Targeting The Consumer: Comparing Tablet to Desktop Paid Search Performance


via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/cxsDasB6zfk/targeting-the-consumer-comparing-tablet-to-deskto.html

In my world, we think a lot about reaching affluent audiences with targeted rich media. Of course, rich media isn’t the only way to reach luxury buyers – search engine marketing is also incredibly effective and complimentary to the rich media experience. Since search is extending well beyond the desktop, brands now have to think about targeting audiences by device as well as by keyword phrase.

To talk more about this, I’ve invited my friends at Morpheus Media, who’ve just completed a study on tablet search behavior across five luxury brands, to join me here. Basheer Bergus, Paid Search
Strategist at Morpheus, shares what they’ve learned…

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Couch-surfing Sites Appeal Beyond Backpackers


In a review of luxury travel trends, I cited unique experiences, exotic and previously forbidden locales, and healthy, activity-based vacations among the new year’s fads-all tied together by the
social-media savvy. Thank you, Travel + Leisure, Travel Weekly, the International Luxury Travel Market, and others, for backing me up. A new crop of travel sites connects some of these trends.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/MmhglXsWMRc/couch-surfing-sites-appeal-beyond-backpackers.html In a review of luxury travel trends, I cited unique experiences, exotic and previously forbidden locales, and healthy, activity-based vacations among the new year’s fads-all tied together by the
social-media savvy. Thank you, Travel + Leisure, Travel Weekly, the International Luxury Travel Market, and others, for backing me up. A new crop of travel sites connects some of these trends.

New Year’s Resolutions (And The Deeper Meaning Behind Them)


I’ve always loved the start of a new year. New Year’s Eve, as holidays go, is characteristically more about fun and less about family drama, and New Year’s Day is typically a day of relaxed recovery.
I’ve even come to enjoy the promise and potential that is so carefully packaged in the “New Year, New You” promotions that now seem standard fare for every category.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/3SN3kfFhXrw/new-years-resolutions-and-the-deeper-meaning-beh.html I’ve always loved the start of a new year. New Year’s Eve, as holidays go, is characteristically more about fun and less about family drama, and New Year’s Day is typically a day of relaxed recovery.
I’ve even come to enjoy the promise and potential that is so carefully packaged in the “New Year, New You” promotions that now seem standard fare for every category.

Younger People, Social Media Shape Travel Trends for 2013


When Virgin Galactic launched in 2004, I think we all knew that the future of luxury travel would look very different than we ever could have anticipated.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/jLvEzIXLDrk/younger-people-social-media-shape-travel-trends-f.html When Virgin Galactic launched in 2004, I think we all knew that the future of luxury travel would look very different than we ever could have anticipated.

Seeking Simplification (In Theory, At Least)


In each of the last 36 years, we have begun the analysis of our survey data with a search for trends. What’s up? What’s down? What has changed in Affluent lives, spending patterns, and media habits?

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/ba3vkutoOOI/seeking-simplification-in-theory-at-least.html In each of the last 36 years, we have begun the analysis of our survey data with a search for trends. What’s up? What’s down? What has changed in Affluent lives, spending patterns, and media habits?

5 Tips Luxury Marketers Can Learn From Showtime’s ‘Homeland’


“Homeland,” Showtime’s 2012 Emmy-winning series, is a story of heroic efforts by a team of dedicated intelligence professionals to promote the interests of the United States and safeguard it against
threats in an ever-changing, turbulent world. In a larger sense, it’s very similar to the efforts of luxury marketers to gain mindshare of affluents. The storyline has a premier brand, the United
States, whose influence is being threatened. Like luxury marketers, the team has to promote the brand while also protecting it from powerful, opposing forces in the marketplace who desire to diminish
its influence.

via MediaPost | Engage:Affluent http://feeds.mediapost.com/~r/engageaffluent/~3/-9Yma2Vk4dQ/5-tips-luxury-marketers-can-learn-from-showtimes.html “Homeland,” Showtime’s 2012 Emmy-winning series, is a story of heroic efforts by a team of dedicated intelligence professionals to promote the interests of the United States and safeguard it against
threats in an ever-changing, turbulent world. In a larger sense, it’s very similar to the efforts of luxury marketers to gain mindshare of affluents. The storyline has a premier brand, the United
States, whose influence is being threatened. Like luxury marketers, the team has to promote the brand while also protecting it from powerful, opposing forces in the marketplace who desire to diminish
its influence.