SEO Mistakes That Make You Look Like an Amateur

Everyone thinks they can win at SEO, but some SEO hopefuls make some pretty amateur mistakes – ones that can even hurt your rankings. Nancy Strauss, today’s guest poster, thought it might be a good idea to remind you of 5 SEO mistakes that make you look like an amateur… and I agreed. Enjoy!

I keep getting spam from “SEO companies” who promise that they can improve my website rankings for Google.

I figure if these companies were actually good at SEO, then they wouldn’t have to spam anyone. Customers would come to them. That’s the whole point of SEO — people who search on Google for the service you provide find your website in the top results.

The benefits of SEO are clear, and because it doesn’t have to cost money, it has become a particularly important tool for freelancers and small businesses with limited marketing budgets.
Want to optimize your website, or even your client’s? Avoid these common SEO mistakes…:


Everyone thinks they can win at SEO, but some SEO hopefuls make some pretty amateur mistakes – ones that can even hurt your rankings. Nancy Strauss, today’s guest poster, thought it might be a good idea to remind you of 5 SEO mistakes that make you look like an amateur… and I agreed. Enjoy!

I keep getting spam from “SEO companies” who promise that they can improve my website rankings for Google.

I figure if these companies were actually good at SEO, then they wouldn’t have to spam anyone. Customers would come to them. That’s the whole point of SEO — people who search on Google for the service you provide find your website in the top results.

The benefits of SEO are clear, and because it doesn’t have to cost money, it has become a particularly important tool for freelancers and small businesses with limited marketing budgets.
Want to optimize your website, or even your client’s? Avoid these common SEO mistakes…: Leer más “SEO Mistakes That Make You Look Like an Amateur”

Why You Should Write When Life Sucks

When Ali Hale sends me a post, I know it’s going to be good. And this one – on what to do about writing when life sucks – hits the target. Feel free to let us know in the comment section what you’ve done with those “life sucks” moments and how you can use them to create emotional content that packs a punch.

This isn’t news to you: sometimes life sucks.

Maybe a bunch of things have gone wrong. Family issues. Financial hiccups. Teenage dramas. A business downturn.

Perhaps you’ve lost some of your usual energy and zest. Maybe you got too busy. Maybe you’ve had a big disappointment. Maybe you’re juggling a lot of balls at once, and you can’t let anything drop.

However it happened, you ended up here. Feeling like life sucks. Feeling tired, angry, stressed, afraid, and upset. And when you sit down to write (if you even get that far), you feel like you have nothing to say.


Written by Agent X | http://menwithpens.ca/writing-when-life-sucks

When Ali Hale sends me a post, I know it’s going to be good. And this one – on what to do about writing when life sucks – hits the target. Feel free to let us know in the comment section what you’ve done with those “life sucks” moments and how you can use them to create emotional content that packs a punch.

This isn’t news to you: sometimes life sucks.

Maybe a bunch of things have gone wrong. Family issues. Financial hiccups. Teenage dramas. A business downturn.

Perhaps you’ve lost some of your usual energy and zest. Maybe you got too busy. Maybe you’ve had a big disappointment. Maybe you’re juggling a lot of balls at once, and you can’t let anything drop.

However it happened, you ended up here. Feeling like life sucks. Feeling tired, angry, stressed, afraid, and upset. And when you sit down to write (if you even get that far), you feel like you have nothing to say.

That’s the best time to write. Leer más “Why You Should Write When Life Sucks”

5 Sneaky Ways to Find Out What Customers Really Want… Without Asking Them

You can’t swing a dead cat these past few years without hearing that the customer is king and that you’ve got to find your niche market before you create something to sell. It seems like you’re supposed to find a starving crowd and then feed them what they’re looking for on a silver platter so that they gobble up your content like a kid in a candy store.

The problem with all of this is that you CANNOT directly ask your customers what they want, because (as Ford so eloquently put it) they’ve no idea what they want until they actually see it. After all, if he’d found them a faster horse, then maybe we’d never have pickups and trucks on the roads today.

Therein lies the rub… How do you find out what your customers want so that you can sell it to them, make a big pile of money, and then go live in Fiji under a palm tree the rest of your life?

This is the curse of the copywriter, the entrepreneur, the innovator, and the candlestick maker. You’re the one that everyone counts on to be innovative, to come up with the NEXT BEST THING since hot water… and you need to find that THING to sell.


Written by Agent X

Joshua Black has long stood out in our comment section here at Men with Pens – I admire his firm tone, his thought-provoking suggestions and his dead-on comments that show plenty of marketing brains. (His avatar also shows off a nice pair of shades, but that’s a different story.) Enjoy Joshua’s post – and put his ideas to good use!

“If I asked my customers what they wanted, they would have said -a faster horse.” – Henry Ford

You can’t swing a dead cat these past few years without hearing that the customer is king and that you’ve got to find your niche market before you create something to sell.  It seems like you’re supposed to find a starving crowd and then feed them what they’re looking for on a silver platter so that they gobble up your content like a kid in a candy store.

The problem with all of this is that you CANNOT directly ask your customers what they want, because (as Ford so eloquently put it) they’ve no idea what they want until they actually see it. After all, if he’d found them a faster horse, then maybe we’d never have pickups and trucks on the roads today.

Therein lies the rub… How do you find out what your customers want so that you can sell it to them, make a big pile of money, and then go live in Fiji under a palm tree the rest of your life?

This is the curse of the copywriter, the entrepreneur, the innovator, and the candlestick maker. You’re the one that everyone counts on to be innovative, to come up with the NEXT BEST THING since hot water… and you need to find that THING to sell.

So you’re going to have to do a little digging. You’re going to have to do something that’s hard. You’re going to have to put in a lot of research, strap on your innovator helmet, pull up your dare-to-be-different pants, and get to work.

Here are 5 ways to crawl inside your customers’ brains and extract a vial of what they really want without having to come right out and ask ‘em: Leer más “5 Sneaky Ways to Find Out What Customers Really Want… Without Asking Them”