Associated Press recognise bloggers as a news source

In a letter to its members last week, Associated Press made the announcement that bloggers should be cited as a news source. This is a significant move from the AP, given that they have a history of not exactly ‘getting on’ with bloggers. Given that such a large news organisation has made a point of recognising bloggers as a viable news source, which they should have done a long time ago, it has much wider implications on how bloggers affect the news agenda and overall news industry. We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that.

The announcement has served to recognise the work that bloggers put into breaking and reporting stories. But interestingly they make a point of saying that they must credit information where it occured from a website, so you would hope that this would cover Twitter as well, given that so many stories break on here. The details aren’t clear on quite what this attribution would look like (is it the website or the individual that’s credited?) but this is definitely a positive and exciting move.


Author of Associated Press recognise bloggers as a news source

by Lauren Fisher

01641514 photo ap associated press logo Associated Press recognise bloggers as a news sourceIn a letter to its members last week, Associated Press made the announcement that bloggers should be cited as a news source. This is a significant move from the AP, given that they have a history of not exactly ‘getting on’ with bloggers. Given that such a large news organisation has made a point of recognising bloggers as a viable news source, which they should have done a long time ago, it has much wider implications on how bloggers affect the news agenda and overall news industry. We’ve already seen some developments in this area, such as publishers employing bloggers on the ground, but I think this goes one further than that.

The announcement has served to recognise the work that bloggers put into breaking and reporting stories. But interestingly they make a point of saying that they must credit information where it occured from a website, so you would hope that this would cover Twitter as well, given that so many stories break on here. The details aren’t clear on quite what this attribution would look like (is it the website or the individual that’s credited?) but this is definitely a positive and exciting move.

3137862 9f18e67024 Associated Press recognise bloggers as a news sourceImportantly this has implications for the individual blogger opposed to blogs overall. Even though the AP states that attribution to a blogger or other source doesn’t have to occur at the start of a story, it still means valuable visibility for bloggers in front of a wide audience. If you’re a blogger that breaks news then this has huge implications on how high up the news chain you could get. Instead of just having to go out and find stories yourself, if you get in front of the right people, it could  mean that bloggers are approached with the right information and maybe even given exclusives ahead of traditional publications. This may be looking a bit too far into the future, but the possibility for this can certainly be seen now.

Are AP slow off the mark?

I don’t want to risk downplaying the significance of the move from AP, but you could very well argue that they’re actually a bit late to the game with their most recent change. In ‘The Source Cycle‘, an analysis of articles from the New York Times & Washington Post over 6 years finds that blogs are increasingly referenced as a credible news source. And this was carried out in 2008. It’s when you look at it in this context that you realise just how much work is still to be done when it comes to recognising bloggers and importantly growing the area overall. AP is a huge news agency yet only now are they making this change.

As exciting as this announcement is, we must question who is looking after the blogger’s rights and how can they make a living from their blog? It’s one thing to attribute them as a news source, but you would hope that this change from AP may well affect the blogosphere overall and we may start to see more bloggers employed by news organisations who recognise the collective power of bloggers in regional areas. This is where bloggers’ ability to influence and set the news agenda really starts coming in to play and can change the traditional news industry.

The third way Continuar leyendo «Associated Press recognise bloggers as a news source»

9 steps to SEO PR that won’t drive the PR team crazy

by ian

SEO PR is important. Having a press release ranking for the right phrase can be a real boost:

* It can occupy a top 10 ranking for your company name, thereby pushing down a site that says bad stuff about you and your brand.
* If hosted by a wire service, it may rank for a long-tail phrase even when your site cannot.
* Put a quality link out on the web.
* Sometimes (gasp) get you media attention.

Remember, though: If there’s a PR person or team working for the same company, you’re walking right through their turf, wearing a mohawk, tasteless body piercings and a T-shirt that reads Death to all who oppose us!.

I mean, that’s not what you’re actually doing, but that’s the perception. And you can’t really blame them.

If you’re editing an existing press release, you’re messing with their prose. The changes you make will show up out on the wire. If the CEO reads the release and hates it because of your changes, guess who gets the talking-to? The PR team.

If you’re writing a release from scratch, it’s even worse. Especially if the PR person/team doesn’t know you. She’s going to bear full responsibility for something that, at best, she’ll get to review an hour before it hits the wire. And again, if the CEO hates it, she’ll get the flak, not you.

But SEO PR has gotta get done. So use these tips to optimize a press release and keep the PR team sane:


RIO GRANDE, PR - MARCH 12:  Charles Howell III...
Image by Getty Images via @daylife

SEO PR is important. Having a press release ranking for the right phrase can be a real boost:

  • It can occupy a top 10 ranking for your company name, thereby pushing down a site that says bad stuff about you and your brand.
  • If hosted by a wire service, it may rank for a long-tail phrase even when your site cannot.
  • Put a quality link out on the web.
  • Sometimes (gasp) get you media attention.

Remember, though: If there’s a PR person or team working for the same company, you’re walking right through their turf, wearing a mohawk, tasteless body piercings and a T-shirt that reads Death to all who oppose us!.

I mean, that’s not what you’re actually doing, but that’s the perception. And you can’t really blame them.

If you’re editing an existing press release, you’re messing with their prose. The changes you make will show up out on the wire. If the CEO reads the release and hates it because of your changes, guess who gets the talking-to? The PR team.

If you’re writing a release from scratch, it’s even worse. Especially if the PR person/team doesn’t know you. She’s going to bear full responsibility for something that, at best, she’ll get to review an hour before it hits the wire. And again, if the CEO hates it, she’ll get the flak, not you.

But SEO PR has gotta get done. So use these tips to optimize a press release and keep the PR team sane: Continuar leyendo «9 steps to SEO PR that won’t drive the PR team crazy»

Marketingdirecto.com / The latest news…

# Los dardos de Greenpeace contra Nestlé apuntan también a otras compañías
# Vodafone, Louis Vuitton, Cisco, Softonic y Bain & Company, los mejores sitios para trabajar en España
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Destacados

El éxito sonríe a las agencias digitales 22 Abr 2010 · Agencias

El éxito sonríe a las agencias digitales

El sector de las agencias digitales parece ser inmune a la crisis económica. Así lo demuestra el ranking de las 60 agencias digitales más grandes de Alemania que publica Horizont. Según este estudio, los honorarios crecieron un 6,4% durante 2009 en este sector, que también registró un incremento del 5,4% en el número de empleados … Leer más

La creatividad no debe reciclarse


En publicidad no existe tal cosa como el reciclaje de ideas o la búsqueda de una sostenibilidad, según un artículo publicado en la revista Ad Age, que plantea que las agencias deben saber censurar las ideas similares a otras piezas de la competencia.

El medio plantea que aunque las ideas tengan un origen independiente y el parecido sea coincidencia, de todas formas se debe abortar su realización, ya que esto daña el prestigio de la agencia.

En este sentido, la revista planteó que la publicidad debería tener un departamento análogo a la división de documentación en los periódicos, que se encargue de determinar no la veracidad pero sí la originalidad de las piezas.

“No es sólo un tema de integridad. Tiene que ver con su reputación, que afecta directamente a su negocio. Los clientes están buscando agencias con ideas “originales”, concluyó el artículo.

http://www.marketingdirecto.com/actualidad/tendencias/la-creatividad-no-debe-reciclarse/

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