[Plain text] BRAND REPUBLIC DAILY NEWS BULLETIN [txet nialP]

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BRAND REPUBLIC DAILY NEWS BULLETIN
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Latest news
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Impulse calls UK review
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of “stylish
travel”.
M&C Saatchi profits rise 17%
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi’s pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company’s interim results
published today.
MediaCom retains Digital UK business
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness “surfer” ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
—————————————————————–
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK – Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London’s state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
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http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox’s first foray into neuroscience research reveals that in terms
of ad creative, it’s the little things that can make all the difference.
Also in the news

Anuncios

========================================================================
------------------------------------------------------------------------
BRAND REPUBLIC DAILY NEWS BULLETIN
------------------------------------------------------------------------
========================================================================
Latest news
===========
Impulse calls UK review
-----------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/
1031962/impulse-calls-uk-review/
30 September 2010, 08:00AM
Unilever is holding a review of the UK advertising account for its
Impulse body spray range.
Santo scoops global Diesel ad account
-------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031968/
santo-scoops-global-diesel-ad-account/
30 September 2010, 08:00AM
Diesel, the Italian fashion brand, has appointed Santo to its global
advertising account after a head-to-head pitch against Saatchi &
Saatchi.
Uefa seeks agency for advertising task
--------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031974/
uefa-seeks-agency-advertising-task/

30 September 2010, 08:00AM
Uefa, the governing body of football in Europe, is approaching agencies
about a pan-European advertising brief.
Air France propositions women in hair salons
--------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031978/
air-france-propositions-women-hair-salons/

30 September 2010, 09:12AM
French carrier Air France has turned to nationwide hair salon Toni & Guy
in a bid to promote its offering under the positioning of "stylish
travel".
M&C Saatchi profits rise 17%
----------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031984/
m-c-saatchi-profits-rise-17/

30 September 2010, 09:25AM
M&C Saatchi's pre-tax profits for the six months to 30 June increased
17% to £6.3m year on year, according the company's interim results
published today.
MediaCom retains Digital UK business
------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031972/
mediacom-retains-digital-uk-business/

30 September 2010, 08:00AM
MediaCom has retained the Digital UK media planning and buying account.
Walter Campbell to lead creative at Anomaly
-------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031967/
walter-campbell-lead-creative-anomaly/

30 September 2010, 08:00AM
Walter Campbell, the creator of the Guinness "surfer" ad, has been named
a creative partner at Anomaly.
£650m in sponsorship money already raised for London 2012
---------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031977/
650m-sponsorship-money-already-raised-london-2012/

30 September 2010, 09:25AM
Over £650m has been raised in domestic sponsorship revenue for the
London Olympic Games, two years before the start date.
Goldman Sachs banks on global campaign to restore tarnished image
-----------------------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031986/
goldman-sachs-banks-global-campaign-restore-tarnished-image/

30 September 2010, 09:03AM
NEW YORK - Four months after being accused of defrauding investors
investment bank Goldman Sachs has launched a global ad campaign to boost
its battered image.
Paddy Power forced to take down Ryder Cup sign
----------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1031990/
paddy-power-forced-down-ryder-cup-sign/

30 September 2010, 09:54AM
Publicity-driven Irish bookmaker Paddy Power has been ordered by Cardiff
County Court to remove a 270ft-long promotional sign, set up near the
venue of the Ryder Cup golf tournament.
Intelligence
============
Moody Britain 2010: Putting the pieces back together
----------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028634/
moody-britain-2010-putting-pieces-back-together/

29 September 2010, 10:15AM
An in-depth look at the findings of the fourth wave of Pulse @ McCann
London's state of the nation barometer, Moody Britain.
How creativity in TV advertising impacts the brain
--------------------------------------------------
http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/1028747/
how-creativity-tv-advertising-impacts-brain/

29 September 2010, 09:28AM
Thinkbox's first foray into neuroscience research reveals that in terms
of ad creative, it's the little things that can make all the difference.
Also in the news

Kronenbourg defends premium position with autumn ad drive

The lager brand has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M&C Saatchi since 2001.

The October push will comprise TV and national press ads promoting Kronenbourg as an at-home drink.

The activity follows the launch of a new off-trade pack design and the introduction of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design was handled by G2 UK.


By Joe Thomas

Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium positioning in the UK.

Kronenbourg: the Dynamo Systeme can
Kronenbourg: the Dynamo Systeme can

The lager brand has appointed Bartle Bogle Hegarty to its UK ad account, having worked with M&C Saatchi since 2001.

The October push will comprise TV and national press ads promoting Kronenbourg as an at-home drink.
The activity follows the launch of a new off-trade pack design and the introduction of the Dynamo Systeme, an in-can widget that recreates the taste of draught lager. The packaging design was handled by G2 UK. Leer más “Kronenbourg defends premium position with autumn ad drive”