Three Testing Strategies For Sophomore Conversion Testers | by Celine Roque


THE DAILY EGG

Hard boiled conversion optimization and design advice

Change the color of your call-to-action button.  Test a new headline.  Swap this hero image for that hero image.

Been there, done that.

Try these three conversion testing methods for Conversion Testing sophomores.

#1 – Blow it up, start from scratch

Instead of pursuing split tests on specific site elements – such as the headline or call-to-action button – 37signals decided to test two fundamentally different versions of their Highrise homepage. The rationale behind this was that they needed to destroy their assumptions about what may or may not work.

Almost everything was different about each version.

This is an image of the Original Design vs. the Person Design:

  • The Original Design had several smaller customer photos, while the Person Design had one large background photo of just a single customer.
  • There were several customer testimonials in the Original Design, while the Person Design only had a single quote from the featured customer.
  • Only a handful of benefits are listed on the Person Design, while several features and benefits are outlined in the Original Design.
  • The person design has only one prominent call-to-action: “See Highrise Plans and Pricing”. The Original Design had a navigation menu, as well as options to view more testimonials and features.

The result of this difference was that the Person Design led to a 102.5% increase in paid sign-ups.

Key Takeaway: Rather than just testing small elements of your landing page, try to test radically different versions of the page.

Complete history

Mind Mapping


 

Educabilia - Comunidad de Aprendizaje

Fascinado con el concepto de Mind Mapping (“mapas mentales”), Leer más “Mind Mapping”

How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com


http://sixrevisions.com

How to Create Content Maps for Planning Your Website's Content

Content mapping is a visual technique that will help you organize and understand the content of a website. It can be a simple and valuable part of your site’s overallcontent strategy. This short and simple guide should help you get started.


What is Content Mapping?

Content mapping is similar to mind maps, but it’s focused on a site’s content. It will help you explore and visualize your content.

More specifically, content mapping allows you to see your content as it relates to the goals of your client, the goals of your site users and all the other pieces of content in your website (as well as external websites), allowing you to spot gaps (and opportunities) in your content development strategy.

I’ll cover two types of content mapping in this guide:

  1. Mapping your content to goals (the goals of the client and the goals of site users)
  2. Mapping your content to other content

We’ll focus on creating functional content maps that can be used (and understood) by everyone involved in the development of a website.

Note: Content mapping may lead to mind-melting over-complication! Content mapping should be quick and easy (just like a brainstorming session), but when you start referring to paragraphs as “information units” and blog posts as “content blocks”, it may be a sign that you may be making the process more complex than it needs to be.

We’re not building a site map, so try to keep your head above the concept of web pages and websites. You should keep yourself open to external content (e.g. tweets) and websites.

Why Should You Create Content Maps?

The primary purpose for creating content maps is to help you begin content development with a strong focus on site goals and the types of content you need to produce.

Below are some other reasons why you should create content maps.

Content Mapping Helps with Technology Decisions

By having a good vision as to the direction and potential requirements of the site’s content, we can make wise decisions at the start about the technologies we’ll use, and make sure that the content management system we choose will meet the needs of our content.

Content Mapping Helps Create a Shared Vision

Through common language and a shared vision of how everything works and fits together, you can encourage collaboration and additional idea-generation between the different individuals, teams and components involved in the website production process.

Content Mapping Helps Quickly Spot Gaps and Opportunities

By being able to visualize your content, you can potentially spot gaps that need to be filled and opportunities for additional content.

What You Need to Get Started with Content Mapping

Here are some things you’ll need in order to get the most out of content mapping:

  • An understanding of business goals: This includes knowing your clients well, and knowing what they want to get out of their website’s content.
  • An understanding of the site’s users: You know what content the site’s users need and why they go to the website.
  • An understanding of content requirements: You know the requirements and limitations (e.g., style, technical, legal, etc.) of the content you will produce.

If you’re working on an existing site or a site redesign project, it would also be wise to conduct a content audit (which I discuss in an article about incorporating content strategy into the web design process) to get an idea of what content already exists. While this might not be an incredibly fun experience, discovering content that can be re-purposed will save you tons of time in the long run.

Content Mapping Tools

In my opinion, the tools you use for content mapping aren’t hugely important; you could scrawl these maps on your kitchen wall using crayons if you wanted to.

However, it’s a good idea to create content maps using web-based tools that allow you to quickly share your outcome with the rest of your team.

Any tool that allows for diagramming and mind mapping can work. Two of my favorite tools are OmniGraffle (a diagramming tool for Mac) and Balsamiq (a wireframing and prototyping tool).

You can use a diagramming tool like OmniGraffle to create a content map.

Mapping Content to Goals

Your first two content maps should be linear. And, to be honest, they’re not really maps at all, they’re more like a paired list.

The first map will map your content to the goals of your client. The second map will map your content to the goals of the website’s users.

Mapping Content to the Goals of the Client

We can map the business goals of the client to the content that will achieve those goals.

Here’s a simple example of mapping content to the goals of the client:

Mapping Content to the Goals of the Site Users

For the other map, you’ll then want to map the content to the goals of the users of the site.

Here’s how you might map content to some of the goals of site users:

What Are These Content Maps For?

As you can see in the above examples, some client goals and user goals may have multiple results. This is a good thing — the more results, the better because we then have the potential to meet their goals in more than one way.

You should gain two insights from these maps:

  • An idea of the content you need to produce, as well as a list of any existing content you can readily use.
  • Labels for your content. These could be simple labels like “Help and Support” or “FAQ”.

Mapping Content to Other Content Leer más “How to Create Content Maps for Planning Your Website’s Content | via sixrevisions.com”

Simple Yet Effective Brainstorming Tips for Freelancers

Great ideas are born in everyone’s mind, it takes careful planning and powerful execution to turn them into reality. Here brainstorming enters, it is the process by which you squeeze out all ideas you can think of and from there you piece them together to come up with a plan.

The human mind is so strong that it can conceive even the seemingly impossible. No software has ever come close to the mind’s processing of creative ideas, its complexity, and fluidity. Besides, all of the wonderful structures we see both in the cyber world and the tangible world are a product human imagination and careful execution. Now let us talk about brainstorming in-depth and build things that will wow the audience.


By Rean John Uehara | http://www.1stwebdesigner.com/inspiration/effective-brainstorming-tips/


Great ideas are born in everyone’s mind, it takes careful planning and powerful execution to turn them into reality. Here brainstorming enters, it is the process by which you squeeze out all ideas you can think of and from there you piece them together to come up with a plan.

The human mind is so strong that it can conceive even the seemingly impossible. No software has ever come close to the mind’s processing of creative ideas, its complexity, and fluidity. Besides, all of the wonderful structures we see both in the cyber world and the tangible world are a product human imagination and careful execution. Now let us talk about brainstorming in-depth and build things that will wow the audience. Leer más “Simple Yet Effective Brainstorming Tips for Freelancers”

7 Creativity Thoughts to Change Your Day


by Mike Brown

7 Creativity Thoughts to Change Your Day

  1. Creativity scares the s#!t out of lots of authority figures! Hand them some toilet paper and keep going!!!
  2. Creative variation is more than okay. Creative variation is wondrous!!!
  3. Explain something you’re familiar with to someone who has no idea about it. Use pictures. Or act it out. Or make it a song.
  4. Find a few moments for creative silence today – think, pray, nap to give yourself a break.
  5. Don’t email the same old memo. Do a diagram, mind map, or sketch of your points and use it instead.
  6. When known for complete unconventionality, sometimes you have to be blatantly conventional to stay truly unconventional. Surprise somebody today.
  7. Give your brain a break by thinking about something completely frivolous right this very instant.
    Leer más “7 Creativity Thoughts to Change Your Day”

Pragmatic Brainstorming for Productivity

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn.


By Georgina Laidlaw
http://gigaom.com

For many of us, brainstorming is a lot like play: it’s something we used to do in the golden age of youth, but these days, we have serious work to do, and have no time for futzing around with different colored pens and butcher paper.

In some workplaces and industries, a strong reliance on processes can reduce the perceived need, opportunity and respect for brainstorming as a valid work process. Where brainstorming does take place, it’s often on a “corporate retreat” and adopts a cheesy, hackneyed air — the inference being that it’s not “real work.”

I find brainstorming an immensely helpful process, and I think one of the reasons it’s so commonly dismissed as a frivolity is that few people actually know how to take the outputs of brainstorming and apply them to whatever it is they’re supposed to be doing. Here, I’d like to outline some tips for getting the most out of brainstorming — including applying what you learn. Leer más “Pragmatic Brainstorming for Productivity”

Mind Mapping–The Fun Side Of Time Management


Do you want to get better results, be more productive, accomplish your goals and be more organized? It’s all about timing… Time management is planning activities effectively.

Mind maps are an excellent tool for managing time and help you use it efficiently in each step of every process. Mind mapping is a powerful method for generating and picturing ideas and activities, brainstorming and organizing thoughts. Using this type of software can help you save time, increase you skills while you are solving a problem, intensify creativity and facilitate your thinking processes.

Seavus DropMind™ is a mind mapping tool for personal development which will help you be more productive at the workplace and in your life. It arranges your thoughts graphically and makes a clear picture of your activities with a variety of colors and relationships, highlighters, images and icons that will – – help you get clarity of thoughts. Seeing your ideas in colors can increase your problem solving skills, leading to more innovative solutions.

Represented by the desktop platform-friendly mind mapping solution and unique online application created with the next generation, most powerful runtime on the web, MS® Silverlight™, Seavus DropMind™ provides its users with full advantage of the logical way of thinking.

Both applications are integrated and synchronized together by merging the best from the desktop and web solution. This allows you to get the latest changes and be updated anytime and anyplace, without losing any information.

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Seavus DropMind™ offers a selection of great features and benefits that enhance brainstorming and strategic thinking, accelerate project and process planning and boost productivity.

Organize yourself

Benjamin Franklin said “For Every Minute Spent Organizing, An Hour Is Earned”

With Seavus DropMind™ you have endless possibilities. You will be able to reduce wastage of time and accomplish more. You can organize your project, add and update task information directly within the mind map by using the advanced task management functionality.

3 Leer más “Mind Mapping–The Fun Side Of Time Management”