How To Add A Facebook Like Box To Your Email Signature

People are always looking for ways to increase the exposure of their Facebook page and attract new people to it. One simple way is to utilize all the assets that you have and with your company sending out hundreds of emails every single day it is wise to have a link to your Facebook page in your email signature. A new extension to an already popular plugin called Wisestamp (which we first covered over 2 years ago) now allows you to add a full Facebook box to your email


Facebook
Full article:  
http://www.simplyzesty.com/facebook/how-to-add-a-facebook-like-box-to-your-email-signature/


People are always looking for ways to increase the exposure of their Facebook page and attract new people to it. One simple way is to utilize all the assets that you have and with your company sending out hundreds of emails every single day it is wise to have a link to your Facebook page in your email signature. A new extension to an already popular plugin called Wisestamp (which we first covered over 2 years ago) now allows you to add a full Facebook box to your email signatures. It’s a browser plugin so you will have to go through a couple of very simple install steps but once you do and you connect your Facebook page you can then choose which of the pages or personal profiles that you manage that you would most like to set up and pull in automatically. You can also add Twitter accounts, RSS feeds to pull in your latest blog posts or a whole host of other social profiles. Once you’ve set it up the hard work is done and every time you send an email it will be automatically pulled in for you.

Is Social Media Bringing An End To The 9-5

I’ve noticed that people have started working in a different way in the last couple of years. The 9 to 5 is something pretty much consigned to the past as we all live in an uber-connected world that is changing by the minute. We get annoyed if we can’t get good customer service within minutes online. Most of us answer multiple work emails while sitting on the couch using our smart phones. The services that we use now all live in the cloud and we are only ever 1 click away form getting to something work related. This huge advance in technology also comes at a time when we are all having to work harder for less money given the economic climate and at the same time our connections are growing larger thanks to social networks. So what are the shifts in technology that are bringing about this change in work culture and is the traditional 9 to 5 dead?


 

I’ve noticed that people have started working in a different way in the last couple of years. The 9 to 5 is something pretty much consigned to the past as we all live in an uber-connected world that is changing by the minute. We get annoyed if we can’t get good customer service within minutes online. Most of us answer multiple work emails while sitting on the couch using our smart phones. The services that we use now all live in the cloud and we are only ever 1 click away form getting to something work related. This huge advance in technology also comes at a time when we are all having to work harder for less money given the economic climate and at the same time our connections are growing larger thanks to social networks. So what are the shifts in technology that are bringing about this change in work culture and is the traditional 9 to 5 dead? Leer más “Is Social Media Bringing An End To The 9-5”

Once A Like Not Always A Like On Facebook

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook…


by Niall Harbison
http://www.simplyzesty.com/facebook/once-a-like-not-always-a-like-on-facebook/

 

The race is on for Facebook likes. Every brand, small business and individual around the world are looking for them but I wanted to have a look at what happens after you get those elusive likes. Nobody thinks about what happens to the likes that they already have with most just looking at the top line figure. I wanted to ask…Do people who like your page automatically see your content? How many people are un-liking your page? Are people hiding your content or are they just ignoring you? Getting likes on Facebook is as easy as paying a few cents per like (and you can be sure at that price they are not worth much) but the real challenge is keeping them and making sure you engage with the people who like your page through lasting content. So here is how Facebook determines just what you see each time you log in to Facebook… Leer más “Once A Like Not Always A Like On Facebook”

3 Tools That Let You Escape Social Media

You know the drill….Twitter, email, Tweetdeck, Youtube and round and round. It happens every single day of the week all over the world as our attention spans get shorter and shorter. It’s very hard for all of us to work when we are only ever a notification or a ping away from getting interrupted. Even if you actually vow to switch it all off you’ll more often than not find yourself clicking back in for that one sneaky look that inevitably takes you off on another merry go round of social media goodness. So with that in mind I wanted to find 3 simple tools that let you escape it all and actually physically took control of your computer as if you were in the online version of rehab for a couple of hours.


You know the drill….Twitter, email, Tweetdeck, Youtube and round and round. It happens every single day of the week all over the world as our attention spans get shorter and shorter. It’s very hard for all of us to work when we are only ever a notification or a ping away from getting interrupted. Even if you actually vow to switch it all off you’ll more often than not find yourself clicking back in for that one sneaky look that inevitably takes you off on another merry go round of social media goodness. So with that in mind I wanted to find 3 simple tools that let you escape it all and actually physically took control of your computer as if you were in the online version of rehab for a couple of hours. Leer más “3 Tools That Let You Escape Social Media”

A Year In Stats For A Social Media Blog – Analyzing The Trends

I’m obsessed by stats. I follow all sorts of trends online and always like to have as much information as possible. If there is one thing that annoys me it is how secretive websites and blogs are with their traffic stats and if there is one thing that I’d love to open source and let everybody have open access to it would be website traffic. With that In mind I thought I’d have a look at our own site and see what sort of traffic trends we experienced throughout 2010. I wanted to see in particular what sort of an effect social media had on traffic here and which of the big social networks sent the most traffic. Ours is a small blog that is 18 months old and last year saw some good growth so I also hope to show with these stats the potential growth curve there for others starting their own blogs and show what channels work best and should be focused on. Here are the stats (Google Analytics) for the Simply Zesty blog for the entire year of 2010….


I’m obsessed by stats. I follow all sorts of trends online and always like to have as much information as possible. If there is one thing that annoys me it is how secretive websites and blogs are with their traffic stats and if there is one thing that I’d love to open source and let everybody have open access to it would be website traffic. With that In mind I thought I’d have a look at our own site and see what sort of traffic trends we experienced throughout 2010. I wanted to see in particular what sort of an effect social media had on traffic here and which of the big social networks sent the most traffic. Ours is a small blog that is 18 months old and last year saw some good growth so I also hope to show with these stats the potential growth curve there for others starting their own blogs and show what channels work best and should be focused on. Here are the stats (Google Analytics) for the Simply Zesty blog for the entire year of 2010…. Leer más “A Year In Stats For A Social Media Blog – Analyzing The Trends”

8 Things That Need To Happen In Social Media In 2011

Twitter Monetization

Twitter can still claim that they are in their growth phase but with a recent round of funding valuing them at close to 4 billion they need to start thinking about monetization very soon. They’ve had a spectacular year of growth and Twitter continues to be one of the most useful tools around that many of us simply could not live without for a number of seasons but they are a business at the end of the day and they simply can’t keep burning through cash at the rate they are if they are to succeed long term. They’ve tried a couple of things over the last year with limited success but they need to find that automated self serve ad platform like Google and Facebook have in place that generates them billions in revenue over the coming years. They have the users and enough smart people working there to do it so my guess is that by the end of 2011 they’ll start to get there.


Author of 8 Things That Need To Happen In Social Media In 2011

http://www.simplyzesty.com/social-media/8-things-that-need-to-happen-in-social-media-in-2011/

It’s been a great year in 2010 for social media where the industry has really burst in to the mainstream and been embraced by brands and business but I wanted to look at some of the main things that need to happen in 2011 for the progress to continue. The main social networks are covered here as well as looking at some of the bigger industry trends and all in all I’d have to say social media as an industry is in great health and if anything I’d say it’s at the very start of it’s growth and 2011 should really go on and re-enforce that and see some exciting things happening.

Twitter Monetization

Twitter can still claim that they are in their growth phase but with a recent round of funding valuing them at close to 4 billion they need to start thinking about monetization very soon. They’ve had a spectacular year of growth and Twitter continues to be one of the most useful tools around that many of us simply could not live without for a number of seasons but they are a business at the end of the day and they simply can’t keep burning through cash at the rate they are if they are to succeed long term. They’ve tried a couple of things over the last year with limited success but they need to find that automated self serve ad platform like Google and Facebook have in place that generates them billions in revenue over the coming years. They have the users and enough smart people working there to do it so my guess is that by the end of 2011 they’ll start to get there. Leer más “8 Things That Need To Happen In Social Media In 2011”

QR Codes – Smart Technology Or A Marketing Fad?

On the way to work today I counted 6 QR codes. I saw a couple in my morning newspaper, some on billboards and and one outside a shop. It’s clear that this relatively new technology is being embraced in marketing circles with some gusto but I wanted to ask are QR codes a useful technology that will be around for a generation or are they a passing fad? We have written about some fairly innovative ways in which QR codes are being used here in the past but are they actually working and does the man in the street understand the technology? Are we seeing a new trend emerge that will be around for generations to come on lots of physical products or is this a fad that will be gone this time next year?
Proliferation Of Smart Phones

The main reason that we are all starting to use QR codes is because so many more of us now have smart phones that are able to read the QR codes. The technology is hardly


On the way to work today I counted 6 QR codes. I saw a couple in my morning newspaper, some on billboards and and one outside a shop. It’s clear that this relatively new technology is being embraced in marketing circles with some gusto but I wanted to ask are QR codes a useful technology that will be around for a generation or are they a passing fad? We have written about some fairly innovative ways in which QR codes are being used here in the past but are they actually working and does the man in the street understand the technology? Are we seeing a new trend emerge that will be around for generations to come on lots of physical products or is this a fad that will be gone this time next year?

Proliferation Of Smart Phones

The main reason that we are all starting to use QR codes is because so many more of us now have smart phones that are able to read the QR codes. The technology is hardly Leer más “QR Codes – Smart Technology Or A Marketing Fad?”

New Linkedin Tool Lets You Create Your Professional Offline CV

With all the information about your professional career already stored on Linkedin it makes sense that there is an easy way to automatically generate a CV and to be honest I’m surprised that this feature has not existed up until now. The information populates automatically and you can then select a number of templates. Once you have finished mocking up your CV you can go ahead and print the CV or publish it as a PDF. Here are a couple of examples of what the CV will look like when finished. There really is no excuse for not having a properly formatted CV now but you will have to make sure your Linkedin information is up to date and accurate.


Linkedin have been stepping things up over the last 6 months and really improving the features that we all use on a daily basis and they have just launched a feature that will be useful to the millions of people looking for work out there at the moment with the instant resume.
Screen shot 2010 12 10 at 14.56.02 New Linkedin Tool Lets You Create Your Professional Offline CV Leer más “New Linkedin Tool Lets You Create Your Professional Offline CV”

10 Ways In Which The Media Industry Is Embracing Twitter

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…
Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…


 

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…

Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…
Leer más “10 Ways In Which The Media Industry Is Embracing Twitter”

Social Media – What Size Business Does It Suit Best?

SMEs (Between 1 and 10 people)

This is the group that in my opinion struggle the most with social media. It’s not to say that there are not lots of success stories because there are but there are far more failures out there. The problem is often resource. Most companies of this size are incredibly busy with jobs allocated to team members who have little spare time. Often the responsibility for social media will be spread between several people meaning that it often gets neglected by them all. The pressure in terms of getting sales through social media and justifying it as a marketing channel that should be allocated time and financial resources are often too much and it often gets abandoned very quickly as a channel. Some SMEs will try and outsource their social media activity but more often than not they have unrealistic expectations of what it can achieve for them. It’s hard to make social media work effectively for businesses of this size and to do so you need patience, dedicated resource and realistic goals around what it can help your business achieve.
Brands (Large businesses with 50+ staff)

Most brands are at least thinking about social media at this stage if they have not already started. They have some challenges including internal politics, fear of exposing their brand online and resourcing to deal with but they also have a lot of big advantages including money and the ability to bring external help in to help them get started in social media. Although it often takes brands a while to get limbered up and finally engage in social media the reality is that when they do they usually have the smarts and the resources to get up and running quite quickly. With the right advice it’s not hard for brands to get going in social media but the challenge they face is the consistency over long periods of time with people coming and going and social media finding it’s right home within large organizations. The fact that large brands don’t always have to make the hard sell through social media like smaller companies try to is also a huge advantage for them.


 

I’ve been thinking about social media and business and in particular what sorts of businesses it works best for. The short answer is that if used correctly it can work for all sizes and types of businesses but from my experience it’s not always a level playing field. Rather than try and explain this in words I thought I simple diagram would work best…

Screen shot 2010 11 29 at 15.02.13 Social Media   What Size Business Does It Suit Best? Leer más “Social Media – What Size Business Does It Suit Best?”

50 Of The Best Social Media And Technology Blogs In The World

Social media has really exploded in the last couple of years and there are some great blogs out there sharing tons of content and it is getting to the stage where it is nearly impossible to keep track of them all. With that in mind I wanted to make a list of 50 of the biggest social media and tech blogs. Some offer great insight, some have the latest news and some are focused on giving you practical advice to improve your blog or business. They might not all be for you as they are all at different levels but you’ll hopefully find a couple of blogs on this list that are well worth bookmarking and reading on a regular basis. If you think your blog should be on there or know of any other good ones makes sure to leave a link to it in the comments. Here is my list of 50 great social media and tech blogs form around the world…


Screen shot 2010 11 01 at 15.55.59 50 Of The Best Social Media And Technology Blogs In The World Social media has really exploded in the last couple of years and there are some great blogs out there sharing tons of content and it is getting to the stage where it is nearly impossible to keep track of them all. With that in mind I wanted to make a list of 50 of the biggest social media and tech blogs. Some offer great insight, some have the latest news and some are focused on giving you practical advice to improve your blog or business. They might not all be for you as they are all at different levels but you’ll hopefully find a couple of blogs on this list that are well worth bookmarking and reading on a regular basis. If you think your blog should be on there or know of any other good ones makes sure to leave a link to it in the comments. Here is my list of 50 great social media and tech blogs form around the world… Leer más “50 Of The Best Social Media And Technology Blogs In The World”

Can PayPal Micro Payments Save Newspapers And Other Content Producers?

I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.
Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.


Screen shot 2010 10 07 at 20.21.57 Can PayPal Micro Payments Save Newspapers And Other Content Producers?I used to read The Times every single day of the week. I loved their sports coverage and it was my “go to” newspaper. Then the pay wall went up and I stopped reading. I didn’t stop reading because they were asking me to pay but I stopped because I really couldn’t be bothered adding in my credit card details and going through the sign up process. What the Times needed to get in order to get my custom was a one click solution that allowed me to make a micro payment without even thinking about it. It looks like Paypal could be about to launch that very system with word that the payment giant is about to have a stab at the micro payment market. I wanted to have a look at just how effective micropayments could be and if they could possibly help some of the struggling newspapers and content producers out there who are all scrambling around for a business model.

Reducing The Friction

Nobody wants to pay for content online because the friction of getting your credit card out is just too painful and time consuming. With a new solution where you pre-load you Paypal account and just click a button without evening thinking about it I think the chances of people paying for content increase massively. I still check the headlines every day on The Times but I don’t go in because of the friction but if I saw something that caught my eye at simply had to make a payment of a couple of cents then that is something that I might just do.

Screen shot 2010 10 07 at 20.25.10 Can PayPal Micro Payments Save Newspapers And Other Content Producers?

Freemium Model

For this to work really well I think publishers will still have to give away a significant amount of their content for free. I can only really see people paying tiny amounts for the really special content that they can’t find elsewhere. Maybe a special live streamed show or a expert analysis from well known journalists. To make this business model really work publishers need to attract large volumes of people and then convert a small percentage of them in to revenue by enticing them to click through to the really good content via micro payments. Leer más “Can PayPal Micro Payments Save Newspapers And Other Content Producers?”

How To Check If Your Business Social Media Profiles Are Available

Getting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…
Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.


Author of How To Check If Your Business Social Media Profiles Are Available

by Niall Harbison in technology | //simplyzesty.com

Screen shot 2010 09 19 at 17.39.04 How To Check If Your Business Social Media Profiles Are AvailableGetting your branding right across your various online profiles is vitally important when picking a new business name or making sure you have the various profiles you need for your own business. It can be a very laborious task going through the various sites that you intend to use which is why we thought we would share this great tool that we often use for checking the availability of your various social profiles. The added bonus is that it also checks domain names across various different countries and in general gives you a great overview of where you stand with your business branding for the online world…

Check Username Availability

Simply add your desired username in to the search box and in a couple of seconds the tool will check all the main social profiles to see if the name you are looking for it actually available.

Screen shot 2010 09 19 at 17.23.01 How To Check If Your Business Social Media Profiles Are Available Leer más “How To Check If Your Business Social Media Profiles Are Available”

Social Media Tip 2 – How To Tag People And Pages On Facebook

The second in our series of social media tips today shows you how to tag people and pages on Facebook. This is a handy little feature that has been around for a good while now but many people are surprised when they actually see it and just how useful it actually is.

It’s a great way of linking to your own pages so as people can click through directly and it also allows means that when you tag somebody it shows up in their stream.


Author of Social Media Tip 2 – How To Tag People And Pages On Facebook

by Niall Harbison

Copyright © 2010 – Simply Zesty

The second in our series of social media tips today shows you how to tag people and pages on Facebook. This is a handy little feature that has been around for a good while now but many people are surprised when they actually see it and just how useful it actually is.

It’s a great way of linking to your own pages so as people can click through directly and it also allows means that when you tag somebody it shows up in their stream. 

Leer más “Social Media Tip 2 – How To Tag People And Pages On Facebook”