Y… ¿un ‘plug-in’ no es un ‘complemento’? | manualdeestilo.com


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Con el término inglés plug-in se hace referencia normalmente a distintas funciones optativas que mejoran el funcionamiento de otros programas, de los que dependen, o que les dotan de pequeñas nuevas capacidades.

En internet, esta palabra suele hacer referencia a dos conceptos: al complemento necesario en un navegador web para poder ver o ejecutar material multimedia de distintas fuentes (por ejemplo, para ver los vídeos de YouTube, es necesario descargar el complemento para Flash de Adobe) y a los accesorios (también llamado en inglés add-on) que mejoran o amplían las funciones del propio navegador.

Además de por complemento, en algunos casos también se puede traducir por extensión.

Códecs de vídeo: ventajas y desventajas de los diferentes tipos


 | http://bitelia.com

Después de la Guía básica sobre contenedores, códecs y formatos de video, surgían las preguntas por las diferencias entre los tipos de códecs, o por lo menos entre los más populares. Obviamente no necesitarán esto por ejemplo si usan un programa como VLC para reproducir videos, que ya resuelve perfectamente el problema de los códecs, pero nunca está de más un poco de información para saber cómo se comprimió o qué calidad tiene lo que nos estamos descargando.

Recordemos que un códec es una pieza de software que se dedica a codificar y decodificar una señal de datos digital. Los archivos de video sin compresión ocupan mucho espacio, y por eso es necesario algo que los comprima para reducir su tamaño y que sean manejables. La información se comprime en el momento de guardarla en un archivo y se descomprime en tiempo real durante la visualización.

Normalmente los algoritmos de compresión que se emplean conllevan cierta pérdida de de datos, por lo que el objetivo es lograr la calidad más fiel al original posible produciendo un archivo lo más pequeño posible.

Hay varios tipos de códecs de video disponibles. Cada uno de ellos ha sido implementado por diferentes compañías y tiene su propio algoritmo. Tienen distintas especificaciones y su aplicación se extiende a distintos campos. Generalmente se adaptan a los standards de la industria.

Se diferencian en general por varios factores, como la tecnología usada para la compresión o el algoritmo, la plataforma que los soporta, el sistema operativo en el que corren, entre otros.

Los códecs que provocan pérdida de información para conseguir un tamaño de archivo reducido son llamados lossy. Hay códecs sin pérdida pero por lo general no vale la pena un aumento considerable del tamaño del archivo por un cambio imperceptible en la calidad del video.

Algunas características de los códecs más usados (…) Leer más “Códecs de vídeo: ventajas y desventajas de los diferentes tipos”

5 Content Marketing Ideas Worth Stealing ***RECOMENDADO***

It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing.

Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.

It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.

The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream.

Creating content is time consuming and a creative challenge.
8 Content Marketing Challenges

These are the challenges among many.

Finding inspiration and ideas for the content
Creating it
Making it relevant
Resourcing it
Managing it
Monitoring it
Measuring it
Making it “Liquid” and Contagious

Sometimes you need some inspiration and you need to try some new ideas and different media that may provide a nudge to try something different and creative outside your comfort zone.

As Steve Jobs says “Stay Foolish”
The Power of Multi-Media

Many of us still don’t think about alternative media to text and articles because online video is still in its infancy. YouTube has only been with us for 7 years and in the world of business and brand marketing this is only a “blip”.

We need to “switch on” our multimedia mind and consider other media rather than just words to get our message out to the world that wants and demands multi-media.

Images and photos are much more likely to be shared than an article or a white paper. Videos or infographics will be shared at high velocity compared the the humble “written word” that have been with us for millenia.
Idea 1: Include Images and Photos

There has been a significant evolutionary shift on the social web in the last 12 months as marketers and social media network startups have realised the growing power of visual content.

By the end of 2011 the number of photos being uploaded to Facebook had reached 250 million a day.

This number hasn’t gone unnoticed and has led to 3 key and noticeable events and changes.

The “Success” of Pinterest
Google+ being launched with the user interface designed to display photos, and images in high defintion and in a large format.
Facebook responding with the Facebook “Timeline” designed to give images and photos greater prominence. In fact you can now “feature” an image in a bigger size. Expect this change to be migrated to Brand “pages” in the next 6 months.

Photos and images drive high engagement on Facebook and if I look at my top ranked content on my Facebook page , measuring the virality index using the Facebook “insights” tool, the top 10 are all images or photos.

Some are cartoons that are relevant and congruent with my other content written or visual and with questions are used to drive conversations, stimulate and create stories.


Written by Jeff Bullas
Vía 3wfactory.net

Marketing in the past often consisted of one off campaigns that didn’t build a relationship with your customer or prospect.

5 Content Marketing Ideas Worth Stealing

It was about the “deal” …closing the sale. It was sometimes called “Hit and Run” marketing.

Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.

It is about building a relationship with your prospects and customers that builds credibility and trust that turns propsects into buyers and customers into high value repeat buyers.

The initial goal is to obtain the buyers permission to receive that content whether it is a subscription via an opt-in email or a Facebook social opt-in ” like” that delivers information into the Facebook news and “Timeline” stream.

Creating content is time consuming and a creative challenge.

8 Content Marketing Challenges

These are the challenges among many.

  1. Finding inspiration and ideas for the content
  2. Creating it
  3. Making it relevant
  4. Resourcing it
  5. Managing it
  6. Monitoring it
  7. Measuring it
  8. Making it “Liquid” and Contagious Leer más “5 Content Marketing Ideas Worth Stealing ***RECOMENDADO***”

How Limitations Improve Design

We often complain about the multitude of limitations which we’re faced with every day as designers.

From browsers, to screen resolutions, to user interactions, we seem to constantly be struggling to find some way of thinking outside the tiny little box of “best practice” which we’re constrained by.

Limitations are abundant but are they really such a bad thing? Is it possible, even, that they actually produce far better results than if we did not have them?

Ikea for example, starts with price and then work backwards. Their main concern is the price of the product to the end user. It’s up to the designers to create something appealing which fits within that.


We often complain about the multitude of limitations which we’re faced with every day as designers.

From browsers, to screen resolutions, to user interactions, we seem to constantly be struggling to find some way of thinking outside the tiny little box of “best practice” which we’re constrained by.

Limitations are abundant but are they really such a bad thing? Is it possible, even, that they actually produce far better results than if we did not have them?

Ikea for example, starts with price and then work backwards. Their main concern is the price of the product to the end user. It’s up to the designers to create something appealing which fits within that.

//

Sometimes Freedom Isn’t a Good Thing

flash

Without constraints, things can get crazy. There is no better way of outlining this than by looking at a platform with generations of unrestricted designs that have been… well.. awful. We are of course talking about our old friend, Adobe Flash.

Now I’m not saying that all Flash sites are bad, or that all people who make them are bad designers. Nothing like that. The fact remains, however, that as a platform Flash has very few design limitations which has lead to some very questionable Flash sites in years gone by.

The sites I’m talking about are the ones which go full screen as soon as they load, have some crazy navigation that involves dragging a carrot over to a bunny rabbit and then waiting for a big animation to complete before the next page loads and you’re presented with equally confusing navigation options.

Designers of these types of interfaces often think they’re “fun” – but usability case studies frequently prove them to be nothing more than a visual explosion of terminal car accidents. Being able to do so much with Flash with relatively little effort is dangerous. It takes away the mentality of “What should I do?” and instead promotes the mentality of “What can I do?”

An animation, graphic, sound effect, or interaction without purpose isn’t design, it’s decoration. Unless what you’re adding to the design is in some way contributing to the message which you’re trying to convey to the user, it isn’t worth anything.

The most important part of any design is the message: good design sends the same message to everyone. It should leave no room for interpretation. Leer más “How Limitations Improve Design”

The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained

Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
video_encoding_codecs_formats_containers_settings_by_canon.jpg
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like HTML5 and WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

* What is video encoding
* Video file formats and containers
* Comparison of video codecs
* Encoding settings for Internet video publishing
* Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail:


Video encoding is the science of codifying the bits of data that make up a digital video recording into a unified whole according to a set of specific standards and parameters. If it sounds techy, it should. In simpler words, video encoding is the process of taking your original movie, as recorded by your camcorder, mobile phone or webcam, and preparing it for delivery in a digital format according to specific technical standards. This MasterNewMedia guide brings you everything you need to know about the key differences between major video file formats / containers and codecs.
video_encoding_codecs_formats_containers_settings_by_canon.jpg
Photo credit: Canon

From .WMV to .MOV and from .AVI to .FLV, this guide presents the best information available online on what you need to know about the use and characteristics of the major video file formats, containers and relative codecs.

When you video encode a clip, you are saving your video into a specific “format” much like you can do with a Word document or a digital image. A Word document can be encoded in .RTF or in .TXT, just like an image can be encoded in .JPG or .BMP formats.

Obviously, different types of encodings are good for different applications and devices.

Broadcasting, live streaming, burning to DVD and archiving all require different video encoding parameters while your computer browser, an iPhone and your gaming console have all different expectations when it comes to playing back video files. And this is why knowing a bit about video encoding, video file formats and containers is quite important if you intend to publish and distribute digital video.
In the video universe it is easy to get lost, as the formats, codecs and file containers generate a universe of possibilities and variables that are initially not easy to understand.

If you want to upload and publish a video on YouTube, for instance, you would have to choose specific encoding settings and file formats, whereas your choice would be different if your video clips are to burned on a DVD.

As an online publisher you may already be familiar with some of these issues, but as new technologies like  HTML5 and  WebM are starting to make inroads, you are going to need to better understand the key differences and the pros and cons that such different formats entail for you.

To help you achieve this goal, the MasterNewMedia research team has prepared a comprehensive guide to bring together all of the “fundamentals” you need to master to fully understand the basics of video encoding, specifically:

  • What is video encoding
  • Video file formats and containers
  • Comparison of video codecs
  • Encoding settings for Internet video publishing
  • Video publishing settings for YouTube

Here is the MasterNewMedia Video Encoding Guide in detail: Leer más “The Video Encoding Guide: Codecs, Formats, Containers And Settings Explained”

25 Flash Portfolios for Your Inspiration

Although HTML5, CSS3 and jQuery are able to accomplish a lot of exciting results and gaining popularity, Flash is still used by a number of impressive websites. In this post we’ll showcase 25 Flash portfolio sites. It will be interesting to see what happens over the next year or two with the future of Flash. For now, here is some Flash inspiration.


Although HTML5, CSS3 and jQuery are able to accomplish a lot of exciting results and gaining popularity, Flash is still used by a number of impressive websites. In this post we’ll showcase 25 Flash portfolio sites. It will be interesting to see what happens over the next year or two with the future of Flash. For now, here is some Flash inspiration.

John Wright

John Wright

Eric Campbell

Eric Campbell

Kiluka

Kiluka Leer más “25 Flash Portfolios for Your Inspiration”