Yahoo considering rebranding?


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This is the logo you may be soon looking at whenever you point your browser to yahoo.com

The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a new Yahoo! logo while answering an online survey.

Besides the change of color from purple to a deep blue, which actually still has a lot of purple in it, the most noticeable feature change is the choice for a sans-serif type giving a much more “vertical” look to the new brand. I can’t say that I don’t like it, because the new brand does appeal to me, but letting the Yahoo! serifs go is quite a shame; and they have such a well established identity that I think the great majority of users will miss the old version.

Take a look at the question and compare both versions:

One thing is certain, the question in itself is not a guarantee that any change will happen. According to TechCrunch, here’s what a Yahoo! spokesperson said about the online survey: Leer más “Yahoo considering rebranding?”

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers | venturebeat.com


 

VentureBeat | News About Tech, Money and Innovation

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers

Despite a big quarterly profit dip, AT&T is still succeeding at getting smartphones out the door. In its third quarter earnings report today, AT&T said that it shipped 6.1 million smartphones — which mostly included 4.7 million iPhones. It’s also reporting “record” sales for Android and Windows Phone smartphones.

Selling smartphones is important for AT&T, because it’s also what attracts valuable contract customers. The carrier now has 44.5 million contract customers, up 1.4 million from the last quarter. AT&T added 678,000 net wireless customers, including 151,000 contract subscribers. Overall, smartphone users account for 63.8 percent of its 105.9 million network customers (which also includes prepaid users and those with non-phone wireless devices).

AT&T reported $31.5 billion of consolidated revenue today, but net profits were only $3.6 billion (down from $6.8 billion last quarter). That dip is mostly due to AT&T’s stock buyback plan (which cost $3.8 billion during the quarter) and continued LTE deployment costs.

On a call with investors today, AT&T Mobility CEO Ralph de la Vega said that more than a third of customers adopting its mobile share plans are choosing the large 10 gigabyte plan. He noted that the average revenue per user, or ARPU, was much higher for those customers.

For some reason, AT&T created a video starring de la Vega to explain today’s earnings. Check that out below:

Photo: Matt Hollingsworth/Flickr

 

Online Product Research

About the Survey

This report is based on the findings of a daily tracking survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International between August 9 and September 13, 2010, among a sample of 3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.5 percentage points. For results based Internet users (n=2,065), the margin of sampling error is plus or minus 2.9 percentage points.


by Jim Jansen |   http://pewinternet.org/Reports/2010/Online-Product-Research.aspx

Read Full Report

Explore Survey Questions

Overview

The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004.

Morever, the number of those who do research about products on any given day has jumped from 15% of adults in September 2007 to 21% in September 2010. From February 2004, the number of adults conducting research on any given day has more than doubled, up from 9%.

Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others.“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers,” said Jim Jansen, Senior Fellow at the Pew Research Center’s Internet & American Life Project and author of a new report about online product research. “Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.” Leer más “Online Product Research”

Crowdsourcing for Market Research Part 2: Getting Better Input

A common question we hear is “how is the quality of information, ideas and data derived from crowdsourcing better than what you might get from traditional research?” Here are a few answers:

More ideas: With a traditional survey, each recipient fills out the questions based on their thinking right then. Once they have filled out the survey, they usually can’t go back to add additional thoughts that might come to them later. In addition, since they can’t see other respondents’ replies to the survey (by design), their own thinking isn’t triggered by the thoughts of others. How many times has a good idea come to you because of something someone else said? Crowdsourcing provides not only a way to capture ideas both now and later, since most crowdsourcing sites live on for weeks if not months, it also enables the sharing of responses that can trigger more thoughts and ideas.

Better ideas: With traditional surveys, each respondent puts in their own ideas, and then those ideas are rolled up and analyzed, but at no point is there collaboration that enables the improvement of those ideas. Sometimes this is desirable and intended, but if you are looking for innovation, what you really want are the best ideas, shaped and enhanced by the collective intelligence, experience and viewpoints of the community. In some crowdsourcing models, the submitters or “owners” of the ideas can revise and enhance their ideas based on the feedback and comments from the crowd. In addition, through ranking or voting, you get a relative rating of how the crowd feels about a particular idea relative to the other ideas submitted. This can result in both better input, and a way to more clearly determine market preference.


Randy Corke


(…)

A common question we hear is “how is the quality of information, ideas and data derived from crowdsourcing better than what you might get from traditional research?”   Here are a few answers:

More ideas: With a traditional survey, each recipient fills out the questions based on their thinking right then.  Once they have filled out the survey, they usually can’t go back to add additional thoughts that might come to them later.   In addition, since they can’t see other respondents’ replies to the survey (by design), their own thinking isn’t triggered by the thoughts of others.  How many times has a good idea come to you because of something someone else said?    Crowdsourcing provides not only a way to capture ideas both now and later, since most crowdsourcing sites live on for weeks if not months, it also enables the sharing of responses that can trigger more thoughts and ideas.

Better ideas: With traditional surveys, each respondent puts in their own ideas, and then those ideas are rolled up and analyzed, but at no point is there collaboration that enables the improvement of those ideas.   Sometimes this is desirable and intended, but if you are looking for innovation, what you really want are the best ideas, shaped and enhanced by the collective intelligence, experience and viewpoints of the community.   In some crowdsourcing models, the submitters or “owners” of the ideas can revise and enhance their ideas based on the feedback and comments from the crowd.   In addition, through ranking or voting, you get a relative rating of how the crowd feels about a particular idea relative to the other ideas submitted.   This can result in both better input, and a way to more clearly determine market preference. Leer más “Crowdsourcing for Market Research Part 2: Getting Better Input”

Crowdsourcing for Research Part 1: Getting unbiased results

With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market. What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right? After all, if over 50% of Fortune 500 firms only used focus groups, they’ve gotta be good right?*

Well, yes and no. The issue isn’t getting input, it’s getting reliable, accurate, unbiased input that’s most important. Getting market input isn’t all that hard. Ensuring that it’s accurate feedback that represents what the market truly wants and being able to assess all of that information to pull out only the most salient information is very hard to do well. And that’s where crowdsourcing differs significantly from traditional research.


Randy Corke

With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market.   What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right?  After all, if over 50% of Fortune 500 firms only used focus groups, they’ve gotta be good right?*

Well, yes and no.  The issue isn’t getting input, it’s getting reliable, accurate, unbiased input that’s most important.  Getting market input isn’t all that hard.   Ensuring that it’s accurate feedback that represents what the market truly wants and being able to assess all of that information to pull out only the most salient information is very hard to do well. And that’s where crowdsourcing differs significantly from traditional research. Leer más “Crowdsourcing for Research Part 1: Getting unbiased results”

Real Time Insights into Your I3 Value Prop

Gone are the days when companies would simply create a product or service, market it and hope for a successful, profitable outcome. Products and services are now deeply commoditized and consumers are increasingly fickle and hard to please. People don’t just want something to spend their money on; they want solutions. They want something that can satisfy a specific need in a specific way. It is a must for companies and marketers to understand this basic consumer reality.


Gone are the days when companies would simply create a product or service, market it and hope for a successful, profitable outcome. Products and services are now deeply commoditized and consumers are increasingly fickle and hard to please. People don’t just want something to spend their money on; they want solutions. They want something that can satisfy a specific need in a specific way. It is a must for companies and marketers to understand this basic consumer reality. Leer más “Real Time Insights into Your I3 Value Prop”

YouGov Names Top Food/Beverage Brands

With summer in full swing, the buzz scores of beverage brands are also hot, driven by consumer need to quench their thirst. Overall in 2010, however, Ritz remains the most popular snack brand, and Subway steals the spotlight as the quick service restaurant that offers the most value to consumers, according to market research firm YouGov.

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. This week’s report also measures brands based on value.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

Hot Weather Equals Hot Brands
Record July heat played right into the hands of savvy marketers. For the second month in a row, beverage brands dominated the rankings of the most improved buzz scores.

In July, four of the top 10 brands made up this sector: Country Time Lemonade, V8 juices, Crystal Light (a repeat winner), and Bacardi.

On the dining front, both Quiznos—which launched a new campaign featuring singing cats—and Long John Silver landed on the chart as well.


With summer in full swing, the buzz scores of beverage brands are also hot, driven by consumer need to quench their thirst. Overall in 2010, however, Ritz remains the most popular snack brand, and Subway steals the spotlight as the quick service restaurant that offers the most value to consumers, according to market research firm YouGov.

The Brandweek BrandIndex Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand. A +100 score is positive, a -100 score is negative, and a rating of zero means that the score is neutral. This week’s report also measures brands based on value.

YouGov interviews 5,000 people each weekday from a representative U.S. population sample. Respondents are drawn from an online panel of 1.5 million individuals.

Hot Weather Equals Hot Brands
Record July heat played right into the hands of savvy marketers. For the second month in a row, beverage brands dominated the rankings of the most improved buzz scores.

In July, four of the top 10 brands made up this sector: Country Time Lemonade, V8 juices, Crystal Light (a repeat winner), and Bacardi.

On the dining front, both Quiznos—which launched a new campaign featuring singing cats—and Long John Silver landed on the chart as well.

Innovation Horizons

In the book Innovation Tournaments (link), Christian Terwiesch and Karl Ulrich, introduce the concept of innovation horizons. I have found their three horizons very helpful in thinking about the management of innovation.

What struck me in thinking about this chart is that developing innovations for each horizon requires different approaches and that most companies co-mingle all three types in a single innovation organization. This may explain why many organizations are not satisfied with the results of their innovation activities, as they are confusing their goals and their approaches to innovation. I believe that different, and perhaps independent, approaches are needed to create innovations for each Horizon.

Horizon 1 Innovations. These types of innovations are incremental by definition. The vast majority of innovation projects fall into this category. This is not surprising since if you ask 100 of your current customers, “How can we improve our product?” probably 90 of them will answer by saying, “Make it better, faster or cheaper.” There is nothing inherently wrong in pursuing Horizon 1 innovations, since they are exactly the types of innovation which will make your current customers most happy. They are also the most achievable ones. Companies need to consider how to best identify and implement Horizon 1 innovations.


by Sheldon Laube | Innovation Office, PwC

In the book Innovation Tournaments (link), Christian Terwiesch and Karl Ulrich, introduce the concept of innovation horizons.  I have found their three horizons very helpful in thinking about the management of innovation.

What struck me in thinking about this chart is that developing innovations for each horizon requires different approaches and that most companies co-mingle all three types in a single innovation organization.  This may explain why many organizations are not satisfied with the results of their innovation activities, as they are confusing their goals and their approaches to innovation.  I believe that different, and perhaps independent, approaches are needed to create innovations for each Horizon.

Horizon 1 Innovations. These types of innovations are incremental by definition.  The vast majority of innovation projects fall into this category.  This is not surprising since if you ask 100 of your current customers, “How can we improve our product?” probably 90 of them will answer by saying, “Make it better, faster or cheaper.”  There is nothing inherently wrong in pursuing Horizon 1 innovations, since they are exactly the types of innovation which will make your current customers most happy.  They are also the most achievable ones.  Companies need to consider how to best identify and implement Horizon 1 innovations. Leer más “Innovation Horizons”

Five things you need to know about how people make decisions

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before…


To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

Jon Wright, MEC

The digital era has brought about two major changes. First, consumer behaviour is more irrational than we used to think. Second, changes in the immediacy of media, use of the internet and the availability of data mean we can get closer to consumer decisions than ever before… Leer más “Five things you need to know about how people make decisions”

Looking Online to Verify Word-of-Mouth Recommendations

Finding such information helps seal the deal: 77 percent agreed they’re more likely to buy things “when I can find additional recommendations about them online.” As the chart indicates, the tendency to seek online confirmation or refutation of a recommendation is not confined to big-ticket purchases but extends to something as minor as a meal out or a movie.


– Mark Dolliver, Adweek
Word of mouth is all well and good, but a new Cone Inc. report indicates that consumers don’t take it as gospel when deciding on purchases. With all due respect to Uncle So-and-so’s opinion about what they should buy, people are looking online for information to support or rebut such advice.

Eighty-one percent of respondents to Cone’s polling (fielded online last month) agreed with the statement, “After getting a recommendation about a product or service I may want to purchase, I go online to do additional research about that product or service before deciding whether to purchase it.” Leer más “Looking Online to Verify Word-of-Mouth Recommendations”

Why I Don’t Believe in Social Media

Jose Palomino is President of g2m Group, Inc, and author of Value Prop; he blogs at StrategicPropositions.com.

Some of my clients are smaller, more traditional businesses, not necessarily Fortune 500 companies. So, when it comes to discussing social media with them, their regular refrain to me is ‘I just don’t believe in that social media stuff’ or ‘I don’t see how it can benefit me’. This has nothing to do with their education or how savvy they are as business people – it’s a sincere belief which is really this question: ‘Can social media help us?’. So why don’t they believe they can benefit from social media? Read on to find out.

So why don’t they believe they can benefit from social media? Two reasons, I think:
1.) They think they are too small;
2.) They don’t think that they have anything interesting to share. In a broader sense they are asking ‘Would I even read about stuff that I’d write about?’


Posted by Neil Vidyarthi

JOSEPALOMINOLOGO Jose Palomino is President of g2m Group, Inc, and author of Value Prop; he blogs at StrategicPropositions.com.

Some of my clients are smaller, more traditional businesses, not necessarily Fortune 500 companies. So, when it comes to discussing social media with them, their regular refrain to me is ‘I just don’t believe in that social media stuff’ or ‘I don’t see how it can benefit me’. This has nothing to do with their education or how savvy they are as business people – it’s a sincere belief which is really this question: ‘Can social media help us?’.  So why don’t they believe they can benefit from social media? Read on to find out.

So why don’t they believe they can benefit from social media?  Two reasons, I think:
1.) They think they are too small;
2.) They don’t think that they have anything interesting to share. In a broader sense they are asking ‘Would I even read about stuff that I’d write about?’ Leer más “Why I Don’t Believe in Social Media”

Innovation Perspectives – Three Co-Creation Perspectives

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Mark Prus

Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea?

Innovation Perspectives – Three Co-Creation PerspectivesI have been a Marketing Director, an Innovation Director, and a Market Research Director at a top tier consumer packaged goods company. So I guess I can answer this question from three different perspectives.

If I wear my Market Research Director Hat, I want to believe that consumers have all the answers and if I design the proper research I can get at those answers. Alas, when it comes to Innovation that is not easily done. At our company Market Research was involved in very early stage Innovation work (to gain insights that can be used to predict consumer needs) all the way through in-home evaluation of products (to make a go/no go launch decision). Consumers provided great input all along the way, but it was much easier to get good consumer input on the back end of the process. To gain insights that can drive front-end innovation you need to spend a ton of hours to understand your consumer and in the end the process is much more of an art than a science.


Submitted by Blogging Innovation on May 26, 2010 – 12:03 am

This is the third of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘How should firms collaborate with customers and/or value chain partners to co-create new products and services?’. Here is the next perspective in the series:

by Mark Prus

Collaborating With Your Consumers for Innovation… Good Idea? Bad Idea?

Innovation Perspectives - Three Co-Creation PerspectivesI have been a Marketing Director, an Innovation Director, and a Market Research Director at a top tier consumer packaged goods company. So I guess I can answer this question from three different perspectives.

If I wear my Market Research Director Hat, I want to believe that consumers have all the answers and if I design the proper research I can get at those answers. Alas, when it comes to Innovation that is not easily done. At our company Market Research was involved in very early stage Innovation work (to gain insights that can be used to predict consumer needs) all the way through in-home evaluation of products (to make a go/no go launch decision). Consumers provided great input all along the way, but it was much easier to get good consumer input on the back end of the process. To gain insights that can drive front-end innovation you need to spend a ton of hours to understand your consumer and in the end the process is much more of an art than a science. Leer más “Innovation Perspectives – Three Co-Creation Perspectives”

Introducing Very Smart Research


AuthorLindsay
The human decision-making process explored.

We’re proud to announce the launch of a trio of online destinations for Very Smart Research, a leading market research company. Being a modern agency rooted in consumer insights and strategic thinking, we were excited to work closely with an expert research firm that approaches research in an unconventional way. We quickly learned their method is based on much more than asking consumers survey questions. Instead, their approach truly taps into the decision making process –  factoring in rationale, unconscious and emotive dynamics.

In the center of the mix, we’ve created VSResearch.com, a home for their brand. The solution is a simplistic and beautiful web presence to educate potential clients on their unique research approach.  The site’s aesthetic layer is composed of artwork by José Gonçalves, an extremely talented Brazilian artist. Using Photoshop and Flash, we turned his masterpieces (with consent, of course!) into parallaxing scenes of a quaint village.

In addition to the new .com, we’ve launched a very smart blog, Talkintuitive, where the Consumer Research experts of VS Research discuss the many layers surrounding the consumer decision-making process.

Lastly, we created Quizzr, a proprietary research tool that is meant to deconstruct the consumer thought process to ultimately extract valuable findings. Quizzr, the anti-questionnaire, is designed to allow the consumer to share their thoughts, impulses and emotions via an engaging and insightful system. (Sorry folks, we can’t share credentials but if you are interested in working with VS Research, feel free to reach out for a demo!)

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Embarazo en vivo y en directo


¿Quién no tiene curiosidad por ver el crecimiento de un bebé en el vientre materno? Una ecografía online nos lo pone en bandeja de la mano de Huggies

Las mujeres embarazadas serán las primeras beneficiadas del nuevo proyecto online desarrollado por Ogilvy Argentina para la marca Huggies perteneciente a Kimberly Clark. Bajo el claim 9 meses en vivo, las futuras madres (y todo aquél que tenga curiosidad) podrán seguir una ecografía en tiempo real de un bebé a lo largo de todo el periodo de gestación. La agencia lleva trabajando en este proyecto más de un año y ahora ya podemos ver el resultado en la web de la campaña (por cierto, ya estamos en la tercera semana de embarazo).

La campaña “9 meses en vivo” -liderada creativamente por Gastón Bigio y Jonathan Gurvit y producida por Hombre Cosa– pretende reforzar el vínculo emocional de los padres con Huggies.

Vía http://www.interactivadigital.com/

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