Burger King Twitter Account Hacked // via mashable.com


Mcdonalds-burgerking-on-twitter1

Hackers took over Burger King’s Twitter account on Monday.

The cyber tricksters changed the fast food company’s avatar and name to “McDonalds” and sent a McFlurry of questionable and offensive tweets. The Twitter mishap isn’t all bad news for Burger King though — the account added 5,000 new followers in the first 30 minutes since the hackers took over.

Mashable has reached out to the company and will update this post with any response.

UPDATE : As of 1:15 p.m. EST, it appears Twitter has suspended the @BurgerKing account.

Homepage image courtesy Burger King, via Twitter

Nielsen Online Campaign Ratings launches in UK | via br.com


 

Radio & Television Business Report

NielsenThe solution, like here in the U.S., allows advertisers to measure the ability of online ad campaigns to reach their intended audiences with a never-seen-before degree of accuracy, and in real time.

Leading to the launch, tests of Nielsen Online Campaign Ratings in the UK show that on average less than half of all online ad impressions are reaching the advertiser’s intended audience, based on age and gender.  In one test campaign it found that ads for an innovative consumer product aimed at young women were completely missing their intended audience and actually being viewed predominantly by older women and by men.

The trials also show there is a big variance in performance between different online publishers and networks.  Campaigns are running very successfully on some sites, with more than 80% of impressions reaching the advertiser’s intended audience; on other sites though, it’s as low as 15%.  Nielsen Online Campaign Ratings tells advertisers in real time which sites are most effectively delivering their campaigns, allowing them to use their media budgets more efficiently by switching ads from failing sites to more successful sites while campaigns are still ‘in flight’.

These early findings from UK campaigns mirror the results from more than a thousand campaigns in the US, collected since Nielsen Online Campaign Ratings launched here in August 2011.

Pre-launch, consumer goods giants Unilever and Reckitt Benckiser tested campaigns using Nielsen Online Campaign Ratings in the UK.  Reckitt Benckiser global digital advertising manager Siobhan Crowe explains: “This is a great opportunity to understand who has seen our advertising online.  These metrics will allow us to better understand the efficiency of our digital advertising campaigns.” Leer más “Nielsen Online Campaign Ratings launches in UK | via br.com”

How To Use Social Media to Invent or Reinvent Yourself


Kyle Lacy – Social Media Training and Digital Marketing

Self-promotion is just what it sounds like: promoting yourself, your events, your accomplishments, your victories, and even your defeats, problems, and lessons you have learned. You do it so you can increase your visibility to and awareness by others, increase traffic to your website, increase sales, and get more speaking opportunities, exhibitions, and gigs—more of whatever it is you’re looking for.

You promote yourself so you can get even more opportunities, which you can then tell people about.

Self-promotion is also called “branding yourself,” because that’s really what it has become. (That, and it’s what we wanted to call the book.) In fact, we prefer to think of it as personal branding, because you need to think of yourself as a brand, just like Coca-Cola, McDonald’s, Google, or Facebook.

Why Is Self-Promotion Important? Leer más “How To Use Social Media to Invent or Reinvent Yourself”

MARKETING DE SAMSUNG CON HOMBRES PANTALLA PARA LA EUROCOPA


hoyreka.com | BY Samsungdesarrolla una original campaña de publicidad en la que convierte a los hombres anuncio en hombres pantalla.

Crece el interés por la Eurocopa

Como todos sabéis estamos en plena fase final de la Eurocopa. En tan solo unos días se celebra la final de la tan aclamada competición entre España e Italia. Este año la competición está generando más expectación que la pasada. Más de la mitad de los Europeos (58%) asegura que está muy interesado en esta edición. Comparando las estadísticas con el año pasado esto supone un incremento del 20% (38% contra 58%).Las grandes marcas que figuran entre los partners y patrocinadores de la Eurocopa son Adidas, Canon, Carlsberg, Castrol, Coca-cola o McDonalds. Para la mayoría de estas grandes marcas la rentabilidad de sus movimientos se espera que llegue un tiempo después de finalizar la Eurocopa, cuando analicen su repercusión y los beneficios directos e indirectos reportado de dichas acciones.El gran interés por la Eurocopa también ha despertado la creatividad y originalidad en otras campañas, como es el caso de Samsung.


Hombres pantalla de Samsung… Leer más “MARKETING DE SAMSUNG CON HOMBRES PANTALLA PARA LA EUROCOPA”

31+ Great Iconic Photos from History ###RECOMENDADO###

31+ Great Iconic Photos from History


http://www.stumbleupon.com

The Titanic before sailing.

The First McDonalds ever

Che and Fidel

Early construction of Brasilia, capital of Brasil

Papal Nuncio Cesare Orsenigo..

Elvis in the Army

The Beatles before they became famous

The Titanic in the bottom of the sea

Construction of Disneyland.

Leer más “31+ Great Iconic Photos from History ###RECOMENDADO###”

“Brandversations”: cuando los logos de grandes marcas conversan con los de la competencia

El logotipo es quizá el mayor rasgo distintivo de una marca. Es lo que lo diferencia de la competencia. Pero, ¿qué pasaría si los logos de marcas que compiten directamente en el mercado dialogaran entre sí? Esta es la pregunta a la que trata de dar respuesta “Brandversations”, un proyecto del diseñador Stefan Asafti, en el que los logos de grandes marcas como Coca-Cola o McDonald’s son invadidos por los de sus directos rivales.


marketingdirecto.com
http://www.marketingdirecto.com/actualidad/anunciantes/brandversations-cuando-los-logos-de-grandes-marcas-conversan-con-los-de-la-competencia/

El logotipo es quizá el mayor rasgo distintivo de una marca. Es lo que lo diferencia de la competencia. Pero, ¿qué pasaría si los logos de marcas que compiten directamente en el mercado dialogaran entre sí? Esta es la pregunta a la que trata de dar respuesta “Brandversations”, un proyecto del diseñador Stefan Asafti, en el que los logos de grandes marcas como Coca-Cola o McDonald’s son invadidos por los de sus directos rivales.

 

 

Pepsi vs Coca-Cola

Apple vs Microsoft

Leer más ““Brandversations”: cuando los logos de grandes marcas conversan con los de la competencia”

Design Inspiration: Text Art Showcase

Typography is a major aspect of web and graphic design. With text art, typography and text effects can be used in unique, creative ways to design. In this post we’ll showcase some beautiful examples of text art. If you see something you like, click on the image and you will be led to the source.


http://vandelaydesign.com/blog/galleries/text-art/

Typography is a major aspect of web and graphic design. With text art, typography and text effects can be used in unique, creative ways to design. In this post we’ll showcase some beautiful examples of text art. If you see something you like, click on the image and you will be led to the source.

Australia Post Ad

Australia Post Ad

Jimi Hendrix

Jimi Hendrix

Cover Girl

Cover Girl

Typographic World Map

Typographic World Map

Freedom

Freedom

Valdez

Valdez

Am I Your Type

Am I Your Type Leer más “Design Inspiration: Text Art Showcase”

Trends in in-game advertising

Social gaming is huge at the moment. Zynga are firmly owning this space and are consistently proving the business-case for social gaming, with the majority of their revenue coming from users purchasing virtual-goods that enhance their experience. As much as social gaming is a revenue-generator for many tech companies, it’s also providing a whole new advertising opportunity for brands. We saw the first high-profile example of this when Microsoft sponsored Farmville earlier this year. Since then, how is it progressing and is it really providing value to advertisers?

The answer to the second question, seems to be a big fat yes. Though it is still new and it is arguably only the more tech/social savvy companies that are really eyeing this up, the revenue potential is clear. According to a recent survey issued by Nielsen and Electronic Arts, when Gatorade invested in in-game advertising by placing branded goods in different online points, the real-life spend on Gatorade increased by 24%. Clearly this is an exciting, lucrative area and the ad dollars are following. The ad spend on game advertising in the U.S. was at $370 million in 2006 and this is expected to expand to $2 billion by 2012. And it’s casual/PC/mobile in-game advertising that will reap this revenue. In 2006 this accounted for 27% of the game advertising market, and by 2012 it will account for more than 80%. This is big money and big business and represents another stage in social advertising that can potentially transform advertising as we know it.
Case study – McDonalds

Earlier this month McDonalds experimented with one of the first advertising examples of its kind, by teaming up with Zynga to create a branded farm for just one day, that offered users the chance to grow mustard seed and tomato crops. They were then rewarded with branded products that would help them improve the growth of the their own farms. Though it only lasted 24 hours, it was available to every single Farmville user, being shown as a neighbour farm.That’s instant, deep ingrained (excuse the pun) exposure to nearly 70 million Farmville players worldwide.


Screen shot 2010 10 17 at 17.24.28 200x148 Trends in in game advertisingSocial gaming is huge at the moment. Zynga are firmly owning this space and are consistently proving the business-case for social gaming, with the majority of their revenue coming from users purchasing virtual-goods that enhance their experience. As much as social gaming is a revenue-generator for many tech companies, it’s also providing a whole new advertising opportunity for brands. We saw the first high-profile example of this when Microsoft sponsored Farmville earlier this year. Since then, how is it progressing and is it really providing value to advertisers?

The answer to the second question, seems to be a big fat yes. Though it is still new and it is arguably only the more tech/social savvy companies that are really eyeing this up, the revenue potential is clear. According to a recent survey issued by Nielsen and Electronic Arts, when Gatorade invested in in-game advertising by placing branded goods in different online points, the real-life spend on Gatorade increased by 24%. Clearly this is an exciting, lucrative area and the ad dollars are following. The ad spend on game advertising in the U.S.  was at $370 million in 2006 and this is expected to expand to $2 billion by 2012. And it’s casual/PC/mobile  in-game advertising that will reap this revenue. In 2006 this accounted for 27% of the game advertising market, and by 2012 it will account for more than 80%. This is big money and big business and represents another stage in social advertising that can potentially transform advertising as we know it.

Case study – McDonalds

Earlier this month McDonalds experimented with one of the first advertising examples of its kind, by teaming up with Zynga to create a branded farm for just one day, that offered users the chance to grow mustard seed and tomato crops. They were then rewarded with branded products that would help them improve the growth of the their own farms. Though it only lasted 24 hours, it was available to every single Farmville user, being shown as a neighbour farm.That’s instant, deep ingrained (excuse the pun) exposure to nearly 70 million Farmville players worldwide. Leer más “Trends in in-game advertising”

McDonald’s food now simply flying off the chain’s delivery trucks

Beware the giant McDonald’s food flying off the restaurant chain’s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic!


By Elaine Wong

Mcd-trucks-1Beware the giant McDonald’s food flying off the restaurant chain‘s delivery trucks! That’s right—french fries and Big Macs appear to be struggling against the wind in a new “moving billboard” campaign on delivery-truck sides. The backs of the trucks also have messages for drivers. “Whip through traffic,” says one, showing McCafé shakes. Another (image after the jump) shows a container of fries and the message, “No passing.” Honk! Honk! Oops, we’re holding up traffic! Leer más “McDonald’s food now simply flying off the chain’s delivery trucks”

Retire Ronald McDonald…?

The Chicago Tribune reported McDonald’s has no intention of retiring Ronald McDonald, with company CEO Jim Skinner declaring, “[Ronald] is a force for good…he does not hawk food.” Um, what planet is this guy living on? If Ronald is not hawking food, it’s only because the fast feeder’s menu items are not technically food. And if you can’t draw a direct connection between the red-haired icon and the childhood obesity epidemic, well, you’ve probably had one McFlurry too many.

McDonald’s says it won’t retire Ronald

By Wailin Wong | McDonald’s Corp. Chief Executive Jim Skinner was unequivocal in his support of company mascot Ronald McDonald, who came under fire from two investors at the company’s annual meeting Thursday.

“Ronald McDonald is not retiring,” Skinner said, prompting the audience to applaud. Skinner added sternly: “He is a force for good…he does not hawk food.”
Deborah Lapidus, senior organizer at Corporate Accountability International, had called for the retirement of Ronald McDonald and the end of marketing to children


Ronald McDonald (Delft, Netherlands), august 2005
Image via Wikipedia

The Chicago Tribune reported McDonald’s has no intention of retiring Ronald McDonald, with company CEO Jim Skinner declaring, “[Ronald] is a force for good…he does not hawk food.” Um, what planet is this guy living on? If Ronald is not hawking food, it’s only because the fast feeder’s menu items are not technically food. And if you can’t draw a direct connection between the red-haired icon and the childhood obesity epidemic, well, you’ve probably had one McFlurry too many.

McDonald’s says it won’t retire Ronald

By Wailin Wong | McDonald’s Corp. Chief Executive Jim Skinner was unequivocal in his support of company mascot Ronald McDonald, who came under fire from two investors at the company’s annual meeting Thursday.

“Ronald McDonald is not retiring,” Skinner said, prompting the audience to applaud. Skinner added sternly: “He is a force for good…he does not hawk food.”
Deborah Lapidus, senior organizer at Corporate Accountability International, had called for the retirement of Ronald McDonald and the end of marketing to children. Leer más “Retire Ronald McDonald…?”