Best Customer Experience Awards: calidad, atención al cliente y experiencia de compra


por Jaime Aguirre Sans
Marketing Comunidad

Recientemente se han publicado los datos de los Best Customer Experience Awards Spain 2012, el primer ranking en España centrado en la Calidad, Atención al Cliente y Experiencia de Compra, donde más de 2.000 consumidores han elegido a las 500 mejores empresas en España y mediante un riguroso proceso de investigación de mercado, se han testado sus canales de atención. Empresas como Apple,Nespresso o Coca-Cola lideran el ranking en España en su primera edición, que se celebra en más de 10 países con gran interés y expectación.El estudio revela claves interesantes como que las empresas y marcas líderes de los sectores bancario, restauración y moda son las mejor valoradas en su conjunto. MangoNespresso yPhoneHouse son tres claros ejemplos de una atención al cliente innovadora en punto de venta donde cuidan hasta el más mínimo detalle la satisfacción del cliente.Por otra parte, existe un ligera contradicción entre lo que los consumidores expresan en una primera encuesta de percepción y la realidad con las evaluaciones y tests a los establecimientos a través de Mystery Shoppers y evaluaciones de sus canales de Atención al Cliente. Empresas como AudiStarbucks o McDonald’s son las más citadas en recomendación a amigos o familiares. Leer más “Best Customer Experience Awards: calidad, atención al cliente y experiencia de compra”

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Infographic of the Day: The Blistering Rise of iPad and Tablet Computing

Keep in mind, a few early reviewers panned the iPad, saying they couldn’t understand what you’d use it for. (Never mind that these people tended to miss the point of a new paradigm in relaxed, “lean-back” computing.)

But what might be the most insightful points on the infographic are at the end. The gaming industry probably stands to be rocked the hardest by tablets, since they relegate most handheld gaming systems to the trash heap. But device makers who jump on the tablet bandwagon will probably be wracked at how cannibalistic the sales of tablets are — after all, you buy a tablet instead of a netbook, which means that players such as Dell won’t be able to catch Apple simply by entering iPad’s market.


http://www.fastcodesign.com/1662689/infographic-of-the-day-the-blistering-rise-of-ipad-and-tablet-computing 

Is iPad an iFad?  Think again.

If you’re not much of a tech nerd, you’d be forgiven for thinking the iPad and the ensuing tablet boom are merely some kind of hype machine. You’d also be wrong, if industry analysts are right. Long story short, 2010 was just the barest tip of the tablet onslaught. In two years time, they’ll be more numerous than mosquitos in July, as this infographic lays out.

The data below, produced by Morgan Stanley and Forrester, among others, and then laid out by Focus, presents hockey-stick growth scenarios for iPad and its ilk. What’s probably most surprising is how mainstream their appeal is — a whopping 14% of online shoppers say they plan to purchase an iPad in the next five months; total sales are expected to rise 1000% by 2014.

 

Leer más “Infographic of the Day: The Blistering Rise of iPad and Tablet Computing”

5 Essential Office Functions

By Brady Nord

Creating a unique and inspirational office space is an essential tool to get your employees to put in the long hours. Much has been said of the great work spaces out there, and I don’t intend to beat that same drum. More importantly, I want to break down what makes these offices so special.
1. Make it your own

As you can see below from John Lasseter’s office in Pixar, he has definately made it his own. John Lasseter personally was the director of Toy Story 1 and 2, A Bugs Life, and Cars just to name a few of his accomplishments. Clearly you should not be afraid to make your space yours!


By Brady Nord

Creating a unique and inspirational office space is an essential tool to get your employees to put in the long hours. Much has been said of the great work spaces out there, and I don’t intend to beat that same drum. More importantly, I want to break down what makes these offices so special.

1. Make it your own

As you can see below from John Lasseter’s office in Pixar, he has definately made it his own. John Lasseter personally was the director of Toy Story 1 and 2, A Bugs Life, and Cars just to name a few of his accomplishments. Clearly you should not be afraid to make your space yours!

Leer más “5 Essential Office Functions”

Los usuarios de móvil, preparados para el marketing por SMS basado en la localización


Aunque los envíos a los smartphones están incrementando y se espera que sobrepasen a los de móviles tradicionales en 2011, según Morgan Stanley, éstos últimos son todavía los dispositivos que la mayoría de usuarios utilizan. En abril de 2010, un estudio de ExactTarget descubrió que el 58% de los usuarios de internet en Estados Unidos tenía un móvil no inteligente, comparado con el 31% que sí tenía un smartphone. Leer más “Los usuarios de móvil, preparados para el marketing por SMS basado en la localización”

How Effective Is Mobile Advertising?

By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising.


By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Leer más “How Effective Is Mobile Advertising?”