Infographic: How Mobile is Changing Business // via blog.kissmetrics.com – @KISSmetrics


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How Mobile is Changing Business
Source: How Mobile is Changing Business – Infographic

Mobile economy report: 2012 stats, predictions and trends



2Iskatetowherethepuckisgoingtobe,notwhereithasbeen.WayneGretzky


Mobile economy report: 2012 stats, predictions and trends
from ThinSlices Mobile Development

Guidelines, Standards & Best Practices – iab


Interactive Advertising Bureau -- Dedicated to the growth of interactive advertisingView the IAB Operating Agenda: Beyond Time and Space, a top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors.

The IAB addresses major issues in supply chain, measurement and simplifying the processes associated with buying, planning and creating interactive media.  Browse our work below.

Mobile

10 Top Trends in Social Media | by Jeff Bullas


Written by  | jeffbullas.com

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about.10 Top Trends in Social Media

They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and that is just the men!

The Italians have taken “style” to a level that the rest of the world can only aspire to.

Trends in Shoes

Now on the topic of shoes it appears that there is a trend that if it doesn’t stop very soon, it is going to lead to many injuries and even possible death as fashionista women fall from great heights after stumbling in their 30 centimeter high heels!

This will lend a whole new meaning to the term “Fashion Tragics“.

I have to admit though that the shoes in the windows of the fashion brand stores of Rome and Florence were not just fashion items but objects of style, art and creativity. Just not very comfortable or sensible to wear but who said that fashion should be sensible.

The Trends in Social Media

My trip to Italy was not just for looking at shoes but to provide four keynote presentations to the BE-Wizard web conference.

One of these topics was on the “Top 10 Trends in Social  Media” and how business can adapt and use these trends to their commercial advantage.

Social media that was initially seen as a fad 2-3 years ago is now firmly embedded in the fabric of the web and is impacting how business markets, communicates and publishes.

Trend #1  Social Mobile

The first trend we looked at was the the rise of the social mobile. The synergy of mobile and social networks is combining to make us addicted to our socially networked enabled smart phones that allow us to view our Facebook or Twitter account anywhere at anytime.

The numbers

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
  • 425 million users use their mobile to check in to Facebook
  • 55% of Twitter traffic is from the mobile
  • 400 million YouTube views are from mobile devices

The implications

  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)

In essence make it easy for people to buy and share your products and services from your mobile phones.

Trend #2 Socialization of Search

Google has realized that social networks are here to stay and consequently invested over half a billion dollars in designing and developing Google+ which they launched in June of 2011.

They have realized that in the battle to stay relevant, social networks need to be prioritized when producing search results.

Google considers social as “core” to its strategy and is using the capture of social signals when delivering information from search engines. Consequently you will see the top social networks appearing high in search results pages.

Also it is embedding Google+ into all its web properties including YouTube and Picassa.

Hence the introduction of the “+1″ button in 2011.

The implications Leer más “10 Top Trends in Social Media | by Jeff Bullas”

Top 5 Mobile Apps for Online Marketers


Written by  | jeffbullas.com

Going mobile with your SEO can make your business sharper, quicker, and more responsive.

Top 5 Mobile Apps for Online Marketers

As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.

With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.

These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.

1. Raven Tools

Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.

Cost: Free

Operating System: Apple (iOS)

Leer más “Top 5 Mobile Apps for Online Marketers”

Who is Using Twitter?


 

Written by   jeffbullas.com

Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.Who is using Twitter

Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweetingidiosyncrasies from friends and family. Like an alcoholic hides their bottles.

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been

It is like a SMS on Steroids

Its brevity is its charm and strength.

Is the Younger Generation Using Twitter?

In 2010 I was lecturing at the International College of Management to a class of 18 to 24 year old students.

I asked who was on Twitter and only one had the courage to own up in front of their peers.

Fast forward 18 months and a different class but with the same demographics, I asked the same question, instead of one hand I saw five.

It appears that Twitter is gaining acceptance amongst the millennial generation.

Is my “very” scientific research supported?

According to the Pew Research Center’s Study it is and here are some of the facts and figures.

Is Twitter Growing? Leer más “Who is Using Twitter?”

Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools

Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while only 17% of those whose companies are using mobile advertising say they are doing so,according to [download page] a survey released in March 2012 by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). This compares to 41% whose companies measure the financial impact of their email marketing, and 47% whose companies do so for their traditional direct mail marketing.

This is despite adoption of new digital tools such as social network accounts (85%) and mobile ads (51%) having risen to a point where they rival the adoption rates of more established channels such as sponsorship and events (90%), print advertising (85%), direct mail (74%), and TV and radio ads (59%).


 http://www.marketingcharts.com

nyama-roi-measurement-marketing-channels-march2012.jpgOnly 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while only 17% of those whose companies are using mobile advertising say they are doing so,according to [download page] a survey released in March 2012 by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). This compares to 41% whose companies measure the financial impact of their email marketing, and 47% whose companies do so for their traditional direct mail marketing.

This is despite adoption of new digital tools such as social network accounts (85%) and mobile ads (51%) having risen to a point where they rival the adoption rates of more established channels such as sponsorship and events (90%), print advertising (85%), direct mail (74%), and TV and radio ads (59%). Leer más “Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools”

Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups

With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards mobile platforms, coming up with a more targeted method of advertising and reaching consumers directly.

A study by Millennial Media have found that of all the mobile campaigns ran on their system, only 40 per cent were targeted towards a specific audience while the rest went for as broad a reach as possible. Of the 40 per cent, only 34 per cent of those campaigns were targeted towards a specific demographic or behavioural demographic (targeting a specific age group or section of society), while 66 per cent was targeted at local market such as geographical location, state and country.


Image via Millennia Media 2011

With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards mobile platforms, coming up with a more targeted method of advertising and reaching consumers directly.

A study by Millennial Media have found that of all the mobile campaigns ran on their system, only 40 per cent were targeted towards a specific audience while the rest went for as broad a reach as possible. Of the 40 per cent, only 34 per cent of those campaigns were targeted towards a specific demographic or behavioural demographic (targeting a specific age group or section of society), while 66 per cent was targeted at local market such as geographical location, state and country. Leer más “Mobile Advertising Becomes More Focused With 40% Specifically Targeting User Groups”

XHTML & CSS For Mobile Development

The mobile site consists of over 50 mockups that needed to be developed in HTML/CSS and made to work for the iPhone, Android and Blackberry. While coding simple HTML/CSS mockups sounded pretty easy, I found that there were several hurdles and differences from doing mobile HTML and normal HTML.

Doing a mobile site from scratch was a big learning experience, so I’d thought I’d share some of the things I learned, that differed greatly for mobile dev.
Think Small

Doing mobile development means you have to think small and in terms of percentages, not pixels. You can’t have a 320px layout for the iPhone, because if you rotate the phone into landscape mode, you’ll have a skinny site running down the middle. You have to make sure the layout stays consist, while expanding for both portrait and landscape modes on the phone.


(…)

The mobile site consists of over 50 mockups that needed to be developed in HTML/CSS and made to work for the iPhone, Android and Blackberry. While coding simple HTML/CSS mockups sounded pretty easy, I found that there were several hurdles and differences from doing mobile HTML and normal HTML.

Doing a mobile site from scratch was a big learning experience, so I’d thought I’d share some of the things I learned, that differed greatly for mobile dev.

Think Small

Doing mobile development means you have to think small and in terms of percentages, not pixels. You can’t have a 320px layout for the iPhone, because if you rotate the phone into landscape mode, you’ll have a skinny site running down the middle. You have to make sure the layout stays consist, while expanding for both portrait and landscape modes on the phone.

CSS3 Wonders

One of the biggest changes that were difficult for me to get over, and one of the best, was the fact that I could use CSS3 freely. I no longer had to worry about Internet Explorer, and al of the prominent mobile devices support it.

When trying to do some tricky styling without adding additional markup, I caught myself remembering that I could actually do it with nth-of-type and not having to worry about it breaking! So feel free to break out your CSS3 and even some of your HTML5 skills.

Special Meta Tags

There are a lot of little quirks in some mobile devices, but since I have an iPhone I’ll mention the ones I found in that device. The iPhone has this neat trick, where it links phone numbers in the browser and allows you to click on them and call them instantly.

This is awesome, except for the fact when it tries to do it on non-phone numbers. It seems to have difficulty sometimes determining what is and isn’t a number, especially when it comes to things like part/order numbers.

The awesome thing about Apple, however, is the fact they came up with a ton of meta tags that allow you to manipulate the way the iPhone device reads the website. I think these tags may also work on the Android, but don’t quote me on that.

To disallow the linking of phone numbers of your site, simple add this in between your <head> tags:

<meta name="format-detection" content="telephone=no">

I also ran across a problem where the iPhone likes to blow up the size of text in landscape mode, which was obviously a no-no and broke our layout. This was fixed simply by adding this style to the body property:

body { -webkit-text-size-adjust: none; }

The IE of Mobile

Of course, there’s always something that has to make a developer’s life difficult, and in this case it’s Blackberry. While it’s not as bad as Internet Explorer, it still became a thorn in my side.

Apparently, some models of Blackberries don’t support CSS3 properties, like opacity. I haven’t had any problems with advanced selectors though, so I’m not sure what is and isn’t supported.

The Blackberry also seemed to interpret spacing and paddings differently from the Android and the iPhone. For the most part, besides a few text differences, the Android and iPhone were quite similar in rendering the site.

Browser-Testing

Browser, or device, testing for mobile is a bit more difficult to do than normal web browser testing. While you can download pretty much al of the web browsers if you’re on a Windows machine (or use a simulator on a Mac), I’m fairly sure most devs don’t have an iPhone, Android AND a Blackberry.

For beginning testing, it was enough to resize my Firefox window as small as possible, but most of the testing I did on my iPhone, especially because the iPhone renders inputs and some backgrounds and paddings quite differently than Firefox.

For Android and Blackberry testing, I had to rely on the help of several of my Twitter friends (thanks guys!). A lot of the simulators you can download, especially the iPhone ones, never seem to actually renders the site like the actual device would. The client also had access to all three devices, so there were a big help in finding bugs.

Teaching the Client

The problem with percentage based designs, is that it’s impossible to have it “pixel-perfect” with the mockups, because you’re not using pixels. This was something I discovered early on, and something I had to teach the client about as well, especially because they had handed me size guides with the exact pixels everything was spaced out to.

This is a bit difficult to explain to a client who wants the mockups to look exactly the same in portrait and landscape mode, but with a little persistence and documentation, it wasn’t impossible for them to become relaxed in their layout expectations. You just have to be a bit more fluid when it comes to the mobile world.

Progress

I haven’t completed all the mockups yet, but you can check out the progress on the mobile site I’m working on for Audible for the next week or so before it’s taken down to become live.

http://www.amberweinberg.com/xhtml-css-for-mobile-development/

Modern UI and Layout Tutorials for Photoshop

It would be very hard to find a situation where Photoshop does not have the perfect solution for any web (or print) design problem. With Photoshop you can pretty much design a web page just as you envisaged mentally, with virtually no creative restrictions and with a pixel-perfect result.

Web design trends change, and they change regularly. As such, it is very important that a designer stays on top of the game and their UI designs reflect modern design demands. What was design relevant a couple of years will more than likely not be relevant now. It is the web designers responsibility to know what the current design trends are and have the necessary skills and tools to implement them in relation to the project.

In this article we have a huge collection of current web design Photoshop tutorials, that covers not only web page layouts, but also web app layouts, mobile UI and we have also included some of those tricky to design elements such as buttons, search boxes, headers and footers.


September 6, 2010
It would be very hard to find a situation where Photoshop does not have the perfect solution for any web (or print) design problem. With Photoshop you can pretty much design a web page just as you envisaged mentally, with virtually no creative restrictions and with a pixel-perfect result.

Web design trends change, and they change regularly. As such, it is very important that a designer stays on top of the game and their UI designs reflect modern design demands. What was design relevant a couple of years will more than likely not be relevant now. It is the web designers responsibility to know what the current design trends are and have the necessary skills and tools to implement them in relation to the project.

In this article we have a huge collection of current web design Photoshop tutorials, that covers not only web page layouts, but also web app layouts, mobile UI and we have also included some of those tricky to design elements such as buttons, search boxes, headers and footers.

Textured Web Layout

Textured Web LayoutIn this tutorial you’ll be shown how to create a textured web layout, starting from the concept on paper, leading on to the Photoshop design and you will use the 960 grid to organize the layout. Also you will learn how to use layer styles to create an engraved text effect.
Textured Web Layout →

Clean Web Layout with the 960 Grid

Clean Web Layout with the 960 GridIn this tutorial, you’ll be designing a clean website layout using the 960 Grid System. You’ll see how working with this system can streamline web development workflow, and how to work with a grid system.
Clean Web Layout with the 960 Grid →

Stylish Blog Design Layout

Stylish Blog Design LayoutThis tutorial starts with the Photoshop stage of the blog design process, and shows how the design and layout are created to form an initial concept from which the fully coded blog will be based on.
Stylish Blog Design Layout → Leer más “Modern UI and Layout Tutorials for Photoshop”

Summer of Mobile Rundown – 7 Free Reports from 360i


by 360i


Image via Mobile Behavior

Over the past few months we’ve embarked on quite a large endeavor — 7 mobile reports covering nearly every topic of this emerging landscape, from mobile-social and apps to SMS marketing and search. Below is a final rundown of the series. You can download the full PDF for any of these by clicking the “Download” button within Scribd.

Nokia drops Nokia from Nokia Music

What’s an Ovi?

By Andrew Orlowski

The world’s biggest mobile company is to remove the obscure and confusing “Nokia” branding from its key strategic music service, Comes With Music, and lavish it with the world-renowned and highly respected “Ovi” brand, instead.

The news didn’t merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move:

“The new name is also simpler for music fans around the world to understand, and when presented in local language, will better communicate our truly local service proposition in each market. In doing so, we are giving our users a simplified, Ovi-branded experience.”

Quite right.

People often ask, “What’s a Nokia? – is it some new kind of yoga or a fashionable new diet?” Then you remind them – it’s the platform for the Ovi mobile services experience – and the fog of confusion quickly clears.

The Comes With Music program bundles unlimited access to music with a Nokia device for a period of 12, 18 or 24 months. Users can then keep the music they download, or pay to renew the subscription. The phone giant pulled its other music service, the Music Store, which is available in 23 countries, under its the Ovi services brand some time ago.


What’s an Ovi?

By Andrew Orlowski

The world’s biggest mobile company is to remove the obscure and confusing “Nokia” branding from its key strategic music service, Comes With Music, and lavish it with the world-renowned and highly respected “Ovi” brand, instead.

The news didn’t merit an official announcement, but was leaked to bloggers instead. A spokesperson explained the move:

“The new name is also simpler for music fans around the world to understand, and when presented in local language, will better communicate our truly local service proposition in each market. In doing so, we are giving our users a simplified, Ovi-branded experience.”

Quite right.

People often ask, “What’s a Nokia? – is it some new kind of yoga or a fashionable new diet?” Then you remind them – it’s the platform for the Ovi mobile services experience – and the fog of confusion quickly clears.

The Comes With Music program bundles unlimited access to music with a Nokia device for a period of 12, 18 or 24 months. Users can then keep the music they download, or pay to renew the subscription. The phone giant pulled its other music service, the Music Store, which is available in 23 countries, under its the Ovi services brand some time ago. Leer más “Nokia drops Nokia from Nokia Music”

From Status to Access: Urban Millennials and Mobile

It was almost a rite of passage, but the rules that governed growing up in New York City in the late 80s/early 90s were unflinching: Once one hit adolescence, one needed a beeper.

Of course no one really “needed” one, but no one wanted to be deemed “disconnected” or “off the grid.” For most, beepers were desired less for their functionality (at least for us lawful citizens) and more as status symbols– there existed an inherent need to identify with the larger, connected group. Even if your social circle was restricted to your 8th grade classmates, we still had a way to get at them (or in modern digital social vernacular, “poke” them)… should they needed to get got at for whatever reason.

Since then, this underlying need of urban America to be constantly connected hasn’t changed much at all. As the technology has matured from archaic numerical pagers to chic two-ways (oh, how I miss my Timeport) to mobile phone ubiquity to the current smartphone craze, the underlying cultural drive has shifted as well.


It was almost a rite of passage, but the rules that governed growing up in New York City in the late 80s/early 90s were unflinching: Once one hit adolescence, one needed a beeper.

Of course no one really “needed” one, but no one wanted to be deemed “disconnected” or “off the grid.”  For most, beepers were desired less for their functionality (at least for us lawful citizens) and more as status symbols– there existed an inherent need to identify with the larger, connected group.  Even if your social circle was restricted to your 8th grade classmates, we still had a way to get at them (or in modern digital social vernacular, “poke” them)… should they needed to get got at for whatever reason.

Since then, this underlying need of urban America to be constantly connected hasn’t changed much at all.  As the technology has matured from archaic numerical pagers to chic two-ways (oh, how I miss my Timeport) to mobile phone ubiquity to the current smartphone craze, the underlying cultural drive has shifted as well.

Blogging gets new life

Social media like Twitter and Facebook aren’t killing blogging. Social media make blogging stronger.

Cory Doctorow writes that blogging isn’t dying, “it’s just that other social media have taken over many of its functions.”

When blogging was the easiest, most prominent way to produce short, informal, thinking-aloud pieces for the net, we all blogged. Now that we have Twitter, social media platforms and all the other tools that continue to emerge, many of us are finding that the material we used to save for our blogs has a better home somewhere else. And some of us are discovering that we weren’t bloggers after all – but blogging was good enough until something more suited to us came along.

That’s true for me. I’ve always found blogging to be cumbersome, requiring commitment to blog every day, and fiddling around with blogging software and blog design. As a result, I only keep it up if someone pays me to. Otherwise, my personal blog moves in fits and starts. And blogging in fits and starts is a recipe for failure; you need to keep a regular posting schedule to keep people coming back.


Social media like Twitter and Facebook aren’t killing blogging. Social media make blogging stronger.

Cory Doctorow writes that blogging isn’t dying, “it’s just that other social media have taken over many of its functions.”

When blogging was the easiest, most prominent way to produce short, informal, thinking-aloud pieces for the net, we all blogged. Now that we have Twitter, social media platforms and all the other tools that continue to emerge, many of us are finding that the material we used to save for our blogs has a better home somewhere else. And some of us are discovering that we weren’t bloggers after all – but blogging was good enough until something more suited to us came along.

That’s true for me. I’ve always found blogging to be cumbersome, requiring commitment to blog every day, and fiddling around with blogging software and blog design. As a result, I only keep it up if someone pays me to. Otherwise, my personal blog moves in fits and starts. And blogging in fits and starts is a recipe for failure; you need to keep a regular posting schedule to keep people coming back. Leer más “Blogging gets new life”

Yep, Microsoft still makes more than Apple (and Dog Daze)

By Richi Jennings

Despite dire predictions, Microsoft’s Q4 results show that its revenues and profit are bigger than Apple’s. The two companies’ stock prices don’t seem to reflect that, but whoever said the market was that simple? The Windows, Office, and server businesses each had a barnstorming final quarter, which may ease the pressure on Steve Ballmer. In IT Blogwatch, bloggers show us the money.

Your humble blogwatcher selected these bloggy morsels for your enjoyment. Not to mention Obama’s dog flies solo?..
(MSFT) (AAPL)


Windows 7 Ultimate: Signature Edition
Image by The Master Shake Signal via Flickr

By Richi Jennings

Despite dire predictions, Microsoft’s Q4 results show that its revenues and profit are bigger than Apple’s. The two companies’ stock prices don’t seem to reflect that, but whoever said the market was that simple? The Windows, Office, and server businesses each had a barnstorming final quarter, which may ease the pressure on Steve Ballmer. In IT Blogwatch, bloggers show us the money.

Your humble blogwatcher selected these bloggy morsels for your enjoyment. Not to mention Obama’s dog flies solo?..
(MSFT) (AAPL)
Leer más “Yep, Microsoft still makes more than Apple (and Dog Daze)”