NFC Technology What is it… | qrcodepress.com


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Near field communication (NFC) technology embodies a set of standards for smart phones and other mobile devices that establish communications between such devices using radio frequencies.NFC Technology and Smartposter These transmissions can only be facilitated over short distances, hence the name of the technology. Typically, devices must either be touching or within an inch of one another in order to interface through NFC, but these devices do not require wires of any sort. NFC technology is an effective means of data transmission, especially in the commerce field.

Radio frequency identification (RFID) first emerged in 1983. NFC technology was developed as an offshoot of RFID, but did not garner any significant attention until 2004, when Nokia, Philips, and Sony founded the NFC Forum, a conglomerate that aims to promote the standardized use of the technology. Nokia was the first company to produce an NFC-enabled phone in 2006, thus drawing a significant amount of consumers attention to the technology. In recent years, NFC technology has become the cornerstone of mobile commerce.

Mobile commerce relies heavily on NFC technology. The technology enables smart phones and similar mobile devices to serve as mobile payment platforms, which can be used by consumers to make purchases of goods and services. Only mobile devices that are equipped with NFC chips can participate in mobile commerce. Typically, the financial information of a consumer is stored within this chip, or the mobile device itself. This information is then accessed to make transactions. By itself, NFC technology cannot initiate mobile transactions. Thus, mobile applications, often called mobile wallets, are needed to facilitate these payments. Leer más “NFC Technology What is it… | qrcodepress.com”

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Targeting Your Next-Generation Wallet


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The mobile wallet has been a solution in search of a problem for a number of years now. The promise of integrating payment and marketing tools into a portable digital device (namely the cell phone) is as obvious as it has been elusive. If digital marketing can be tied more directly to actual point of sale, then marketers can close the loop on measuring ROI in ways never before possible. The payoffs for ad impressions, loyalty programs, offers-based programs, etc. all can be tied to purchase. The implications for media attribution, consumer behavioral data and just about everything else in the media value chain are enormous.

While mobile wallets have been a dream of marketers, they have not been able to demonstrate the necessary value for two key constituencies, consumers and merchants. For the end user, mobile payments and wallets don’t solve much of anything, since pulling out a cell phone is not much better than pulling out a credit card or a loyalty card.

And what is in it for the payment chain? As Alistair Goodman, CEO of geo-located mobile solutions provider Placecast explains it, “There has been a realization in the mobile wallet space that there is not a lot of new revenue to be generated by the transactions because that is a very efficient channel and all the players are quite optimized.” There is also not a lot of incentive for merchants to get with a program that merely shifts the method of payments consumers will be using anyway. Leer más “Targeting Your Next-Generation Wallet”

Mobile payments | 3wƒactory.com.ar


See on Scoop.ithuman being in – perfección

by 3Wfactory.com.ar.

Editor’s note: Bill Ready is CEO of Braintree, an online and mobile payments provider.

Every day there is a new headline about mobile payments focused on using a mobile phone to pay at retail locations. Paypal, Google and other industry giants are racing to provide new in-store mobile payment solutions. Large merchants, such as Wal-mart and Target have contemplated their own mobile payment solutions. The debate about whether NFC will be the preferred technology to enable mobile payments rages. However, despite all this press and efforts by industry giants, there is stunningly little traction to use a mobile device to pay at retail locations. This is largely because the solutions offered by industry giants thus far don’t solve a meaningful problem in the daily lives of consumers or merchants. Few things in life are easier for consumers than swiping a credit card at checkout and in-store payment systems are as easy and ubiquitous as dial-tone for merchants.

However, There is a massive mobile commerce opportunity that is a severe pain point for both consumers and merchants, but large industry players are failing to meaningfully address it. That opportunity is e-commerce on the mobile device or m-commerce. M-commerce is ramping up, proving that consumers not only like to shop via their mobile device, but also will purchase. However, the numbers also show that there’s significant room for improvement in the mobile device purchasing experience – mainly through optimizing the shopping and payment processes for consumers.

Online holiday shopping in 2011 showed substantial growth in mobile shopping activity, with both traffic and sales on mobile devices more than doubling their volume over the same period a year earlier, according to research from IBM. During the holiday shopping season, 14.6 percent of all online sessions on a retailer’s site were initiated from a mobile device (up from 5.6 percent the year before), and sales from mobile devices reached 11 percent versus 5.5 percent in December 2010. Clearly, more consumers are becoming comfortable shopping and buying from retailer web sites using their smartphones. Leer más “Mobile payments | 3wƒactory.com.ar”

Una aplicación que simplifica transacciones bancarias

La empresa Intuit creó una aplicación para iPad que ayuda a los clientes a manejar mejor sus finanzas donde sea que se encuentren.

Para aquellos que posean la tableta de Apple, el iPad, pronto las transacciones bancarias serán más simples y ordenadas. Y lo mejor es que podrán realizarse desde la oficina, la cocina o el aeropuerto. La empresa Intuit diseño la aplicación Tablet Banking que permite al usuario ver sus balances e historial bancario desde cualquier lugar sin tener que llamar por teléfono, meterse en la página de cada banco o hacer una visita a la sucursal más cercana.

La aplicación, que ya se puede bajar del App Store de forma gratuita, fue diseñada por Intuit después de que la empresa de software descubriese que las personas prefieren conocer las cifras de sus saldos de manera virtual en vez de tener un encuentro cara-a-cara con un representante del banco. De hecho 38% de las personas que participaron del estudio de Intuit ya usaban servicios de online banking y 33% dijo que cambiarían de institución bancaria si les prometiesen un mejor servicio al consumidor.


La empresa Intuit creó una aplicación para iPad que ayuda a los clientes a manejar mejor sus finanzas donde sea que se encuentren.
English: A gray version of an emblem used by i...
Image via Wikipedia

Para aquellos que posean la tableta de Apple, el iPad, pronto las transacciones bancarias serán más simples y ordenadas. Y lo mejor es que podrán realizarse desde la oficina, la cocina o el aeropuerto. La empresa Intuit diseño la aplicación Tablet Banking que permite al usuario ver sus balances e historial bancario desde cualquier lugar sin tener que llamar por teléfono, meterse en la página de cada banco o hacer una visita a la sucursal más cercana.

La aplicación, que ya se puede bajar del App Store de forma gratuita, fue diseñada por Intuit después de que la empresa de software descubriese que las personas prefieren conocer las cifras de sus saldos de manera virtual en vez de tener un encuentro cara-a-cara con un representante del banco. De hecho 38% de las personas que participaron del estudio de Intuit ya usaban servicios de online banking y 33% dijo que cambiarían de institución bancaria si les prometiesen un mejor servicio al consumidor. Leer más “Una aplicación que simplifica transacciones bancarias”

Barclays launches mobile payment app Pingit

Barclays has launched a money transfer app that allows customers to send and receive cash using just a mobile phone number.

‘Pingit’ is available for Barclays customers today, with a wider roll out to all current account holders at any bank in the UK scheduled for March.

The service removes the need for account details to be exchanged, or card readers used, by linking a customer’s account to their mobile device.

To send funds, users need just need to download the free Barclays Pingit app – available on iOS, Android and BlackBerry.

Each transaction is protected by a five-digit passcode, which is set by the user, and payments can be between £1 and £300 with a maximum of £5,000 per day.

While this version of the app currently only allows Barclays customers to send funds, customers of any bank can receive payments by signing up on the Barclays website and registering their mobile device.


http://econsultancy.com

Barclays has launched a money transfer app that allows customers to send and receive cash using just a mobile phone number.

‘Pingit’ is available for Barclays customers today, with a wider roll out to all current account holders at any bank in the UK scheduled for March.

The service removes the need for account details to be exchanged, or card readers used, by linking a customer’s account to their mobile device.

To send funds, users need just need to download the free Barclays Pingit app – available on iOS, Android and BlackBerry.

Each transaction is protected by a five-digit passcode, which is set by the user, and payments can be between £1 and £300 with a maximum of £5,000 per day.

While this version of the app currently only allows Barclays customers to send funds, customers of any bank can receive payments by signing up on the Barclays website and registering their mobile device.

Pingit is just one of a number of mobile payment services that has been launched recently, but it is the first to be made available by a major UK bank.

PayPal handled $4bn worth of mobile payments in 2011 and has been busy trialling several new services in recent months. Leer más “Barclays launches mobile payment app Pingit”