So does your blog, book or ebook have contagious attributes?


English: Logo of Academic Project publishers.

Typical communication in the age of mass media start with two steps

  1. Mass Media to Network Hubs
  2. Network Hubs to the rest of the population

But “Buzz” refuses to follow neat patterns. Cold Mountain’s buzz didn’t start from the traditional marketers text book .

So what made the book spread? What were the contagious attributes? >>>>>  Leer más “So does your blog, book or ebook have contagious attributes?”

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Un nuevo tratamiento hará que el vino siente mejor

Procedimiento

La cepa de P. citrinum es capaz de degradar elevadas concentraciones de histamina, tiramina y putrescina, tres de las aminas biógenas mayoritarias en vinos.

Estos compuestos se forman durante la producción de los alimentos fermentados por la acción de bacterias lácticas, que convierten los aminoácidos precursores en las correspondientes aminas.

Para la obtención de los extractos fúngicos activos en este procedimiento, los investigadores han empleado un sistema de microfermentación con un medio de cultivo básico, suplementado con histamina, tiramina o putrescina como única fuente de nitrógeno.

Con ello se pretende inducir la actividad amino oxidasa de los hongos inoculados.

“Las concentraciones habituales de aminas biógenas no suponen un riesgo para la salud del consumidor, ya que el tracto digestivo del ser humano posee un eficiente mecanismo de detoxificación, compuesto principalmente por dos enzimas: la monoaminooxidasa y la diaminoxidasa. Estas enzimas transforman las aminas en metabolitos no tóxicos que el cuerpo acaba excretando. Sin embargo, en individuos sensibles, con los sistemas de detoxificación alterados, puede existir cierto riesgo de reacciones alérgicas, trastornos digestivos o migrañas”, añade la investigadora del CSIC.


tendencias21.netReducirá las aminas biógenas de esta bebida, y con ellas el riesgo de reacciones alérgicas, trastornos digestivos o migrañas derivados de su consumo

Las aminas biógenas son compuestos nitrogenados que están presentes de forma natural en alimentos y bebidas fermentadas. En bajas concentraciones, desempeñan un papel esencial en el desarrollo de funciones metabólicas y fisiológicas en humanos, animales y plantas. Sin embargo, en altas concentraciones y en personas sensibles, pueden tener efectos negativos en el organismo. Un estudio liderado por el Consejo Superior de Investigaciones Científicas (CSIC) ha desarrollado un nuevo tratamiento de origen natural para reducir las aminas biógenas del vino. CSIC/T21.

 

Las aminas biógenas son compuestos nitrogenados que están presentes de forma natural en alimentos y bebidas fermentadas. En bajas concentraciones, desempeñan un papel esencial en el desarrollo de funciones metabólicas y fisiológicas en humanos, animales y plantas. 

Sin embargo, en altas concentraciones y en personas sensibles, pueden tener efectos negativos en el organismo. Un estudio liderado por el Consejo Superior de Investigaciones Científicas (CSIC) ha desarrollado un nuevo tratamiento de origen natural para reducir las aminas biógenas del vino. La investigación ha sido publicada en la revista Journal of Applied Microbiology

“El procedimiento, probado en vinos blancos y tintos, se basa en el empleo de extractos enzimáticos del hongo Penicillium citrinum. Este hongo proviene de la vid, lo que permite que la materia prima de la que se obtiene el vino sea al mismo tiempo la fuente natural del principio activo”, explica la investigadora del CSIC Victoria Moreno-Arribas, del Instituto de Investigación en Ciencias de la Alimentación, instituto mixto del CSIC y la Universidad Autónoma de Madrid. Leer más “Un nuevo tratamiento hará que el vino siente mejor”

Designing Engaging And Enjoyable Long-Form Reading Experiences

Changing the navigation methods may be as straightforward as removing redundant menu bars or as involved as conducting user research to see which methods people use and don’t use.

Another thing to consider when looking at navigation usage patterns is that people rarely click on things that appear hard to read or cluttered. If that’s the case with your website, perhaps it’s time to look at your typography and spacing.

Experimenting With Type And Spacing

Not every typeface was designed to be read on a digital screen. Typefaces can have a huge effect on both the appeal of content and its readability. The typefaces for headlines may be beautiful and attention-grabbing, but if the ones for the copy are difficult to read, you could be turning away readers.

Not everyone will read your content exactly as it was designed. Some people set their own default font size, while others change their screen’s resolution. Still others use assistive technology, such as screen readers, to peruse content. During the course of a day, I read blogs on my iPad, pan and zoom through news on my mobile phone, edit documents on
an enormous desktop monitor and browse the Web from my television screen (at low resolution). For this same reason, tools such as Instapaper, Readability and Evernote are growing massively. The ability to control the format of what you read — and where you read it — is becoming increasingly useful.

The Boston Globe’s recent overhaul of its website received a lot of well-deserved praise, and two of the nicest things about it are the use of white space and the typography. The fonts chosen are central to the Boston Globe’s Web style, and they feel relevant to its almost 240-year-old print identity. Compare the new design to the original one, and the contrast is staggering. The Boston Globe’s new look is a great case study for news websites and readability in general. Definitely have a look if you haven’t yet.


http://uxdesign.smashingmagazine.com

Finally, some good news from the media industry: digital subscriptions are growing. We’re seeing positive reports from newspapers such as the New York Times and magazine publishers such as Conde Nast: announcements about increases in their digital content sales and paywall members.

When you have fantastic and original content, ensuring the best possible reading experience is critical to keeping and building your audience. The following practices will help you design your content in a way that improves the experience for readers.

[Note: A must-have for professional Web designers and developers: The Printed Smashing Books Bundle is full of practical insight for your daily work. Get the bundle right away!]

Navigation Methods

We often think that having many methods for finding things is easier for users. Unfortunately, the result can be mess of unhelpful and unrelated links, menus, widgets and ads. Many news websites place lists of “most-read articles” or “articles that your Facebook friends are reading” on their websites because they can. Analytics will tell you whether these methods are useful for your particular website. If no one is clicking on them, why are they taking up valuable space?

One way to quickly see the effect of slimmed-down navigation is to use Ochs, a Chrome browser extension specifically for the New York Times, written by Michael Donohoe. Open the New York Times in a different browser, then install Ochs and look at the website in Chrome. Ochs provides the massive benefit of a cleaner layout and clutter-free navigation. Things like reading tools and extra modules are removed from articles. The increased white space and removal of the New York Times’ dense navigation bars are a breath of fresh air.

New York Times with Ochs extension
The Ochs extension cleans up the UI of the New York Times. Leer más “Designing Engaging And Enjoyable Long-Form Reading Experiences”

10 Ways In Which The Media Industry Is Embracing Twitter

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…
Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…


 

We all know how much of a growth curve Twitter has been on over the last couple of years and if there is one industry that has embraced it with great gusto it is the various strands of the media industry. They’ve hyped it up and brought it to the masses, integrated it in to their media as well as relying on it for breaking stories and and angles on news stories. Twitter has clearly changed the way that we all consume news and how the news finds us and we are watching people within the media have to adapt right in front of our eyes. It’s still something that is evolving as the big media organizations relinquish some of the control they have had over the message for so long and the next couple of years will be an incredibly interesting time. I wanted to look at some of the ways in which the media is engaging with Twitter…

Linking To Articles

This is fairly common and I think people are coming to expect it. It can get slightly tiresome if somebody is writing 10 articles a day and linking to them all but the main reason I would follow a journalist I respect on Twitter would be to get their latest stories instead of using RSS so having links there is not an issue for me. It does help if people mark their stories clearly and say that they are linking through to their own work so as it gives you the choice. Below is a perfect example of linking with full transparency…
Leer más “10 Ways In Which The Media Industry Is Embracing Twitter”

The 25/200 Rule Of Marketing and Sales

Early in my career, I learned a valuable rule that’s changed my life.

“Reduce the time it takes for your prospect to decide on you by 25% and the result will be a 200% increase in sales.” This concept speculates that we lose much of our business in the sales funnel, while the customer is trying to make a decision about your product in the face of competition and objections.

During this time, new competitors enter the mix or circumstances change – making your product less desirable or unnecessary. This is why in sales we stress urgency. This is why in marketing we emphasize branding (as a shortcut to quality). In my Yahoo career, I witnessed this in the field. In my speaking career, I see this every day.

For example, if your book is a smash hit and your name is on everyone’s tongues (Consider @Tony’s success with Delivering Happiness), then the meeting planner can instantly agree on you, because she knows her boss wants you because he’s reading your book and giving it to all his friends. This is what JIm Collins experienced in 2002 when his speaking business picked up more than five fold!

So here’s the takeaway: Focus efforts every day on reducing the time it takes to say yes to your product.


//sanderssays.typepad.com/

Chart-sales-up-300x299

Early in my career, I learned a valuable rule that’s changed my life.

“Reduce the time it takes for your prospect to decide on you by 25% and the result will be a 200% increase in sales.”  This concept speculates that we lose much of our business in the sales funnel, while the customer is trying to make a decision about your product in the face of competition and objections.

During this time, new competitors enter the mix or circumstances change – making your product less desirable or unnecessary.  This is why in sales we stress urgency.  This is why in marketing we emphasize branding (as a shortcut to quality).  In my Yahoo career, I witnessed this in the field.  In my speaking career, I see this every day.

For example, if your book is a smash hit and your name is on everyone’s tongues (Consider @Tony’s success with Delivering Happiness), then the meeting planner can instantly agree on you, because she knows her boss wants you because he’s reading your book and giving it to all his friends.  This is what JIm Collins experienced in 2002 when his speaking business picked up more than five fold!

So here’s the takeaway: Focus efforts every day on reducing the time it takes to say yes to your product. Leer más “The 25/200 Rule Of Marketing and Sales”

The Economist and the Human Potential

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.


By Tim Leberecht – //designmind.frogdesign.com

If TED is about “Ideas Worth Spreading,” then the Economist’s Ideas Economy conference series is – as the title would suggest – about ideas worth monetizing. It’s the Economist, stupid! The venerable publication, a notorious late adopter, has realized that despite solid market standing it must reinvent itself to survive, both through a suite of new digital products and by branching out into the conference business. The focus on Innovation (as in “a commercialized original idea,” as the excellent moderator Vijay Vaitheeswaran defined it in his opening remarks) is a natural fit: The Economist has always stood for liberal economic policies and liberal social values – which is typically the kind of fabric that innovation thrives in.

The most recent event of the series (full disclosure: frog design was a sponsor) took place last week in New York: With the theme “Human Potential,” 250 business leaders, entrepreneurs, politicians, and academics discussed for two days how to foster and tap into the creativity and intellect of their employees, stakeholders, peers, and students. The cynic could object and ask “Do we indeed have potential?,” inferring that the term “potential” implies progress and betterment – but are we, humans, even good? And if so, can we get better?

According to Harvard psychologist Steven Pinker, the answer is a clear yes. He presented a “history of violence,” arguing that violence is on the decline, which, as he readily admitted, appears to be somewhat counter-intuitive, knowing that there has not been a single day without war in the history of mankind. Attribute this to a recording bias: The magnifying effect of mass media makes violence more visible than ever before. Yet, Pinker cited empirical studies showing that the amount of actions which cause physical harm has steadily decreased over the past centuries. Despite the many atrocities it saw, the 20th century was not the most violent century in terms of absolute numbers (compared to the total world population), and acts of terrorism, Pinker pointed out, can only be described as (statistically) “insignificant.” Clearly, Pinker commented, the US overreacted in response to the 9/11 attacks. Before you cheer about the rise of human enlightenment and moral reasoning, however, consider that the way violence is committed may have become more subliminal, and that, more pressingly, weapons of mass destruction in the hands of a few rogue individuals (or states) can arguably do more harm nowadays – that is, cause ‘ultimate violence’ – than ever before. Additionally, it remains difficult to project future trends based on historical data so that an overly optimistic, non-violent concept of human potential might be flawed because of a bias of retrospective. In fact, the Rational Optimist‘s great blind spot is that it cannot look into the “heart of darkness,” that it has no means to explain or forecast truly irrational behavior.

On top of that, it is, of course, particularly hard to assess the human potential when you are human. Is human potential limited to humans? Can humans really fully unleash their own potential or will it take artificial intelligence to do so? Were the attendees in New York able to realize human potential or rather its impediment? The conference, for the most part, stayed away from such provocations. Notwithstanding the occasional excursion into macro-economic or philosophical debate, most of the program was devoted to more pragmatic topics such as employee motivation, knowledge management, institutional and non-institutional learning, and creative thinking. Leer más “The Economist and the Human Potential”

When Twitter becomes real life. Where’s the line?

I saw something happening on Twitter a few days ago, and ever since then I’ve been thinking more and more about the role it plays in our lives and at what point it actually stops becoming something that we ‘do’ and actually starts to replace real life altogether. I don’t want to name the person involved in the incident, but they were very publicly tweeting about something upsetting, as it was happening. As much as I was upset by what they were going through, when I stopped and thought about it, I realised how disturbed I was by the fact that this person had chosen to tweet about this thing, as it happened, instead of giving it the real attention it needed. It was as if Twitter had replaced the real-life situation and it was incredibly strange to watch it happening.

Twitter has always been a different animal. Never quite hitting the mainstream in the way that Facebook has, yet always finding itself in the headlines (or responsible for them). It has hugely affected online communication in ways that we never could have imagined in its early days. But it has had such an odd effect on so many people (myself included). I’m sure I’m not the only one that will think, when something particularly exciting happens or you spot a celeb etc.. that you can’t wait to put it out on Twitter. You think this, even as you’re going through something and you almost forget to enjoy it or notice it as you’re composing your tweet in your head. I find it fascinating that for so many people it’s fundamentally changed every human experience.


//thenextweb.com
By Lauren Fisher

I saw something happening on Twitter a few days ago, and ever since then I’ve been thinking more and more about the role it plays in our lives and at what point it actually stops becoming something that we ‘do’ and actually starts to replace real life altogether. I don’t want to name the person involved in the incident, but they were very publicly tweeting about something upsetting, as it was happening. As much as I was upset by what they were going through, when I stopped and thought about it, I realised how disturbed I was by the fact that this person had chosen to tweet about this thing, as it happened, instead of giving it the real attention it needed. It was as if Twitter had replaced the real-life situation and it was incredibly strange to watch it happening.

Twitter has always been a different animal. Never quite hitting the mainstream in the way that Facebook has, yet always finding itself in the headlines (or responsible for them). It has hugely affected online communication in ways that we never could have imagined in its early days. But it has had such an odd effect on so many people (myself included). I’m sure I’m not the only one that will think, when something particularly exciting happens or you spot a celeb etc.. that you can’t wait to put it out on Twitter. You think this, even as you’re going through something and you almost forget to enjoy it or notice it as you’re composing your tweet in your head. I find it fascinating that for so many people it’s fundamentally changed every human experience.

Your other Twitter life

I think this has contributed to many people almost creating a ‘Twitter self’ that needs to be maintained. I’m often surprised for example, when I see couples talking with each other on Twitter when I know they’re in the same room. But I’ve realised now that it’s not so much about using Twitter as a way of talking to someone next to you, but more contributing to the content around your online self, and talking to your online community. Your Twitter self is something that has to be maintained and so in this way, it almost starts to take over from your real self. For all the benefits of Twitter and all the ways it can enhance your life, there comes a point when it almost replaces your life. And it’s easy to forget this, because it’s just somehow not the same as sitting in front of a chat window. In that case it’s always there and it’s pretty much all you’re doing. But Twitter can run in the background while you watch telly, you can dip in every now and again and work and it doesn’t seem like all you’re doing is reading updates that actually have nothing to do with your work. Leer más “When Twitter becomes real life. Where’s the line?”