What Designers Can Learn From “Gangnam Style” | Onextrapixel


Onextrapixel

Gangnam Style” is an extremely popular music video produced by South Korean singer and rapper Psy. The video has rapidly gone viral, and is being posted on all sorts of social media. In just two months, the original video has received over 290 million YouTube views and over 2 million likes.

It has been a trending topic on Twitter, and is posted on Facebook many thousands of times daily. When any video, image or trend goes viral, no matter how ridiculous, it benefits anyone who wants to learn the basic principles of marketing to observe why exactly a video like this might become so popular.

What’s Your Style?

It is very important that designers lead rather than follow, using creativity as a driving force rather than relying on overdone styles and designs. The uniqueness of “Gangnam Style” is part of why it is so popular both in Korea and in international markets.

If you haven’t yet seen the video and would like to see for yourself how your web design can be inspired, here is the video.

The same principles that drive trends to go viral also draw people to products and encourage them to make purchases.

What Designers Can Learn From “Gangnam Style”

The “Gangnam Style” video features Psy singing and rapping in a variety of scenes. He travels from the beach to the parking garage, the elevator, the sauna and, weirdly enough, the stable. The accompanying music has slick beats and a repetitive chorus including the chant “Hey, sexy lady,” aimed at female extras cast in the video.

Gangnum Style Video

Absurd occurrences, bright colors and attractive ladies are interspersed throughout the video. The tone maintained throughout the entire piece is one of silliness and frivolity, which connects with the concept of Gangnam style as the artist sees it.

The song and video are largely satirical of a sub-sect of Korean females who scrimp on basic needs like food in favor of more expensive luxury items like expensive coffees, makeup, handbags and similar items.

Humor of “Gangnam Style”

There are a number of ways in which the “Gangnam Style” video catches the eye of those who see it and makes them want to share it with other people, a key aspect of viral marketing. One of the main aspects is the humor of the video. The costumes worn by Psy and the absurd scenes in which he appears, like a disco tour bus and a toilet, are humorous and strange.

Humor

The viewer does not need to have a specific intellectual connection with this video. The fact that it makes them laugh is enough to make them want to pass it on and share it with their friends. This is one reason that Gangnam Style has gained so much popularity on humor websites and blogs. Leer más “What Designers Can Learn From “Gangnam Style” | Onextrapixel”

El vídeo record de ‘likes’ en Youtube | El año que viene convocado Marcelo Tinelli [:P


Según el Guiness de los Records, el vídeoclip de un rapero de Corea del Sur es lo que más likes ha generado con su canción ‘Gangnam Style’ .

50 Best Websites 2010


2010’s Most Imitated Web Businesses


By: Tina Dupuy

The Net is rife with the sincerest form of flattery. Facebook for movie fans? (Really?) Here are 2010’s most-imitated Web businesses. Which copycats look like winners?… Leer más “2010’s Most Imitated Web Businesses”

Vevo Traffic Up 62 Percent, Thanks To YouTube

Vevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009. According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year. Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched. Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow.


Posted by Megan O’Neill

Vevo LogoVevo is one of the fastest growing video sites of all time, having built themselves up to a whopping 48 million unique visitors in June, only half a year after their launch in December 2009.  According to recent statistics released by the video site, Vevo’s traffic has grown 62 percent since the site launched at the end of last year.  Though Vevo has done very well on it’s own, YouTube has played a huge factor in the site’s growth, as YouTubers can stream Vevo clips and many viewers initially discovered the music video site because of videos they watched on YouTube.

According to Vevo statistics published by MediaBeat, the site is currently attracting 62 percent more unique monthly viewers in the United States than they did when they first launched.  Over the months they have surpassed ABC, MTV, NBC Universal, Hulu, CBS Interactive and Myspace in the number of viewers and continue to grow. Leer más “Vevo Traffic Up 62 Percent, Thanks To YouTube”