Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia


Thnx to smashingmagazine.com and flipthemedia.com

When I think about where we are with the Web in comparison to other media in history, pinpointing it is really hard. Is it like when the Gutenberg Press was just invented and we’re experimenting with movable type, or are we still embellishing pages and slavishly copying books by hand?

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Our knowledge of building digital things changes rapidly, taking us from newborn to adult and back again every couple of years. It’s both exciting and frustrating, because just when you think you have it all figured out, it completely changes. But if you’re like me, learning something new keeps things interesting.

So, it seems pretty normal that our methods of designing and building websites are questioned every so often. The argument to ditch design apps (or to drastically minimize the time spent in them) and go straight to the browser has popped up a lot in the past few years and then quite recently. It’s obvious that our digital world and, by proxy, our design process are in a state of transition. And they should be: considering design in the context of your materials and goals is always important.

I tend to shy away from prescriptive approaches. Most decisions are framed by our experience, and, as humans, we’re continually drawn to and seek out what we already believe (known as “confirmation bias”), ignoring the rest. So, I strive to keep that in mind whenever listening to advice about how things should be done. We’re all navigating the same changing landscape here. What many designers recommend is the right answer for them and not necessarily the right answer for you, or your client. As Cameron Moll more eloquently states:

“You know your circumstances, your users, and your personal preferences best. And if that means responsive web design — or design methodology or todo app or office chair or whatever — isn’t the right choice for you, don’t be ashamed if you find yourself wanting more, or at least wanting something else.”

That’s exactly how I feel right now. A lot of the explorations into Web design lately have been looking for the best ways to optimize an experience and to make it as flexible as possible across devices. These are important issues. But what about the design principles we’ve proven and iterated on through a variety of media? How can we apply what we’ve learned about design so that it can be utilized in an appropriate way to create websites in this multi-canvas world?


Typographic Design in the Digital Domain” with Erik Spiekermann and Elliot Jay Stocks

In an interview with Elliot Jay Stocks, legendary typographer and designer Erik Spiekermann explains how he finds it funny that designers today complain about limitations in designing for mobile…

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1. Technology and use trends

  • Digital options increase every day
  • Fluidity allows you to reach people through all the different methods available
  • Some devices actually create new data, which yield new insights (i.e. FitBit, Fuel band, etc. This idea will also be interesting for toys.)
  • Network speeds increasing (huge difference from 3G to LTE)
  • With the decreased price of cloud storage, sharing content across devices is easier (shared experience)
  • Content management systems drive the consumer experience and should be integrated into the foundation of your platform

2. Types of connected experiences

  • Synchronized: for example, the eReader let’s you make notes and brings you back to where you last stopped, no matter the device. Evernote allows you to share information and access documents from different locations and devices.
  • Adaptive: content adapts to your current device. This could mean apps for the device you want to target or responsive websites. It’s important to consider how the customer will engage on a device and what information you need to share.
  • Complementary(second screen): people interact with content at an event or with others experiencing an event. A lot of networks are investing in second screen platforms. 80% of people with tablets watch television with a second screen in front of them; an opportunity for networks to build deeper experiences for customers.
  • Device shifting: people start searches on mobile/tablets and finishing them elsewhere, shifting seamlessly from device to device. Consider content and context of each device.  For example, when searching for cars, on the phone you might want to show visuals, basic information, and location-based results, while on the PC you have expanded information, but don’t focus on location-based information specifically. Continuar leyendo «Multi-Device World: about design and more, and more… // @smashingmag / @flipthemedia»
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How to use clichés


Image representing Wikipedia as depicted in Cr...
Image via CrunchBase

I love this definition from Wikipedia:

In printing, a cliché was a printing plate cast from movable type. This is also called a stereotype. When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal. «Cliché» came to mean such a ready-made phrase. The French word “cliché” comes from the sound made when the matrix is dropped into molten metal to make a printing plate.

To save time and money, then, printers took common phrases and re-used the type.

Along the way, they trained us to understand the image, the analogy, the story. Hear it often enough and you remember it. That training has a useful purpose. Now, you can say ‘Festivus’ or ‘There is no I in team…» or «that took real courage» when describing a golf shot, and we immediately get it. Monty Python took a cliché about the Spanish Inquisition and made it funny by making it real. The comfy chair!

The effective way to use a cliché is to point to it and then do precisely the opposite. Juxtapose the cliché with the unexpected truth of what you have to offer. Apple does this all the time. They point out the cliché of a laptop or a desktop or an MP3 player and then they turn it upside down. Richard Branson takes the expected boredom of a CEO and turns it upside down by doing things you don’t expect.

I often use the Encyclopedia of Clichés to find clichés that then inspire opposites. It’s a secret weapon and it’s all yours now. Have fun.

Vía sethgodin.typepad.com

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