Who Owns Social Media?


Written by Christina Schmitz  | jeffbullas.com/

Resistance is futile.Who Owns Social Media?

As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain:

Moms are the New Community Managers

They’re asking all of your departments to climb on board to own the experience that matters to them:

  • Sales and Marketing for the information to make educated purchase decisions for their families.
  • Customer Service to be there when something goes wrong, or applaud when things go right.
  • HR to experience the people, family policies, and the tech aspects of your business when they seek career movement.
  • PR and Communications to stay updated and reference in times of crisis.
  • IT for tech support (or social customer support).

While I’m convinced that moms are the ultimate marketers of their domains, as more digital natives add parenthood to their job description, these tech-focused and social-savvy moms will become your customers, prospects, employees, and your competition.

Understanding the changing demands of this new generation of moms, and the diverse ways a business can serve them, can provide a sample case for social media as an organization-wide endeavor.

Moms Need the Information Now

There are a couple of great infographics that spell it out, including the PCMag.com “Moms Embrace Social Media, Smartphones (view below),” and Mashable’s, “This Is Your Mom on Social Media.”
Moms and social media

Infographic source: PCMag

Media is Mum’s Domain… Leer más “Who Owns Social Media?”

HTC estrena campaña global realizada en caída libre

El fotógrafo seleccionado fue Nick Jojola, que realizó un reportaje mientras descendía a 203 km por hora. La protagonista del spot fue la campeona mundial de caída libre Roberta Mancino y el director escogido Norman Kent, un director cinematográfico especializado en paracaidismo. El spot que fue grabado durante el atardecer y amanecer en Arizona. El principal reto de los 35 saltos efectuados para el spot fue conseguir fotos de alta calidad.

La campaña podrá verse en España a partir del 9 de abril y realzarán especialmente la cámara integrada del modelo HTC One bajo la promesa de un rendimiento inigualable. El equipo del rodaje estuvo compuesto por 9 paracaidistas, técnicos de fotografía, maquillaje e iluminación. Además contaron con la colaboración de la estilista del LA Times, Hayley Atkin, y algunos diseños de Martin Izquierdo que ha realizado trajes de películas como Spiderman. Esta creatividad de la agencia Mother fue producida por la directora Sara Dunlio deRaftling Stick Productions.


marketingdirecto.com

HTC estrena campaña global realizada en caída libre

Objetivo

La marca de móviles HTC presume de ofrecer nuevas experiencias personales e tomar la inspiración directamente de la gente. Para demostrarlo y anunciar su gama de smartphones HTC One ha creado un spot publicitario junto a la agenciaMother.  En el spot un fotógrafo aficionado se ha encargado de realizar las fotografías de la campaña publicitaria mientras se lanzaba en paracaídas. Esta campaña que se engloba dentro de su estrategia global “Recomendado por” ha retado a los protagonistas a realizar una sesión de fotos en caída libre.

Agencia: Mother
Anunciante: HTC

Leer más “HTC estrena campaña global realizada en caída libre”

Awesome Mother’s Day Designs

It’s been a while since I’ve posted an inspiration post and I thought I would do one today. Well, I have something special for this post. As we all know, today is Mother’s Day (in the US, not sure about other countries). Mother’s Day happens once a year and it’s a day when we celebrate and recognize mothers and motherhood in general. In this post, I’ve gathered up some awesome Mother’s Day designs for your viewing pleasure.

* http://designinformer.com/awesome-mothers-day-designs/
* By: Jad Limcaco

Men are what their mothers made them.
— Ralph Waldo Emerson

Let’s face it, without our mother’s we all would not be here. I’m thankful that I have a mother who raised me and took good care of me and cared for me when I was growing up, and by the way, I love her to death!

So for all the mother’s out there and to my mom, this post is for you.
Happy Mother’s Day

Note: Please click on the images to see them in their websites and to learn more about their artists.


http://designinformer.com/awesome-mothers-day-designs/

Happy Mother's Day

It’s been a while since I’ve posted an inspiration post and I thought I would do one today. Well, I have something special for this post. As we all know, today is Mother’s Day (in the US, not sure about other countries). Mother’s Day happens once a year and it’s a day when we celebrate and recognize mothers and motherhood in general. In this post, I’ve gathered up some awesome Mother’s Day designs for your viewing pleasure.

Men are what their mothers made them.
— Ralph Waldo Emerson

Let’s face it, without our mother’s we all would not be here. I’m thankful that I have a mother who raised me and took good care of me and cared for me when I was growing up, and by the way, I love her to death!

So for all the mother’s out there and to my mom, this post is for you.

Happy Mother’s Day

Note: Please click on the images to see them in their websites and to learn more about their artists.

Mother's Day

There is only one pretty child in the world,
and every mother has it. — Chinese Proverb

Mum

When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child. Sophia Loren

Mother's Day

Never marry a man who hates his mother, because he’ll end up hating you. Jill Bennett

With Love Leer más “Awesome Mother’s Day Designs”

Animal kingdom is here to help in new skin-care print campaign

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.


By Todd Wasserman

StriVectin-SD

The skin-care category isn’t typically a hotbed of creativity. Ads are usually focused on three things: celeb endorsers, lots of copy and lots of promises. But ad agency Mother in New York has gone a different route with a new print campaign for StriVectin-SD, which is billed as a “super-charged way to aggressively fight deep wrinkles and stretch marks.” Those skin problems are depicted in a novel way.

For crow’s feet, for instance, the ad shows actual crow’s feet.

Other ads show a wrinkly pug, a hen and a lizard, all of which are illustrations of what your skin shouldn’t look like. “The mission came from the clients,” says Mother creative director Bobby Hershfield. “They wanted to do something bold and different.” Even if that means the metaphor, at times, is a bit of stretch.

http://www.brandfreak.com

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Reaching the New Master Social Networker: Mom!

Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips:


Moms are such sociable persons, moving from one social event to another, not only get-togethers or work-related events, but in social networks online! The new mom is really the master social networker – making the rounds of her children’s parties and school events, employing her smartphone and computer heavily as she manages a home or online business. While this is happening, she also has a thousand Facebook friends and hundreds more following her on Twitter.

This makes mothers a formidable force in the wonderful world of consumer marketing. And marketers must sit up and notice. The new millennium ushered in smart, tech-savvy, discriminating moms who can really rave about a product or service that they really like and rant and beat you to a pulp if they’ve been had. But that’s just one Mom. Imagine this mom telling other moms who will tell other moms who will tell other moms…you get the picture. Moms can really spread the word around like some kind of virus and voila! You have an effective viral marketing strategy already working for you.

There’s no magic trick in knowing what clicks well with moms. Just get to know her. Some tips: Leer más “Reaching the New Master Social Networker: Mom!”

Thanks mum

All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA …

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to.


All Men are Liars

Thus, even the most grateful child has barely an inkling of the hundreds of sleepless nights their mother endured when they were a pea-brained infant operating on the punch cards of their DNA

samandjulie.jpg One of the enduring injustices of good mothering is that your children remember so little of it.

This could be why you hear mums at the end of their tether hissing at their misbehaving spawn “Do you know what I do for you?” but this is the worst type of rhetorical question, akin to expecting acknowledgment from house plants or goldfish.

The human brain is extremely efficient at storing the information it needs for survival and, for this reason, evolution decided all those boring bits we experience before age five really aren’t worth hanging on to. Leer más “Thanks mum”