Infographic: How Mobile is Changing Business // via blog.kissmetrics.com – @KISSmetrics


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How Mobile is Changing Business
Source: How Mobile is Changing Business – Infographic

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Mobile economy report: 2012 stats, predictions and trends



2Iskatetowherethepuckisgoingtobe,notwhereithasbeen.WayneGretzky


Mobile economy report: 2012 stats, predictions and trends
from ThinSlices Mobile Development

Guidelines, Standards & Best Practices – iab


Interactive Advertising Bureau -- Dedicated to the growth of interactive advertisingView the IAB Operating Agenda: Beyond Time and Space, a top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors.

The IAB addresses major issues in supply chain, measurement and simplifying the processes associated with buying, planning and creating interactive media.  Browse our work below.

Mobile

10 Top Trends in Social Media | by Jeff Bullas


Written by  | jeffbullas.com

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about.10 Top Trends in Social Media

They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and that is just the men!

The Italians have taken “style” to a level that the rest of the world can only aspire to.

Trends in Shoes

Now on the topic of shoes it appears that there is a trend that if it doesn’t stop very soon, it is going to lead to many injuries and even possible death as fashionista women fall from great heights after stumbling in their 30 centimeter high heels!

This will lend a whole new meaning to the term “Fashion Tragics“.

I have to admit though that the shoes in the windows of the fashion brand stores of Rome and Florence were not just fashion items but objects of style, art and creativity. Just not very comfortable or sensible to wear but who said that fashion should be sensible.

The Trends in Social Media

My trip to Italy was not just for looking at shoes but to provide four keynote presentations to the BE-Wizard web conference.

One of these topics was on the “Top 10 Trends in Social  Media” and how business can adapt and use these trends to their commercial advantage.

Social media that was initially seen as a fad 2-3 years ago is now firmly embedded in the fabric of the web and is impacting how business markets, communicates and publishes.

Trend #1  Social Mobile

The first trend we looked at was the the rise of the social mobile. The synergy of mobile and social networks is combining to make us addicted to our socially networked enabled smart phones that allow us to view our Facebook or Twitter account anywhere at anytime.

The numbers

  • Current research puts the number of mobiles at north of 5.5 billion devices
  • 1,2 billion have internet connected phones (smart phones)
  • 425 million users use their mobile to check in to Facebook
  • 55% of Twitter traffic is from the mobile
  • 400 million YouTube views are from mobile devices

The implications

  • Huge growth potential
  • Create content for mobile devices
  • Design and develop websites and blogs for mobile viewing
  • Make it easy for viewers to act on that mobile content in a social manner (sharing)

In essence make it easy for people to buy and share your products and services from your mobile phones.

Trend #2 Socialization of Search

Google has realized that social networks are here to stay and consequently invested over half a billion dollars in designing and developing Google+ which they launched in June of 2011.

They have realized that in the battle to stay relevant, social networks need to be prioritized when producing search results.

Google considers social as “core” to its strategy and is using the capture of social signals when delivering information from search engines. Consequently you will see the top social networks appearing high in search results pages.

Also it is embedding Google+ into all its web properties including YouTube and Picassa.

Hence the introduction of the “+1″ button in 2011.

The implications Leer más “10 Top Trends in Social Media | by Jeff Bullas”

Top 5 Mobile Apps for Online Marketers


Written by  | jeffbullas.com

Going mobile with your SEO can make your business sharper, quicker, and more responsive.

Top 5 Mobile Apps for Online Marketers

As more and more businesses realize the value of SEO, defending and improving client’s visibility increasingly demands constant vigilance.

With these smartphone apps, you can keep an eye on multiple variables at once, and get a better idea of what is working for your clients and what isn’t.

These apps will keep you on top of your game at all times, whether youíre on the subway or stuck in the waiting room at the dentist.

1. Raven Tools

Raven Tools mobile app is a must-have if youíre already a Raven user; it ís easily the most comprehensive toolkit on this list. While the app is free, the subscription cost makes this something of a luxury alternative to Google Analytics or other free tools. Raven covers many SEO indicators that others miss, like social mentions and a clearer connection between marketing expenses and their impact on revenue. If you’re willing to take the plunge and make a big investment, Raven Tools is the obvious choice, and this app is the only one you need.

Cost: Free

Operating System: Apple (iOS)

Leer más “Top 5 Mobile Apps for Online Marketers”

Who is Using Twitter?


 

Written by   jeffbullas.com

Twitter is the mysterious online cousin to the mobile text message and has always been branded with strange names.Who is using Twitter

Twitter users have often been associated with  terms such as  Twits, Tweeps and Twerps and have hidden their tweetingidiosyncrasies from friends and family. Like an alcoholic hides their bottles.

The 140 character limit has been cast as not necessary in a world of “Big Data”, where saying a lot is valued more than saying less.

I have often been asked to explain what Twitter means at dinner parties and one of my favorite phrases has been

It is like a SMS on Steroids

Its brevity is its charm and strength.

Is the Younger Generation Using Twitter?

In 2010 I was lecturing at the International College of Management to a class of 18 to 24 year old students.

I asked who was on Twitter and only one had the courage to own up in front of their peers.

Fast forward 18 months and a different class but with the same demographics, I asked the same question, instead of one hand I saw five.

It appears that Twitter is gaining acceptance amongst the millennial generation.

Is my “very” scientific research supported?

According to the Pew Research Center’s Study it is and here are some of the facts and figures.

Is Twitter Growing? Leer más “Who is Using Twitter?”

Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools

Only 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while only 17% of those whose companies are using mobile advertising say they are doing so,according to [download page] a survey released in March 2012 by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). This compares to 41% whose companies measure the financial impact of their email marketing, and 47% whose companies do so for their traditional direct mail marketing.

This is despite adoption of new digital tools such as social network accounts (85%) and mobile ads (51%) having risen to a point where they rival the adoption rates of more established channels such as sponsorship and events (90%), print advertising (85%), direct mail (74%), and TV and radio ads (59%).


 http://www.marketingcharts.com

nyama-roi-measurement-marketing-channels-march2012.jpgOnly 14% of senior marketers whose companies use social network marketing say they are tying their efforts to financial metrics such as market share, revenue, profits, or lifetime customer value, while only 17% of those whose companies are using mobile advertising say they are doing so,according to [download page] a survey released in March 2012 by Columbia University’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA). This compares to 41% whose companies measure the financial impact of their email marketing, and 47% whose companies do so for their traditional direct mail marketing.

This is despite adoption of new digital tools such as social network accounts (85%) and mobile ads (51%) having risen to a point where they rival the adoption rates of more established channels such as sponsorship and events (90%), print advertising (85%), direct mail (74%), and TV and radio ads (59%). Leer más “Senior Marketers Seen Lagging in ROI Analysis of New Digital Tools”