Crowdfunding y social media: una evolución conjunta – vía @RedesSocialesES


Que el mundo social media ha cambiado muchas cosas en la red no es ningún secreto y creo que todos los que hemos podido navegar en la era anterior y en la actual, en la que las redes sociales se han apoderado de casi todo hemos sido conscientes de la evolución que ha sufrido. Y aunque hace un momento hemos hecho un análisis muy relacionado, cuando hablamos del ecommerce y del social media, en este caso vamos a pasarnos a un concepto de la época del nacimiento de los social media actuales, el crowdfunding, e intentaremos ver cómo los social media han influido en su evolución.

Crowdfunding y social media: una evolución conjunta

SOCIAL MEDIA CROWFUNDING

La verdad es que si en sí mismas las consideras redes sociales entonces es cierto que la influencia es aún mayor en este mundillo, porque para aquellos puristas que creen que social media lo son plataformas como Facebook o twitter, tampoco cabe duda el papel que juegan estas de cara al funcionamiento del crowdfunding, con lo que hablaríamos de una evolución de ambos conceptos prácticamente de la mano, y el éxito de las redes sociales en sí mismas ha garantizado que las plataformas de crodwfunding estén hoy dónde están.

Más info | Startups.fm

El Social Media y la sabiduría del nuevo “Rey SOLOMO” | puromarketing.com


 

El panorama mediático tiene un nuevo rey, que gobierna con sabiduría y equidad entre sus tres principales áreas de influencia: social, móvil y local, se trata del nuevo “Rey SOLOMO”. Su poder radica en saber aprovechar lo mejor de cada una de ellas, en beneficio de la marca, y ofrecer al pueblo aquello que desea, en el momento en que lo necesita y allá donde se encuentre.

Los usuarios cada vez son más sociales.Facebook ya tiene más de mil doscientos millones de usuarios registrados, de los cuales más de la mitad son usuarios activos, donde dedican aproximadamente 7 horas al mes. Una práctica que se ha visto reforzada por el desarrollo de la tecnología móvil. Según Socialbakers, el 54% de sus usuarios de Facebook accede a sus perfiles sociales a través del móvil.

 

La movilidad da nuevas alas a los usuarios: El 80% de la población mundial tiene un móvil. Estados Unidos es el segundo país con mayor número de móviles, con 172 millones; solo superado por China, con 270 millones. Se espera que este año la cifra de usuarios americanos de smartphone supere los 93 millones.

Quienes están permanentemente conectados. Según Nielsen, se ha duplicado el tiempo de permanencia en las redes sociales a través de los dispositivos móviles. 8 de cada 10 usuarios en España ya accede a las redes sociales a través de sus dispositivos móviles, así lo refleja el último informe del IAB. La mayoría de los usuarios utilizan las apps para acceder a sus perfiles, lo que ha supuesto un aumento del 76% respecto al año anterior. Leer más “El Social Media y la sabiduría del nuevo “Rey SOLOMO” | puromarketing.com”

prdaily.com | latest news


 

The finalists in our Digital PR & Social Media Awards 2012'

SOCIAL MEDIA   |   PR Daily Staff

The finalists in our Digital PR & Social Media Awards 2012We’re delighted to announce the top entrants in PR Daily’s first-ever PR & Social Media Awards.

>>>>>>>>>>>>>>>>>>>>>>

5 ways to be more productive '

MEDIA RELATIONS   |   Michael Sebastian

5 ways to be more productiveDon’t let the afternoon doldrums drag you down. Follow these five tips for a more prolific workday.

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4 trends affecting PR departments'

MEDIA RELATIONS   |   Cassie Boorn

4 trends affecting PR departmentsThe shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.

Passing the Red-Face Test for Social Pros



Thinking Social
 / Value

While studying strategic issues management in grad school, one of my professors encouraged my fellow classmates and I to ask ourselves one question each time we suggested a response: “Does this pass the Red-Face Test?”

What he meant was, if someone were to dissect your answer and press you for more information, do you have a sufficient holistic grasp of the subject to at least speak to any possible inquiry without embarrassment … without your face turning red.

Working in social media, passing the Red-Face Test (or remembering to take it) can be a challenge. To be sure, we’re tasked with being expert in a disparate variety of areas. Many social media professionals, for example, jockey as statisticians, sociologists, authors, lawyers, marketers, PR practitioners, media buyers, IT specialists, teachers and more. Juxtapose those professions with an intimate knowledge — internally and externally — of the brand(s) they represent. To get inside the mind of a community manager, in particular, Get Satisfaction shares this brain diagram.


[Image courtesy of GetSatisfaction.com] Leer más “Passing the Red-Face Test for Social Pros”

12 consejos clave para integrar con éxito redes sociales en una empresa


Senior Manager

Por  | seniorm.com
Nota: La redacción de este artículo cuenta con la colaboración y opiniones deMaría Redondo (@mariaredondo), así como con toda la experiencia profesional que posee en el sector de consultoría en Social Media y Marketing Digital empresarial, por lo que se trata de un post en el que hemos aportado conocimiento de forma conjunta.

La parte más difícil de integrar redes sociales dentro de una organización, es la que corresponde a la misma empresa; ya que nunca había estado acostumbrada a socializar de forma tan directa con clientes y proveedores, y mucho menos con sus empleados.

Por todo lo anterior y sabiendo la situación actual de muchas empresas en relación a las redes sociales, presentamos una serie de consejos clave que han permitido a otras organizaciones (PYME incluidas) incorporar Social Media en sus modelos de negocio de forma exitosa, y les han ayudado a adaptarse desde el principio, a los nuevos escenarios de integración de redes sociales dentro de sus estructuras organizativas.

12 consejos que toda empresa que se considere 2.0 debería seguir:

1.- Dejar de lado el anonimato:

La empresa no puede ni debe seguir actuando en nombre corporativo cuando se trata de una red social, la razón es muy sencilla; en las redes sociales hay conversaciones, y detrás de cada conversación, hay personas. El corporativismo y el anonimato que siempre conlleva no tiene buenos resultados en la Red, debido a que las personas no quieren conversar con “cosas” sino con otras personas, y sobre todo, quieren “ver la cara” de sus interlocutores. Es por eso que los perfiles empresariales que mejor funcionan, son los que están de alguna forma “humanizados”.

2.- Hablar “de tú”:

Hay una frase que escuchamos por primera vez de @JoseErre, y que está tomando cada vez más fuerza en la Red, ya que explica un poco cómo está cambiando la comunicación dentro de Internet: “Hablar ‘de usted’ en redes sociales casi se ha convertido en un error ortográfico”. La comunicación en redes sociales se ha convertido en algo muy coloquial, en algo “cercano” y nada formal, pero sin perder el respeto lógico que existe entre las personas que establecen conversación. Seguir esta norma significa poder “llegar” a las audiencias que nos interesan.

3.- Ser transparentes:

En términos empresariales, “transparente” quiere decir abrirse desde y hacia la información; es decir, no intentar esconder lo que seguramente se va a terminar sabiendo, no enmascarar los problemas internos de la empresa y sobre todo, utilizar las mismas redes sociales que los empleados utilizan para mostrar dicha transparencia. No existe un término medio para la transparencia en una organización, o se es transparente o no se es.

4.- Aportar valor Leer más “12 consejos clave para integrar con éxito redes sociales en una empresa”

Las estrategias en social media no funcionan


by 

“Yo lo que quiero es vender”
http://tristanelosegui.com 

Esto es lo que buscan todas las empresas con sus estrategias en . Desde las agencias les hablamos engagement, de contenido, etc., pero en definitiva lo que, evidentemente, busca una empresa es vender algo, y por supuesto, que la acción que lo consiga sea rentable en si misma.

Esta es la realidad. Esto lo dicen las empresas que están más centradas en el negocio, el resto todavía está buscando acumular fans, pero esto sería tema para otro post.

Por este motivo se produce un choque entre el “discurso” de la agencia y el objetivo/necesidad de la empresa. Con esta diferencia de enfoque encima de la mesa, cuando lanzamos las estrategias, nos encontramos con comentarios del tipo: “esto no funciona”, “el retorno es negativo”, etc.

¿Qué ocurre?

Las empresas no entienden como funciona internet

Las estrategias online siguen un proceso, determinado por como se “acerca” un cliente a una marca. Tanto en social media, como en  online en general. El usuario empieza en ser consciente de la existencia de la marca o del producto/servicio, y termina (si lo hemos hecho bien) siendo fan de la marca.

social media funnel/inbound marketing funnel - tristanelosegui com

Las empresas deben ir conquistando cada una de las fases. (…) Leer más “Las estrategias en social media no funcionan”

State of the News Media 2012

Evidence shows that the spread of mobile technology is adding to news consumption—that it’s actually boosting the reading of long-form journalism. Great news for you freelance writers out there who love storytelling.
People who use mobile devices, such as smartphones and tablets, are getting news on these devices, and appear to be getting it frequently. 34% of desktop or laptop computer users now also get news on their smartphones. 27% of smartphone news consumers also get news on their tablet.

But while online audiences grew, print circulation continued to decline. So did ad revenues. When circulation and advertising revenue are combined, the newspaper industry has shrunk 43% since 2000. Here are some of the major trends the study recognized.


Via Scoop.ithuman being in – perfección

The Pew Research Center recently released their State of the News Media study for 2012, and, believe it or not, it’s not all bad news!
The annual study is an analysis of the health of journalism in America. This year’s study includes special reports on the impact of mobile technology and social media on news. Lets dig in and see what they say! Leer más “State of the News Media 2012”

El periodismo en los tiempos de la red

The Guardian y el cuento de los tres cerditos. El periodismo en los tiempos de la red. Más fuentes, bidireccionales y en tiempo real para poder ofrecer “the whole picture”. Si quieres, claro.On open journalism
Guardian open journalism: Three Little Pigs advert – video

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion

Vale la pena verlo.


http://www.enriquedans.com
ENRIQUE DANS

The Guardian y el cuento de los tres cerditos. El periodismo en los tiempos de la red. Más fuentes, bidireccionales y en tiempo real para poder ofrecer “the whole picture”. Si quieres, claro.On open journalism

Guardian open journalism: Three Little Pigs advert – video

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the Three Little Pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion

Vale la pena verlo.

In defence of bloggers – we’re not inadequate & pimpled

Andrew Marr has been a hero of mine for a long time. Unfortunately the shine completely fell off this week, when he denounced bloggers as ‘inadequate, pimpled and single’ , while citizen journalism also gets the benefit of his boot, being described as ‘the spewings and rantings of very drunk people late at night’. The rant doesn’t end there, which was carried out against bloggers, at the Cheltenham Literary Festival. This is an incredibly unfortunate episode – the significance of which shouldn’t be underestimated. When someone this influential in the media industry speaks out with such vehemence against bloggers, it’s something you sit up and take notice of.

The single biggest problem with Andrew Marr’s argument, is that he dismisses bloggers in total, as if ‘blogging’ is the unifying factor and therefore we all operate in the same way. This is completely illogical, as if by becoming a blogger, you are immediately like all other bloggers. Compare a Mashable to a Wiggly Worms blog and you see where his argument really falls down ; they are completely different from each other. A blog is a means of producing content, it is a form of content in itself. It really is time to get away from the idea of ‘bloggers’ being one and part of the same crowd. It is really no different to criticise bloggers, than it is is to criticise writers outright. Any point that Andrew Marr might have had is unfortunately lost in this. But putting this misunderstanding to one side, is there any validity in his arguments against citizen journalism?


2857126034 bbafbb76ca In defence of bloggers   were not inadequate & pimpledAndrew Marr has been a hero of mine for a long time. Unfortunately the shine completely fell off this week, when he denounced bloggers as ‘inadequate, pimpled and single’ , while citizen journalism also gets the benefit of his boot, being described as ‘the spewings and rantings of very drunk people late at night’. The rant doesn’t end there, which was carried out against bloggers, at the Cheltenham Literary Festival. This is an incredibly unfortunate episode – the significance of which shouldn’t be underestimated. When someone this influential in the media industry speaks out with such vehemence against bloggers, it’s something you sit up and take notice of.

The single biggest problem with Andrew Marr’s argument, is that he dismisses bloggers in total, as if ‘blogging’ is the unifying factor and therefore we all operate in the same way. This is completely illogical, as if by becoming a blogger, you are immediately like all other bloggers. Compare a Mashable to a Wiggly Worms blog and you see where his argument really falls down ; they are completely different from each other. A blog is a means of producing content, it is a form of content in itself. It really is time to get away from the idea of ‘bloggers’ being one and part of the same crowd. It is really no different to criticise bloggers, than it is is to criticise writers outright. Any point that Andrew Marr might have had is unfortunately lost in this. But putting this misunderstanding to one side, is there any validity in his arguments against citizen journalism? Leer más “In defence of bloggers – we’re not inadequate & pimpled”

Real-Time News Curation – The Complete Guide Part 5: The Curator Attributes And Skills

In Part 4 I have gone through the newsmaster workflow, the tasks and specific responsibilities and in Part 5, I am covering the key attributes, qualities and skills a successful real-time news curator must have.

To identify them I have been looking both at the experience I have gained with this practice in this last five years, as well as at the growing literature available online on this “content curation” topic.

Most people to whom I have shown, explained or illustrated the “newsmastering” workflow, as I like to call it, have missed to understand the value and potential of the curation process, by focusing too much on the technology aspect: how do you do it, where do you click, how do you publish it on your site, and so on.

In fact, while technology does play an important role in helping a curator find, aggregate, filter, curate and re-publish existing content, it is in the expertise and skills of the curator the opportunity to create meaning, make sense of disparate info and add value to a newly created “whole”.

What makes a successful “newsmaster” is therefore not the ability to maneveur freely with RSS feeds, aggregators and PHP includes, or having access to the latest content curation technology, but rather the level of passion and depth of interest for a specific subject matter, and the harmonious and coordinated application of a rare and multidisciplinary skillset. Something, I would hope, that will be soon taught in professional journalism and communication schools.

Therefore, if you have been wondering what are the specific skills and attributes a real-time news curator must have, I have devoted this section of the guide, to this very specific topic.

Here is what I have discovered:


What skills do I need to have if I want to be an effective real-time news curator? Can I just pick the best headlines and links on my topic of interest or do I need to do know / do more? What makes a great news curator stand out from those who do automatic aggregation or from bloggers who create simple news stories lists?

real-time_news_curation_curator_guide_newsmastering_newsmaster_attributes_skills_000009349745_size485_c.jpg
Photo credit: thesuperph

In the previous parts of this Guide to Real-Time News Curation I have looked at what are the key problems giving way to the emergence of real-time news curation, at the differences between automatic aggregation and filtering and human-powered manual curation. I have also spent some time illustrating some real-world examples of both automated aggregation and human curated news content. Leer más “Real-Time News Curation – The Complete Guide Part 5: The Curator Attributes And Skills”

Have a Journalism Startup Idea? Pitch it to Poynter

The ingredient list for a journalism startup once began with ink, presses and trucks. Now the recipe often starts with a domain, a niche and a strategy. The decline in launch costs has helped inspire a boom in journo startups. But just because it’s easier to start something doesn’t mean it’s easier to succeed.

What many journalism entrepreneurs need most is a path to sustainability. The Poynter Institute can help, thanks to 35 years of journalism training experience and a generous grant from the Ford Foundation.

Make your pitch to Poynter.

Enter Poynter’s competition for online startups and you could win the Poynter Promise Prize. Two winners whose ideas best advance the journalistic ideals of The Poynter Institute (“standing for journalism, serving democracy”) will receive up to $10,000 each in contracted accounting, legal, research or promotion work, plus coaching and mentoring by Poynter faculty and our Ford Fellows in Entrepreneurial Teaching.

Winners will spend up to two weeks this winter at Poynter in St. Petersburg, Fla., receiving guidance on their journalism — and business — idea. Then, over the next six months, we’ll continue to coach the venture.

We’re looking for projects that would benefit most from incubation and whose progress might yield insights for other journalism startups around the country. Your business must already have initial funding, even if it is your own money. You must have an idea for a sustainable business model. You must be willing for Poynter to share our work together so that this project can be both a laboratory and a showcase for lessons learned.

Enter your pitch today. Here’s how:

Create a video by Tuesday, Oct. 12, that describes the news product or service you’re building. E-mail pitch@poynter.org with a link to the video. Include in your message the name of your project and your name and contact info.

Keep your video to under three minutes and tell us the basics of your business idea:

1) The problem/opportunity you seek to address
2) Your solution, or your idea
3) Who else is doing this
4) Your planned revenue streams
5) The skills and credentials of you and your team.


Poynter Online

Posted by Jeremy Caplan (¹)

The ingredient list for a journalism startup once began with ink, presses and trucks. Now the recipe often starts with a domain, a niche and a strategy. The decline in launch costs has helped inspire a boom in journo startups. But just because it’s easier to start something doesn’t mean it’s easier to succeed.

What many journalism entrepreneurs need most is a path to sustainability. The Poynter Institute can help, thanks to 35 years of journalism training experience and a generous grant from the Ford Foundation.

Make your pitch to Poynter.

Enter Poynter’s competition for online startups and you could win the Poynter Promise Prize. Two winners whose ideas best advance the journalistic ideals of The Poynter Institute (“standing for journalism, serving democracy”) will receive up to $10,000 each in contracted accounting, legal, research or promotion work, plus coaching and mentoring by Poynter faculty and our Ford Fellows in Entrepreneurial Teaching.

Winners will spend up to two weeks this winter at Poynter in St. Petersburg, Fla., receiving guidance on their journalism — and business — idea. Then, over the next six months, we’ll continue to coach the venture.

We’re looking for projects that would benefit most from incubation and whose progress might yield insights for other journalism startups around the country. Your business must already have initial funding, even if it is your own money. You must have an idea for a sustainable business model. You must be willing for Poynter to share our work together so that this project can be both a laboratory and a showcase for lessons learned.

Enter your pitch today. Here’s how:

Create a video by Tuesday, Oct. 12, that describes the news product or service you’re building. E-mail pitch@poynter.org with a link to the video. Include in your message the name of your project and your name and contact info.

Keep your video to under three minutes and tell us the basics of your business idea:

1) The problem/opportunity you seek to address
2) Your solution, or your idea
3) Who else is doing this
4) Your planned revenue streams
5) The skills and credentials of you and your team. Leer más “Have a Journalism Startup Idea? Pitch it to Poynter”

[Plain text] MEDIA WEEK MEDIA AM BULLETIN | 30 September 2010 [Plain text]

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LATEST NEWS
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Lebedev appoints group commercial head
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaper
empire, with…

Plus-sized women’s online magazine to launch in print
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three…

MediaCom retains Digital UK business
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court…
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the…Paper Round (30 September) – Which clients are advertising in the
national press?
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa’s latest football…


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MEDIA WEEK MEDIA AM BULLETIN
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30 September 2010

LATEST NEWS
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Lebedev appoints group commercial head
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031994/?DCMP=EMC-MediaAMBulletin
30 September 2010
Alexander Lebedev has continued the rationalisation of his UK newspaperonline magazine to launch in print
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032106/?DCMP=EMC-MediaAMBulletin
30 September 2010
A magazine for larger women, which has existed online only for three...

MediaCom retains Digital UK businesshttp://www.mediaweek.co.uk/news/bulletin/mediaam/
article/1031972/?DCMP=EMC-MediaAMBulletin
30 September 2010
MediaCom has retained the Digital UK media planning and buying account.

Paddy Power forced to take down Ryder Cup sign
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031990/?DCMP=EMC-MediaAMBulletin
30 September 2010
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court...
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1031977/?DCMP=EMC-MediaAMBulletin
30 September 2010
More than £650m has been raised in domestic sponsorship revenue for
the...Paper Round (30 September) - Which clients are advertising in the
national press?
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http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1032104/?DCMP=EMC-MediaAMBulletin
30 September 2010
Supermarkets collaborate with entertainment brands to promote offers on
Fifa's latest football...

empire, with...

Plus-sized women's
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The Rise of Page View Journalism

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking has a dark side: the rise of page view journalism. Simply put, page view journalism is the deliberate creation of stories that are designed to increase page views. It often results in an increase of low quality, high volume reporting and off topic stories.
people will have to reach the conclusion that there is some quality news that is worth paying to have access to …

While page view journalism is often attributed as the primary cause of demand media style content, the fact is it’s so pervasive now that it has almost become the norm. Look at the homepage of Techmeme on any given day and you’ll see an increasingly large number of websites trying to siphon off some of that traffic by “reblogging ” the top stories of the day, adding little or no value to the discussion. While rebloggers are at the lower end of the food chain, page view journalism also occurs at the top. Techcrunch, for example, covers with voluminous detail almost every story that is even slightly connected to twitter. It wouldn’t surprise me if MG Siegler did an expose on how Mary in the AP department at Twitter killed the staple market by switching to paper clips. Don’t laugh…it’s not that far fetched.

Want an example of how to lose your focus? Check out Mashable, a site that regularly stretches to cover things like Tiger Woods and Fashion Week in an effort to bolster page views. The king of page view media is the Huffington Post, which reblogs, over-covers everything, and has gone off-topic so much it no longer has a main topic.
if you aren’t paying something, then you aren’t a customer: you are the product that’s being sold…


In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking has a dark side: the rise of page view journalism. Simply put, page view journalism is the deliberate creation of stories that are designed to increase page views. It often results in an increase of low quality, high volume reporting and off topic stories.

people will have to reach the conclusion that there is some quality news that is worth paying to have access to …

While page view journalism is often attributed as the primary cause of demand media style content, the fact is it’s so pervasive now that it has almost become the norm. Look at the homepage of Techmeme on any given day and you’ll see an increasingly large number of websites trying to siphon off some of that traffic by “reblogging ” the top stories of the day, adding little or no value to the discussion. While rebloggers are at the lower end of the food chain, page view journalism also occurs at the top. Techcrunch, for example, covers with voluminous detail almost every story that is even slightly connected to twitter. It wouldn’t surprise me if MG Siegler did an expose on how Mary in the AP department at Twitter killed the staple market by switching to paper clips. Don’t laugh…it’s not that far fetched.

Want an example of how to lose your focus? Check out Mashable, a site that regularly stretches to cover things like  Tiger Woods and Fashion Week in an effort to bolster page views. The king of page view media is the Huffington Post, which reblogs, over-covers everything, and has gone off-topic so much it no longer has a main topic.

if you aren’t paying something, then you aren’t a customer: you are the product that’s being sold… Leer más “The Rise of Page View Journalism”

The crowdsourcing dilemma: the idea with the most votes isn’t always the best idea

You might wonder, with great anti-biasing technology, why wouldn’t the idea with the most votes always be the best idea? There are all sorts of reasons: a great idea might have been entered relatively late in the crowdsourcing process or the submitter might have given it a non-compelling title, for example. But by looking at implicit data, as well as explicit data, (that is looking at how the crowd interacts with ideas and not just at the hard data like votes), you can identify other indicators for ideas that are truly merit worthy, despite not getting the most votes, or even a lot of votes. You may not be able to immediately tell if the “underdog” idea is in fact a better idea, but you can provide it with more visibility within the crowd so that you can do an apples-to-apples comparison with the big vote getting ideas.

Here are some of the things we do, and suggest others do, to ensure a reliable, accurate outcome, and avoid the “popularity contest” syndrome:

* Multiple idea order display – Display ideas in a variety of ways, such as most recent, most discussed and most active for example, and don’t just default to listing the top voted ideas.
* Zero-start finalist round – Use a finalist round to allow the entire crowd to focus on just a few ideas which all show signs of being superior ideas, and start all finalists at zero votes.
* Weighted voting – give insider experts, your panel, or more long-time active members more vote weight… you’ll find these people are highly motivated to filter the best not just the popular to the top


Randy Corke| http://www.chaordix.com/blog

One of the common complaints about crowdsourcing is that it can become a popularity contest: the idea that gets the most early votes rises to the top of the list, therefore gets more views, and therefore more votes and becomes the winner. And, unfortunately, for many so-called “crowdsourcing” sites, this is true. You see it on sites like Digg – get enough early “diggs” for your submission to get on the “top news” list and your submission can get visibility for a long time.

We work hard to surface the best quality results for our clients from their crowdsourcing projects, so as you would expect, we have developed ways to avoid this “early vote” bias and other forms of bias. But even with great design and planning, the best technology and the right methodology, you can’t completely eliminate the possibility of a less-worthy idea getting the most votes. However, it IS possible to use analysis and crowd management techniques to ensure that other highly worthy ideas can be identified, so that the chances of truly finding the best idea are maximized.

Leer más “The crowdsourcing dilemma: the idea with the most votes isn’t always the best idea”

Helping Journalists Become Hackers and Entrepreneurs

Journalism schools are useful for many things, including research into ethical standards, traditional skill development, and so on — but increasingly, some journalism schools are focusing just on building their students’ digital chops and entrepreneurial spirit alongside interview etiquette and the correct use of the off-the-record comments. One of the most recent projects in that vein is called Local East Village, a joint venture between the New York University’s journalism school and the New York Times that launched on Monday.

The website describes the venture as an attempt to “help foster a journalistic collaboration with a third partner, our neighbors in the East Village,” and to “give voice to its people in a wide-reaching online public forum and create a space for our neighbors to tell stories about themselves.” As NYU journalism professor Jay Rosen — who helped create the project — notes in his blog post about the launch, the area of the city that the site aims to cover is already well-covered by local blogs, but the LEV site states that it hopes to bring the “academic and intellectual resources of NYU [and] the vast journalistic experience and high professional standards of The Times.” It also adds that:

We hope, too, to provide innovation: For years now the lines between those who produce news and those who consume it have become increasingly blurred. And so we hope to bring our readers even more into the process of producing news in ways that few other sites have tried before.


Journalism schools are useful for many things, including research into ethical standards, traditional skill development, and so on — but increasingly, some journalism schools are focusing just on building their students’ digital chops and entrepreneurial spirit alongside interview etiquette and the correct use of the off-the-record comments. One of the most recent projects in that vein is called Local East Village, a joint venture between the New York University’s journalism school and the New York Times that launched on Monday.

The website describes the venture as an attempt to “help foster a journalistic collaboration with a third partner, our neighbors in the East Village,” and to “give voice to its people in a wide-reaching online public forum and create a space for our neighbors to tell stories about themselves.” As NYU journalism professor Jay Rosen — who helped create the project — notes in his blog post about the launch, the area of the city that the site aims to cover is already well-covered by local blogs, but the LEV site states that it hopes to bring the “academic and intellectual resources of NYU [and] the vast journalistic experience and high professional standards of The Times.” It also adds that:

We hope, too, to provide innovation: For years now the lines between those who produce news and those who consume it have become increasingly blurred. And so we hope to bring our readers even more into the process of producing news in ways that few other sites have tried before.

One of the most interesting features of the project is what it calls the “Virtual Assignment Desk,” which is an application — essentially a plugin for the WordPress blog-hosting platform, which the site uses to publish its content — developed by a team led by Daniel Bachhuber, who is the digital media manager for the City University of New York graduate journalism school. The plugin makes it easy for anyone who wants to contribute to the site to see what stories or events need to be covered, so that they can volunteer. Readers can vote on the topics or news stories they want to see covered as well. Leer más “Helping Journalists Become Hackers and Entrepreneurs”