The Good and Bad of the New Facebook Graph Search // thnxz to sitepronews.com – @sitepronews


Facebook is preparing to introduce its newest feature, the Graph Search. The social network already has several great tools available to help you analyze content, build apps and get closer to your target audience. The Graph Search is another offering that has the potential to improve your social media marketing strategy.

This tool will have the ability to scan through user posts, photos, videos, pages and check-ins in order to make connections between different users throughout the network.

Here are some of the good (and the bad) points of the new Graph Search on Facebook:

(Abstract)
Full article

The Good

New Fan Research

You will be able to gather new information about your fans with Graph Search, including favorite athletes, music, books, movies and more. You can use filters to segment your fans based on interests. (This will only work for profiles that are public.)

The Bad

Search Rankings

Results on the Graph Search will be based on App or Page activity, factoring in these metrics:

* Number of check-ins
* Fan activity
* Size of fan base
* User location
* User relevancy
* Relevancy to user’ friends

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Analista de Logística y Comercio Exterior | Importante Empresa en expansión Incorporará | @luisgiobbio @arrivedho


Orientamos la búsqueda a un estudiante avanzado de las carreras de Comercio Exterior, Comercialización o afines con una experiencia no menor a 3 años en posiciones similares.

 Deberá contar con dominio del idioma inglés y excelentes conocimientos de Excel (excluyente)
Sus principales responsabilidades serán:
Coordinación y seguimiento de documentación original y mercadería necesaria para embarques; optimización de costos (transporte interno, internacional, custodias, couriers), coordinación de recepción de contenedores; confección de proformas para la solicitud de licencias de importación; confección y control de licencias; realización de postcosting; confección de reportes; análisis y seguimientos de Indicadores del área, entre otras.
La empresa ofrece excelentes condiciones de contratación
A los interesados solicitamos el envió detallado de antecedentes laborales y personales, mencionando remuneración pretendida y ref. ALC a: cv2@arriverrhh.com.ar

@luisgiobbio @arrivedho

Our Top 5 Weird and Wacky QR Codes



QR codes on top of Cupcakes

QR Codes seem to be popping up everywhere these days, compelling passerby’s to whip out their phones and scan. As the QR code becomes more commonplace, we’ve also been seeing them pop up in some not so common places. We wanted to share our top picks for the wackiest QR codes we’ve came across.

1.  QR Codes on Tombstones…

This is about as strange as it gets. For $10,000 the Japanese company Ishinokoe will sell you a tombstone with a QR code that when scanned can connect family members and visitors to photos and other content about the deceased. Check out the content from this code:

QR code on tomb stone

2.  It’s a bird! It’s a plane! It’s a… QR code?!

This may be the most absurd QR code in existence simply because it’s the most difficult to scan. What were these marketers thinking? You can’t even tell who paid for the absurdity:

Airplane towing QR code

3.  QR Code Crochet Leer más “Our Top 5 Weird and Wacky QR Codes”

The Psychology of why Sexy Websites Suck at Sales

WEB DESIGNERS AUTOMATICALLY GRASP THIS PRINCIPLE AND APPLY IT TO THE WEBSITES THEY CREATE

And good for them. Recent research from Melbourne University vindicates their instinctive belief that attractive websites are more trustworthy—and thus more likely to convince prospects to buy. It shows that consumers are 20% more trusting of websites than they were five years ago—largely because websites today are prettier than the websites of 2006:

As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence … With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers.
All great news—we can rest easy knowing our desire for a flashy, sexy, all-singing and all-dancing website is actually going to increase sales as well as our egos. Right?

OKAY SMARTY-PANTS, THEN WHICH OF THESE WEBSITES IS MORE TRUSTWORTHY—?


http://blog.kissmetrics.com

Did you know we trust attractive people more than unattractive ones?

Illogical, but true.

We like people who are nice to look at—and we want to say yes to people we like. Not only that, but we actually think beautiful people are smarter, kinder, and more trustworthy.

For my own part, I was once suckered into paid membership with an organization I’m ideologically opposed to because the young woman selling subscriptions was, well….let’s just say I bought it. True story. On the other side of the coin, I was pretty suspicious of famed internet marketer Bob Bly when I first saw his photo.

But don’t take my word for it — Dr Robert Cialdini wrote all about it in Influence: The Psychology of Persuasion.

trustworthy and untrustworthy websites

WEB DESIGNERS AUTOMATICALLY GRASP THIS PRINCIPLE AND APPLY IT TO THE WEBSITES THEY CREATE

And good for them. Recent research from Melbourne University vindicates their instinctive belief that attractive websites are more trustworthy—and thus more likely to convince prospects to buy. It shows that consumers are 20% more trusting of websites than they were five years ago—largely because websites today are prettier than the websites of 2006:

As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence … With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers. Leer más “The Psychology of why Sexy Websites Suck at Sales”

Beliefs and Attitudes about Mathematics

What beliefs and attitudes about mathematics do you see in your students, in society, in the media, and elsewhere? Try and think of both positive and negative beliefs and attitudes. These can be beliefs that you agree or disagree with. I’ll start with a few, but please add your own in the comments.

* If you’re good at math, math problems can be solved in a relatively short amount of time.
* People do not solve math problems for fun; they do it for school, for their job, or to balance their checkbook.
* Every math problem has been solved by someone.
* Math is about numbers.
* Math is a language to describe the world.
* If you are good at math, you are smart.
* If you can do computations accurately and quickly, you are good at math.


Love math 1

Without Geometry, Life is Pointless
//mathteacherorstudent.blogspot.com

What beliefs and attitudes about mathematics do you see in your students, in society, in the media, and elsewhere? Try and think of both positive and negative beliefs and attitudes. These can be beliefs that you agree or disagree with. I’ll start with a few, but please add your own in the comments.

  • If you’re good at math, math problems can be solved in a relatively short amount of time.
  • People do not solve math problems for fun; they do it for school, for their job, or to balance their checkbook.
  • Every math problem has been solved by someone.
  • Math is about numbers.
  • Math is a language to describe the world.
  • If you are good at math, you are smart.
  • If you can do computations accurately and quickly, you are good at math. Leer más “Beliefs and Attitudes about Mathematics”

Problem Solving Skills Different Than Intelligence

Professor Mylonadis suspects that the reason that our problem-solving ability in management is limited is because our models of problem-solving are devoid of people while actual problem-solving isn’t. As useful as a decision tree might be as an analytical abstraction, the issue is how do you actually define a problem with the help of others around you? Who should these people be? What kind of input should you be asking from them? Which part of that input should you disregard? Which part of that input should you take into account?

He says further, “If you look at engineering or architecture the ability of people to explain the problem they’re working on, and ask questions so they can get feedback is very high without their need to resort to either dogma or trivia. They are helped by reference to blueprints which are a highly codified way of communicating. Our equivalent in management is jargon. Like blueprints, jargon was invented to make our exchanges efficient (we all know what is meant by a “functional organization”.) But the analogy to the blueprint ends when jargon becomes meaningless. It is also a sure way of eradicating any arguments left standing from the onslaught of dogma or trivia.”


Putting More Smart People On A Problem Might Not Be The Answer
by Idris Mootee

Problem Solving Skills Different Than IntelligenceEarly breakfast in a Boston hotel and I’m ready for an executive workshop. There are so many decision to be made in one day and just over breakfast we’re made several important decisions on some strategic issues. I realize 70% of my time on a day-to-day basis are spent on problem solving – organizational, strategic, customers, people and resources etc. It is pretty much the biggest part of any managerial job. Problem solving skills development is therefore critical for young managers.

If you’re a well educated, highly intelligent person and have a well-respected job in your chosen career, it usually means you are a good problem solver both in professional and personal settings. Professor Yiorgos Mylonadis at London Business School research is finding otherwise. His recent research shows that people can be extremely well educated with many years of experience, they may be successful managers who have accomplished great things, but frequently their ability to solve a problem is severely limited. Leer más “Problem Solving Skills Different Than Intelligence”

Habits of Mind [Acá volcamos varios…]

This is still a work in progress (and feedback would be greatly appreciated), but I’ve decided to explicitly teach (and assess…more on that later) 4 “categories” of mathematics this year.

1. Skills (I know how to…)
2. Concepts (I understand and can explain why…)
3. Connections (I see and can explain the relationship between…)
4. Mathematical Habits of Mind (I can use and appreciate the process of…)

I’ve decided not to use the term “problem solving” because I believe this term is often misused to include be limited to solving problems and because the motivation for problem solving skills seems to be to solely help you get an answer. While I believe that they can be very helpful in finding answers, I see mathematical habits of mind as also being mathematical in and of themselves. So…while searching for patterns may help you solve a problem it is also DOING mathematics.


Description unavailable

This is still a work in progress (and feedback would be greatly appreciated), but I’ve decided to explicitly teach (and assess…more on that later) 4 “categories” of mathematics this year.

  1. Skills (I know how to…)
  2. Concepts (I understand and can explain why…)
  3. Connections (I see and can explain the relationship between…)
  4. Mathematical Habits of Mind (I can use and appreciate the process of…)

I’ve decided not to use the term “problem solving” because I believe this term is often misused to include be limited to solving problems and because the motivation for problem solving skills seems to be to solely help you get an answer.  While I believe that they can be very helpful in finding answers, I see mathematical habits of mind as also being mathematical in and of themselves.  So…while searching for patterns may help you solve a problem it is also DOING mathematics.

Here’s the current version of the mathematical habits of mind I think are important.  I hope to explore (in varying depths) every one of these and have already shared the list with my 6th graders.

This is definitely a work in progress and some of these are based on work by Cuoco, Driscoll, Schoenfeld, and others.

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404 Error: 60+ Creative And Well Designed Pages


When doing my research on 404 error pages, I was surprised to see that three quarters of the websites I visited did not have custom 404 error pages. These pages are designed to tell the end user that he or she is lost or has come across a page that no longer exists and thus guides them back to the homepage of the website that they were viewing. Without this 404 error page your viewer may stumble upon the default browser 404 error page and you run the risk of them leaving your website all together. So if you do not have an 404 error page on your website, what are you waiting for?  Check out these brilliant designs for some great ideas!

bluedaniel.com

bluedaniel.combluedaniel.com

abduzeedo.com

Skeptics vs Cynics: Problem-Solving with a Bias Towards Resolution :: Tips :: The 99 Percent


I’ve written before about the valuable role that skeptics play in a creative team. Although these poo-poo’ers that love to find fault with new ideas can be annoying, they’re always helpful – and essential to making ideas happen. Without them, we can get intoxicated on idea generation and fail to focus, refine our ideas, and follow through enough to succeed. So skeptics are good.However, skeptical does not mean cynical. I have observed in some teams a dangerous dynamic where skeptics turn cynical and negative. Rather than try to fix problems, they obsess over what is broken. Not only does this further obstruct finding an expedient resolution, it also sucks energy out of the team.

Here’s the difference:

The skeptic: “I’m concerned about the issue, and I think we need to revisit X and Y. Perhaps we want to try Z instead? Or maybe there is a way we can tweak Y to work?”

The cynic: “We did not discuss the issue enough. X and Y are both wrong. We’re not approaching this in the right way.”

Notice how both people disagree, but the skeptic is pushing the search for a solution while the cynic is simply focused on what is wrong.

Rather than try to fix problems, they obsess over what is broken.

In a creative environment that moves a mile a minute, everyone should act with a bias towards resolution. This means discussing the problem with the intention of solving it rather than embellishing it. As a leader of a creative team, you should expect possible solutions from everyone, even those that are pessimistic. The possible solutions don’t need to be the right solutions, and they don’t need to be fully constructed.

The process of discussing a problem in the language of resolution can help a team maintain enough energy to debate the options. Like throwing spaghetti on a wall, the more solutions proposed, the more likely one sticks. If you’re the team skeptic, you can rest assured knowing that debating the merits of various solutions will shed more light on the problem.

Many leaders insist that adversity only serves to strengthen a team. Problems help us better understand our product and further refine the way we work. Unfortunately, problems also bring out the worst in people. Tempers, insecurities, and fears are most likely to flare up during conflict. Nevertheless, the best teams are able to weather the storm by keeping their eyes on the prize – the prospect of resolution.


This post was written by Behance Founder & CEO Scott Belsky, whose new book, Making Ideas Happen, chronicles the methods of exceptionally productive creative people and teams. Learn more about MIH.

http://the99percent.com/tips/6412/skeptics-vs-cynics-problem-solving-with-a-bias-towards-resolution

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Viral Complexity


– Noreen O’Leary

Last year, those Evian roller babies skated their way into the pages of the Guinness World Records as the most viewed online ad, now with what the company claims is more than 100 million views.

Even though the viral video had little offline promotional support in the U.S., its mass appeal won top honors from Time magazine as the No. 1 TV ad of the year and recognition on TBS’ Funniest Commercials of the Year. It became the fifth-most popular video on YouTube. One achievement it   didn’t pull off? A boost in U.S. sales. Evian lost market share as sales dropped 28 percent in each of the first two quarters although it reduced those declines to 26 percent in the third quarter and 19 percent in the fourth, according to Beverage Digest.

As the newsletter’s editor, John Sicher, points out, that decline may have little to do with marketing and everything to do with a premium product caught in a year of economic turmoil. Likewise, it’s hard to know if the lessening in sales declines after the babies made their debut in July can be attributed to their popularity or the improving economy as consumers did less trading down in their brand choices.

In fact, the evidence is thin that any viral video, no matter how successful, is likely to act as standard advertising does—that is, as a way to convince consumers to buy a product. An analysis of the top viral ads of 2009 show that the best a marketer can hope for is to raise awareness and drive traffic to a Web site. For many, that may be enough.

The brands behind the top 10 viral ads of 2009 [see chart] got a lot of exposure, but what kind of ROI did they get? The answer is more complicated than just moving more units, said Benjamin Palmer, CEO of the Barbarian Group. “In that group there are probably five-to-six different goals, whether brand building, awareness, PR or a product launch,” he said. “But collectively, those top 10 were successful in what they set out to do. If several million people saw them, then how could they not be a success? Nobody had a brief to create a video that had as few viewings as possible.”

David Berkowitz, senior director of emerging media and innovation for agency 360i, said boosting search results is another consideration. “An added value for these viral videos is that they can be great for search engine optimization, claiming valuable real estate on search engine results pages, especially if the videos are picked up on blogs and linked to,” he said.

The example of Microsoft’s Project Natal, the code name for a new Xbox 360 natural user interface technology, to be released this holiday season, underscores the success of such strategies. Robert Matthews, gm, global marketing communications Xbox, Project Natal, said after the company released the video, Xbox.com got more than 825,000 unique visitors in seven days. While stressing that “we can’t attribute all the increased traffic to the Project Natal video alone,” that week “Project Natal” was also the No. 1 search term on Google and the No. 1 trending topic on Twitter. As for sales: That’s a moot point because the product isn’t available yet.

Microsoft’s other big hit viral—a “Megawoosh” video where a man shoots down a waterslide, flies off a ramp and lands in a small wading pool—not only garnered a lot of views and tweets but drove people to the Web site. Christoph Mayer, chief creative officer for Microsoft former agency MRM Germany, said the conversion rate from the video to the Web site was about 8 percent. The upshot was that about 1 million visitors to the landing page used one of the site’s offerings, including a test version of Microsoft Office Project, which was the product the video was designed to promote.

For Volkswagen Group Sverige AB, the ROI on its “Fun Theory” video was a 45 percent increase in Web traffic last August to September. Without mentioning any  VW cars, the video underscored its brand positioning via online videos in which commuters were encouraged to take the stairs rather than an escalator by turning the subway staircase into piano keys which played different notes as they were walked upon. This week the Swedish unit is announcing the results of a contest associated with the video. “We had around 700 contributions from 22 different countries, which we consider fantastic,” said Marcus Thomasfolk, head of communications.

Meanwhile, one brand with a more straightforward cause-and-effect story is T-Mobile. The company credits its “Life for Sharing” flash mob video with a record increase in foot traffic in the U.K. and a 29 percent jump in sales in a lousy retail environment.

Citing the absence of such anecdotes, Augustine Fou, the author of a personal blog, go-Digital, takes issue with measuring the success of these virals by gauging their entertainment value alone.

Fou, whose day job is group chief digital officer, Omnicom’s Healthcare Consultancy Group, also says that while the majority of highly popular videos engage and entertain, it’s the video itself that’s of most value and not of much benefit to marketers.

“A lot of these videos have nothing to do with the product and how you can drive sales,” he argued. “People who defend them say they want engagement but that’s not enough. These days the bar is higher with so many analytics. People expect more ROI.”

Which brings us back to Evian’s roller babies. Fou said the film delivers on both marks, weaving brand attributes of health, youth and purity into a hard-to-resist video.

He compares it to the E*Trade photogenic tykes. “You remember E*Trade for the babies while Evian drives interest in the brand,” Fou said. “And consider how the Evian babies video went viral by itself while E*Trade spent tons of money on the Super Bowl to get as much search volume as Evian did without spending. That’s what I consider ROI.”

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Data Visualization Tool: Mondrian


I just found this amazing free tool that can do some smart data visualization with the simplest sets of data comparing to other visualization tools. You can just import basic excel files or even txt files with huge chunk of data and it will categorize and visualize them.

Graphics and interface might not be as sexy as what you see on informationisbeautiful, but it can definitely help you understand the relationships between groups of numbers. It generates basic bar graphs as well as graphs like below.

Download it and play around with their sample data, you will see what I mean.

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Viral growth trumps lots of faux followers


My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

by Seth Godin

Viralgrowth Many brands and idea promoters are in a hurry to rack up as many Facebook fans and Twitter followers as they possibly can. Hundreds of thousands if possible.

A lot of these fans and followers are faux. Sunny day friends. In one experiment I did, 200,000 followers led to 25 clickthroughs. Ouch. Leer más “Viral growth trumps lots of faux followers”

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