Self-Image Is The Key To Success In Business And In Life

“There are no limitations to the mind except those we acknowledge.”–Napoleon Hill

It has been conclusively demonstrated that individuals who expect to succeed at a given venture are more likely to do so than those who expect to fail. Positive expectations work as a sort of self-fulfilling prophecy–those who expect to succeed are more likely to do so, thus maintaining and reinforcing their expectation for success.

Today, we are going to take this analysis one step further and address the underlying cause of these expectations.

The expectations we have for ourselves are largely determined by our self-image. The opinion you have of yourself directly impacts your expectations and thus your chances for success in ventures of all sorts.


http://www.fastcompany.com
BY FC EXPERT BLOGGER ETHAN HALE
This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

“There are no limitations to the mind except those we acknowledge.”–Napoleon Hill

It has been conclusively demonstrated that individuals who expect to succeed at a given venture are more likely to do so than those who expect to fail. Positive expectations work as a sort of self-fulfilling prophecy–those who expect to succeed are more likely to do so, thus maintaining and reinforcing their expectation for success.

Today, we are going to take this analysis one step further and address the underlying cause of these expectations.

The expectations we have for ourselves are largely determined by our self-image. The opinion you have of yourself directly impacts your expectations and thus your chances for success in ventures of all sorts.  Leer más “Self-Image Is The Key To Success In Business And In Life”

How to Brand it Like Beckham

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve. Brands are like footballers in this respect: play off your past and you will soon be out of the team. Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field. He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors. Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”. Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan. She once had the world at her feet and now seems to annoy everyone no matter what she does. A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver.


by jeremywaite

1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to improve.  Brands are like footballers in this respect: play off your past and you will soon be out of the team.  Beckham was never rated alongside football greats such as Charlton or Best.

He wasn’t even a teenage wonder like Rooney, Giggs or Whiteside, but ask Alex Ferguson what makes Beckham so great and he’ll tell you that he worked harder than anyone else on the field.  He got to training first and left last. That’s how you build a great reputation/brand.

2. Managing a brand is a systematic process covering a multiplicity of factors.  Celebrities are no longer just endorsers of other people’s products: they are brands in their own right, and are learning to manage themselves as such. After all, “Products are made in the factory, but brands are made in the mind”.  Many people don’t care what some people say about them, but celebrity brands like Beckham need to worry about what everyone says about them.

The downside of mis-managing this part of your brand is ending up like glamour model Jordan.  She once had the world at her feet and now seems to annoy everyone no matter what she does.  A quick look at Tiger Woods also highlights just how quickly brands jump ship if your personal brand suddenly fails to deliver. Leer más “How to Brand it Like Beckham”

Your Resume Is Boring — And How to Increase Your Career Opportunities

If you are wondering why you aren’t called in to interview for great job opportunities, it’s undoubtedly because your resume is not “powerful,” and significantly undersells your abilities and experience. Having worked with major corporations on the design of their hiring and resume screening processes, I can attest that nearly all applicants fail to adequately highlight themselves in a way that increases their chances of being selected for further evaluation. While you may actually be a very good fit for the roles and the organizations to which you have applied, chances are that your boring resume doesn’t instill that perception in the 15-20 seconds that those charged with screening resumes typically spend per applicant.

Even if you are not currently seeking a new role, failing to adequately highlight your achievements is a weakness that can impact you throughout your career. When it comes to performance appraisal, promotion consideration, and even day-to-day work assignment, learning how to influence the perception of you as a performer is key to ensuring that your career reaches the heights you desire.

Over a decade ago, Fast Company magazine dubbed me the “Michael Jordan of hiring,” so if you want to have a resume as powerful and effective as Michael Jordan’s actually is, consider each of the checklist items that follow.


If you are wondering why you aren’t called in to interview for great job opportunities, it’s undoubtedly because your resume is not “powerful,” and significantly undersells your abilities and experience. Having worked with major corporations on the design of their hiring and resume screening processes, I can attest that nearly all applicants fail to adequately highlight themselves in a way that increases their chances of being selected for further evaluation. While you may actually be a very good fit for the roles and the organizations to which you have applied, chances are that your boring resume doesn’t instill that perception in the 15-20 seconds that those charged with screening resumes typically spend per applicant.

Even if you are not currently seeking a new role, failing to adequately highlight your achievements is a weakness that can impact you throughout your career. When it comes to performance appraisal, promotion consideration, and even day-to-day work assignment, learning how to influence the perception of you as a performer is key to ensuring that your career reaches the heights you desire.

Over a decade ago, Fast Company magazine dubbed me the “Michael Jordan of hiring,” so if you want to have a resume as powerful and effective as Michael Jordan’s actually is, consider each of the checklist items that follow. Leer más “Your Resume Is Boring — And How to Increase Your Career Opportunities”

Jordan Gets Comfortable With Hanes (Again)

Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men’s underwear, dubbed “Hanes Flight 23.”

The TV spots, breaking this week, mark phase two of a Hanes campaign—via The Martin Agency—that kicked off in May. The ads highlight new underwear with Comfort Flex waistbands, which are more stretchable waistbands now included in all Hanes men’s briefs, boxers and boxer briefs.

The initial ads showed Jordan—who’s been a Hanes spokesperson for nearly two decades—on a plane next to a chatterbox carpet salesman named Rick. Along with two TV spots, Hanes created a dozen other clips for its YouTube channel to promote the Lay Flat Collar T-shirts.

The new ads keep the same humorous tone and show Jordan still trapped on a flight with Rick. Jordan also keeps the “toothbrush mustache,” which had the blogosphere buzzing when the campaign first launched. “The beauty of the campaign is its ability to stay fresh and engaging,” said Sidney Falken, svp of Hanes.


– Elena Malykhina
Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men’s underwear, dubbed “Hanes Flight 23.”

The TV spots, breaking this week, mark phase two of a Hanes campaign—via The Martin Agency—that kicked off in May. The ads highlight new underwear with Comfort Flex waistbands, which are more stretchable waistbands now included in all Hanes men’s briefs, boxers and boxer briefs.

The initial ads showed Jordan—who’s been a Hanes spokesperson for nearly two decades—on a plane next to a chatterbox carpet salesman named Rick. Along with two TV spots, Hanes created a dozen other clips for its YouTube channel to promote the Lay Flat Collar T-shirts.

The new ads keep the same humorous tone and show Jordan still trapped on a flight with Rick. Jordan also keeps the “toothbrush mustache,” which had the blogosphere buzzing when the campaign first launched. “The beauty of the campaign is its ability to stay fresh and engaging,” said Sidney Falken, svp of Hanes. Leer más “Jordan Gets Comfortable With Hanes (Again)”