Digital Marketing Roadmaps – @intersection1 by Mark Smiciklas


social media strategy roadmap

Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open.

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

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Digital Marketing Roadmaps – Vía @intersection1


social media strategy roadmap


Are you a fan of those BIG strategic reports? You know… the ones that never get read, gather cobwebs at the back of your filing cabinet or get used to keep the door to your office propped open. 

You will be happy to know that your Intersection Digital Marketing Road Map will be presented in a visual, concise and easy to read format.

You will receive a straightforward, no-nonsense plan that includes sets of strategies, tactics and objectives for your organization to work through over a six to twelve month period.

The following areas make up the framework that’s used to design your digital road map:

  1. Research
  2. Planning
  3. Implementation
  4. Management
  5. Measurement

The end result is a manageable plan that is customized to your specific marketing and communication needs – and takes into account the capacity of your organization.

The Value Elevator Speech for your Innovation | innovationexcellence.com


The Value Elevator Speech for your Innovationby Stephan Liozu

Are you able to clearly articulate the value proposition for your innovation, your business model, or your startup? Can you recite in one quick minute this value proposition and two to three value drivers that illustrate its power and monetized differential value? If you are a business leaders in the trenches, a multi-tasking entrepreneur or a busy innovator, chances are that you have not gone through the exercise and are not ready for it.

I was recently participating in a top management conversation at a fairly large high tech start up and I asked leaders around the room if they were able to articulate the business model value proposition and their critical value drivers. The question took them by surprise and generated some interesting internal discussions. I was invited to speak with them about their potential pricing problems but we quickly realized that the problem resided in the business model fundamentals and the overall value proposition. The conversation uncovered internal disagreements, some frustration among the various executives, and a real need to take a step back and reflect.

Case closed! How can one have a creative and constructive discussion on pricing models without have a clear idea of what your innovative business model is all about and what types of differentiating features you bring to your customers? This is fundamental exercise that every marketing manager, business manager, innovator,  and entrepreneur should go through to create a crisp value story that will create excitement and interest for customer, investors and partners.

There are three critical elements to work as shown in the figure below.

Leer más “The Value Elevator Speech for your Innovation | innovationexcellence.com”


A 2007 McKinsey innovation report, based on a survey of nearly 1400 executives from around the world showed that the executives unanimously agreed (94%) that people and corporate culture were the most important drivers of innovation. In another major study of 759 firms across 17 major economies, “Corporate Culture” was found to be the primary driver of radical innovation (Radical Innovation Across Nations: The Preeminence of Corporate Culture, Journal of Marketing, Jan. 2009). Booz Allen has been surveying the Global 1000 firms and reporting on them since 2005. In their latest report (The Global Innovation 1000, Why Culture is Key, Issue 65, Winter 2011), they concluded:

 

“The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. More important than any of the individual elements, however, is the role played by corporate culture — the organization’s self-sustaining patterns of behaving, feeling, thinking, and believing — in tying them all together.”

 

Unfortunately, enterprise culture is a slippery concept. Scholars define it as the bundle of attitudes, experiences, values, norms, assumptions and beliefs embraced by managers and employees; these, in turn, guide behavior. Regrettably, these elements of the definition of culture are equally slippery, with the result that any executive who wants to create a culture of innovation will have no way to measure the current culture; and without measurement, he or she will find it difficult, if not impossible, to identify a clear point at which to intervene and create positive change.

 

Recognizing this problem, in this book, I offer a model for capturing an innovative culture. I scoured the fields of organizational dynamics, leadership, behavioral science, corporate entrepreneurship and innovation to find theoretical frameworks and models that described organizational culture and culture of innovation. Specifically, I looked for instruments and assessment tools that were actionable; a primary need for all executives hoping to bring about change. In doing so, I found extensive research and models from academia, consulting firms and enterprises themselves, spanning over 30 years.

Innovation at Work

The Culture of Innovation

Hope you all had a great summer (in the northern hemisphere) and peaceful winter down below! Can’t believe that it is already October!

Before I took off for summer, I was hoping to finish off a task I had started in March – summarizing and giving you snippets from my recent book in Spanish. Unfortunately, that didn’t happen. Anyway, for first time readers, the book is titled (translated from Spanish), “Innovation 2.0: Why do we forget about the people when we talk about innovation? A practical way to create a culture of innovation.” Available from: (U.S. Amazon website, Spain Amazon website, Profit Editorial website, In e-book format from todoebook.com).

To help first time readers navigate and regular readers recall what we have covered thus far, I will quickly summarize my previous 5 blogs.

 March 2012 blog: My New Book

Ver la entrada original 1.474 palabras más

Project Management in the WordPress Dashboard | wpmu.org


by 
WordPress Tutorials, Themes, Plugins & More – WPMU.org

A good project management system lets you keep track of (and manage) projects within your organization. It lets you relate and assign tasks to contacts, set milestones and goals, and it provides an easy to use interface for messaging other members of your team.

Every organization has unique needs, which means no project management system is perfect for every situation, but the WP Project Manager plugin is a great place to start if you want to bring simple project management functionality into your WordPress Dashboard.

In this daily tip, we’ll give you a quick review of this new project management plugin and a few suggestions on how you can use it to add project management to WP.

WP Project Manager Organization

WP Project Manager is organized around 5 main tabs:
1. Activity
2. Messages
3. To Do List
4. Milestones
5. Files

The Activity screen shows all items posted to the project in the style of most social media streams. It’s a simple status update with links to the individual activity.

The Activity Tab in WP Project Manager shows all project updates system-wide.

Messages are where you post notes regarding the project. They can be related to project milestones, or aimed at specific users.

Messages tab is a graphical display of all project communications

The To Do List gives you the ability to create tasks related to your individual projects, which can also be assigned to specific users. Leer más “Project Management in the WordPress Dashboard | wpmu.org”

A Great Leader’s Year-end Checklist | Inc. |


Inc.com - The Daily Resource for Entrepreneurs

The year is almost over. Great leaders know how to tie up loose ends and make sure their employees are happy and ready to move forward.Salespeople live and die by the annual review. Auditors have built an entire industry around it. For the next month, print and television media will pour out gallons of coverage of the past year in review.

And yet, as leaders, we often move from one year to the next with little or no time spent reviewing the year just past from a purely leadership perspective. To help counter that, here’s my five-point year-end leadership checklist: Leer más “A Great Leader’s Year-end Checklist | Inc. |”

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Keep Your Best Employees: 5 Steps | business.time.com


http://business.time.com

Rachel came to us with strong work ethic, experience creating organizational hierarchies, an understanding of what it takes to be operationally excellent, and perhaps most importantly, a devotion to our company’s cause: promoting client needs in a collaborative team-oriented environment.Keep Your Best Employee

I put her in a role that made the most sense to me-that is, the job that took the bulk of my time. I was the project manager on almost every project for our customers, but in order to grow the company, I realized I needed to focus on higher-level goals, and not the day-to-day grind. I had intentionally hired someone who had a different skill set, someone who’d be good at nurturing employees by implementing human resource structure (which I’m not). Isn’t that what the experts tell you to do? But I made a critical mistake. I gave her a job that fit my personality, not hers.

She was miserable. She hated the job. The project manager role was external facing and required being heavy-handed with our clients to keep projects on task and within scope.  While Rachel is great at getting employees to tow the line, she struggled with this requirement when it came to our clients.

My instinct told me she was exactly the type of employee User Insight needed to be successful based on her background, professionalism, experience, and approach to the job, but I also knew she was on the way out if things didn’t change, and change quickly.So, in the lobby of a hotel during a business trip, Rachel and I sat down over a stale cup of coffee to discuss how we might carve out a job that would entice her to stay at User Insight.

This is how I did it:   Leer más “Keep Your Best Employees: 5 Steps | business.time.com”

Retaining Great Employees: It’s Not About the Money


Written by Mansur Hasib

As IT managers and leaders, it is our job to foster the professional growth of everyone who works on our team. If we do not do this we are failing as leaders.

I have had many discussions on the topic of training with both employees and managers. Many IT managers are afraid that certifications will make their employees more marketable and allow them to find better opportunities. Employees are frustrated that their managers do not allow them to grow and so eventually they leave to find better opportunities to learn and to grow professionally.

When I was negotiating my budget as a CIO, I asked for and received $2,000 per year for every employee that could only be used for travel or training. It required the consultation of supervisors and could be used for a conference or even a certification. Since some training is more expensive, employees were allowed to trade and give someone their training dollars for one year so they could get it back from the recipient in a subsequent year. At times I was able to recruit someone simply because I had this guaranteed annual training benefit.

Leer más “Retaining Great Employees: It’s Not About the Money”

(+) relevante ‘ outstanding | game-changer.net | Jorge Barba…


Powerfule Strategic Thinking technique for non-strategic thinkers


how to get better at strategic thinking

How can you get better at strategic thinking? Or in other words, “How do you improve your thought process?” One of the keys to becoming a great leader is to constantly improve your strategic thinking, so you can adjust to new global realities.

The first step is to accept that you are not right most of the time. You have to “constantly” question your own opinions. One way to do this is to surround yourself with people who don’t think like you. People who will question you. Make these people a key part of your team because what you don’t want is to be surrounded by YES men.

Another tip is learn game theory. Game theory is the study of strategic decision making. And strategic thinking is all about making better decisions. Game theory provides you tools to help you gain added perspective to generate alternative views. If you have added perspective, you’ll be able to anticipate and think critically about what may lay ahead; which are key strategic thinking habits.

Anyway, here a few simple and cost-effective ways to begin developing your strategic thinking ability: Continue reading 

How To Reframe the RFP and Charge For Your Creative Expertise | by Jake Cook


Often clients don’t know what they want but they want to know how much it will cost.We’ve all had that sinking feeling when meeting with a prospective client. The work is interesting and right in your sweet spot. But they don’t know exactly what they want or even what the deliverables should be. After a few minutes, you realize that just getting a decent proposal together is going to take a serious investment of time to unravel their needs.

Our company’s search for a better way to respond to RFPs (aka Requests For Proposal) began after a long and arduous bidding process around building a community-based website. We invested 3-4 days of our time conducting meetings, white-boarding ideas, and writing up our recommendations. We pushed the client into an awkward discussion around budget. But, at the end, we delivered a proposal with a rock-solid roadmap for executing the project.What happened next changed how we pitch and has made all the difference in our business.

Instead of hiring us, the prospective client simply passed around our ideas and deliverables to every other vendor for competing bids. Those vendors, in turn, said, “You bet we can do that – and for less.” We didn’t get compensated for our time or our work, but our ideas were implemented.

Lesson learned?

Prospective clients in the creative fields frequently use the RFP process – albeit unintentionally – as a cost-effective way to get brainstorming, mock-ups, and prototypes for free.

So what now? >>>  Leer más “How To Reframe the RFP and Charge For Your Creative Expertise | by Jake Cook”

Managing in a Multipolar World


First mover advantage

First mover advantage (Photo credit: rennygleeson)

Joyante’s Blog

Why global companies need to rethink their operating models.

In high-growth emerging economies, first-mover advantage is crucial, and having a coherent and flexible global enterprise management model that can adapt to (and get ahead of) rapid evolutions in the market can make all the difference. (An exerpt from an article inStrategy+Business by Paolo Pigorini, Ashok Divakaran, and Ariel Fleichman).

The last decade has seen a disruption in the nature of consumer markets on an unprecedented scale. The shifts on the demand side are well known: Emerging nations have displaced mature economies as the engines of growth, attracting Western multinationals in search of millions of new consumers. What has been less appreciated is a quieter shift on the supply side. The iconic American and European companies that have dominated the economic world order for the past several decades are ceding ground to an increasingly influential set of emerging market “champions.” Adding to the complexity, these high-growth markets are often distinct from one another in terms of the speed of the market, the drivers of demand and consumer preferences, and the regulatory and investment climate.

These developments have created a multipolar world that moves at different speeds and presents a more diverse range of requirements for success than the global marketplace of years past; one with multiple centers of power and influence that are changing the way business is done. Yet many companies are reluctant to move away from their legacy hub-and-spoke model — which evolved to support the old, more homogeneous business environment — to a global enterprise management model that allows for greater nimbleness and adaptability.

How can companies balance local autonomy with the need to achieve global scale and standardization? Does it even make sense to have a headquarters anymore? And where should the talent that runs the company come from? Such questions are critical, because they ultimately determine a company’s long-term viability. The answers, of course, are not universal, but in our work with multinationals, three key themes consistently emerge as enablers of success: a rebalanced organizational structure and operating model, more dispersed decision-rights mechanisms, and an approach to leadership and people management that emphasizes diversity and local talent.

New Balance of Power…  Leer más “Managing in a Multipolar World”

Keep Your Best Employees: 5 Steps | business.time.com


Looking to attract and retain the talent required to take your company out of start-up phase and onto the next level? Be open to change.

Rachel came to us with strong work ethic, experience creating organizational hierarchies, an understanding of what it takes to be operationally excellent, and perhaps most importantly, a devotion to our company’s cause: promoting client needs in a collaborative team-oriented environment.

I put her in a role that made the most sense to me-that is, the job that took the bulk of my time. I was the project manager on almost every project for our customers, but in order to grow the company, I realized I needed to focus on higher-level goals, and not the day-to-day grind. I had intentionally hired someone who had a different skill set, someone who’d be good at nurturing employees by implementing human resource structure (which I’m not). Isn’t that what the experts tell you to do? But I made a critical mistake. I gave her a job that fit my personality, not hers.

She was miserable. She hated the job. The project manager role was external facing and required being heavy-handed with our clients to keep projects on task and within scope.  While Rachel is great at getting employees to tow the line, she struggled with this requirement when it came to our clients.

My instinct told me she was exactly the type of employee User Insight needed to be successful based on her background, professionalism, experience, and approach to the job, but I also knew she was on the way out if things didn’t change, and change quickly.

So, in the lobby of a hotel during a business trip, Rachel and I sat down over a stale cup of coffee to discuss how we might carve out a job that would entice her to stay at User Insight.

This is how I did it…     Leer más “Keep Your Best Employees: 5 Steps | business.time.com”

10 Reasons Your Business Needs External Advisors


See on Scoop.itGabriel Catalano the name of the game

Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.

In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.

As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.

Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.

Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.

The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.

It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.

Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.

The real benefits that external advisors bring to any business which has the foresight to engage them include >>> Leer más “10 Reasons Your Business Needs External Advisors”

Basic Reasons to Audit Balanced Scorecard | by Sam Miller


http://ezinearticles.com

No matter what kind of business you are currently running, you surely understand the importance of reviewing and auditing its financial performance and all types of documents that contain this valuable info. Well, there is no doubt about the fact that the financial aspect is highly meaningful for any company, but what about other things that may seriously affect the financial results? These ones are definitely worth measuring as well.

Nowadays, there are different kinds of tools applied to assess these aspects and the Balanced Scorecard system is one of those that are currently considered the most affordable, comprehensive and reliable evaluation instruments. That is why it seems to be highly important to audit balanced scorecard as well. However, it makes sense to find out the essence and value of this scorecard first. Just like any other kind of audit, this one will help you compare the current performance of your organization with the basic criteria that matter in your business. These may include industry standards, successful practices and results as well as their importance for your business in particular. A scorecard audit (if performed accurately and correctly) helps get an independent and unbiased evaluation of how exactly you manage to track your business performance in general and the validity and quality of the data required for the assessment process in particular.

A typical audit model involves around 17 aspects that comprise such dimensions as scorecard content, its value, technical power and methods of reporting. This model provides the impartial and reliable data that may be further applied to improve the most problematic issues. Balanced Scorecard audit is one of the best ways to evaluate the overall success of your business system and realize your strategic goals more effectively.

What are those reasons, however, that make scorecard audit a necessity for any company concerned with its performance? >>>> Leer más “Basic Reasons to Audit Balanced Scorecard | by Sam Miller”