Yahoo considering rebranding?


webdesignerdepot.com

This is the logo you may be soon looking at whenever you point your browser to yahoo.com

The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a new Yahoo! logo while answering an online survey.

Besides the change of color from purple to a deep blue, which actually still has a lot of purple in it, the most noticeable feature change is the choice for a sans-serif type giving a much more “vertical” look to the new brand. I can’t say that I don’t like it, because the new brand does appeal to me, but letting the Yahoo! serifs go is quite a shame; and they have such a well established identity that I think the great majority of users will miss the old version.

Take a look at the question and compare both versions:

One thing is certain, the question in itself is not a guarantee that any change will happen. According to TechCrunch, here’s what a Yahoo! spokesperson said about the online survey: Leer más “Yahoo considering rebranding?”

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers | venturebeat.com


 

VentureBeat | News About Tech, Money and Innovation

Smartphones pave the way for AT&T’s Q3: 6.1M devices sold, covering 64% of customers

Despite a big quarterly profit dip, AT&T is still succeeding at getting smartphones out the door. In its third quarter earnings report today, AT&T said that it shipped 6.1 million smartphones — which mostly included 4.7 million iPhones. It’s also reporting “record” sales for Android and Windows Phone smartphones.

Selling smartphones is important for AT&T, because it’s also what attracts valuable contract customers. The carrier now has 44.5 million contract customers, up 1.4 million from the last quarter. AT&T added 678,000 net wireless customers, including 151,000 contract subscribers. Overall, smartphone users account for 63.8 percent of its 105.9 million network customers (which also includes prepaid users and those with non-phone wireless devices).

AT&T reported $31.5 billion of consolidated revenue today, but net profits were only $3.6 billion (down from $6.8 billion last quarter). That dip is mostly due to AT&T’s stock buyback plan (which cost $3.8 billion during the quarter) and continued LTE deployment costs.

On a call with investors today, AT&T Mobility CEO Ralph de la Vega said that more than a third of customers adopting its mobile share plans are choosing the large 10 gigabyte plan. He noted that the average revenue per user, or ARPU, was much higher for those customers.

For some reason, AT&T created a video starring de la Vega to explain today’s earnings. Check that out below:

Photo: Matt Hollingsworth/Flickr

 

Online Product Research

About the Survey

This report is based on the findings of a daily tracking survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International between August 9 and September 13, 2010, among a sample of 3,001 adults, age 18 and older. Interviews were conducted in English and Spanish. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.5 percentage points. For results based Internet users (n=2,065), the margin of sampling error is plus or minus 2.9 percentage points.


by Jim Jansen |   http://pewinternet.org/Reports/2010/Online-Product-Research.aspx

Read Full Report

Explore Survey Questions

Overview

The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004.

Morever, the number of those who do research about products on any given day has jumped from 15% of adults in September 2007 to 21% in September 2010. From February 2004, the number of adults conducting research on any given day has more than doubled, up from 9%.

Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others.“Many Americans begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers,” said Jim Jansen, Senior Fellow at the Pew Research Center’s Internet & American Life Project and author of a new report about online product research. “Even if they end up making their purchase in a store, they start their fact-finding and decision-making on the internet.” Leer más “Online Product Research”

Crowdsourcing for Market Research Part 2: Getting Better Input

A common question we hear is “how is the quality of information, ideas and data derived from crowdsourcing better than what you might get from traditional research?” Here are a few answers:

More ideas: With a traditional survey, each recipient fills out the questions based on their thinking right then. Once they have filled out the survey, they usually can’t go back to add additional thoughts that might come to them later. In addition, since they can’t see other respondents’ replies to the survey (by design), their own thinking isn’t triggered by the thoughts of others. How many times has a good idea come to you because of something someone else said? Crowdsourcing provides not only a way to capture ideas both now and later, since most crowdsourcing sites live on for weeks if not months, it also enables the sharing of responses that can trigger more thoughts and ideas.

Better ideas: With traditional surveys, each respondent puts in their own ideas, and then those ideas are rolled up and analyzed, but at no point is there collaboration that enables the improvement of those ideas. Sometimes this is desirable and intended, but if you are looking for innovation, what you really want are the best ideas, shaped and enhanced by the collective intelligence, experience and viewpoints of the community. In some crowdsourcing models, the submitters or “owners” of the ideas can revise and enhance their ideas based on the feedback and comments from the crowd. In addition, through ranking or voting, you get a relative rating of how the crowd feels about a particular idea relative to the other ideas submitted. This can result in both better input, and a way to more clearly determine market preference.


Randy Corke


(…)

A common question we hear is “how is the quality of information, ideas and data derived from crowdsourcing better than what you might get from traditional research?”   Here are a few answers:

More ideas: With a traditional survey, each recipient fills out the questions based on their thinking right then.  Once they have filled out the survey, they usually can’t go back to add additional thoughts that might come to them later.   In addition, since they can’t see other respondents’ replies to the survey (by design), their own thinking isn’t triggered by the thoughts of others.  How many times has a good idea come to you because of something someone else said?    Crowdsourcing provides not only a way to capture ideas both now and later, since most crowdsourcing sites live on for weeks if not months, it also enables the sharing of responses that can trigger more thoughts and ideas.

Better ideas: With traditional surveys, each respondent puts in their own ideas, and then those ideas are rolled up and analyzed, but at no point is there collaboration that enables the improvement of those ideas.   Sometimes this is desirable and intended, but if you are looking for innovation, what you really want are the best ideas, shaped and enhanced by the collective intelligence, experience and viewpoints of the community.   In some crowdsourcing models, the submitters or “owners” of the ideas can revise and enhance their ideas based on the feedback and comments from the crowd.   In addition, through ranking or voting, you get a relative rating of how the crowd feels about a particular idea relative to the other ideas submitted.   This can result in both better input, and a way to more clearly determine market preference. Leer más “Crowdsourcing for Market Research Part 2: Getting Better Input”

Crowdsourcing for Research Part 1: Getting unbiased results

With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market. What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right? After all, if over 50% of Fortune 500 firms only used focus groups, they’ve gotta be good right?*

Well, yes and no. The issue isn’t getting input, it’s getting reliable, accurate, unbiased input that’s most important. Getting market input isn’t all that hard. Ensuring that it’s accurate feedback that represents what the market truly wants and being able to assess all of that information to pull out only the most salient information is very hard to do well. And that’s where crowdsourcing differs significantly from traditional research.


Randy Corke

With the plethora of market research techniques out there, some people might question the application of crowdsourcing to get information from the market.   What with surveys, panels, focus groups, Neilsen, Ipsos, MyPoints, suggestion boxes, etc. we should be able to get all the input we need, right?  After all, if over 50% of Fortune 500 firms only used focus groups, they’ve gotta be good right?*

Well, yes and no.  The issue isn’t getting input, it’s getting reliable, accurate, unbiased input that’s most important.  Getting market input isn’t all that hard.   Ensuring that it’s accurate feedback that represents what the market truly wants and being able to assess all of that information to pull out only the most salient information is very hard to do well. And that’s where crowdsourcing differs significantly from traditional research. Leer más “Crowdsourcing for Research Part 1: Getting unbiased results”

Real Time Insights into Your I3 Value Prop

Gone are the days when companies would simply create a product or service, market it and hope for a successful, profitable outcome. Products and services are now deeply commoditized and consumers are increasingly fickle and hard to please. People don’t just want something to spend their money on; they want solutions. They want something that can satisfy a specific need in a specific way. It is a must for companies and marketers to understand this basic consumer reality.


Gone are the days when companies would simply create a product or service, market it and hope for a successful, profitable outcome. Products and services are now deeply commoditized and consumers are increasingly fickle and hard to please. People don’t just want something to spend their money on; they want solutions. They want something that can satisfy a specific need in a specific way. It is a must for companies and marketers to understand this basic consumer reality. Leer más “Real Time Insights into Your I3 Value Prop”

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