How to Optimize Contact Forms for Conversions


by NEIL PATEL

Contact forms are something that we all have on our sites, but it is something we don’t give much time and attention to. I know I used to think very little of them until I boosted my conversion rate on NeilPatel.com by 26% just from removing 1 form field.

I know a 26% boost in conversions doesn’t seem too big, but it will impact the site’s revenue well into the 6 figures each year.

For that very reason, I thought it would be fun to create an infographic that not only explains how you can boost your conversions by modifying your form fields, but also shows you the results well known companies achieved through a/b testing their forms.

Click on the image below to see a larger view:

How to Optimize Contact Forms for Conversions

Click here to view an enlarged version of this infographic. Leer más “How to Optimize Contact Forms for Conversions”

Some Obvious A/B Tests You Should Try | by Neil Patel


ab testing experiments

quicksprout.com

If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running 1 new A/B every other month, if not once a month.

With my business we typically run 1 A/B test every 2 weeks and although many of the tests fail, we usually find a winner 1 out every 4 tests that boosts our conversion rate by at least 20 percent.

One of the main ways I’ve been able to have great success is by learning from other entrepreneurs. Each week, a group of entrepreneurs, including me, discuss A/B tests that we had success or failures with. We share data with each other, which then helps all of us come up with new A/B tests to try.

Here are 11 obvious A/B tests you should try:

Test #1: Add the word FREE in your ads

Eric Siu from TreeHouse manages thousands of dollars in ad buys each week. One of his main channels of acquisition is remarketing. He tested out a lot of different ad types, but found his cost per acquisition (CPA) to be around $60. He changed the color of the ads, the call to actions and many other elements within the ad, but none of them had a major impact on the CPA.

He then tested adding the word “FREE” within his ads.

ab testing experiments treehouse ad

That one word resulted in his CPA to decrease from $60 to $43 a signup.

Test #2: Create an explainer video

I’ve created a handful of explainer videos, but they were all done wrong. Once I learned what elements needed to be in an explainer video to help boost conversions, I instantly saw an increase in our conversions.

By adding a video that had the same exact message as our homepage copy on CrazyEgg.com, we were able to increase homepage conversions by 64%. The big lesson I learned there was that people don’t always like reading text, but they are open to listening to a short video that explains a product or service.

Test #3: Have your signup button scroll with the visitor

On TreeHouse’s library page they noticed that people were reading their content on and scrolling down, but they weren’t clicking on the signup button. So at first they tested changing the color of the signup button from grey to green.

The change in color had somewhat of an impact, but it didn’t have a large enough impact. So they tested a concept similar to what Facebook does… in which their main navigation bar scrolls with the reader. And because the signup button is in the navigation, it would cause people to notice the button.

ab testing experiments treehouse nav

This simple change increased conversions on this one page by 138%.

Test #4: Removing forms fields

On NeilPatel.com I collect leads from individuals and companies who are interested in increasing their online traffic and more importantly online revenue. My submission form contained 4 fields:

  • Name
  • Email
  • URL
  • Revenue

I didn’t think that having 4 form fields would affect my conversion rate because it doesn’t take too long to fill them all out. I ran a quick test to see if replacing the revenue field with a open field asking “what can help you with” would affect conversions as some people may not want to share their revenue.

That test didn’t have an impact on my conversion rate. I then decided to remove the “revenue” field all together and only have 3 form fields.

ab testing experiments neilpatel forms

That boosted the conversion rate by 26%.

Test #5: Create a two-step checkout process Leer más “Some Obvious A/B Tests You Should Try | by Neil Patel”

7 Lessons Learned From Launching 5 Products | by Neil Patel


product launch

Over the years my co-founder and I have launched 5 products, and we’ve helped hundreds of other companies launch their products. Sadly I can’t say that each launch was successful, but I did learn what not to do over the years.

From each launch we’ve gotten a better understanding of what should be done and I can confidently say that I have a formula for every product launch. Here are 7 things I learned from launching 5 products:

Lesson #1: Collect emails, even before your product launches

One of the first products that I ever launched was Crazy Egg. The launch was very successful, but it wasn’t because I knew what I was doing, instead I got lucky.

Before we even launched Crazy Egg we created a landing page that showed off the product and had an email opt in box for people who wanted to be notified when the product launched.

We didn’t have any traffic coming to the website, so I bought $10,000 worth of banner ads on all the popular CSS galleries. Within months we collected over 20,000 emails from people who were interested in using Crazy Egg.

When we launched roughly 500 of those 20,000 people signed up for our product. We should have had at least a few thousand convert, as our product was a freemium one, but a lot of the emails on our list were stale as we hadn’t emailed them in over 6 months. The big lesson I learned here was that we should have created an email drip sequence in which we kept all of the people on our list up to date with what we were doing versus sending them one email about our launch.

Before you launch your product make sure you create a landing page where you can collect email addresses, as it is never too early to start your customer acquisition efforts. You can easily do this through LaunchRock.

Once you setup your landing page, make sure you follow up with your potential customers on a regular basis. You can keep them up to date with the progress of your product, educate them, and notify them about your launch.

Lesson #2: It’s never too early to get press

Full article: 
7 Lessons Learned From Launching 5 Products

27 A/B Testing & Optimization Posts You Shouldn’t Miss | unbounce.com


Do you know NOTHING about A/B testing? Then there are plenty of introductory posts for you below.

Are you a SEASONED PRO?Then seek out the case studiesand more advanced lessons. Personally, I believe you can learn at least one new idea to inspire you as to what you could test, from any good blog post.

I’ve tried to find some of the better recent posts on A/B testing and conversion rate optimization to see where people’s ideas are at right now. You never know when you’ll find that case study that’s just like your own problem, or an important concept you find hard to communicate to your boss or clients.

If you have any other recent and great posts on these subjects, I’d love if you would share them in the comments so our readers can get the most value from this post.

Now test on conversion soldier, test on.

Case Studies

1. What Spending $252,000 On Conversion Rate Optimization Taught Neil Patel

10 insights from an expensive lesson, including: Gathering qualitative and quantitative data before testing, do A/A tests before you do A/B tests (you’ll need to read about that one), don’t expect increases on a monthly basis and multivariate tests never work… or at least for me. Good read.


2. How We Increased Landing Page Conversion from 5% to 55%

6 lessons explained in this case study, including large background photos convert really well, and this is a really interesting one, how adding an email and password option increased signups via Facebook and Twitter (which already existed on the page) by 7%.


3. B2B Lead Gen: A/B Split Test Helps Increase Quote Requests 262%

Everyone loves a good case study, and this one from Marketing Experiments walks you through their whole process from start to finish to show an impressive conversion lift.


4. A/B Testing Generates a 98+% Lift in Conversion Rate for DHL

Another case study, this time from Ion Interactive. Which walks through the target audience, the changes made to the pages, why they were made and what happened in the end. Stats and case studies FTW.


5. Webinar Testing: Slight Title Change Produces 45% Increase in Clickthrough Rate

I love title tests – they are almost always surprising. This one is good because it’s focused on attracting people to a webinar, which a lot of marketing companies are doing now – so listen up and use this info to test your own webinar registration pages.


6. How Changing a Single Word Increased Clickthrough Rate by 161%

I like this one because it starts properly with a hypothesis. Without one you might achieve success, but not know if it was based on your business goals (meaning that you’re still leaving money on the table). #ihatethatphraseftr


7. How Server Density A/B Tested Pricing Plans and Increased Revenue by 114%

If you run a SaaS business then this will be interesting to you as it includes a pricing test. Which is the hardest thing to get right for your business. You have to be careful how you do it though as it’s illegal in some jurisdictions to offer different prices to different people. It’s safer to just play with layout and verbiage changes.


8. Five Surprising Split Testing Tips

I’d say that nearly ALL A/B test results are surprising. But these five are a good set to add into your testing toolkit. Just remember, that what works for one page doesn’t necessarily work for your page – or customers.


9. Split-Test Email Signups Doubled AND Bounces Reduced at the Same Time

A fun and simple test, where you get to guess the winner and it even gets into the details of measuring your results in Google Analytics and WordPress. (Plug, with Unbounce you can see live conversion results right in the app 🙂

For A/B Testing Beginners

10. An Introduction To A/B Testing

You might be sick of intro’s to A/B testing, but this one has a pretty sweet video if you’re someone that prefers to watch rather than read. Definitely one for the noobs though.


11. The Web Developer’s Guide to A/B Testing

Don’t be fooled by the title, this post takes the small business angle for A/B testing. And talks about tools to use, what to test and the benefits of conversion rate optimization. More importantly it covers how to set up a proper test and how to interpret the data.


12. An Introduction to Using A/B Testing for Marketing Optimization

An eBook from the eBook masters at Hubspot. To quote them directly: “A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you’ll see some significant increases in lead generation.” It’s 50 pages and has case studies, guidelines, and what you should be testing.


13. Conversion Rate Optimization eBook Listed for Free on Amazon Kindle

I don’t own a Kindle, but if I did, then I’d probably give this free download a go. Nothing to lose right? It seems to be a lead in to a series that you would need to pay for, but if it’s good then why not? It’s like giving a free preview of an upcoming larger book. So in terms of a sales strategy, it’s a good one.

Expert Opinion

Leer más “27 A/B Testing & Optimization Posts You Shouldn’t Miss | unbounce.com”

10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing

Here are some other tips on encouraging social sharing…

Test for the best location – I haven’t found anybody to tell me where the best location for the social sharing CTA should be…as it is probably going to be different for every blog.
Boost social sharing numbers immediately – Nobody wants to feel like they are the first sharing your content, so get the numbers increasing by sharing the content yourself and asking people to share it.
Tactic #3: Tap influencers in social content

Your social sharing numbers can get a jolt of life when a social media thought leader shares your content. They can even crash your servers.

But how do you even get these authority figures to tweet or post about your content on Facebook or Google+? You have to build a relationship with them.

Here’s how to gain the attention of these influencers:

Post round ups – Write a blog post once a month that gathers all the best content for the week…including a few content pieces from the blogs of these authority figures. Do this often enough and they will notice you.
Post lists on a specific topic – This is like the weekly round-up except you are creating a resource or guide for a particular topic, like I did with my Marketer’s Guide to Pinterest or 100 Ways to Become a Twitter Power User. Include some of these authority figures in your list post.
Interviews – Take the time to reach out to some of these authority figures and offer to interview them. Do your research and find a topic they haven’t talked about in a previous interview.
Always link to them – Get in a habit of linking to these authority figures on every piece of content you write. The more links you send out the better.
Go a step further and contact these people when you publish your content and ask them to tweet or share it every once in a while.

Tactic #4: Multiply your social sharing reach through Triberr


by NEIL PATELhttp://www.quicksprout.com/

social sharing

When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals…

Increasing the number of shares your content gets across social media.

That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…your bound to grow your traffic and grow your search engine rankings.

So how do you get people to share you content across the social web? Here are 10:

Tactic #1: Making social sharing buttons very visible

Never force people to hunt down your social sharing buttons. Instead, make them obvious.

For instance, I use a social sharing plug in that allows my buttons to scroll up and down the post as people scroll through it:

sharebar

The other place to include buttons is at the end of the article.

Tactic #2: Ask readers to share content through social channels

Most of your readers won’t read your content and think “I want to share this.” That’s why you have to encourage them to share it.

Even though it was a study of re-tweets, Dan Zarella proved that simply asking people to “please RT” generated 4 times as many RTs as tweets that didn’t include that phrase.

ask for retweets

Unfortunately, too many people simply drop the social sharing bar plug in at the end of the post and then hope people will use it.

copyblogger share

You have to tell them to use it!

Here are some other tips on encouraging social sharing… Leer más “10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing”

Finding the Right Co-Founder for Your Startup

Written by Audrey Watters

gates_allen_age13.jpgLast week, we looked at some of the reasons why – despite the prevailing sentiment in the startup community – it may be preferable (and is actually pretty common) to be a single-person founder. But if you are a single-person founder and are skeptical that you can go it alone, how do you look for a co-founder?

Adding a co-founder may seem like a simple way to share the workload of starting a new business. But the key to being successful isn’t as easy as simply adding another person to your list of founders. You have to find the right co-founder. And finding the right co-founder, as many entrepreneurs find, is not easy.

But here are some things to consider:


Written by Audrey Watters

gates_allen_age13.jpgLast week, we looked at some of the reasons why – despite the prevailing sentiment in the startup community – it may be preferable (and is actually pretty common) to be a single-person founder. But if you are a single-person founder and are skeptical that you can go it alone, how do you look for a co-founder?

Adding a co-founder may seem like a simple way to share the workload of starting a new business. But the key to being successful isn’t as easy as simply adding another person to your list of founders. You have to find the right co-founder. And finding the right co-founder, as many entrepreneurs find, is not easy.

But here are some things to consider: Leer más “Finding the Right Co-Founder for Your Startup”