Strategic Results

All this planning stuff is just a waste of time if you don’t execute. I’ll be glad to give you a lovely binder with your corporate logo that you can put on your shelf and voila, you have your strategic plan!

Maybe not. What is the real strategic goal? Most likely, increasing the market value of your company – regardless of whether you are private or public. And what makes up market value these days? Well, in the ‘old days’ (20yrs ago?), a company’s value was based on tangibles – stuff it made – things you could touch, taste, smell, hear, see. Not so today – today’s companies’ market valuation includes a sizeable intangible component. Is Google worth $186B because of its servers and software? Apple worth $193B because of its hardware and technology? I posit their market valuation is based on these assets but more on their intangible assets – their culture, people, design, knowledge, experience, social/human network and capital.


All this planning stuff is just a waste of time if you don’t execute. I’ll be glad to give you a lovely binder with your corporate logo that you can put on your shelf and voila, you have your strategic plan!

Maybe not. What is the real strategic goal? Most likely, increasing the market value of your company – regardless of whether you are private or public. And what makes up market value these days? Well, in the ‘old days’ (20yrs ago?), a company’s value was based on tangibles – stuff it made – things you could touch, taste, smell, hear, see. Not so today – today’s companies’ market valuation includes a sizeable intangible component. Is Google worth $186B because of its servers and software? Apple worth $193B because of its hardware and technology? I posit their market valuation is based on these assets but more on their intangible assets – their culture, people, design, knowledge, experience, social/human network and capital. Leer más “Strategic Results”