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Ya está disponible en España Google AdWords Express, una herramienta dirigida a pequeñas empresas que realicen negocios de manera local que quieran tener presencia en Internet con el fin de atraer nuevos clientes.

AdWords Express permite que tus clientes potenciales encuentren tu negocio en Google y Google Maps y te ofrece una manera rápida y directa de conectar con ellos y expandir tu negocio. Para utilizar AdWords Express no es necesario contar con una web, ya que el anuncio puede enviar automáticamente a tus clientes potenciales a tu página gratuita de Google Places o a tu página de Google+.

 
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How to Create a Twitter Marketing Strategy that Rocks | Written by Jeff Bullas


Jeffbullas’s Blog

 

There are many bloggers and brands that just leap onto Twitter, setup an account and start  tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that  wants to leap into your stream and share sweet nothings.

Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze.

The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands with the right plan and approach is a very sharp marketing tool.

Twitter is the Perfect Marketing Channel for Bloggers

Top bloggers have now realized that Twitter is a very effective and highly leveraged social media marketing platform to engage with a highly targeted audience and a channel that drives traffic and adds to and enhances their current marketing.

Twitter provides you with a potential audience of over 220 million but those that are interested in your topic of choice will be a subset of that big number. Finding that audience whether it be car lovers, or fashion tragics will be an important component of your strategy as well as achieving goals that are included in your plans.

So Where do you Start?

There are some Twitter basics that are vital when setting up your Twitter account

1. Create a Twitter account that has the same name as your blog domain

2. Include a link to your blog in your settings

3. Include your location

4. Upload a logo or photo that is consistent with your blog branding

5. Include a Twitter background that suits your brand image

6. Include a description in your Twitter settings that include “key words” that are congruent with your blog topic that Google will like.

So you have set up your account which has the  essentials completed, it’s now time to create a Twitter marketing strategy.

Twitter Marketing Strategy Blueprint… Leer más “How to Create a Twitter Marketing Strategy that Rocks | Written by Jeff Bullas”

The 7 Habits of Highly Effective Social Media Marketers

Habit 5: Seek First to Understand, Then to Be Understood – Listen and Know Your Audience

Oftentimes we jump in to social media and start by posting. Many of the companies that I work with don’t spend time up front getting to know their audience and understanding their interests.

As the saying goes, you have two ears and one mouth for a reason. Spend time understanding what your audience really wants and how you can add value before you start posting.

Habit 6: Synergize – Engage the Right Resources in Your Organization

OK, so synergy is an overused buzzword, but there is value to working together to achieve more. Communicating on social media sites often involves many different parts of an organization. Typically marketing, PR, customer service, legal, and even product development play a role in developing and executing a social media plan.

Build the right internal structure and synergies to get results. Organizations that are not internally connected aren’t poised to succeed.

Habit 7: Sharpen the Saw – Invest Time and Resources to Stay Current

Social media changes quickly, and the tools of the trade are always changing and evolving. It is important for social media marketers to continuously invest in their skills to stay relevant and effective.

Be sure that your work plan involves time and a budget to dedicate to training and education. A desire to learn new things and stay on top of trends is key to success as a social media marketer.


clickz.com

sevenMany of us have read the book “The 7 Habits of Highly Effective People,” but as I was recently re-reading this book it occurred to me that most of these habits also apply to successful social media marketing.

Below is how “The 7 Habits of Highly Effective People” can be translated into habits that lead to successful social media marketers.

Habit 1: Be Proactive – Take Initiative

As a social media marketer it is important to be proactive and take initiative. Take initiative to learn the latest social media tools. Take initiative to bring your organization forward. Take initiative to test and learn. Take initiative to educate your organization. Take initiative to respond to customers.

Initiative is key to success as a social media marketer. In a fast-changing world, those who embrace learning and can generate buy-in to their ideas are well-positioned to succeed.

Habit 2: Begin With the End in Mind – Have a Plan!

Always begin your social media marketing with a clear vision of what success looks like. This means having a clear social media plan. Don’t just start posting on social media. Start by understanding what you want to achieve and build a plan to achieve it. My book, “Social Media Field Guide,” uses an eight-step approach to building a social media plan (see the graphic below).

social-media-plan-bw

Habit 3: Put First Things First – Prioritize

As a social media marketer (or a social participant) it is easy to log on to Facebook, LinkedIn, or Pinterest and suddenly wonder where the last few hours went. Prioritize how you spend your time on social media. In our social media training programs one of the tools we have is a social media checklist that helps marketers prioritize their goals once they log in to a site. Know what is most important to achieving your objectives and invest your time wisely.

Habit 4: Think Win-Win – Balance Marketing Objectives With Value to Your Audience

Oftentimes we approach social media at one of the two extremes. We either focus on what we as a business want, or focus on what our users want. The key to success is balancing the business objectives with what is actually valuable to your audience. The more value you create for your audience, the more value they will create for you. Consider both as you build and implement your plan. Leer más “The 7 Habits of Highly Effective Social Media Marketers”

Pinterest Marketing Plan


User Profile Picture

Ricardo Llera via José Antonio Redondo Martín

From marketingonpinterest.com

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How to Write a Business Plan


http://www.businessnewsdaily.com
By: Jeanette Mulvey, BusinessNewsDaily Managing Editor
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business-plan-11100102

While it may sound complicated, a business plan is nothing more than an organized outline of your idea of how your business is going to function. And experts agree: you need one.

“A business plan is like a road map,” explained James Jacobs, the retired president of a Dallas-based financial services firm and a SCORE (Service Corps of Retired Executives) advisor. “It’s a road map that helps you identify where you want to go and how to get from point A to point B.”

A business plan should include a variety of pieces and some will be more detailed than others depending on the kind of business you’re running and your reason for writing the business plan.

There are certain pieces of the business plan that are must-haves:

The 7 Sections of a Business Plan

If you really want to improve your business, the best way to do it is to write a Business Plan. It is not the plan itself that is so important, although it is a valuable asset but the process as it makes you really think about the business and focus on the way that you will operate and grow the business in the future.

There are seven key topic areas in a good business plan as follows:

1. The Executive summary

Although this is at the beginning of the plan, you will write it last as it is an overview of the entire plan. Most banks will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. Include rationale for needed financing and how this will be used, the growth you will expect as well as the products and services that you provide and staffing required. Remember, you are writing this for someone who may not be familiar with the details of your business so be clear and and comprehensive but also keep it brief so the reader is not bored.


By Linda | mymagneticblog.com

If you really want to improve your business, the best way to do it is to write a Business Plan. It is not the plan itself that is so important, although it is a valuable asset but the process as it makes you really think about the business and focus on the way that you will operate and grow the business in the future.

There are seven key topic areas in a good business plan as follows:

1. The Executive summary

Although this is at the beginning of the plan, you will write it last as it is an overview of the entire plan. Most banks will read it first or use it when considering future funding so ensure that you have the most important points of the plan written well. Include rationale for needed financing and how this will be used, the growth you will expect as well as the products and services that you provide and staffing required. Remember, you are writing this for someone who may not be familiar with the details of your business so be clear and and comprehensive but also keep it brief so the reader is not bored. Leer más “The 7 Sections of a Business Plan”

Creating A Meaningful Marketing Message

Several weeks back we started a book club at Bailey Gardiner. No, we’re not looking to take Oprah’s place after her final season, but as an agency we like to stay on top of what’s going on in the world of marketing, advertising, PR and Social Media. That’s a lot for one person to do and since there are a lot of great reads out there, divide and share is what we are doing!

The Next Evolution of Marketing by Bob Gilbreath was the book I had the pleasure of reading. Bob Gilbreath is the Chief Marketing Strategist at Bridge Worldwide and has a extensive history in marketing on both the agency and client side. His book is broken into two basic sections with the first explaining what meaningful marketing is and the second sharing steps on how to create it. What is meaningful marketing you ask?


Several weeks back we started a book club at Bailey Gardiner.  No, we’re not looking to take Oprah’s place after her final season,  but as an agency we like to stay on top of what’s going on in the world of marketing, advertising, PR and Social Media.  That’s a lot for one person to do and since there are a lot of great reads out there,  divide and share is what we are doing!

The Next Evolution of Marketing by Bob Gilbreath was the book I had the pleasure of reading.  Bob Gilbreath is the Chief Marketing Strategist at Bridge Worldwide and has a extensive history in marketing on both the agency and client side.  His book is broken into two basic sections with the first explaining what meaningful marketing is and the second sharing steps on how to create it. What is meaningful marketing you ask?

There are two traits of marketing with meaning:

1.  It’s marketing that people choose to engage with. It involves creating something that people find is worthy of their time and attention, rather than continuing to look for ways to cleverly (or not so cleverly) interrupt them.

2. It’s marketing that itself improves people’s lives. Many marketers go to bed at night proud to support products and services that add value.  Indeed, they may remove tough stains, put a smile on faces, or enable priceless purchases but we too often utilize the old interruption approach to present these products and services to out customers.  Instead, we must create advertising that actually adds value, without necessarily forcing a sale.

The Hierarchy of Meaningful Marketing:

One of the parts in this book that resonated with me most, and brought me back to my high school days, was the Hierarchy of Meaningful Marketing and the connection Gilbreath bridged to Maslow’s Hierarchy of Needs.

Solution Marketing: Like the lower levels of Maslow’s hierarchy of needs, solution marketing covers basic household needs and benefits, for example, helpful offers, money savings and hard rewards for purchase.

Connection Marketing:  This represents a significant step toward building a bonding relationship between people and brands.  It matches closely with Maslow’s love/belonging category, providing benefits beyond the basics of information and relevance to include something that is of deeper importance in the consumer’s mind, i.e., social outlets and creative expression.

Achievement Marketing:  This corresponds to Maslow’s pinnacle of self-actualization by allowing people to significantly improve their lives, realize a dream, or positively change their community and their world. Leer más “Creating A Meaningful Marketing Message”