Quality Athletic Websites

Quality Athletic Websites
By Brady Nord | Published August 27th, 2010 in Inspiration

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.

Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.

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By Brady Nord

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.

Manchester United Football Club

Manchester City Football Club

USA Soccer

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19 Reasons Why I Love Manchester City

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”.


by jeremywaite

Manchester City Understand Social Media

“I think this is due to how the club perceives itself within the footballing world. Some clubs may see themselves simply as a brand that exists separately from the day-to-day lives of their supporters and because there are no real direct revenue stream, do not see the value of social media.

For various reasons, others may feel that social media is not a worthwhile endeavour for them and somewhat of a minefield that is best steered clear of. At City we’re proud of the way that the club is able to reach out to supporters and we’re proud of the way the fans have reacted and embraced what we’re trying to do.

We’re also keen to ensure that the club remains at the forefront of new developments in the field of social media whilst it is imperative that the club’s soul, the very reason why people fall in love with Manchester City, is retained”. Leer más “19 Reasons Why I Love Manchester City”

Sponsorship Should Not Be A Random Act

Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy.


480_3521881726_81006444eb Somewhere inside the Istanbul headquarters of Turkish Airlines there must be a very large wall. And on that wall are plastered random images of people and organisations that all have two things in common. First, they have absolutely no association with Turkey or its national airline.

Second, they are extremely expensive. I have not seen the wall, but one would imagine an arbitrary assortment of movie stars, supermodels and famous sporting clubs. Written across the top of this wall a large banner probably reads “Turkish Airlines Potential Sponsorship Partners”.

Then, it seems, once a year Turkish Airlines embarks on “marketing planning” by inviting its chairman, Hamdi Topcu, to put on the ceremonial blindfold, stand 20 feet from the wall and throw the all-important Turkish Airlines “Dart of Truth”. The airlines marketing team then rush to the wall to discover who or what they will recruit for the coming year’s sponsorship strategy. Leer más “Sponsorship Should Not Be A Random Act”