Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)

GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.
Coca-Cola axes Rooney campaign following prostitute allegations
Coke Zero advert featuring Manchester United’s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports.

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GLOBAL – Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador Wayne Rooney, following red-top allegations that claimed he slept with a prostitute.

Coca-Cola axes Rooney campaign following prostitute allegations

Coke Zero advert featuring Manchester United‘s Wayne Rooney

The campaign was due to place the Manchester United football player’s image on thousands of bottles and cans of Coke Zero, the brand’s no-sugar variant.

Coca-Cola today confirmed the promotion had been cancelled, as it did not deem it “appropriate” due to the allegations surrounding the striker’s personal life.

An official statement from the soft drinks manufacturer said, “Last month we amended our marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run an on-pack promotion featuring Wayne Rooney.”

“Our relationship with Wayne Rooney is ongoing. We are currently working with Wayne on Coke Zero Street Striker – an award-winning programme which, over the past three years, has encouraged thousands of young people to get involved in football,” the statement continued.

Rooney’s deal with Coke is understood to be worth more than US$765,000 (£500,000) a year and is in addition to further sponsorship deals with sportswear firm Nike and games manufacturer EA Sports. Leer más “Coca-Cola axes Rooney campaign following prostitute allegations (TX1PT)”

Quality Athletic Websites

Quality Athletic Websites
By Brady Nord | Published August 27th, 2010 in Inspiration

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.

Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.


By Brady Nord

There are not many aspects in life that can bridge gaps between religion, race, and nationality. Although, one that has proven time and time again is sport. There is not a city across the world that you can visit without seeing a team jersey or logo somewhere! Because of this, many sports clubs and teams have a unique challenge of designing their web presence to appeal to an international arena more so then the rest of us. I have assembled what I would consider out of the box and quality athletic based websites.Whether you love or hate the brand or team, I hope you would agree that these companies are standing out in comparison to what the rest of the field is doing.

Manchester United Football Club

Manchester City Football Club

USA Soccer

Leer más “Quality Athletic Websites”