How to get started in mobile marketing – thnxz to @qrcodepress


Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity.

(Abstract)

To start, business owners must recognize that failing to begin a mobile strategy right now could be suicide.

The first step to getting started is to actually begin. It’s not enough to just know that you need to mobile optimize and start reaching out to smartphone and tablet users. You need to act. Just deciding isn’t going to make it happen. Begin to find out what types of approaches are available so that you can consider their implementation.

Full story >here<  🙂

Business owners should find an experienced, professional mobile marketer to help to build this strategy. 

Strategy must be discussed from the ground, up, and it should address the following components:

• Mobile web – optimization of the original website or the development of a new site designed specifically for the smaller screen.
• SMS (short message service) – also known as text messaging, which can send discounts, contests, and other promotions to consumers, regardless of whether they have smartphones or feature phones.
• Mobile ads – these are typically a hard sell, but in specific circumstances can be highly beneficial.
• QR codes – two dimensional barcodes help to bring the real world and mobile world together and are exceptionally inexpensive to create, implement, and use.
• Check-in apps – last year saw a skyrocketing use of these applications among users of smartphones.

Full story >here<  🙂

IAB and MMA Release: Download the Mobile Phone Creative Guidelines


IAB and MMA Release “Mobile Phone Creative Guidelines”

With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”

The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.

Balancing the requirements of both the marketer and the consumer experience, the guidelines address varying factors such as different data connections (WIFI, 3G, 4G, etc.), carrier plans, Z-Index range and even the impact of the reduced processing power inherent in mobile device for file load size and web display.

Critical elements in the “Mobile Phone Creative Guidelines” include:
Leer más “IAB and MMA Release: Download the Mobile Phone Creative Guidelines”

How Long Does It Take To Build A Native Mobile App? [Infographic] | readwrite.com


by Dan Rowinski | readwrite.com

The last several years have seen an explosion in mobile applications. By the end of 2013, both Android’s Google Play and the Apple iOS App Store will be hosting a million apps – and we have only seen minor signs of slowing growth.

Where the heck are all these apps coming from? Thousands upon thousands of developers are working hard to pump out games, social networks, utility and productivity apps, news readers… if you can dream it, someone is building an app for it.

So, how much time and effort is going into feeding this beast? Exactly how long does it take to build a quality native mobile app (not a mobile Web, HTML5 app)? Boston-based Backend-as-a-Service (BaaS) mobile-cloud-platform vendor Kinvey set out to answer just that question.

More Than 4 Months!?  >>> Leer más “How Long Does It Take To Build A Native Mobile App? [Infographic] | readwrite.com”

Social Media Report 2012: Top Trends SMBs Need to Know


Nielsen’s State of the Media: The Social Media Report 2012 reflects on various social media trends of 2012, as well as the potential impact they will have on the coming year. There is no denying that social media is more popular than ever with consumers, and that having a social media presence is critical for SMBs’ online marketing strategies in 2013.  Here are a few highlights from the report.

Mobile Usage Is Not Slowing Down

As you might have guessed, the amount of time consumers spent on PCs and Smartphones increased between July 2011 and July 2012.  Time spent on these devices grew by 21%, while time on apps rose 120% in that same period.  While PCs still remain our primary source of Internet access, the usage of mobile Web and apps are increasing at a significant rate. Small businesses can’t afford to ignore mobile any longer, and should invest in mobile-friendly advertising and sites to reach this growing audience.

Time Spent on Social Networks Grew 37%.

From July 2011 to July 2012, the time consumers spent on social media sites grew from 88.4B minutes to a whopping 121.1B minutes. Nielsen attributes this substantial growth in part to the rise of mobile apps, which enable us to stay connected to our favorite sites while on the go. In fact, we spent seven times more minutes on apps than on the mobile Web. Time spent on these sites means social media access is not only on the rise, but also that we are more engaged when we do visit them. For small businesses, this means being active on social media is more important than ever in order to reach consumers spending a large portion of their time there.

Consumers Value Social Customer Service Leer más “Social Media Report 2012: Top Trends SMBs Need to Know”

Captivating Mobile Landing Pages


ioninteractive.com
BY 
ERIK BORTZFIELD

Getting more visitors to your mobile landing pages is great. If they aren’t sticking around, though, that couldindicate something about your mobile page is causing them to abandon.

If you can’t keep their attention with a captivating experience, you can lose them easily.  But what does it take to keep a visitor’s attention and get them to convert?

Keeping Visitor’s Attention on Mobile Landing Pages

Guidelines, Standards & Best Practices – iab


Interactive Advertising Bureau -- Dedicated to the growth of interactive advertisingView the IAB Operating Agenda: Beyond Time and Space, a top-level objective of the IAB, guiding the creation of new initiatives and advancing existing endeavors.

The IAB addresses major issues in supply chain, measurement and simplifying the processes associated with buying, planning and creating interactive media.  Browse our work below.

Mobile

Mobile: A Serious Contender to the Desktop Computer


http://inspiredm.com

Mobile is certainly the big craze at the moment in the web industry. With the introduction of mobile devices such as the iPhone, iPad, and various other smart phones and tablets, the demand for websites to be ‘mobile friendly’ has never been greater. The purpose of this article is to highlight the impact mobile devices have had on web design in recent years. The article looks at various aspects such as best practices, challenges and design trends as well as taking a look at what may lie ahead for the future of mobile web design.

Mobile Conception

Motorola launched the world’s first commercially available mobile telephone, the DynaTAC 8000X, in 1983. Despite initially being affordable only to a privileged few and, by today’s standards, little about the device actually lending itself to mobility – not least its unwieldy brick-like size and weight – the Motorola 8000X nevertheless represented a major world-changing advance in the way we communicate.

In the 30 years or so since the 8000X went on sale, much has changed. For a start, the definition of the term ‘mobile technology’ has expanded beyond the scope of the telephone to include an evermore-diverse and sophisticated array of devices ranging from tablet PCs to eBook readers to so-called smart phones. Alongside other impressive capabilities such as allowing users to take and share high-definition photographs, read books, ascertain ones location down to a few metre’s, play movies and music and, even access the internet, that of making and receiving calls today seems a somewhat insignificant, easily overlooked feature of what now essentially amount to small, albeit ferociously powerful, personal computers.

The personal computer that has dominated our lives up until now has been, without doubt, the desktop computer, the experience of accessing the Internet on a mobile device having traditionally been fraught with difficulties and, more often than not, one characterised by intense disappointment. Yet with the help of advances in mobile hardware as well as software, the increasing availability of wireless, 3G and even 4G high-speed Internet, not to mention increased awareness and cooperation on behalf of designers and developers themselves, things are beginning to change fast with mobile devices now emerging as serious contenders to the desktop computer.

In 2009, Goldman Sachs economist, Mary Meek, predicted that over the following five years more users would begin to connect to the Internet through a mobile device than on a desktop computer. As of 2012, there are already more smart phones being sold worldwide than desktops with Gartner’s, one of the world’s leading IT research companies, predicting that mobiles will, ahead of schedule, surpass personal computers as the most common means of accessing the web. Meek has argued that the world is currently in the midst of its fifth major technology cycle of the past half century, the Mobile Internet Era – the four prior to it being the mainframe era of the 1950s and 60s, the mini-computer era of the 1970s, the desktop computer era of the 1980s and the desktop internet era of the 1990s and 2000s. If this cycle is as big as its four predecessors – and the sheer numbers involved suggest it will be even bigger – then those able to rise to the challenge of providing what users want, when they want it, will be more than compensated for their efforts.

The problem is that, until recently, few businesses, designers and developers have been able to fully grasp the importance of what is happening, many of them choosing to ignore the medium entirely. Designing for mobile devices presents its own unique challenges separate from those encountered when designing for the desktop, not least of all that of having to contend with a smaller screen.

Nevertheless, in the words of mobile Internet design expert, Luke Wroblewski, “Mobile, if it happened at all, has been a port of the desktop version that was conceived of, designed and built before anyone even considered the mobile experience.” Additional problems arise when considering the sobering fact that the vast majority of users do not yet own devices as feature-rich and technically competent as the iPhone 4S, which, like the 8000X back in the eighties, today still remains predominantly the preserve of the relatively wealthy.

Yet from a business perspective, it is hugely important to try and establish a strategy aimed at satisfying the demands of all elements of this increasingly important, growing target market, not just a privileged few. As many key players in the industry have already said, those involved in coming up with such strategies will, ultimately, have to start to do this by reversing the current trend of focusing on the desktop and begin designing for the mobile first.

Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]


By Shea Bennett | AllTwitter | http://bit.ly/JqEg6I

 

Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage?

Mobile is big, and it’s getting bigger. For marketers, this presents new challenges. While the gender split between mobile users is almost equal, men and women use their phones differently when it comes to shopping. Moreover, while more than a third of mobile users social network on their phones, the smaller screen size limits a brand’s effectiveness to display an ad, certainly in a way that will be welcomed by their target audience.

This won’t stop them from trying, though – mobile advertising is on track to pass $5 billion by 2015.

Ultimately, it could be money well spent – nearly one third of consumers cite mobile as their preferred shopping method. This infographic from Hightable takes a closer look at the power and growth of mobile marketing.

 

(Source: HightableSmartphone image via Shutterstock.)

Design Best Practices for the Mobile Web

Any web designer may be noticing the close in the gap between web designer and mobile designer. Before, many designers chose to be within that niche, but as the mobile web grows, we web designers don’t really have a choice to do mobile design or not! It is often a requirement for most projects, and in years to come that fact will be even more so.

In this article we’ll look over the basic best practices for designing for the mobile web, and the major differences in designing for the “traditional web” (via desktops/laptops and all other bigger screens).
Limited and Big Navigation

Navigation is the number one thing all web designers and developers need to focus on. Without good, usable navigation, our users may get confused, not be able to find what they need or want, and will end up leaving our sites, never to return!

We know this though, that fact has been paraded throughout all of the previous generations of the web. Just as it’s important to plan and design effective navigation for a regular website, so is it important to do the same for a mobile interface.



http://www.onextrapixel.com/2012/01/02/design-best-practices-for-the-mobile-web/

Mobile web interfaces take a different sort of design practice, whether they are for mobile websites or native mobile applications. With a different sort of device, and a more noticeably different screen size, we as designers must consider a new set of best practices for design.

Design Best Practices for the Mobile Web

Any web designer may be noticing the close in the gap between web designer and mobile designer. Before, many designers chose to be within that niche, but as the mobile web grows, we web designers don’t really have a choice to do mobile design or not! It is often a requirement for most projects, and in years to come that fact will be even more so.

In this article we’ll look over the basic best practices for designing for the mobile web, and the major differences in designing for the “traditional web” (via desktops/laptops and all other bigger screens).

Limited and Big Navigation

Navigation is the number one thing all web designers and developers need to focus on. Without good, usable navigation, our users may get confused, not be able to find what they need or want, and will end up leaving our sites, never to return!

We know this though, that fact has been paraded throughout all of the previous generations of the web. Just as it’s important to plan and design effective navigation for a regular website, so is it important to do the same for a mobile interface. Leer más “Design Best Practices for the Mobile Web”

Tutorials for Making Your Website Mobile Friendly

Mobiles have become a necessity in our lives and are being used worldwide. Today’s phone set has the capability to browse the web, listen to songs, watch videos or even download any required information. This is the main reason why many companies have considered rebuilding their sites to make them mobile compatible.

With the introduction of iPhone there has been a massive demand of mobile web services. Today we present to you 25 tutorials and articles to help you understand and develop sites for achieving mobile presence on websites:

How to Create a Mobile Site
This article shows you the way of creating a mobile site that is good for old cellphones and stunning for iPhones:


by Bhanu Ahluwalia
http://www.noupe.com/how-tos/tutorials-for-making-your-website-mobile-friendly.html

Mobiles have become a necessity in our lives and are being used worldwide. Today’s phone set has the capability to browse the web, listen to songs, watch videos or even download any required information. This is the main reason why many companies have considered rebuilding their sites to make them mobile compatible.

With the introduction of iPhone there has been a massive demand of mobile web services. Today we present to you 25 tutorials and articles to help you understand and develop sites for achieving mobile presence on websites:

How to Create a Mobile Site
This article shows you the way of creating a mobile site that is good for old cellphones and stunning for iPhones:

Article in Tutorials for Making Your Website Mobile Friendly Leer más “Tutorials for Making Your Website Mobile Friendly”

Mobile Marketing Association to Address Smartphone Privacy Issue

This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs

apps_150x150.pngAs Apple faces a class action lawsuit where it’s being accused of sharing users’ personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.

The new guidelines will complement the group’s existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a “transparent, accepted understanding,” in its words, as to how information on a mobile device is collected and what’s being done with it.


http://www.readwriteweb.com/mobile/2011/01/MMA-addressing-smartphone-privacy-with-new-guidelines.php

This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs 

apps_150x150.pngAs Apple faces a class action lawsuit where it’s being accused of sharing users’ personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.

The new guidelines will complement the group’s existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a “transparent, accepted understanding,” in its words, as to how information on a mobile device is collected and what’s being done with it. Leer más “Mobile Marketing Association to Address Smartphone Privacy Issue”

7 Useful Tools for Mobile Website Testing

It seems like everybody has a smart phone these days. This means that more and more people are turning to these mobile devices to do things that they would normally do on their desktop or laptop, like checking and sending email and viewing web content. That’s why it’s almost a must now to pay more attention to how your website looks on mobile devices. Yes, this does just add one more thing to the list of ways that web designers have to test their work, but thankfully their are tools out there to make our lives a little bit easier. So here are 7 useful tools for mobile website testing.


It seems like everybody has a smart phone these days. This means that more and more people are turning to these mobile devices to do things that they would normally do on their desktop or laptop, like checking and sending email and viewing web content. That’s why it’s almost a must now to pay more attention to how your website looks on mobile devices. Yes, this does just add one more thing to the list of ways that web designers have to test their work, but thankfully their are tools out there to make our lives a little bit easier. So here are 7 useful tools for mobile website testing.

iBBDemo2

mobile testing

iBBDemo2 is an Adobe Air application that does a good job of emulating the iPhone and iPad web browsing experience. It can be a useful tool for testing Web apps targeting the iOS family of mobile devices. It can also be useful for doing presentations to demo iOS Web apps if you don’t have access to a Mac.

mobiReady

mobile testing

The mobiReady testing tool evaluates mobile-readiness using industry best practices & standards. The free report provides both a score (from 1 to 5) and in-depth analysis of pages to determine how well your site performs on a mobile device. Leer más “7 Useful Tools for Mobile Website Testing”

What Americans Do Online: Social Media And Games Dominate Activity

Portals remain as the second heaviest activity on mobile Internet (11.6 percent share of time), despite their double digit decline and social networking’s rise to account for 10.5 percent share means the gap is much smaller than a year ago (14.3 percent vs. 8.3 percent).

Other mobile Internet activities seeing significant growth include music and video/movies, both seeing 20 percent plus increases in share of activity year over year. As these destinations gain share, it’s at the cost of other content consumption – both news/current events and sports destinations saw more than a 20 percent drop in share of U.S. mobile Internet time.

“Although we see similar characteristics amongst PC and mobile internet use, the way their activity is allocated is still pretty contrasting, added Martin. While convergence will continue, the unique characteristics of computers and mobiles, both in their features and when and where they are used mean that mobile Internet behavior mirroring its PC counterpart is still some way off.”

NOTE: This piece of research looked at the share of all U.S. Internet time each of the 84 “standard” NetView subcategories/sectors holds. Only the top 10 sectors were actually called out, the remaining 74 were grouped into “other” and not called out.

The Mobile Internet data is derived from a survey which tracks self-reported mobile internet usage from over 5,000 respondents each month. Mobile internet universe is defined as people that they have used the mobile internet, email or instant messaging on their mobile phone in the past 30 days. The Mobile internet data is weighted back to benchmarks for age, gender, income, race/ethnicity and operator share collected in Mobile Insights.


http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

Text and graphics updated Aug. 6 to clarify category definitions, timeframe and methodology (see note at bottom)

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

Top 10 Sectors by Share of U.S. Internet Time
RANK Category Share of Time
June 2010
Share of Time
June 2009
% Change in
Share of Time
1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies** 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8 Software Manufacturers 3.3% 3.3% 0%
9 Multi-category Entertainment 2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other* 34.3% 37.3% -8%
Source:Nielsen NetView – June 2009-June 2010
*Other refers to 74 remaining online categories visited from PC/laptops
**NetView’s Videos/Movies category refers to time spent on video-specific (e.g., YouTube, Bing Videos, Hulu) and movie-related websites (e.g., IMDB, MSN Movies and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g., streamed video on sports or news sites).

“Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing leaving a whole lot of other sectors fighting for a declining share of the online pie,” said Nielsen analyst Dave Martin. Leer más “What Americans Do Online: Social Media And Games Dominate Activity”

5 Things About the Internet (in Australia)


Some interesting nuggets in the August 2010 Australian Online Landscape Review from Nielsen:

  1. Internet Use: 14.84 million Australians used the Internet in the past month
  2. Stickiest Site: Facebook is responsible for 90% of all time spent on social media sites in Australia
  3. Social: Over 70% of Australian Internet users visited a social media site in the past month
  4. Peak Times: 5PM & Mondays are the heaviest times of the week for Internet use
  5. Mobile Web: Mobile Web usage jumped in the past month – more than 250K Australians accessed the Web through a mobile device

Good to see we remain the most Facebook-addicted country in the world!

http://www.asiadigitalmap.com/2010/09/australia-internet-use-august2010/

How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy

According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.


Forrester logo According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.

Executive Summary

[http://www.forrester.com/rb/Research/define_mobile_development_strategy/q/id/56935/t/2?src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6]

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester’s POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.

RECOMMENDATIONS

  • Use The POST Method To Get Started, But Keep Your Options Open

WHAT IT MEANS

  • Mobile Development Is Crossing The Chasm
  • Supplemental Material
  • Related Research Documents

People

The process begins with profiling your target audience. Forrester identifies four types of mobile users:

  • Task workers
  • Information workers
  • Wannabes
  • SuperConnecteds

Each has their own requirements and you need to determine what those are before starting. Leer más “How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy”