What motivates humans to collaborate? | 100open.com


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I’ve alway been used to seeing Maslov’s hierarchy of needs as a 5 layer pyramid with ‘self actualisation’ at the top.   There’s a lot in his 1943 theory that is relevant to why people would want to collaborate on a deep human motivational level.  The need to belong and be accepted in the third level and the desire for the respect by others on the fourth level are two examples of why we are social in business as well as in life.

My nagging doubt about this model though was that the apex of human motivation is shown to be more selfish,  concerned with fulfilling one’s own potential to the utmost.

Sure, winning is satisfying at the level of Esteem.  Yes, fulfilling your personal potential, perhaps in your job or career, is Self Actualising.  But what next?   (Maslow said that needs must be satisfied in the given order. Aims and drive always shift up to the next needs level.)

So I was delighted to discover that Maslov in his original writing draws an interesting distinction here.  “I have recently found it more and more useful to differentiate between two kinds  of self-actualizing people, those who were clearly healthy, but with little or no experiences of transcendence, and those in whom transcendent experiencing was important and even central…”

These transcendence needs are defined by going beyond what you can become and embrace helping others to achieve self actualisation.  This opens up the possibility of human motivation to collaborate at the highest level… Leer más “What motivates humans to collaborate? | 100open.com”

Human Behavior Theories That Can be Applied to Web Design

Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form judgments, reach conclusions and make decisions. If, on the web, we weren’t able to think on the spot and then take action, we would trap ourselves in crippling situations of mindless clicking.

Behavioral psychology is an advancing field, and we web ninjas need to understand something about psychology in order to make usable websites. If we understand human needs and emotions — how we interpret what we see and how we choose to act — then we will better understand our site users. We’ll be able to choose and create meaningful layouts, typography and colors.

This article is no substitute for a degree in psychology (so don’t give yourself an honorary Ph.D. after reading this). Also, the items mentioned here don’t account for every circumstance, because no two people are the same. Yet by understanding the theories outlined below (there are no hard facts in psychology, just theories), you can better understand how your design work will be perceived and used.


by Alexander Dawson
http://sixrevisions.com/usabilityaccessibility/human-behavior-theories-that-can-be-applied-to-web-design/

Human Behavior Theories That Can be Applied to Web Design

Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form judgments, reach conclusions and make decisions. If, on the web, we weren’t able to think on the spot and then take action, we would trap ourselves in crippling situations of mindless clicking.

Behavioral psychology is an advancing field, and we web ninjas need to understand something about psychology in order to make usable websites. If we understand human needs and emotions — how we interpret what we see and how we choose to act — then we will better understand our site users. We’ll be able to choose and create meaningful layouts, typography and colors.

This article is no substitute for a degree in psychology (so don’t give yourself an honorary Ph.D. after reading this). Also, the items mentioned here don’t account for every circumstance, because no two people are the same. Yet by understanding the theories outlined below (there are no hard facts in psychology, just theories), you can better understand how your design work will be perceived and used. Leer más “Human Behavior Theories That Can be Applied to Web Design”

Creating A Meaningful Marketing Message

Several weeks back we started a book club at Bailey Gardiner. No, we’re not looking to take Oprah’s place after her final season, but as an agency we like to stay on top of what’s going on in the world of marketing, advertising, PR and Social Media. That’s a lot for one person to do and since there are a lot of great reads out there, divide and share is what we are doing!

The Next Evolution of Marketing by Bob Gilbreath was the book I had the pleasure of reading. Bob Gilbreath is the Chief Marketing Strategist at Bridge Worldwide and has a extensive history in marketing on both the agency and client side. His book is broken into two basic sections with the first explaining what meaningful marketing is and the second sharing steps on how to create it. What is meaningful marketing you ask?


Several weeks back we started a book club at Bailey Gardiner.  No, we’re not looking to take Oprah’s place after her final season,  but as an agency we like to stay on top of what’s going on in the world of marketing, advertising, PR and Social Media.  That’s a lot for one person to do and since there are a lot of great reads out there,  divide and share is what we are doing!

The Next Evolution of Marketing by Bob Gilbreath was the book I had the pleasure of reading.  Bob Gilbreath is the Chief Marketing Strategist at Bridge Worldwide and has a extensive history in marketing on both the agency and client side.  His book is broken into two basic sections with the first explaining what meaningful marketing is and the second sharing steps on how to create it. What is meaningful marketing you ask?

There are two traits of marketing with meaning:

1.  It’s marketing that people choose to engage with. It involves creating something that people find is worthy of their time and attention, rather than continuing to look for ways to cleverly (or not so cleverly) interrupt them.

2. It’s marketing that itself improves people’s lives. Many marketers go to bed at night proud to support products and services that add value.  Indeed, they may remove tough stains, put a smile on faces, or enable priceless purchases but we too often utilize the old interruption approach to present these products and services to out customers.  Instead, we must create advertising that actually adds value, without necessarily forcing a sale.

The Hierarchy of Meaningful Marketing:

One of the parts in this book that resonated with me most, and brought me back to my high school days, was the Hierarchy of Meaningful Marketing and the connection Gilbreath bridged to Maslow’s Hierarchy of Needs.

Solution Marketing: Like the lower levels of Maslow’s hierarchy of needs, solution marketing covers basic household needs and benefits, for example, helpful offers, money savings and hard rewards for purchase.

Connection Marketing:  This represents a significant step toward building a bonding relationship between people and brands.  It matches closely with Maslow’s love/belonging category, providing benefits beyond the basics of information and relevance to include something that is of deeper importance in the consumer’s mind, i.e., social outlets and creative expression.

Achievement Marketing:  This corresponds to Maslow’s pinnacle of self-actualization by allowing people to significantly improve their lives, realize a dream, or positively change their community and their world. Leer más “Creating A Meaningful Marketing Message”

The Hierarchy of Internet Needs

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.


By Ethan Bloch
//flowtown.com/blog

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.

Read more: http://www.flowtown.com/blog/hierarchy-of-internet-needs#ixzz0ziTXZO7k

Freelancing: The Basics of Survival

Anna Debenham shares her experiences of freelancing by equating them to Maslow’s hierarchy of needs.

While I was writing my talk about freelancing for FOWD London 2010, I was surprised to find that almost half of freelancers do not feel secure in their career.[1] I thought for a while about why this is and was reminded of studying Maslow’s hierarchy of needs during my A-Levels.

Maslow’s Hireachy of Needs

The hierarchy of needs model is based on the idea that you have to meet all the basic human needs like food, water and shelter before the higher needs can be fulfilled, such as confidence and belonging.

The hierarchy of needs is over 60 years old (that’s older than the Internet!) so I’ve created an updated version for freelance web designers.


by Anna Debenham

Anna Debenham shares her experiences of freelancing by equating them to Maslow’s hierarchy of needs.

While I was writing my talk about freelancing for FOWD London 2010, I was surprised to find that almost half of freelancers do not feel secure in their career.[1] I thought for a while about why this is and was reminded of studying Maslow’s hierarchy of needs during my A-Levels.

Maslow’s Hireachy of Needs

The hierarchy of needs model is based on the idea that you have to meet all the basic human needs like food, water and shelter before the higher needs can be fulfilled, such as confidence and belonging.

The hierarchy of needs is over 60 years old (that’s older than the Internet!) so I’ve created an updated version for freelance web designers. Leer más “Freelancing: The Basics of Survival”