E-books PDF courtesy by ioninteractive.com


Learn how to use landing page software in tandem with your current marketing automation solution for exceptional results.

Integrating LiveBall with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the Power of Two to create a wider variety of better experience with less effort, more sophistication, greater insights, and streamlined testing.

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50 Landing Page Best Practices

The Ultimate Guide to Effective Landing Pages

From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.

You’ll gain valuable insights such as how to integrate your landing experience with a post-conversion audience, and how to build audience-specific landing pages. In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.

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Landing Page Toolkit

This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.

 

 

 

 

 

 

 

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About ion
Scalable, Agile Landing Page Optimization & Management

Marketers spend a lot to win clicks. We think every one of those clicks should lead to a great experience. Our cloud-based platform, LiveBall is used by hundreds of global brands to create and optimize post-click web experiences. We also offer a wide-range of strategic services for companies who need help in the planning, executing and optimizing of their post-click programs.

  • Born of Market Demand
  • Built for the Future
  • Designed to Deliver Results
  • Priced & Packaged to Grow with You
  • Immediate Deployment
  • Unlike Anything Else

 

 

 

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Love at first click | ioninteractive.com


First impressions matter.

For a large number of prospects in the digital world, their first impression of you is what happens when they click on one of your ads. Maybe it was a display ad that caught their eye. Maybe it was a search ad that appeared on a Google results page for a topic they were researching. Maybe it was a sponsored link in Twitter that aligned with their social interests.

For a brief, magical moment in a ridiculously noisy and crowded marketplace, you’ve caught their interest.

That’s a heroic accomplishment, and one that you no doubt paid handsomely to achieve. A recent IDC report on high-tech marketing budgets shows marketers allocating 23.6% of their digital spend on display ads and 15.9% on search ads. That’s a lot of money being spent to win that moment of attention.

But if someone clicks on your ad — another brief but crucial victory! — how do you capitalize on that moment that you’ve invested so much to win?

The baseline is giving them what you promised in that ad. It’s a complete fail if you don’t.

(Surprisingly, there are still a large number of companies advertising on the web that don’t cross that very low bar. Don’t take my word for it. Do a Google search on something of commercial intent, read the ads, and click through to their destinations. How many fulfill their promise? How many fail? For most categories, it’s a sorry ratio of broken promises.)

Historia Completa
http://www.ioninteractive.com/post-click-marketing-blog/2012/10/16/love-at-first-click.html

Técnicas que se utilizan para intentar seducir con el mensaje a los televidentes


Desde el controversial video sobre Malvinas que emitió el Gobierno meses atrás hasta la “ofensiva” del pasado fin de semana con el “7D” y la aplicación de la Ley de Medios, muchos son los ejemplos de publicidades oficiales. Expertos analizan las estrategias de este marketing político y sus efectos

Por Guadalupe Piñeiro Michel

Para Liliana Karagumechian, directora de la consultora Comunique, existen varios motivos por los cuales el oficialismo opta por ese tono: “Desde el punto de vista de la construcción del mensaje publicitario, llama la atención desde lo visual y tiene el poder de resaltar en poco texto, muy gráficamente y con colores e imágenes, los conceptos o datos que se quieren transmitir”.
Y agregó que, además, “el no requerir exteriores, personas o escenografía, le permite una producción de bajo costo y con menor tiempo de realización”.

“El beneficio adicional es poder modificar hasta último momento detalles de la producción o realizarla nuevamente”, continuó.
Por otra parte, el beneficio más obvio del tono didáctico es que permite llegar a una audiencia masiva y hacer entender el mensaje de un modo más fácil.

Así lo explicó Karagumechian: “El empleo de un lenguaje muy sencillo y claro también contribuye a la perfecta comprensión de lo que se quiere decir por parte de sectores sociales de bajos recursos educativos. Esto no es casualidad ni está librado al azar, pues se enmarca claramente dentro de la estrategia comunicacional oficial dirigida a todos los sectores de la población, sobre todo, a los denominados populares”. Leer más “Técnicas que se utilizan para intentar seducir con el mensaje a los televidentes”

Google Goes Wide With Remarketing


– Mike Shields, Mediaweek
Google wants to encourage its thousands of search advertisers to spend more money on the Google Content Network. So it’s opening up its previously-in-beta Remarketing product to its entire ad base.

Going forward, advertisers can re-target customers that have previously visited their sites anywhere on the Google Content Network. Display, video and/or text ads can be employed.  Executives at Google said its ad network covers roughly 1 million sites, reaching over 80 percent of the U.S. Web audience.

Google a year ago introduced Remarketing to hundreds of select brands as part of a pilot program. So far, the results have been excellent, said officials, as brands are able to reach users that are likely interested in their products, since they have recently visited or shopped on their sites or even interacted with brands’ ad campaigns on YouTube.
Leer más “Google Goes Wide With Remarketing”

COCA-COLA ELABORATES ON FANS-FIRST PHILOSOPHY


Here’s something worth perusing: “Coke’s ’Fans First’ Approach in Social Communities,” a Slideshare presentation by group director Michael Donnelly of worldwide interactive marketing.

We gave the 38-page piece a quick run-through and learned about everything from Coca-Cola’s “history of ’painting the town red’,” to how many Cokes are consumed a day, to the philosophy that its homepage isn’t just coke.com; it’s google.com. And Twitter.com. And YouTube.com. And hyves.nl. And … you get the idea.

What’s Coca-Cola learned from listening to buzz? That its brand doesn’t belong to the company; it belongs to those who talk about it. And Coke not only watches what kind of material its fans produce; it occasionally asks them to share experiences as well.

You’ll see numbers that demonstrate Coca-Cola got it right over the ’net, but there are also admissions about how its past approach — possibly the approach of many traditional brands — was wrong, and why. The so-called “less about us-more about them” mantle it’s taken up since is inspired by the insight that fans-first pays long-term relationship dividends — provided you don’t desert the people you’ve attracted the moment a campaign ends.

But don’t take our word for it; read for yourself:

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