Create your own definition of innovation | game-changer.net


by Jorge Barba
innovation clarity

As part of my auditing process, one of the key questions I ask is: what was the most recent innovation in your industry?

Depending on how this question is answered, it will tell me a few things:

  • How this company both defines and perceives innovation
  • If they are focused on innovation
  • If they are keeping tabs on their respective industry

That question is followed up with a similar but less obvious question: who is the most loved in your industry and why?. This one tells me if they even care about delighting their customers. But it can also tell me if they associate customer loyalty with innovation. Leer más “Create your own definition of innovation | game-changer.net”

Top 10 Reasons for Open Innovation Failure

A recent 15inno Twitter Chat made me ponder on the worst and most common mistakes that companies do on open innovation. Here comes a list of my thoughts – still work in progress…

1. Companies do not identify proper business reasons for engaging with open innovation.

2. Companies copy competitor’s initiatives rather than creating their own unique initiatives that match their business reasons for doing open innovation.

3. Companies fail to make their employees, partners and customers understand what open innovation means to the company and they fail to explain the impact of such a new direction to the internal and external stakeholders.


Open Innovation Model, Copyright Dr. Daniel Fa...
Image via Wikipedia

A recent 15inno Twitter Chat made me ponder on the worst and most common mistakes that companies do on open innovation. Here comes a list of my thoughts – still work in progress…

1. Companies do not identify proper business reasons for engaging with open innovation.

2. Companies copy competitor’s initiatives rather than creating their own unique initiatives that match their business reasons for doing open innovation.

3. Companies fail to make their employees, partners and customers understand what open innovation means to the company and they fail to explain the impact of such a new direction to the internal and external stakeholders. Leer más “Top 10 Reasons for Open Innovation Failure”