Nokia dirá adiós a Symbian – gracias a @ITespresso


(…) solo comercializará los teléfonos Symbian que tiene en stock hasta agotar existencias.

symbian-logo
A finales de enero, Nokia comunicaba en un informe financiero que el 808 PureView, con su impresionante cámara de de 41 megapíxeles, sería el último teléfono con Symbian que fabricaría. Después de vender solo 2,2 millones de móviles con la plataforma en el último trimestre de 2012 (la mitad que los Lumia y la cuarta parte que los Asha), estaba claro que el apoyo de la finlandesa al mítico sistema operativo móvil, extendido durante 12 años, tenía que llegar a su fin.

Mobile economy report: 2012 stats, predictions and trends



2Iskatetowherethepuckisgoingtobe,notwhereithasbeen.WayneGretzky


Mobile economy report: 2012 stats, predictions and trends
from ThinSlices Mobile Development

The Top Ten Mobile Landing Page Best Practices | by Sally Lowery


ioninteractive.com

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.  Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. Leer más “The Top Ten Mobile Landing Page Best Practices | by Sally Lowery”

Google Talk vía SMS en Personal

Ahora, lo que me soprende es que el video oficial tiene casi 3 meses y fué visto menos de 250 veces lo que es simplemente ridículo porque el servicio, si NO TENES UN SMARTPHONE puede ser algo muy bueno para vos, si lo usás de forma inteligente.

¿que es usar SMS Gtalk – Personal de forma inteligente? Básicamente hacer toda la carga de contactos, códigos y etc vía web para evitar cargos de SMS y luego, tener todo agendado perfectamente para usarlo cuando tenés que contactar a alguien que sabés que está en su PC para mandar mensajes de texto de forma rápida… no te olvides que, si tuvieras un plan de datos, el costo de usar GTalk está incluído pero los SMS tienen un costo individual que, en un chat largo puede convertirse en un problema 😉


http://www.celularis.com

Todos sabemos que Google Talk puede comunicarse con cualquier servidor Jabber, lo que no sabía es que Personal había habilitado un server para poder usar Google Talk con SMS en 4 clics. A ver, no es tan en 4 clics porque hay que registrarse, ingresar el número, confirmar la titularidad del teléfono y luego agendar un número para asociarlo a tus contactos de GTalk. Leer más “Google Talk vía SMS en Personal”

Cell phones, how are adults using mobile phones?? [PDF download link]

Some interesting items that pop out of the report and graphics?

– 18% of people 18 to 24 years old send more than 200 text messages per day

– This heavy texting (200+ per day) drops to 3% for people 25 to 29 years old

– Heavy text users do not text exclusively. In fact, they also make a lot of voice calls. 26% of heavy text messegers make 31 or more voice calls per day

What is it these people text and say in all of these messages every day?


Chargepod is a 6-way charging device that allo...
By Todd Ogasawara

What Do People Who Send 200+ Text Messages & 30+ Voice Calls Per Day Have to Say?

The Pew Internet and American Life Project released another report of interest to gadget fans.

Cell phones and American adults (available online & PDF download)

Flowtown.com turned Pew’s numberes into a series of easy to understand pie charts and bar graphs.

How Are Adults Using Mobile Phones?

Some interesting items that pop out of the report and graphics?

– 18% of people 18 to 24 years old send more than 200 text messages per day

– This heavy texting (200+ per day) drops to 3% for people 25 to 29 years old

– Heavy text users do not text exclusively. In fact, they also make a lot of voice calls. 26% of heavy text messegers make 31 or more voice calls per day

What is it these people text and say in all of these messages every day?

http://www.mediabistro.com/mobileContentToday/

How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy

According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.


Forrester logo According to a new report from Forrester, mobile development has gone from being a separate silo to being mainstream. As more and more IT departments will be called upon to create mobile applications, Forrester recommends managers and developers adopt its POST (People, Objectives, Strategy, Technology) strategy. POST was actually created for marketing and business development professionals, but the company explains how to apply it to mobile application development.

Executive Summary

[http://www.forrester.com/rb/Research/define_mobile_development_strategy/q/id/56935/t/2?src=RSS_CustomFeed&cm_mmc=Forrester-_-RSS-_-Document-_-6]

Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester’s POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.

RECOMMENDATIONS

  • Use The POST Method To Get Started, But Keep Your Options Open

WHAT IT MEANS

  • Mobile Development Is Crossing The Chasm
  • Supplemental Material
  • Related Research Documents

People

The process begins with profiling your target audience. Forrester identifies four types of mobile users:

  • Task workers
  • Information workers
  • Wannabes
  • SuperConnecteds

Each has their own requirements and you need to determine what those are before starting. Leer más “How to Plan Mobile Enterprise Development Using Forrester’s POST Strategy”

Summer of Mobile Rundown – 7 Free Reports from 360i


by 360i


Image via Mobile Behavior

Over the past few months we’ve embarked on quite a large endeavor — 7 mobile reports covering nearly every topic of this emerging landscape, from mobile-social and apps to SMS marketing and search. Below is a final rundown of the series. You can download the full PDF for any of these by clicking the “Download” button within Scribd.

From Status to Access: Urban Millennials and Mobile

It was almost a rite of passage, but the rules that governed growing up in New York City in the late 80s/early 90s were unflinching: Once one hit adolescence, one needed a beeper.

Of course no one really “needed” one, but no one wanted to be deemed “disconnected” or “off the grid.” For most, beepers were desired less for their functionality (at least for us lawful citizens) and more as status symbols– there existed an inherent need to identify with the larger, connected group. Even if your social circle was restricted to your 8th grade classmates, we still had a way to get at them (or in modern digital social vernacular, “poke” them)… should they needed to get got at for whatever reason.

Since then, this underlying need of urban America to be constantly connected hasn’t changed much at all. As the technology has matured from archaic numerical pagers to chic two-ways (oh, how I miss my Timeport) to mobile phone ubiquity to the current smartphone craze, the underlying cultural drive has shifted as well.


It was almost a rite of passage, but the rules that governed growing up in New York City in the late 80s/early 90s were unflinching: Once one hit adolescence, one needed a beeper.

Of course no one really “needed” one, but no one wanted to be deemed “disconnected” or “off the grid.”  For most, beepers were desired less for their functionality (at least for us lawful citizens) and more as status symbols– there existed an inherent need to identify with the larger, connected group.  Even if your social circle was restricted to your 8th grade classmates, we still had a way to get at them (or in modern digital social vernacular, “poke” them)… should they needed to get got at for whatever reason.

Since then, this underlying need of urban America to be constantly connected hasn’t changed much at all.  As the technology has matured from archaic numerical pagers to chic two-ways (oh, how I miss my Timeport) to mobile phone ubiquity to the current smartphone craze, the underlying cultural drive has shifted as well.

HP Trademarks PalmPad – iPad Competitor in the Works

Back in May we asked, “Is HP Launching a Tablet With Palm’s webOS?” Now it looks like we can answer that question.

Yes. Yes it is.

On July 9, Hewlett-Packard registered “PalmPad” as a trademark. It looks like HP’s long-term plan of developing a tablet computer is proceeding apace. With a little luck, it might be even be credible up against the elephant in the room.


Written by Curt Hopkins

Back in May we asked, “Is HP Launching a Tablet With Palm’s webOS?” Now it looks like we can answer that question.

Yes. Yes it is.

On July 9, Hewlett-Packard registered “PalmPad” as a trademark. It looks like HP’s long-term plan of developing a tablet computer is proceeding apace. With a little luck, it might be even be credible up against the elephant in the room. Leer más “HP Trademarks PalmPad – iPad Competitor in the Works”

Control the Content: Open Innovation Dilemma

During my work with Psion on their open innovation initiatives, I noticed an interesting and perhaps troublesome development on their Ingenuity Working site.

The issue is about the content on their site and to which level a company should control this content. Last week, two of the most popular discussions on Ingenuity Working had titles such as Soccer World Cup and Show Me Your Pets.


During my work with Psion on their open innovation initiatives, I noticed an interesting and perhaps troublesome development on their Ingenuity Working site.

The issue is about the content on their site and to which level a company should control this content. Last week, two of the most popular discussions on Ingenuity Working had titles such as Soccer World Cup and Show Me Your Pets. Leer más “Control the Content: Open Innovation Dilemma”

Australian Mobile Web Usage Measured


by Brian Giesen

In what they’re calling a “world first”, Nielsen Online is measuring Australian usage of the mobile Web. According to their press release, there are just shy of 140,000 Australians who browse the mobile Web each day, with the average session being 4 and a half minutes. Now if only they could measure usage of mobile applications such as foursquare

nielsenmobileaustralia

http://www.asiadigitalmap.com/2010/05/nielsen-mobile-market-intelligence/

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From Status to Access: Urban Millennials and Mobile


Author Richie Cruz
It was almost a rite of passage, but the rules that governed growing up in New York City in the late 80s/early 90s were unflinching: Once one hit adolescence, one needed a beeper.

Of course no one really “needed” one, but no one wanted to be deemed “disconnected” or “off the grid.”  For most, beepers were desired less for their functionality (at least for us lawful citizens) and more as status symbols– there existed an inherent need to identify with the larger, connected group.  Even if your social circle was restricted to your 8th grade classmates, we still had a way to get at them (or in modern digital social vernacular, “poke” them)… should they needed to get got at for whatever reason.

Since then, this underlying need of urban America to be constantly connected hasn’t changed much at all.  As the technology has matured from archaic numerical pagers to chic two-ways (oh, how I miss my Timeport) to mobile phone ubiquity to the current smartphone craze, the underlying cultural drive has shifted as well.

The Motorola Timeport 2way pager by Stony2BroadwayThe Motorola Timeport

As technology and information become more accessible the role it plays in our lives is shifting dramatically.  We not only rely on our gadgets to simplify life or manage connections between individuals, but also to maintain a connection to information, even as we’re away from home or work. In this context, urban consumers’ mobile communication “need state” can be understood as having evolved from demanding status…to demanding access.

chart

Why Mobile: Traits of Urban Millennials

“This generation is always ‘on’ and strapped for time as they move through a life stage distinguished by unprecedented upheaval and personal change.”

-Mike Doherty, “Millennials Could Be Your Next Growth Opportunity

The Millennial Generation, defined by Pew Research first generation to come of age in the new
 millennium (1980- ), totals about 46 million Americans.  They are the first generation to experience the Internet as an omnipresent, culturally defining force.

The older end of the Millennial spectrum is finally coming into their own, after living through a historic economic downturn that forced many to cut back on spending.  (Worth noting, that although consumers economized on cell phone plans, the penetration of smartphones actually increased substantially during the recession.)  With the dust finally settling, and with the economy (fingers crossed) on the up and up, it’s these digital natives who are poised to lead the recovery albeit through adjusted purchasing habits & behavior.

Urban Millenials, for the sake of this argument, are generally considered to be more informed and discerning than their general market counterparts, and tend to prefer “premium” experiences, so long that they enhance their lifestyles. Understanding the growing segment of Millennials who subscribe to this sensibility has consistently been a challenge for brand marketers, and for good reason: the overall consumer landscape is traditionally volatile and the practice of looking to standard cultural drivers (entertainment, fashion, etc.) to forecast behavioral and consumer trends has become increasingly difficult with the traditional media landscape melting. Under the assumption that those of the urban mindset usually live at the forefront of cultural trends, the issue is compounded dramatically. This said, marketers’ strategies for reaching these consumers are in need of a fine-tuning- the capability is there, but the thinking has to catch up. One thing we understand as consistent with this group is their affinity for culturally-relevant, progressive content; this needs to be considered at the heart of any consumer-facing communications program.  In the ongoing quest for authenticity, the true value-add for consumers is in how constructive the brand (or its experience) is to their dynamic -their reality-, and not how intent said brand delivered was on delivering something comparable to a throwaway show flyer.

Consider the above as “exhibit A” in the case for mobile as a top-of-mind consideration to connecting with young, urban consumers. In a recent piece on Mobile Marketer reported that multicultural mobile consumption “outdistances the general market almost 2-to-1”, and that “they text more, have more unlimited plans, download and purchase more content, etc.” than their general market counterparts. A number of variables could be attributed to supporting this behavior, but the key here for brand marketers is to aggressively act on this reality and harness the growing power of this rapidly evolving medium to deliver the right messages in the appropriate context.

Reaching Out Leer más “From Status to Access: Urban Millennials and Mobile”

“Text me, don’t call me.” Sounds familiar?


Mobile phone subscribers per 100 inhabitants 1...
Image via Wikipedia

Have you ever come across people that you’ve tried calling and emailing for hours but failed to receive any response from them? However, when you text them, they almost immediately reply.

To be honest, I’m not that big on texting; with an average of about 300 plus texts per month. This number is miniscule compared to my 19 year old sister who averages about 1,000 plus texts per month. Compared to her fellow friends, she is not unusual at all.

According to Nielsen Mobile, in the first quarter of 2009, the average U.S teenager made and received an average of 191 phone calls and sent and received 2,899 text messages every month. By the third quarter, the number of texts jumped to a whopping 3,146 messages per month. This is equivalent to more than 10 text messages per hour.

At the beginning of 2007, these numbers were only 255 phone calls and 435 text messages. Preteens on the other hand, receive about 1,146 texts every month. Leer más ““Text me, don’t call me.” Sounds familiar?”