There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings.
Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.
The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.
Twitter is the Perfect Marketing Channel for Bloggers
Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.
Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.
So Where do you Start?
There are some Twitter basics that are vital when setting up your Twitter account
1. Create a Twitter account that has the same name as your blog domain
2. Include a link to your blog in your settings
3. Include your location
4. Upload a logo or photo that is consistent with your blog branding
5. Include a Twitter background that suits your brand image
6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.
So you have set up your account which has the essentials completed, it’s now time to create a Twitter marketing strategy.