Social media marketing is becoming a necessity for small businesses. According to a recent survey, in 2012, 55% of small businesses had their own blog. Out of the 500,000 businesses interviewed, 43% say they spend 6 weekly hours or more on social media, and 90% of small businesses are on Facebook. That’s huge!
Not surprisingly, Facebook is the leading platform in the field of social marketing. They are well aware of the exponential growth and keep on rolling out new features that can help businesses reach more people and engage with a greater number of potential customers.
If you’re relying on social marketing as part of your business plan, it’s important that you keep track of the latest marketing tools released by Facebook. Here’s a brief introduction to the most recent tools you need to know about.
Facebook Fan Page App (Now for Android Too)
Managing a Facebook page? Performing this task on a mobile device can get pretty difficult. Facebook’s regular app is great if you want to stay tuned to your profile, but if you’re managing a Facebook fan page, your needs are entirely different. This is why Facebook launched the Page Manager App for iOS last year and for Android earlier this month. The Pages App is the optimal tool if you run a Facebook page and want to keep up with your fans’ activity while you’re on the go. Multitasking can get wild when you run your own business and the option to perform some tasks from your phone gives greater flexibility.
Here are some of the main things Pages app lets you do:
- Post new updates and photos
- Respond to fans’ comments as your page
- View and reply to private messages
- Get notifications about new activity on your page right away
- View your latest page Insights