Digital Influence Ogilvy Exchange on Government

Next month, the Digital Influence team will be partnering with others at Ogilvy Public Relations Worldwide to bring you an Ogilvy Exchange on Government. The working title of the event: How Social Media Tools are Shaping Government, the 2010 Elections and Issue Campaigns.

In 2008, the Obama administration swept into the White House in large part transported on the wings of the Netroots – the fundraising and voter mobilization of his online supporters was unprecedented. With this administration came the ideals of the Open Gov Directive and Gov 2.0: transparent, participatory government. Two years later we can’t help but ask the following questions:

What happened to the momentum?

Does it still exist?

How has it evolved?

Are these ideals being fulfilled in government?

What are some of the best, innovative case studies of what is possible in this space?

What does the future hold?

What do the Administration, the media and the campaign stakeholders think is next for 2010 and 2012?

How is the next generation of political advocates going to bring together social media to create a movement, to raise money, to organize locally, to fight opposition campaigns and to get out the vote?

Will the Republicans be able to capitalize on this power as well as the Democrats?

We realize that this topic is vast and one that will take several conversations to cover. Consequently, we are hopeful that this Ogilvy Exchange will be the first of many where we begin to discuss these questions. In parallel, the 360Di team is launching a series of blog posts on government that we hope to publish on a weekly basis to continue to explore this topic in a more thorough manner.


Next month, the Digital Influence team will be partnering with others at Ogilvy Public Relations Worldwide to bring you an Ogilvy Exchange on Government. The working title of the event: How Social Media Tools are Shaping Government, the 2010 Elections and Issue Campaigns.

In 2008, the Obama administration swept into the White House in large part transported on the wings of the Netroots – the fundraising and voter mobilization of his online supporters was unprecedented. With this administration came the ideals of the Open Gov Directive and Gov 2.0: transparent, participatory government. Two years later we can’t help but ask the following questions:

What happened to the momentum?

Does it still exist?

How has it evolved?

Are these ideals being fulfilled in government?

What are some of the best, innovative case studies of what is possible in this space?

What does the future hold?

What do the Administration, the media and the campaign stakeholders think is next for 2010 and 2012?

How is the next generation of political advocates going to bring together social media to create a movement, to raise money, to organize locally, to fight opposition campaigns and to get out the vote?

Will the Republicans be able to capitalize on this power as well as the Democrats?

We realize that this topic is vast and one that will take several conversations to cover. Consequently, we are hopeful that this Ogilvy Exchange will be the first of many where we begin to discuss these questions. In parallel, the 360Di team is launching a series of blog posts on government that we hope to publish on a weekly basis to continue to explore this topic in a more thorough manner. Leer más “Digital Influence Ogilvy Exchange on Government”

Star Turns

Emmy-winning actor Brian Baumgartner, best known as the lovable simpleton Kevin on NBC’s sitcom The Office, can play a mean game of golf. Sometimes. He’s in a rut right now though and needs to psyche himself up for a major charity tournament.

Enter elite athletes like L.A. Laker Pau Gasol, New York Yankee CC Sabathia and baseball Hall of Famer Ozzie Smith to whip him into shape. Subway restaurants sponsor the action, and Hollywood-branded entertainment shop Content & Company wraps it all up into a TV special.

The result, a one-hour show dubbed Golf Therapy: Life, Lessons and the Pursuit of Par, will launch in the coming weeks online, on Subway’s in-store flat screens, across social media and cable TV channels. It also aired on NBC Sports prior to the U.S. Senior Open on Aug. 1.

Golf Therapy comes on the heels of a number of talent/marketer alliances that show how closely the two worlds have started working together on original, brand-backed entertainment. The brands themselves share top billing in some of the projects, and other times their only role is willing investor.

Stars like Will Arnett and Jason Bateman, who opened the advertiser-friendly production company DumbDumb, have made short videos for Wrigley’s Orbit gum. Fellow Arrested Development alum Tony Hale starred in a Web series backed by Nestea. And 90120’s AnnaLynn McCord popped up in AT&T story-based online vignettes. Eastbound and Down’s foul-mouthed star Kenny Powers, also known as comedian Danny McBride, recently launched a profane short on FunnyorDie for K-Swiss, and Lisa Kudrow’s Lexus-sponsored Web Therapy, now in its third season online, will soon become a TV series on Showtime.


– T.L. Stanley
Emmy-winning actor Brian Baumgartner, best known as the lovable simpleton Kevin on NBC‘s sitcom The Office, can play a mean game of golf. Sometimes. He’s in a rut right now though and needs to psyche himself up for a major charity tournament.

Enter elite athletes like L.A. Laker Pau Gasol, New York Yankee CC Sabathia and baseball Hall of Famer Ozzie Smith to whip him into shape. Subway restaurants sponsor the action, and Hollywood-branded entertainment shop Content & Company wraps it all up into a TV special.

The result, a one-hour show dubbed Golf Therapy: Life, Lessons and the Pursuit of Par, will launch in the coming weeks online, on Subway’s in-store flat screens, across social media and cable TV channels. It also aired on NBC Sports prior to the U.S. Senior Open on Aug. 1.

Golf Therapy comes on the heels of a number of talent/marketer alliances that show how closely the two worlds have started working together on original, brand-backed entertainment. The brands themselves share top billing in some of the projects, and other times their only role is willing investor.

Stars like Will Arnett and Jason Bateman, who opened the advertiser-friendly production company DumbDumb, have made short videos for Wrigley’s Orbit gum. Fellow Arrested Development alum Tony Hale starred in a Web series backed by Nestea. And 90120’s AnnaLynn McCord popped up in AT&T story-based online vignettes. Eastbound and Down’s foul-mouthed star Kenny Powers, also known as comedian Danny McBride, recently launched a profane short on FunnyorDie for K-Swiss, and Lisa Kudrow’s Lexus-sponsored Web Therapy, now in its third season online, will soon become a TV series on Showtime. Leer más “Star Turns”

Vevo Traffic Up 62 Percent, Thanks To YouTube

Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched. Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow.


Posted by Megan O’Neill

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009.  According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year.  Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched.  Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow. Leer más “Vevo Traffic Up 62 Percent, Thanks To YouTube”