How The Fashion Industry Is Embracing Social Media

This is the first post by Rebecca Schatz our newest employee here at Simply Zesty in which she combines her two loves…Fashion and social media…

Although the fashion industry has arrived relatively recently onto the social media scene, it’s making an impact now that it’s finally here. Certain high-end luxury brands are still choosing billboards over blogs (perhaps for fear of their brand losing its perceived ‘exclusivity’ in the social media switchover), however, the fashion industry is generally taking to it like a Chanel-clad duck to water. Let’s have a look at how the trendsetters and trailblazers have started to set the world of social media alight.
Social Networking Success

One brand successfully flying the Facebook flag is Urban Outfitters. When it comes to successful community sites, original content is king. Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes), Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret. Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions. In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page.


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by Niall & Lauren

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This is the first post by Rebecca Schatz our newest employee here at Simply Zesty in which she combines her two loves…Fashion and social media…

Although the fashion industry has arrived relatively recently onto the social media scene, it’s making an impact now that it’s finally here. Certain high-end luxury brands are still choosing billboards over blogs (perhaps for fear of their brand losing its perceived ‘exclusivity’ in the social media switchover), however, the fashion industry is generally taking to it like a Chanel-clad duck to water. Let’s have a look at how the trendsetters and trailblazers have started to set the world of social media alight.

Social Networking Success

One brand successfully flying the Facebook flag is Urban Outfitters. When it comes to successful community sites, original content is king. Urban Outfitters’ US strategy recognizes that community site visitors are looking for something more than mere advertising shill. Despite the fact that, with 320,000 likes, the brand is lagging behind some of its rivals (H&M has over 3 million likes), Urban Outfitter’s Facebook page is streets ahead when it comes to social media strategy: every week, the page features an exclusive clip of the new comedy series The Increasingly Poor Decisions of Todd Margaret. Visitors are also enticed with fan discounts, original photographic content, tips on garment care and Facebook-only competitions. In August, the company introduced a novel way to engage visitors by organizing items on the main website according to the number of ‘likes’ they receive on Facebook. Not only does this encourage Facebook fans to interact with the profile and drive traffic to the main website, it also prompts non-Facebook fans visiting the site to ‘like’ the company’s Facebook page. Leer más “How The Fashion Industry Is Embracing Social Media”

Fashion Titles See Promising Fall

-By Lucia Moses

Fashion magazines’ benchmark September issues may never see the banner levels of 2007 again. But many have regained much of the ground lost in 2009, when many fall fashion issues shed 20 percent or more of their ad pages.

Closely watched Vogue, which lately has faced stiff competition from Time Inc.’s InStyle—is reporting 532 ad pages in its September issue. That’s up 24 percent from last year’s 429 but off its 2007 high of 700.

Nevertheless, Vogue publisher Susan Plagemann said, “We feel really good about the business and the brand’s performance in the market.”


-By Lucia Moses

Fashion magazines’ benchmark September issues may never see the banner levels of 2007 again. But many have regained much of the ground lost in 2009, when many fall fashion issues shed 20 percent or more of their ad pages.

Closely watched Vogue, which lately has faced stiff competition from Time Inc.’s InStyle—is reporting 532 ad pages in its September issue. That’s up 24 percent from last year’s 429 but off its 2007 high of 700.

Nevertheless, Vogue publisher Susan Plagemann said, “We feel really good about the business and the brand’s performance in the market.”

Plagemann saw increased spending by the Condé Nast magazine’s core fashion, beauty and retail advertisers.

“If you look at last year, across the board, there were a lot of people spending a lot less,” she said. “There are a host of new advertisers and a host of people who are spending more.”

Other core fashion books had similarly hefty percent increases over last year’s September.

InStyle clocked in at 403 ad pages, an increase of 16 percent and breaking its 400 ad page mark for the first time since 2000.

Glamour was up 57 percent to 241; and W, up 31 percent to 247. Both are published by Condé Nast.

Hearst’s Harper’s Bazaar was up 12 percent, to 302.

September and March issues, with their high reader visibility, are key months for marketers and serve as a barometer of the health of one of the biggest magazine categories.
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