IAB and MMA Release “Mobile Phone Creative Guidelines”
With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units,the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.
The guidelines provide additional directives necessary to empower creative shops and publishers to use mobile for more dynamic, rich consumer experiences. Additionally, it also aligns across the IAB’s “Display Advertising Guidelines.”
The “Mobile Phone Creative Guidelines” incorporates input from marketing and media authorities to establish detailed specifications for mobile phone ad units. The guidelines address smartphone and feature phone devices and are relevant for both mobile web and in-app inventory. Additionally, they include ad specifications for both basic and rich media units.
Balancing the requirements of both the marketer and the consumer experience, the guidelines address varying factors such as different data connections (WIFI, 3G, 4G, etc.), carrier plans, Z-Index range and even the impact of the reduced processing power inherent in mobile device for file load size and web display.
Critical elements in the “Mobile Phone Creative Guidelines” include:
Leer más “IAB and MMA Release: Download the Mobile Phone Creative Guidelines”
Las aplicaciones móviles facilitan el acceso rápido a un determinado contenido on line, permiten almacenar los datos del usuario de manera segura, ayudan a las marcas a establecer comunicaciones con sus clientes gracias a las herramientas de notificaciones push y a fidelizarlos, generannotoriedad de marca y pueden convertirse en canales complementarios de venta on line: son algunas de las ventajas recogidas en el “Libro Blanco de Apps” editado por la Mobile Marketing Association.
This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs
apps_150x150.pngAs Apple faces a class action lawsuit where it’s being accused of sharing users’ personal information with advertising networks without their consent, the Mobile Marketing Association (MMA) is now stepping in with plans to develop a set of mobile privacy guidelines for the industry.
The new guidelines will complement the group’s existing Global Code of Conduct, and will attempt to address the growing need for marketers and consumers to have a “transparent, accepted understanding,” in its words, as to how information on a mobile device is collected and what’s being done with it.
This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent
. As you’re exploring these resources, check out this helpful resource from our sponsors: Cultivating a Developer Ecosystem: Understanding Their Needs