It’s a well known fact that journalists have some sort of a love-hate relationship with media relations and communication professionals, generally speaking. Why they hate people PR practitioners is nothing short of a long list of reasons to be so. The alarming number of sub-par public relations ‘professionals’ who are devoted to delivering bad pitching practices and the annoyingly persistent publishing of blacklisted email address are just the tip of the iceberg.
In a recent article by Jonah Bloom, the editor of Advertising Age and former editor of PR Week, titled “With PR on the Rise, Here’s a Refresher Course in the Basics”, he talks about how a lot of marketers out there may need help to understand the basics of PR. TheZigBlog has kindly break down his article to sizeable chunks for us to digest; do read on to learn more from there.