Paul Cheney | marketingexperiments.com
So your boss still thinks that “optimization” means making your site load faster.
We get it.
And they usually lose because they don’t have a testing program with real results to show those misguided HiPPOs (and Sales leaders) that they’re wrong.
So to help you win your HiPPO/Sales battles, we’ve created a deck with three case studies highlighting the importance of that most basic of optimization principles: