I recently read a great report called Authority Rules by Brian Clark, the founder of Copyblogger. It’s a well written easy to read piece that outlines 10 rules to building authority for your business and persona.
Building authority in the new distributed web is critical to the success of your Internet marketing efforts. Let’s look at the definition of authority for a minute to better understand why:
au-thor-i-ty noun:  A citation (e.g. from a book) used in defense or support;  the source from which the citation is drawn;  and individual cited or appealed to as an expert.
On the web, the way Google and other search engines see authority is through links from other sites to your site. How influential are those other sites and how many of them link to your site also play a big part in your perceived authority by search engines. So this concept of building authority is very important because while you build authority on the web, other sites will be linking to your site and your business will win search engine rankings (SEO). It becomes self perpetuating…very cool if you can do it. Leer más “The Difference Between Building Authority and Talking About Yourself”