darle la vuelta) muchas de las reglas inmutables que nos han enseñado entre las escuelas de negocio y algunos sesudos libros sobremanagement (aunque curiosamente la mayoría de sus autores hayan fallecido)

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Compartido por joan J. en Social Branding
http://www.javiermegias.com/blog/

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10-asesinos-de-la-innovacion-como-matarlaSe han escrito ríos de tinta sobre la importancia de replantear nuestra  corporativa, de lanzar una nueva mirada al mercado y apostar sin tapujos por la , y no sólo porque se trata de una práctica probada que mejora de forma importante la sostenibilidad de una compañía a largo plazo, sino que es unrequisito imprescindible para mejorar su supervivencia… y sin embargo, seguimos sin interiorizarlo, seguimos cometiendo los mismo errores que lo que hacen es inhibir la innovación.

 
El mensaje se ha quedado en simples palabras vacías, en eslóganes que adornan las paredes de salas de reuniones… desgraciadamente todavía existen muchas compañías que siguen sin interiorizar la innovación, sin comprender que hablamos de algo más que declaraciones de intenciones, y que se trata de algo vital que debe impregnar todas y cada una de las capas de la empresa.
La innovación requiere replantear (y en algunos casos hasta darle la vuelta) muchas de las reglas inmutables que nos han enseñado entre las escuelas de negocio y algunos sesudos libros sobremanagement (aunque curiosamente la mayoría de sus autores hayan fallecido). Si hay dos aspectos que debemos repensar, y que impregnan las reglas que luego veremos, son: Leer más “10 recetas para matar la innovación”

Destrucción creadora o cómo la Web salvará al planeta

Donald Tapscott y Anthony Willliams no dejan lugar a dudas. En 2006, su texto Wikinomics (“Wikinomía) predijo el mismo tipo de cooperación masiva por la Red que también caracteriza al sistema operativo abierto Linux. Particularmente, su capacidad de modificar el ámbito de los negocios.

“Si eso suena ambicioso –señala el Financial Times, apóstol del cambio-, su nuevo libro, MacroWikinomics, les permite extrapolar cuanto se le ocurra y desarrollar un análisis por demás complejo. Salud, educación, energías limpias, transportes, medios, gobiernos… nada imposible de encarar si bastantes personas compatibles entre sí se conectan y comparten ideas, proyectos, etc., en la Web.

En este mundo feliz, que abarca estados nacionales, las instituciones viven sus últimos momentos y sólo aguardan ser reformadas desde adentro, por sus propios ciudadanos. Este lenguaje, no por casualidad, recuerda al de Nicholas Negroponte, un gurú social hoy algo olvidado. “Muchas soluciones a problemas como crisis en el seguro médico privado o el efecto invernadero ya existen alrededor de entidades convencionales y -postulan los autores- en los espacios colaborativos de la Web”.


¿Internet acabará con la civilización tal como se la conoce, o bien ofrece herramientas para mejorarla, o hace ambas cosas al mismo tiempo. Esta batalla retórica genera una serie de libros que aparece en vísperas de la segunda década del siglo XXI.

Por una parte, surgen apocalípticos como Nicholas Carr y Jaron Lanier, que advierten sobre el peligro de que todos se transformen en esclavos de la máquina, como los habitantes de Metrópolis (Fritz Lang, 1926). Por la otra, autores como Clay Shirky creen que, en la era de las redes, todo aquel que tenga una conexión a Internet contribuye al bienestar general.

Donald Tapscott y Anthony Willliams no dejan lugar a dudas. En 2006, su texto Wikinomics (“Wikinomía) predijo el mismo tipo de cooperación masiva por la Red que también caracteriza al sistema operativo abierto Linux. Particularmente, su capacidad de modificar el ámbito de los negocios.

“Si eso suena ambicioso –señala el Financial Times, apóstol del cambio-, su nuevo libro, MacroWikinomics, les permite extrapolar cuanto se le ocurra y desarrollar un análisis por demás complejo. Salud, educación, energías limpias, transportes, medios, gobiernos… nada imposible de encarar si bastantes personas compatibles entre sí se conectan y comparten ideas, proyectos, etc., en la Web.
Leer más “Destrucción creadora o cómo la Web salvará al planeta”

Bill Gates: In Five Years The Best Education Will Come From The Web

“Five years from now on the web for free you’ll be able to find the best lectures in the world,” Gates said at the Techonomy conference in Lake Tahoe, CA today. “It will be better than any single university,” he continued.

He believes that no matter how you came about your knowledge, you should get credit for it. Whether it’s an MIT degree or if you got everything you know from lectures on the web, there needs to be a way to highlight that.

He made sure to say that educational institutions are still vital for children, K-12. He spoke glowingly about charter schools, where kids can spend up to 80% of their time deeply engaged with learning.

But college needs to be less “place-based,” according to Gates. Well, except for the parties, he joked. [Más…]

But his overall point is that it’s just too expensive and too hard to get these upper-level educations. And soon place-based college educations will be five times less important than they are today.

One particular problem with the education system according to Gates is text books. Even in grade schools, they can be 300 pages for a book about math. “They’re giant, intimidating books,” he said. “I look at them and think: what on Earth is in there?“

According to Gates, our text books are three times longer than the equivalents in Asia. And yet they’re beating us in many ways with education. The problem is that these things are built by committee, and more things are simply added on top of what’s already in there.


Bill Gates thinks something is going to die too.

No, it’s not physical books like Nicholas Negroponte — instead, Gates thinks the idea of young adults having to go to universities in order to get an education is going to go away relatively soon. Well, provided they’re self-motivated learners.

Five years from now on the web for free you’ll be able to find the best lectures in the world,” Gates said at the Techonomy conference in Lake Tahoe, CA today. “It will be better than any single university,” he continued.

He believes that no matter how you came about your knowledge, you should get credit for it. Whether it’s an MIT degree or if you got everything you know from lectures on the web, there needs to be a way to highlight that.

He made sure to say that educational institutions are still vital for children, K-12. He spoke glowingly about charter schools, where kids can spend up to 80% of their time deeply engaged with learning.

But college needs to be less “place-based,” according to Gates. Well, except for the parties, he joked. Leer más “Bill Gates: In Five Years The Best Education Will Come From The Web”

It’s Futurists Versus Consumers As The Death Of The Book Is Prophesied

Making predictions about the end of this or that technology or institution must be a fun hobby — so many seem to have taken it up. It’s probably because you can’t lose: not only do such predictions promote discussion and visibility of the issue, but they are rarely proven wrong. After all, predicting something happening five years in the future allows for enough change to happen along the way that one can say “well, it was a reasonable hypothesis at the time.” Negroponte’s recent remarks at Techonomy concerning the death of printed books have the usual amount of wiggle room in them — which is not to say that they’re false, only that they’re an example of the usual futurist prestidigitation.

The death of printed books (and, by extension, magazines and such) is, of course, merely an ongoing process — a given. What is in the air is the timing. Negroponte says not ten years, but five. Either he has more faith than I do in consumers’ plasticity, or he’s talking about something completely different.


Making predictions about the end of this or that technology or institution must be a fun hobby — so many seem to have taken it up. It’s probably because you can’t lose: not only do such predictions promote discussion and visibility of the issue, but they are rarely proven wrong. After all, predicting something happening five years in the future allows for enough change to happen along the way that one can say “well, it was a reasonable hypothesis at the time.” Negroponte’s recent remarks at Techonomy concerning the death of printed books have the usual amount of wiggle room in them — which is not to say that they’re false, only that they’re an example of the usual futurist prestidigitation.

The death of printed books (and, by extension, magazines and such) is, of course, merely an ongoing process — a given. What is in the air is the timing. Negroponte says not ten years, but five. Either he has more faith than I do in consumers’ plasticity, or he’s talking about something completely different. Leer más “It’s Futurists Versus Consumers As The Death Of The Book Is Prophesied”

Google News Offers the Daily You

What if you woke up every morning to find a customized newspaper on your doorstep?

Nicholas Negroponte, co-founder of the Massachusetts Institute of Technology Media Lab, wrote about a similar concept in his 1995 book “Being Digital.” Mr. Negroponte called it “The Daily Me.”

Google is aiming for something like that with an upgrade to its Google News product. The company announced on Wednesday that it was adding a new feature called “News for you” that will offer a stream of local, customized and socially edited content.


By NICK BILTON

New Google News design
news.google.com

What if you woke up every morning to find a customized newspaper on your doorstep?

Nicholas Negroponte, co-founder of the Massachusetts Institute of Technology Media Lab, wrote about a similar concept in his 1995 book “Being Digital.” Mr. Negroponte called it “The Daily Me.”

Google is aiming for something like that with an upgrade to its Google News product. The company announced on Wednesday that it was adding a new feature called “News for you” that will offer a stream of local, customized and socially edited content. Leer más “Google News Offers the Daily You”

Your life in 2020

Consider attempts by schools to quell mobile phone usage in the classroom. In many parts of Asia, where the mobile phone took hold sooner than in the US, schools have given up. To a student in Hong Kong, their mobile phone is as vital as the beating of their heart. The word “mobile” means your world can all “go” with you, and by 2020 it will be too hard to imagine going without. We won’t carry today’s angst of feeling tied to our mobile devices in an apologetic sort of way. Instead, it will be the accepted norm, an innate part of daily life, and will vanish within our collective consciousness.


JOHN MAEDA, FORBES.COM

Woman, future.State of change … Where will the focus be in 10 years time?

In 2020 we might just regain some of the humanity that was lost in 2010.

The future of “ubiquitous computing” has been heralded for decades. It sounds grandiose-computing, everywhere!-but ironically, a future of ubiquitous computing is one where computers actually go unnoticed. That’s 2020. It is when Nicholas Negroponte‘s assertion in 1995 of “being digital” switches to “been digital” because we will have been there and done that. Kids who have grown up stealing free views of recent movie releases online or regularly chatting with a friend in Bangalore or Atlanta will be working adults in a world where the notion of “work” has changed because of digital technology. But it’s no longer “technology” in 2020 anymore-it’s just how we get things done.

YOUR SAY: What changes do you expect to see in the next decade?

Consider attempts by schools to quell mobile phone usage in the classroom. In many parts of Asia, where the mobile phone took hold sooner than in the US, schools have given up. To a student in Hong Kong, their mobile phone is as vital as the beating of their heart. The word “mobile” means your world can all “go” with you, and by 2020 it will be too hard to imagine going without. We won’t carry today’s angst of feeling tied to our mobile devices in an apologetic sort of way. Instead, it will be the accepted norm, an innate part of daily life, and will vanish within our collective consciousness. Leer más “Your life in 2020”